Sustainability Compass. Think Smarter, Act Smarter

Download Sustainability Compass. Think Smarter, Act Smarter PDF Online Free

Author :
Publisher : BoD – Books on Demand
ISBN 13 : 3749477450
Total Pages : 46 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis Sustainability Compass. Think Smarter, Act Smarter by : Matthias Mueller

Download or read book Sustainability Compass. Think Smarter, Act Smarter written by Matthias Mueller and published by BoD – Books on Demand. This book was released on 2020 with total page 46 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Confessions of a Recovering Environmentalist and Other Essays

Download Confessions of a Recovering Environmentalist and Other Essays PDF Online Free

Author :
Publisher : Graywolf Press
ISBN 13 : 1555979726
Total Pages : 208 pages
Book Rating : 4.5/5 (559 download)

DOWNLOAD NOW!


Book Synopsis Confessions of a Recovering Environmentalist and Other Essays by : Paul Kingsnorth

Download or read book Confessions of a Recovering Environmentalist and Other Essays written by Paul Kingsnorth and published by Graywolf Press. This book was released on 2017-08-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative and urgent essay collection that asks how we can live with hope in “an age of ecocide” Paul Kingsnorth was once an activist—an ardent environmentalist. He fought against rampant development and the depredations of a corporate world that seemed hell-bent on ignoring a looming climate crisis in its relentless pursuit of profit. But as the environmental movement began to focus on “sustainability” rather than the defense of wild places for their own sake and as global conditions worsened, he grew disenchanted with the movement that he once embraced. He gave up what he saw as the false hope that residents of the First World would ever make the kind of sacrifices that might avert the severe consequences of climate change. Full of grief and fury as well as passionate, lyrical evocations of nature and the wild, Confessions of a Recovering Environmentalist gathers the wave-making essays that have charted the change in Kingsnorth’s thinking. In them he articulates a new vision that he calls “dark ecology,” which stands firmly in opposition to the belief that technology can save us, and he argues for a renewed balance between the human and nonhuman worlds. This iconoclastic, fearless, and ultimately hopeful book, which includes the much-discussed “Uncivilization” manifesto, asks hard questions about how we’ve lived and how we should live.

The Cult of Smart

Download The Cult of Smart PDF Online Free

Author :
Publisher : All Points Books
ISBN 13 : 1250200385
Total Pages : 272 pages
Book Rating : 4.2/5 (52 download)

DOWNLOAD NOW!


Book Synopsis The Cult of Smart by : Fredrik deBoer

Download or read book The Cult of Smart written by Fredrik deBoer and published by All Points Books. This book was released on 2020-08-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of Vulture’s Top 10 Best Books of 2020! Leftist firebrand Fredrik deBoer exposes the lie at the heart of our educational system and demands top-to-bottom reform. Everyone agrees that education is the key to creating a more just and equal world, and that our schools are broken and failing. Proposed reforms variously target incompetent teachers, corrupt union practices, or outdated curricula, but no one acknowledges a scientifically-proven fact that we all understand intuitively: Academic potential varies between individuals, and cannot be dramatically improved. In The Cult of Smart, educator and outspoken leftist Fredrik deBoer exposes this omission as the central flaw of our entire society, which has created and perpetuated an unjust class structure based on intellectual ability. Since cognitive talent varies from person to person, our education system can never create equal opportunity for all. Instead, it teaches our children that hierarchy and competition are natural, and that human value should be based on intelligence. These ideas are counter to everything that the left believes, but until they acknowledge the existence of individual cognitive differences, progressives remain complicit in keeping the status quo in place. This passionate, voice-driven manifesto demands that we embrace a new goal for education: equality of outcomes. We must create a world that has a place for everyone, not just the academically talented. But we’ll never achieve this dream until the Cult of Smart is destroyed.

Are You Smarter Than You Think?

Download Are You Smarter Than You Think? PDF Online Free

Author :
Publisher : Compass Books (NJ)
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 ( download)

DOWNLOAD NOW!


