Supercalifragilisticexpialidocious Topiary Self Discovery Journal

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Brands and Branding

Author : Rita Clifton
Publisher : John Wiley & Sons
ISBN 13 : 9781576603505
Total Pages : 322 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Brands and Branding by : Rita Clifton

Download or read book Brands and Branding written by Rita Clifton and published by John Wiley & Sons. This book was released on 2009-04-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading brand experts around the world, this valuable resource delineates the case for brands (financial value, social value, etc.) and looks at what makes certain brands great. It covers best practices in branding and also looks at the future of brands in the age of globalization. Although the balance sheet may not even put a value on it, a company’s brand or its portfolio of brands is its most valuable asset. For well-known companies it has been calculated that the brand can account for as much as 80 percent of their market value. This book argues that because of this and because of the power of not-for-profit brands like the Red Cross or Oxfam, all organisations should make the brand their central organising principle, guiding every decision and every action. As well as making the case for brands and examining the argument of the anti-globalisation movement that brands are bullies which do harm, this second edition of Brands and Branding provides an expert review of best practice in branding, covering everything from brand positioning to brand protection, visual and verbal identity and brand communications. Lastly, the third part of the book looks at trends in branding, branding in Asia, especially in China and India, brands in a digital world and the future for brands. Written by 19 experts in the field, Brands and Branding sets out to provide a better understanding of the role and importance of brands, as well as a wealth of insights into how one builds and sustains a successful brand.

The Imago Sequence

Author : Laird Barron
Publisher : Start Publishing LLC
ISBN 13 : 1597802581
Total Pages : 429 pages
Book Rating : 4.5/5 (978 download)

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Book Synopsis The Imago Sequence by : Laird Barron

Download or read book The Imago Sequence written by Laird Barron and published by Start Publishing LLC. This book was released on 2007-07-01 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The title story of this collection — a devilishly ironic riff on H. P. Lovecraft’s “Pickman’s model” — was nominated for a World Fantasy Award, while “Probiscus” was nominated for an International Horror Guild award and reprinted in The Year’s Best Fantasy and Horror 19. In addition to his previously published work, this collection contains an original story.

Brands and Branding

Author : Stephen Brown
Publisher : SAGE
ISBN 13 : 1473987288
Total Pages : 297 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Brands and Branding by : Stephen Brown

Download or read book Brands and Branding written by Stephen Brown and published by SAGE. This book was released on 2016-08-17 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun and humorous introductory book, written in Stephen Brown′s entertaining and highly distinctive style, that introduces curious readers to the key components of brands and helps them to begin to make sense of them - what they are, what they do, why and how - using plenty of examples and references drawn from a wide range brands such as Amazon, Apple, Google, Gucci, Nike, Nintendo, Starbucks, Swatch and The Worst Hotel in the World. With 3,000 branding books published each year, why would you (or your students) want to read Brands & Branding? Here are seven reasons why: It’s introductory, aimed at undergraduate students or postgrads without a bachelor degree in business and assumes nothing more than readers’ awareness of high profile brands such as Coca-Cola, Microsoft and Chanel It’s indicative, focusing on the basics and thus being a more reliable revision aid than Lucozade It’s immersive, taking readers on a journey and, working on the assumption that they have smartphones or tablet computers to hand, the print text links to images, articles and academic publications to give emphasis and context where appropriate. It’s inclusive, considering articles and reports but also blogs, novels, newspapers, reviews, social media and other sources It’s irreverent – branding is not always a deadly serious business! It’s intimate, Stephen speaks to you directly and together you will pick your way through the sometimes weird and unfailingly wonderful world of brands and branding using examples rather than abstract ideas to illustrate points. It’s inspirational, celebrating the curious and successful stories of brands from Cillit Bang to Cacharel Suitable for first and second year marketing or advertising students, and for those new to or interested in branding and who are keen to know more.

Fletcherism, what it is

Author : Horace Fletcher
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Fletcherism, what it is by : Horace Fletcher

Download or read book Fletcherism, what it is written by Horace Fletcher and published by . This book was released on 1913 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kingdom Keepers V

Author : Ridley Pearson
Publisher : Disney Electronic Content
ISBN 13 : 1368079903
Total Pages : 204 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Kingdom Keepers V by : Ridley Pearson

