Webs of Influence

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Publisher : Pearson UK
ISBN 13 : 1292134615
Total Pages : 257 pages
Book Rating : 4.2/5 (921 download)

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Book Synopsis Webs of Influence by : Nathalie Nahai

Download or read book Webs of Influence written by Nathalie Nahai and published by Pearson UK. This book was released on 2017-01-16 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the majority of commercial transaction now happening online, companies of all shapes and sizes face an unprecedented level of competition to win over and retain new business. In this edition of Webs of Influence, Nathalie Nahai brings together the latest insights from the world of psychology, neuroscience and behavioural economics to explain the underlying dynamics and motivations behind consumer behaviour. This book will show you how to apply specific principles to improve your marketing, products and websites, enabling you to engage with your customers in a more meaningful way. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.

The Psychology of Fraud, Persuasion and Scam Techniques

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Publisher : Routledge
ISBN 13 : 1000334023
Total Pages : 211 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Psychology of Fraud, Persuasion and Scam Techniques by : Martina Dove

Download or read book The Psychology of Fraud, Persuasion and Scam Techniques written by Martina Dove and published by Routledge. This book was released on 2020-12-29 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Psychology of Fraud, Persuasion and Scam Techniques provides an in-depth explanation of not only why we fall for scams and how fraudsters use technology and other techniques to manipulate others, but also why fraud prevention advice is not always effective. Starting with how fraud victimisation is perceived by society and why fraud is underreported, the book explores the different types of fraud and the human and demographic factors that make us vulnerable. It explains how fraud has become increasingly sophisticated and how fraudsters use communication, deception and theories of rationality, cognition and judgmental heuristics, as well as specific persuasion and scam techniques, to encourage compliance. Covering frauds including romance scams and phishing attacks such as advance fee frauds and so-called miracle cures, the book explores ways we can learn to spot scams and persuasive communication, with checklists and advice for reflection and protection. Featuring a set of practical guidelines to reduce fraud vulnerability, advice on how to effectively report fraud and educative case studies and examples, this easy-to-read, instructive book is essential reading for fraud prevention specialists, fraud victims and academics and students interested in the psychology of fraud.

Persuasive Technology

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Publisher : Springer Nature
ISBN 13 : 3031309332
Total Pages : 435 pages
Book Rating : 4.0/5 (313 download)

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Book Synopsis Persuasive Technology by : Alexander Meschtscherjakov

Download or read book Persuasive Technology written by Alexander Meschtscherjakov and published by Springer Nature. This book was released on 2023-04-13 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 18th International Conference on Persuasive Technology, PERSUASIVE 2023, held in Eindhoven, The Netherlands, April 19–21, 2023. The 24 full papers and 2 short papers included in this book were carefully reviewed and selected from 69 submissions. They were organized in topical sections as follows: Persuasive Technologies in Virtual and Augmented Reality; Persuasive Strategies; Persuasive Design and Applications; Methods for Tailoring and Personalisation; Artificial Persuasive Agents; Gamification; and Personal Factors in Persuasion.

Research Challenges in Information Science

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Publisher : Springer Nature
ISBN 13 : 3031594657
Total Pages : 441 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Research Challenges in Information Science by : João Araújo

Download or read book Research Challenges in Information Science written by João Araújo and published by Springer Nature. This book was released on with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaboration and Technology

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Publisher : Springer
ISBN 13 : 3319638742
Total Pages : 270 pages
Book Rating : 4.3/5 (196 download)

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Book Synopsis Collaboration and Technology by : Carl Gutwin

Download or read book Collaboration and Technology written by Carl Gutwin and published by Springer. This book was released on 2017-07-06 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceeding of the 23rd International Conference on Collaboration and Technology, CRIWG 2017, held in Saskatoon, Canada, in August 2017. The 14 full papers presented together with 5 work-in-progress papers were carefully reviewed and selected from 33 submissions. The papers focus on collaboration technology design, development, and evaluation. The background research is influenced by a number disciplines, such as computer science, management science, information systems, engineering, psychology, cognitive sciences, and social sciences

