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Author : Businessnews Publishing
Publisher :
ISBN 13 : 9782511042984
Total Pages : 0 pages
Book Rating : 4.0/5 (429 download)
Download or read book Summary: Your Marketing Sucks written by Businessnews Publishing and published by . This book was released on 2016-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : BusinessNews Publishing
Publisher : Primento
ISBN 13 : 2511022141
Total Pages : 15 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: Your Marketing Sucks written by BusinessNews Publishing and published by Primento. This book was released on 2014-11-12 with total page 15 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Mark Stevens' book: "Your Marketing Sucks". This complete summary of the ideas from Mark Stevens' book "Your Marketing Sucks" shows how marketers need to be aware of how many sales are being generated by their marketing campaigns. In his book, the author tackles the eight common myths of marketing and reveals the truth behind what makes marketing effective. Stevens also proposes ten rules of 'Extreme Marketing' that focus on the most important thing - making sales. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Your Marketing Sucks" and find out what you should really be doing with your marketing and why you should stay focused on making sales.
Author : Mark Stevens
Publisher : Three Rivers Press (CA)
ISBN 13 : 9781400081691
Total Pages : 0 pages
Book Rating : 4.0/5 (816 download)
Download or read book Your Marketing Sucks written by Mark Stevens and published by Three Rivers Press (CA). This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stevens shows how to conceive an innovative, effective marketing campaign strategy and then monitor the results. The idea is to spend one's marketing budget only in ways that will give a measurable return on marketing dollars.
Author : Mark Stevens
Publisher : CreateSpace
ISBN 13 : 9781496140678
Total Pages : 262 pages
Book Rating : 4.1/5 (46 download)
Download or read book Your Marketing Sucks written by Mark Stevens and published by CreateSpace. This book was released on 2014-04-01 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is always the primary force -- the catalyst, the driver, the tsunami -- for propelling the growth of a business. The problem is, the art and science of marketing is often poorly designed and terribly executed to the point that it just plain sucks. It fails to achieve the only legitimate goal for marketing: to drive a company's growth. In this Tenth Anniversary edition of Your Marketing Sucks, renowned CEO Mark Stevens guides the reader through the principles of successful, business-building marketing, expanding on and updating his global Best Seller with fresh new content focused on state of the art guidance for building a wired brand designed to thrive in the viral era. In this invaluable, time-tested book, the bedrock principles of extreme marketing are fused with the power of the Internet/social media to deliver exponential results. It is, in its totality, an idea whose time has come!
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511019809
Total Pages : 26 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: Selling Sucks written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Frank Rumbauskas, Jr.'s book: "Selling Sucks: How to Stop Selling and Start Getting Prospects to Buy!". This complete summary of the ideas from Frank Rumbauskas, Jr.'s book "Selling Sucks" shows how there is no need to spend your business life selling clients products they’re not sure they want: it’s stressful, time-consuming and ultimately manipulative. In his book, the author shares his philosophy that it is possible to get customers to come to you, so you no longer have to resort to sales pitches or tactics. This summary presents a comprehensive guide to creating the right buying circumstances that will attract customers to you. Added-value of this summary: • Save time • Understand key concepts • Expand your sales skills To learn more, read "Selling Sucks" and discover how you can stop focusing on selling and start getting your customers to come to you.
Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)
Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.
Author : Mark Stevens
Publisher : Msco Incorporated
ISBN 13 : 9780615823331
Total Pages : 240 pages
Book Rating : 4.8/5 (233 download)
Download or read book Your Marketing Sucks written by Mark Stevens and published by Msco Incorporated. This book was released on 2013-10 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop throwing thousand-dollar bills out the window and camouflaging spending as marketing! Your Marketing Sucks cuts through the myths that claim marketing is about advertising, public relations, or direct mail. You should stop all marketing until you know how each component of your program justifies itself in dollars and cents and fire your advertising agency if it even thinks about applying for a Clio or other creative award. Learn how marketing it is about growing the revenue, profit, and valuation of the business with this bestseller. After reading Your Marketing Sucks, you'll demand that the money spent on marketing bring in more money in return.