Download or read book Kingdom Keepers V written by Ridley Pearson and published by Disney Electronic Content. This book was released on 2022-03-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the five Kingdom Keepers enter high school, everything is about to change. The Maintenance Base that controls all four parks in Disney World is under attack by the Overtakers, a group determined to change Disney forever. Relationships between the Keepers are no longer as simple as they once were. In fact, nothing is as simple as it once was. An after-hours visit to Typhoon Lagoon is a game changer. The Keepers lose one of their most valuable supporters. But there's work to do . . . The Disney Dream leaves Port Canaveral on an historic cruise to Los Angeles with a special treat in store for guests: the Disney Host Interactive guides are on board. Finn, Maybeck, Charlene, Willa, and Philby join guests as the DHI experience moves to one of the most advanced cruise ships in the world. But all is not right below decks. Strange things are happening. Only the Kingdom Keepers know the truth behind their invitation to be in attendance: nearly every Disney villain is aboard the ship, including Maleficent. The Overtakers have infiltrated the cast and crew. And no oneknows what they have planned. The Dream sets sail filled with enthusiastic guests and crew. But not for long. Maleficent takes over a video screen and warns the guests of trouble to come. With the ship arriving to the beaches of Castaway Cay--its first of many exotic ports of call--the Kingdom Keepers are under attack; back home the Base is threatened and about to fall. The Overtakers have expanded in ways never foreseen, and it's clear they intend to use this element of surprise to accomplish what has eluded them so far: victory. But not if Finn Whitman and friends have anything to say about it.

Kingdom Keepers IV: Power Play

Author : Ridley Pearson
Publisher : Disney Electronic Content
ISBN 13 : 1423152522
Total Pages : 369 pages
Book Rating : 4.4/5 (231 download)

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Book Synopsis Kingdom Keepers IV: Power Play by : Ridley Pearson

Download or read book Kingdom Keepers IV: Power Play written by Ridley Pearson and published by Disney Electronic Content. This book was released on 2011-04-05 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the five teens who modeled as Disney Hologram Imaging hosts, life is beginning to settle down when an intriguing video arrives to Philby's computer at school. It's a call for action: the Overtakers, a group of Disney villains, seem to be plotting to attempt a rescue of two of their leaders, both of whom the Disney Imagineers have hidden away somewhere following a violent encounter in Epcot. Includes a preview chapter from Kingdom Keepers V - Shell Game

Type & Typo

Author :
Publisher : Omair Nazir
ISBN 13 :
Total Pages : 18 pages
Book Rating : 4./5 ( download)

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Book Synopsis Type & Typo by :

Download or read book Type & Typo written by and published by Omair Nazir. This book was released on with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kingdom Keepers

Author : Ridley Pearson
Publisher : Disney Electronic Content
ISBN 13 : 1368067786
Total Pages : 279 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Kingdom Keepers by : Ridley Pearson

Download or read book Kingdom Keepers written by Ridley Pearson and published by Disney Electronic Content. This book was released on 2020-04-14 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Five young teens tapped as models for theme park “guides” (using a new hologram technology developed by the Disney Imagineers) find themselves pitted against Disney villains and witches that threaten both the future of Walt Disney World and the stability of the world outside its walls. Featuring a new cover design and additional content!

Kingdom Keepers II

Author : Ridley Pearson
Publisher : Disney Electronic Content
ISBN 13 : 1368067794
Total Pages : 290 pages
Book Rating : 4.3/5 (68 download)

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Book Synopsis Kingdom Keepers II by : Ridley Pearson

Download or read book Kingdom Keepers II written by Ridley Pearson and published by Disney Electronic Content. This book was released on 2020-04-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's supposed to be a happy day at the Magic Kingdom—the return of the teenaged holographic hosts. But things go very wrong when a sudden lightning storm disrupts the celebration, and Amanda's mysterious sister, Jez, disappears. The only clue is the sighting of a wild monkey in the Magic Kingdom during the storm. The mystery deepens as Finn is contacted by Wayne, an old man he hasn't heard from in months. Wayne tells Finn that there's trouble at the Animal Kingdom: the evil Overtakers have gained control of one of the computer servers that will be used to operate Daylight Holographic Imaging there. That means that if any of the holographic hosts fall asleep, they will go into comas—permanently. Filled with action and brimming with the same meticulous detail as The Kingdom Keepers: Disney After Dark, this second book in the series —The Rise of Chernabog—is the result of hands-on research behind the scenes at Disney's Animal Kingdom Park. Young and older readers alike will get a glimpse into a second Disney kingdom. The wild rides have only just begun; and the clock is ticking. How long can the teens keep themselves awake in their quest to find their friend—and what happens if they fail?

Ptolemy's Almagest

Author : Ptolemy
Publisher : Princeton University Press
ISBN 13 : 0691002606
Total Pages : 712 pages
Book Rating : 4.6/5 (91 download)

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Book Synopsis Ptolemy's Almagest by : Ptolemy

Download or read book Ptolemy's Almagest written by Ptolemy and published by Princeton University Press. This book was released on 1998-11-08 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ptolemy's Almagest is one of the most influential scientific works in history. A masterpiece of technical exposition, it was the basic textbook of astronomy for more than a thousand years, and still is the main source for our knowledge of ancient astronomy. This translation, based on the standard Greek text of Heiberg, makes the work accessible to English readers in an intelligible and reliable form. It contains numerous corrections derived from medieval Arabic translations and extensive footnotes that take account of the great progress in understanding the work made in this century, due to the discovery of Babylonian records and other researches. It is designed to stand by itself as an interpretation of the original, but it will also be useful as an aid to reading the Greek text.