Persuasive Recommender Systems

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Publisher : Springer Science & Business Media
ISBN 13 : 146144702X
Total Pages : 62 pages
Book Rating : 4.4/5 (614 download)

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Book Synopsis Persuasive Recommender Systems by : Kyung-Hyan Yoo

Download or read book Persuasive Recommender Systems written by Kyung-Hyan Yoo and published by Springer Science & Business Media. This book was released on 2012-08-17 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether users are likely to accept the recommendations provided by a recommender system is of utmost importance to system designers and the marketers who implement them. By conceptualizing the advice seeking and giving relationship as a fundamentally social process, important avenues for understanding the persuasiveness of recommender systems open up. Specifically, research regarding influential factors in advice seeking relationships, which is abundant in the context of human-human relationships, can provide an important framework for identifying potential influence factors in recommender system context. This book reviews the existing literature on the factors in advice seeking relationships in the context of human-human, human-computer, and human-recommender system interactions. It concludes that many social cues that have been identified as influential in other contexts have yet to be implemented and tested with respect to recommender systems. Implications for recommender system research and design are discussed.

Adaptive Instructional Systems. Adaptation Strategies and Methods

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Publisher : Springer Nature
ISBN 13 : 3030778738
Total Pages : 249 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Adaptive Instructional Systems. Adaptation Strategies and Methods by : Robert A. Sottilare

Download or read book Adaptive Instructional Systems. Adaptation Strategies and Methods written by Robert A. Sottilare and published by Springer Nature. This book was released on 2021-07-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12792 and 12793 constitutes the refereed proceedings of the Third International Conference on Adaptive Instructional Systems, AIS 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of AIS 2021, Part II, focus on Learner Modelling and State Assessment in AIS.

Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018)

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Publisher : Springer
ISBN 13 : 3319960776
Total Pages : 782 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) by : Sebastiano Bagnara

Download or read book Proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018) written by Sebastiano Bagnara and published by Springer. This book was released on 2018-08-06 with total page 782 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the proceedings of the 20th Congress of the International Ergonomics Association (IEA 2018), held on August 26-30, 2018, in Florence, Italy. By highlighting the latest theories and models, as well as cutting-edge technologies and applications, and by combining findings from a range of disciplines including engineering, design, robotics, healthcare, management, computer science, human biology and behavioral science, it provides researchers and practitioners alike with a comprehensive, timely guide on human factors and ergonomics. It also offers an excellent source of innovative ideas to stimulate future discussions and developments aimed at applying knowledge and techniques to optimize system performance, while at the same time promoting the health, safety and wellbeing of individuals. The proceedings include papers from researchers and practitioners, scientists and physicians, institutional leaders, managers and policy makers that contribute to constructing the Human Factors and Ergonomics approach across a variety of methodologies, domains and productive sectors. This volume includes papers addressing the following topics: Human Simulation and Virtual Environments, Work With Computing Systems (WWCS), and Process Control.

Persuasive Technology. Designing for Future Change

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Publisher : Springer Nature
ISBN 13 : 3030457125
Total Pages : 252 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Persuasive Technology. Designing for Future Change by : Sandra Burri Gram-Hansen

Download or read book Persuasive Technology. Designing for Future Change written by Sandra Burri Gram-Hansen and published by Springer Nature. This book was released on 2020-04-07 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 15th International Conference on Persuasive Technology, PERSUASIVE 2020, held in Aalborg, Denmark, in April 2020. The 18 full papers presented in this book were carefully reviewed and selected from 79 submissions. The papers are grouped in the following topical sections: methodological and theoretical perspectives on persuasive design; persuasive in practice, digital insights; persuasive technologies for health and wellbeing; persuasive solutions for a sustainable future; and on security and ethics in persuasive technology.