Book Synopsis Are You Smarter Than You Think? by : Claire Gordon

Download or read book Are You Smarter Than You Think? written by Claire Gordon and published by Compass Books (NJ). This book was released on 2003 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: With 160 scientifically proven self-tests and tips for improvement, this comprehensive guide shows readers how to build the innate and wide-ranging power of their minds.

How Learning Works

Download How Learning Works PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470617608
Total Pages : 336 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!


Book Synopsis How Learning Works by : Susan A. Ambrose

Download or read book How Learning Works written by Susan A. Ambrose and published by John Wiley & Sons. This book was released on 2010-04-16 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for How Learning Works "How Learning Works is the perfect title for this excellent book. Drawing upon new research in psychology, education, and cognitive science, the authors have demystified a complex topic into clear explanations of seven powerful learning principles. Full of great ideas and practical suggestions, all based on solid research evidence, this book is essential reading for instructors at all levels who wish to improve their students' learning." —Barbara Gross Davis, assistant vice chancellor for educational development, University of California, Berkeley, and author, Tools for Teaching "This book is a must-read for every instructor, new or experienced. Although I have been teaching for almost thirty years, as I read this book I found myself resonating with many of its ideas, and I discovered new ways of thinking about teaching." —Eugenia T. Paulus, professor of chemistry, North Hennepin Community College, and 2008 U.S. Community Colleges Professor of the Year from The Carnegie Foundation for the Advancement of Teaching and the Council for Advancement and Support of Education "Thank you Carnegie Mellon for making accessible what has previously been inaccessible to those of us who are not learning scientists. Your focus on the essence of learning combined with concrete examples of the daily challenges of teaching and clear tactical strategies for faculty to consider is a welcome work. I will recommend this book to all my colleagues." —Catherine M. Casserly, senior partner, The Carnegie Foundation for the Advancement of Teaching "As you read about each of the seven basic learning principles in this book, you will find advice that is grounded in learning theory, based on research evidence, relevant to college teaching, and easy to understand. The authors have extensive knowledge and experience in applying the science of learning to college teaching, and they graciously share it with you in this organized and readable book." —From the Foreword by Richard E. Mayer, professor of psychology, University of California, Santa Barbara; coauthor, e-Learning and the Science of Instruction; and author, Multimedia Learning

Human-Automation Interaction

Download Human-Automation Interaction PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031107888
Total Pages : 659 pages
Book Rating : 4.0/5 (311 download)

DOWNLOAD NOW!


Book Synopsis Human-Automation Interaction by : Vincent G. Duffy

Download or read book Human-Automation Interaction written by Vincent G. Duffy and published by Springer Nature. This book was released on 2022-12-14 with total page 659 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides practical guidance and awareness for a growing body of knowledge developing across a variety of disciplines. This initiative is a celebration of the Gavriel Salvendy International Symposium (GSIS) and provides a survey of topics and emerging areas of interest in human–automation interaction. This set of articles for the GSIS emphasizes a main thematic areas: mobile computing. Main areas of coverage include Section A: Health, Care and Assistive Technologies; Section B: Usability, User Experience and Design; Section C: Virtual Learning, Training and Collaboration; Section D: Ergonomics in Work, Automation and Production. In total, there are more than 600 pages emphasizing contributions from especially early career researchers that were featured as part of this (virtual) symposium and celebration. Gavriel Salvendy initiated the conferences that run annually as Human–Computer Interaction within LNCS of Springer and Applied Human Factors and Ergonomics International (AHFE). The book is inclusive of human–computer interaction and human factors and ergonomics principles, yet is intended to serve a much wider audience that has interest in automation and human modeling. The emerging need for human–automation interaction expertise has developed from an ever-growing availability and presence of automation in our everyday lives. This initiative is intended to provide practical guidance and awareness for a growing body of knowledge developing across a variety of disciplines and many countries.

Smart Sustainable Cities of the Future

Download Smart Sustainable Cities of the Future PDF Online Free

Author :
Publisher : Springer
ISBN 13 : 3319739816
Total Pages : 660 pages
Book Rating : 4.3/5 (197 download)

DOWNLOAD NOW!