Author : Frank J. Rumbauskas, Jr.
Publisher : John Wiley & Sons
ISBN 13 : 0470149078
Total Pages : 178 pages
Book Rating : 4.4/5 (71 download)
Download or read book Selling Sucks written by Frank J. Rumbauskas, Jr. and published by John Wiley & Sons. This book was released on 2007-08-17 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Selling Sucks "Whew! A terrific new book that blows the lid off the old-school methods of selling-which don't work anymore-and shows you how to make sales almost like magic! I love this book!" —Joe Vitale, author of The Attractor Factor and many other books "I love to buy, so I'm going to give every salesperson I know a copy of this book. Maybe they'll finally stop the old-school, hard-sell shtick that compels me (and everyone else) not to buy." —Michael Port, bestselling author of Book Yourself Solid "Selling sucks, but making sales doesn't. Read Frank's book to learn the crucial difference that will almost certainly mean success or failure for your business in the new era of commerce." —Mark Joyner, bestselling author of Simpleologywww.simpleology.com "Ready to join the ranks of the top sales pros? Buy Selling Sucks. Apply its lessons. Then watch your results go through the roof." —Randy Pennington, author of Results Rule! "Rumbauskas has the ability to overcome the obvious and allow his readers to look at sales in a new dimension. While many people focus on sales tricks, Rumbauskas shows, in great detail, how to get your prospects to buy because they come to you informed and trustful of you before you even say 'hello.' He's one of those guys I listen to every time he speaks. He speaks out of tested methods and not opinion. Prior to marketing online, I spent fourteen years running some of the largest automobile dealerships in the USA. This is one book I would make recommended reading for every person who wants to become an elite sales professional. Selling Sucks is a money-making winner." —Mike Filsaime, MikeFLive.com "Selling Sucks is a must-read for any entrepreneur who wants to run a high-profit, high-integrity business. Rumbauskas's advice is inspiring, clear, and more importantly, easy to implement. It's honestly one of the best how-to self-marketing books on the market. Get this book now if you're serious about exploding your sales and making more money." —Marie Forleo, author and Fox News Online Life Coach www.thegoodlife-inc.com "Rumbauskas has written an indispensable guide to moving from an average salesperson to a top sales pro. This is a must-read for anyone serious about their sales career." —Paul McCord, author of Creating a Million-Dollar-a-Year Sales Income
Author : T. Melissa Madian
Publisher :
ISBN 13 : 9780228840442
Total Pages : 142 pages
Book Rating : 4.8/5 (44 download)
Download or read book Enabler? I Hardly Know Her! written by T. Melissa Madian and published by . This book was released on 2020-10-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales, marketing and customer-success organizations are under enormous pressure to hit increasing targets. Are you giving them their best chance to succeed? Imagine a world where instead of being viewed as an annoyance, salespeople are viewed as valuable resources to the customer. This book will explain what "sales enablement" is, why it's important to your business, and how to successfully implement it within your organization, aligned to your buyer's journey. And you will discover how to do all this in a way that won't cost you millions of dollars or hundreds of lives!