Hamlet

Author : William Shakespeare
Publisher :
ISBN 13 : 9781638435020
Total Pages : pages
Book Rating : 4.4/5 (35 download)

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Book Synopsis Hamlet by : William Shakespeare

Download or read book Hamlet written by William Shakespeare and published by . This book was released on 2022-03-24 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

OBD: Obsessive Branding Disorder

Author : Lucas Conley
Publisher : Public Affairs
ISBN 13 :
Total Pages : 250 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis OBD: Obsessive Branding Disorder by : Lucas Conley

Download or read book OBD: Obsessive Branding Disorder written by Lucas Conley and published by Public Affairs. This book was released on 2008-06-03 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conley offers an investigation into our culture of obsession, and requires us to consider the grave ramifications of our branded world.

The Language of Branding

Author : John F. Gaski
Publisher :
ISBN 13 : 9781616685942
Total Pages : 0 pages
Book Rating : 4.6/5 (859 download)

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Book Synopsis The Language of Branding by : John F. Gaski

Download or read book The Language of Branding written by John F. Gaski and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of branding is one of the most important, familiar, and useful in modern commerce and marketing. One important feature of "Branding in Commerce and Marketing" is the fresh look at branding architecture (i.e.: alternative brand naming strategies, along with proposals for making brand structuring and interpretation more coherent). This book dissects some vexing conceptual and even semantic issues surrounding the venerable word "brand" itself and explores the usefulness of the conception of branding.

Death Landscapes

Author : Hubert Humka
Publisher :
ISBN 13 : 9788393991778
Total Pages : pages
Book Rating : 4.9/5 (917 download)

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Book Synopsis Death Landscapes by : Hubert Humka

Download or read book Death Landscapes written by Hubert Humka and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Absalom and Achitophel

Author : John Dryden
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781724490773
Total Pages : 94 pages
Book Rating : 4.4/5 (97 download)

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Book Synopsis Absalom and Achitophel by : John Dryden

Download or read book Absalom and Achitophel written by John Dryden and published by Createspace Independent Publishing Platform. This book was released on 2018-07-30 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Absalom and Achitophel by John Dryden Absalom and Achitophel is "generally acknowledged as finest political satire in the English language."It is also described as an allegory regarding contemporary political events, and a mock heroic narrative. On the title page, Dryden himself describes it simply as "a poem." We are delighted to publish this classic book as part of our extensive Classic Library collection. Many of the books in our collection have been out of print for decades, and therefore have not been accessible to the general public. The aim of our publishing program is to facilitate rapid access to this vast reservoir of literature, and our view is that this is a significant literary work, which deserves to be brought back into print after many decades. The contents of the vast majority of titles in the Classic Library have been scanned from the original works. To ensure a high quality product, each title has been meticulously hand curated by our staff. Our philosophy has been guided by a desire to provide the reader with a book that is as close as possible to ownership of the original work. We hope that you will enjoy this wonderful classic work, and that for you it becomes an enriching experience.

Big Brand Theory

Author : Shaoqiang Wang
Publisher :
ISBN 13 : 9781584234456
Total Pages : 0 pages
Book Rating : 4.2/5 (344 download)

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Book Synopsis Big Brand Theory by : Shaoqiang Wang

Download or read book Big Brand Theory written by Shaoqiang Wang and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big Brand Theory is a spectacular best of compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand. Case studies for key players such as Adidas, Colette, Converse, Starbucks, H & M, Nike, Isse Miyake, Lacoste, Levis, Thonik, UNIQLO, and many more illustrate the crucial design elements essential to crafting a youthful and dynamic corporate identity. Examination of each branding concept is multi-faceted, with examples devoted to not just one, but many elements utilized in major campaigns: for example, Nikes featured campaigns include individual product packaging, posters, store displays, athletic wear, retail bags and boxes, corporate giveaways, and high-end designer products and gifts. Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

The Nibelungenlied

Author : Daniel Bussier Shumway
Publisher : Alpha Edition
ISBN 13 : 9789356784512
Total Pages : 0 pages
Book Rating : 4.7/5 (845 download)

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Book Synopsis The Nibelungenlied by : Daniel Bussier Shumway

Download or read book The Nibelungenlied written by Daniel Bussier Shumway and published by Alpha Edition. This book was released on 2023-01-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Nibelungenlied, has been regarded as significant work throughout human history, and in order to ensure that this work is never lost, we have taken steps to ensure its preservation by republishing this book in a contemporary format for both current and future generations. This entire book has been retyped, redesigned, and reformatted. Since these books are not made from scanned copies, the text is readable and clear.