Book Synopsis Smart Sustainable Cities of the Future by : Simon Elias Bibri

Download or read book Smart Sustainable Cities of the Future written by Simon Elias Bibri and published by Springer. This book was released on 2018-02-24 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to help explore the field of smart sustainable cities in its complexity, heterogeneity, and breadth, the many faces of a topical subject of major importance for the future that encompasses so much of modern urban life in an increasingly computerized and urbanized world. Indeed, sustainable urban development is currently at the center of debate in light of several ICT visions becoming achievable and deployable computing paradigms, and shaping the way cities will evolve in the future and thus tackle complex challenges. This book integrates computer science, data science, complexity science, sustainability science, system thinking, and urban planning and design. As such, it contains innovative computer–based and data–analytic research on smart sustainable cities as complex and dynamic systems. It provides applied theoretical contributions fostering a better understanding of such systems and the synergistic relationships between the underlying physical and informational landscapes. It offers contributions pertaining to the ongoing development of computer–based and data science technologies for the processing, analysis, management, modeling, and simulation of big and context data and the associated applicability to urban systems that will advance different aspects of sustainability. This book seeks to explicitly bring together the smart city and sustainable city endeavors, and to focus on big data analytics and context-aware computing specifically. In doing so, it amalgamates the design concepts and planning principles of sustainable urban forms with the novel applications of ICT of ubiquitous computing to primarily advance sustainability. Its strength lies in combining big data and context–aware technologies and their novel applications for the sheer purpose of harnessing and leveraging the disruptive and synergetic effects of ICT on forms of city planning that are required for future forms of sustainable development. This is because the effects of such technologies reinforce one another as to their efforts for transforming urban life in a sustainable way by integrating data–centric and context–aware solutions for enhancing urban systems and facilitating coordination among urban domains. This timely and comprehensive book is aimed at a wide audience across science, academia industry, and policymaking. It provides the necessary material to inform relevant research communities of the state–of–the–art research and the latest development in the area of smart sustainable urban development, as well as a valuable reference for planners, designers, strategists, and ICT experts who are working towards the development and implementation of smart sustainable cities based on big data analytics and context–aware computing.

Decisive Intuition

Download Decisive Intuition PDF Online Free

Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1632658623
Total Pages : 258 pages
Book Rating : 4.6/5 (326 download)

DOWNLOAD NOW!


Book Synopsis Decisive Intuition by : Rick Snyder

Download or read book Decisive Intuition written by Rick Snyder and published by Red Wheel/Weiser. This book was released on 2019-03-01 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: At last a practical guide on intuitive decision-making for anyone in the business world to get to the answer they need faster. Intuition is the great differentiator in business. Listening to, trusting, and acting on your intuitive intelligence separates you from the pack as most people are not listening to theirs. Intuition is the one intangible skill that enables teams to function at a higher level and add more dimension and power to their ability to solve problems and grow. Yet the question that each business leader and manager struggles to answer is how do you train and develop intuitive thinking in a team to achieve the greatest result? Decisive Intuition is for business leaders, managers, and employees who want answers to this question and are ready to accelerate their company culture. Practice this 6-step process for harnessing your intuitive intelligence with practical business applications. Hear how successful business leaders are integrating intuitive skills into their companies for cutting-edge results. Explore directional, social, and informational intuition and how you can apply them to different areas of your business for greater results. Learn about the 5 roadblocks to accessing your intuitive intelligence and how to overcome them. Discover the latest findings in neuroscience and techniques to access your intuitive, subconscious mind for arriving at better decisions, faster.

Sustainability Is for Everyone

Download Sustainability Is for Everyone PDF Online Free

Author :
Publisher : Center for Sustainability Transformation
ISBN 13 : 9780991102204
Total Pages : 58 pages
Book Rating : 4.1/5 (22 download)

DOWNLOAD NOW!