Exploring Gamification in Digital Learning Environments

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Publisher : BoD – Books on Demand
ISBN 13 : 3737608350
Total Pages : 317 pages
Book Rating : 4.7/5 (376 download)

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Book Synopsis Exploring Gamification in Digital Learning Environments by : Sofia Schöbel

Download or read book Exploring Gamification in Digital Learning Environments written by Sofia Schöbel and published by BoD – Books on Demand. This book was released on 2020 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Persuasion

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Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Persuasion by : Marvin Karlins

Download or read book Persuasion written by Marvin Karlins and published by . This book was released on 1970 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Oxford Handbook of Social Influence

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Publisher : Oxford University Press
ISBN 13 : 0199859876
Total Pages : 497 pages
Book Rating : 4.1/5 (998 download)

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Book Synopsis The Oxford Handbook of Social Influence by : Stephen G. Harkins

Download or read book The Oxford Handbook of Social Influence written by Stephen G. Harkins and published by Oxford University Press. This book was released on 2017 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Oxford Handbook of Social Influence restores this important field to its once preeminent position within social psychology. Editors Harkins, Williams, and Burger lead a team of leading scholars as they explore a variety of topics within social influence, seamlessly incorporating a range of analyses (including intrapersonal, interpersonal, and intragroup), and examine critical theories and the role of social influence in applied settings today.

The SAGE Encyclopedia of Communication Research Methods

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Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Communication Research Methods by : Mike Allen

Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.

Article Collection on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE)

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Publisher : Frontiers Media SA
ISBN 13 : 2889663752
Total Pages : 155 pages
Book Rating : 4.8/5 (896 download)

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Book Synopsis Article Collection on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE) by : Vania Gatseva Dimitrova

Download or read book Article Collection on Human Aspects in Adaptive and Personalized Interactive Environments (HAAPIE) written by Vania Gatseva Dimitrova and published by Frontiers Media SA. This book was released on 2021-01-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Personality at Work

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Publisher : Routledge
ISBN 13 : 1134844093
Total Pages : 448 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Personality at Work by : Adrian Furnham

Download or read book Personality at Work written by Adrian Furnham and published by Routledge. This book was released on 2002-09-11 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: Personality at Work examines the increasingly controversial role of individual differences in predicting and determining behaviour at work. It asks whether psychological tests measuring personality traits can predict behaviour at work, such as job satisfaction, productivity, as well as absenteeism and turnover. Importantly, it is a critical and comprehensive review of that literature from psychology, sociology and management science which lies at the interface of personality theory, occupational psychology and organizational behaviour. Drawing on a vast body of published material, Adrian Furnham describes for the first time current state of knowledge in this area. The result is a volume which will be an enormously useful resource to the researcher and practitioner, as well as students of psychology, management science and sociology. Personality at Work is the only exhaustive and incisive multi-disciplinary work to assess the role of psychological testing in the management of the work place.

Marketing

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Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing by :

Download or read book Marketing written by and published by . This book was released on 1971 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Techniques of Social Influence

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Author :
Publisher : Routledge
ISBN 13 : 1317599640
Total Pages : 197 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Techniques of Social Influence by : Dariusz Dolinski

Download or read book Techniques of Social Influence written by Dariusz Dolinski and published by Routledge. This book was released on 2015-07-03 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every day we are asked to fulfil others’ requests, and we make regular requests of others too, seeking compliance with our desires, commands and suggestions. This accessible text provides a uniquely in-depth overview of the different social influence techniques people use in order to improve the chances of their requests being fulfilled. It both describes each of the techniques in question and explores the research behind them, considering questions such as: How do we know that they work? Under what conditions are they more or less likely to be effective? How might individuals successfully resist attempts by others to influence them? The book groups social influence techniques according to a common characteristic: for instance, early chapters describe "sequential" techniques, and techniques involving egotistic mechanisms, such as using the name of one’s interlocutor. Later chapters present techniques based on gestures and facial movements, and others based on the use of specific words, re-examining on the way whether "please" really is a magic word. In every case, author Dariusz Dolinski discusses the existing experimental studies exploring their effectiveness, and how that effectiveness is enhanced or reduced under certain conditions. The book draws on historical material as well as the most up-to-date research, and unpicks the methodological and theoretical controversies involved. The ideal introduction for psychology graduates and undergraduates studying social influence and persuasion, Techniques of Social Influence will also appeal to scholars and students in neighbouring disciplines, as well as interested marketing professionals and practitioners in related fields.