Book Synopsis Sustainability Is for Everyone by : Alan AtKisson

Download or read book Sustainability Is for Everyone written by Alan AtKisson and published by Center for Sustainability Transformation. This book was released on 2013-11 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just 49 pages, this little book - now in its 2nd edition, after selling over 20,000 copies - helps you "lift your thoughts above the fray" (Michael Kensler, Auburn University) and rethink what it means to do sustainability work. Alan AtKisson, recognized as one of the pioneers of sustainability consulting, author of the bestselling Believing Cassandra and The Sustainability Transformation, brings 25 years of international experience into crystal clear focus with a refreshing message of simplification and renewal. He also introduces useful new concepts such as "Sustainability, Big and Small" and "Take-out Sustainability." Companies and universities have purchased this book in bulk for distribution to all their employees or alumni. Highly recommended for all sustainability professionals, amateurs, and students alike.

Grow the Pie

Download Grow the Pie PDF Online Free

Author :
Publisher : Cambridge University Press
ISBN 13 : 1009062719
Total Pages : 541 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis Grow the Pie by : Alex Edmans

Download or read book Grow the Pie written by Alex Edmans and published by Cambridge University Press. This book was released on 2021-11-11 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should companies be run for profit or purpose? This book shows how they can deliver both-based on rigorous evidence and an actionable framework. This edition, updated to include the pandemic and latest research, explains how managers, investors and citizens can put purpose into practice-and overcome the difficult trade-offs that hold them back.

You Are Not So Smart

Download You Are Not So Smart PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 1101545356
Total Pages : 320 pages
Book Rating : 4.1/5 (15 download)

DOWNLOAD NOW!


Book Synopsis You Are Not So Smart by : David McRaney

Download or read book You Are Not So Smart written by David McRaney and published by Penguin. This book was released on 2011-10-27 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An entertaining illumination of the stupid beliefs that make us feel wise. You believe you are a rational, logical being who sees the world as it really is, but journalist David McRaney is here to tell you that you're as deluded as the rest of us. But that's OK- delusions keep us sane. You Are Not So Smart is a celebration of self-delusion. It's like a psychology class, with all the boring parts taken out, and with no homework. Based on the popular blog of the same name, You Are Not So Smart collects more than 46 of the lies we tell ourselves everyday, including: Dunbar's Number - Humans evolved to live in bands of roughly 150 individuals, the brain cannot handle more than that number. If you have more than 150 Facebook friends, they are surely not all real friends. Hindsight bias - When we learn something new, we reassure ourselves that we knew it all along. Confirmation bias - Our brains resist new ideas, instead paying attention only to findings that reinforce our preconceived notions. Brand loyalty - We reach for the same brand not because we trust its quality but because we want to reassure ourselves that we made a smart choice the last time we bought it. Packed with interesting sidebars and quick guides on cognition and common fallacies, You Are Not So Smart is a fascinating synthesis of cutting-edge psychology research to turn our minds inside out.

Sustainable Marketing

Download Sustainable Marketing PDF Online Free

Author :
Publisher : SAGE
ISBN 13 : 0761912193
Total Pages : 409 pages
Book Rating : 4.7/5 (619 download)

DOWNLOAD NOW!


Book Synopsis Sustainable Marketing by : Donald A. Fuller

Download or read book Sustainable Marketing written by Donald A. Fuller and published by SAGE. This book was released on 1999-02-02 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable Marketing is structured around the traditional "4Ps" of marketing and explains how marketing mix decisions can and do influence environmental outcomes. Throughout the book, Donald A. Fuller advocates the conversion of consumption systems to a sustainable paradigm that represents a circular use of resources, not the linear approach (materials [to] products [to] consumption [to] disposal) that leads to the pollution of ecosystems. The book's running theme is that marketers can reinvent strategy and craft "win-win-win" solutions, where customers win (obtaining genuine benefits), organizations win (achieving financial objectives), and ecosystems win (ecosystem functioning is preserved or enhanced). The theme is vividly illustrated by 49 in-text exhibits of successful corporate environmental initiatives.

Making Numbers Count

Download Making Numbers Count PDF Online Free

Author :
Publisher : Simon and Schuster
ISBN 13 : 1982165456
Total Pages : 208 pages
Book Rating : 4.9/5 (821 download)

DOWNLOAD NOW!


Book Synopsis Making Numbers Count by : Chip Heath

Download or read book Making Numbers Count written by Chip Heath and published by Simon and Schuster. This book was released on 2022-01-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear, practical, first-of-its-kind guide to communicating and understanding numbers and data—from bestselling business author Chip Heath. How much bigger is a billion than a million? Well, a million seconds is twelve days. A billion seconds is…thirty-two years. Understanding numbers is essential—but humans aren’t built to understand them. Until very recently, most languages had no words for numbers greater than five—anything from six to infinity was known as “lots.” While the numbers in our world have gotten increasingly complex, our brains are stuck in the past. How can we translate millions and billions and milliseconds and nanometers into things we can comprehend and use? Author Chip Heath has excelled at teaching others about making ideas stick and here, in Making Numbers Count, he outlines specific principles that reveal how to translate a number into our brain’s language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples that take a dry number and present it in a way that people click in and say “Wow, now I get it!” You will learn principles such as: -SIMPLE PERSPECTIVE CUES: researchers at Microsoft found that adding one simple comparison sentence doubled how accurately users estimated statistics like population and area of countries. -VIVIDNESS: get perspective on the size of a nucleus by imagining a bee in a cathedral, or a pea in a racetrack, which are easier to envision than “1/100,000th of the size of an atom.” -CONVERT TO A PROCESS: capitalize on our intuitive sense of time (5 gigabytes of music storage turns into “2 months of commutes, without repeating a song”). -EMOTIONAL MEASURING STICKS: frame the number in a way that people already care about (“that medical protocol would save twice as many women as curing breast cancer”). Whether you’re interested in global problems like climate change, running a tech firm or a farm, or just explaining how many Cokes you’d have to drink if you burned calories like a hummingbird, this book will help math-lovers and math-haters alike translate the numbers that animate our world—allowing us to bring more data, more naturally, into decisions in our schools, our workplaces, and our society.

The Future of Sustainability

Download The Future of Sustainability PDF Online Free

Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1402049080
Total Pages : 258 pages
Book Rating : 4.4/5 (2 download)

DOWNLOAD NOW!


Book Synopsis The Future of Sustainability by : Marco Keiner

Download or read book The Future of Sustainability written by Marco Keiner and published by Springer Science & Business Media. This book was released on 2006-09-09 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a broad discussion on sustainable development, rethinking and improving its effectiveness as a paradigm of today and tomorrow. Outstanding visionary thinkers and scientists offer their timely assessment on the future prospects of mankind: In what direction are we heading? How can the world become more just and equitable, and how can future development be sustained to adequately address economic, social, and – perhaps most important – environmental issues?

Acting with Power

Download Acting with Power PDF Online Free

Author :
Publisher : Currency
ISBN 13 : 1101903961
Total Pages : 272 pages
Book Rating : 4.1/5 (19 download)

DOWNLOAD NOW!


Book Synopsis Acting with Power by : Deborah Gruenfeld

Download or read book Acting with Power written by Deborah Gruenfeld and published by Currency. This book was released on 2020-04-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A refreshing and enlightening new perspective on what it means to be powerful.”—Susan Cain, bestselling author of Quiet We all know what it looks like to use power badly. But how much do we really know about how to use power well? There is so much we get wrong about power: who has it, what it looks like, and the role it plays in our lives. Grounded in over two decades’ worth of scientific research and inspired by the popular class of the same name at Stanford’s Graduate School of Business, Acting with Power offers a new and eye-opening paradigm that overturns everything we thought we knew about the nature of power. Although we all feel powerless sometimes, we have more power than we tend to believe. Power exists in every relationship, not just at the top of big institutions. It isn’t merely a function of status or hierarchy, either. It’s about how much we are needed and how well we take care of other people. We often assume that power flows to those with the loudest voice or the most commanding presence. But, in fact, true power is often much quieter and more deferential than we realize. Moreover, it’s not just how much power we have but how we use it that determines how powerful we actually are. Actors aren’t the only ones who play roles for a living. We all make choices about how to use the power that comes with our given circumstances. We aren’t always cast in the roles we desire—or the ones we feel prepared to play. Some of us struggle to step up and be taken more seriously, while others have trouble standing back and ceding the spotlight. In Acting with Power, Deborah Gruenfeld shows how we can get more comfortable with power by adopting an actor’s mindset. Because power isn’t a personal attribute. It’s a part we play in someone else’s story.

Frankenstein Urbanism

Download Frankenstein Urbanism PDF Online Free

Author :
Publisher : Routledge
ISBN 13 : 1317313623
Total Pages : 192 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!


Book Synopsis Frankenstein Urbanism by : Federico Cugurullo

Download or read book Frankenstein Urbanism written by Federico Cugurullo and published by Routledge. This book was released on 2021-05-16 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of visionary urban experiments, shedding light on the theories that preceded their development and on the monsters that followed and might be the end of our cities. The narrative is threefold and delves first into the eco-city, second the smart city and third the autonomous city intended as a place where existing smart technologies are evolving into artificial intelligences that are taking the management of the city out of the hands of humans. The book empirically explores Masdar City in Abu Dhabi and Hong Kong to provide a critical analysis of eco and smart city experiments and their sustainability, and it draws on numerous real-life examples to illustrate the rise of urban artificial intelligences across different geographical spaces and scales. Theoretically, the book traverses philosophy, urban studies and planning theory to explain the passage from eco and smart cities to the autonomous city, and to reflect on the meaning and purpose of cities in a time when human and non-biological intelligences are irreversibly colliding in the built environment. Iconoclastic and prophetic, Frankenstein Urbanism is both an examination of the evolution of urban experimentation through the lens of Mary Shelley’s Frankenstein, and a warning about an urbanism whose product resembles Frankenstein’s monster: a fragmented entity which escapes human control and human understanding. Academics, students and practitioners will find in this book the knowledge that is necessary to comprehend and engage with the many urban experiments that are now alive, ready to leave the laboratory and enter our cities.

Escape from the Ivory Tower

Download Escape from the Ivory Tower PDF Online Free

Author :
Publisher : Island Press
ISBN 13 : 1597269654
Total Pages : 271 pages
Book Rating : 4.5/5 (972 download)

DOWNLOAD NOW!


Book Synopsis Escape from the Ivory Tower by : Nancy Baron

Download or read book Escape from the Ivory Tower written by Nancy Baron and published by Island Press. This book was released on 2010-08-13 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most scientists and researchers aren’t prepared to talk to the press or to policymakers—or to deal with backlash. Many researchers have the horror stories to prove it. What’s clear, according to Nancy Baron, is that scientists, journalists and public policymakers come from different cultures. They follow different sets of rules, pursue different goals, and speak their own language. To effectively reach journalists and public officials, scientists need to learn new skills and rules of engagement. No matter what your specialty, the keys to success are clear thinking, knowing what you want to say, understanding your audience, and using everyday language to get your main points across. In this practical and entertaining guide to communicating science, Baron explains how to engage your audience and explain why a particular finding matters. She explores how to ace your interview, promote a paper, enter the political fray, and use new media to connect with your audience. The book includes advice from journalists, decision makers, new media experts, bloggers and some of the thousands of scientists who have participated in her communication workshops. Many of the researchers she has worked with have gone on to become well-known spokespeople for science-related issues. Baron and her protégées describe the risks and rewards of “speaking up,” how to deal with criticism, and the link between communications and leadership. The final chapter, ‘Leading the Way’ offers guidance to scientists who want to become agents of change and make your science matter. Whether you are an absolute beginner or a seasoned veteran looking to hone your skills, Escape From the Ivory Tower can help make your science understood, appreciated and perhaps acted upon.