Author : Mal Emery
Publisher :
ISBN 13 : 9780975155868
Total Pages : 250 pages
Book Rating : 4.1/5 (558 download)
Download or read book Exposed "Your Marketing Sucks and You Know It". written by Mal Emery and published by . This book was released on 2011 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James Altucher
Publisher : HarperCollins
ISBN 13 : 0062998935
Total Pages : 288 pages
Book Rating : 4.0/5 (629 download)
Download or read book Skip the Line written by James Altucher and published by HarperCollins. This book was released on 2021-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The entrepreneur, angel investor, and bestselling author of Choose Yourself busts the 10,000-hour rule of achieving mastery, offering a new mindset and dozens of techniques that will inspire any professional—no matter their age or managerial level—to pursue their passions and quickly acquire the skills they need to succeed and achieve their dreams. We live in a hierarchical world where experience has traditionally been the key to promotion. But that period is over! Straight, clear-cut career trajectories no longer exist. Industries disappear, job descriptions change, and people’s interests and passions evolve. The key to riding this wave, entrepreneur James Altucher advises, is to constantly be curious about what’s next, to be comfortable with uncertainty so you can keep navigating the rough waters ahead, and most important, to pursue the things that interest you. In Skip the Line, he reveals how he went from struggling and depressed to making his personal, financial, and creative dreams come true, despite—and perhaps due to—his many failures along the way. Altucher combines his personal story with concrete—and unorthodox—insights that work. But Skip the Line isn’t about hacks and shortcuts—it’s about transforming the way you think, work, and live, letting your interests guide your learning, time, and resources. It’s about allowing yourself to do what comes naturally; the more you do what you love, the better you do it. While showing you how to approach change and crisis, Altucher gives you tools to help easily execute ideas, become an expert negotiator, attract the attention of those around you, scale promising ideas, and improve leadership—all of which will catapult you higher than you ever thought possible and at a speed that everyone will tell you is impossible.
Author : Cameron Herold
Publisher :
ISBN 13 : 9781619614147
Total Pages : 155 pages
Book Rating : 4.6/5 (141 download)
Download or read book Meetings Suck written by Cameron Herold and published by . This book was released on 2016 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You hear it all the time. It's the one thing that almost everyone in business can agree on. Except it's not actually true. Meetings don't suck--we suck at running meetings. When done right, meetings not only work, they make people and companies better. In Meetings Suck, world renowned business expert and growth guru Cameron Herold teaches you how to use focused, time effective meetings to help you and your company soar. This book shows you immediately actionable, step-by-step systems that ensures that you and everyone in your organization improves your meetings, right away. In the process, you'll turn meetings that suck into meetings that work."--Page [4] of cover.
Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 45 pages
Book Rating : 4.8/5 (225 download)
Download or read book Summary of Connell Barrett's Dating Sucks, but You Don't written by Everest Media, and published by Everest Media LLC. This book was released on 2022-06-10T22:59:00Z with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 I was out with my friend, a renowned dating coach, and we were vibing with a woman named Kelly. I was about to make my move when my coach told me to take her away from the other man. It was survival of the fittest. Who would she go with. #2 I was always a nerdy, introverted loser who had to settle for less in his love life. But one night, I went after something I wanted and got it. Now I was asking new questions: can you just walk up to women and be yourself, and they’ll like you. #3 The Radical Authenticity dating philosophy means being true to who you are at your core, and then putting that amazing guy in charge of your dating life. It means speaking your mind and taking action, all while embracing who you are. #4 You have a Higher Self and a Lower Self. Your Higher Self is the hero of your life. It’s the confident, focused, and totally authentic you. But your Lower Self is the fearful, doubtful part of you who’s been botching up your love life.
Author : Hanya Yanagihara
Publisher : Anchor
ISBN 13 : 0804172706
Total Pages : 834 pages
Book Rating : 4.8/5 (41 download)
Download or read book A Little Life written by Hanya Yanagihara and published by Anchor. This book was released on 2016-01-26 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • A stunning “portrait of the enduring grace of friendship” (NPR) about the families we are born into, and those that we make for ourselves. A masterful depiction of love in the twenty-first century. NATIONAL BOOK AWARD FINALIST • MAN BOOKER PRIZE FINALIST • WINNER OF THE KIRKUS PRIZE A Little Life follows four college classmates—broke, adrift, and buoyed only by their friendship and ambition—as they move to New York in search of fame and fortune. While their relationships, which are tinged by addiction, success, and pride, deepen over the decades, the men are held together by their devotion to the brilliant, enigmatic Jude, a man scarred by an unspeakable childhood trauma. A hymn to brotherly bonds and a masterful depiction of love in the twenty-first century, Hanya Yanagihara’s stunning novel is about the families we are born into, and those that we make for ourselves. Look for Hanya Yanagihara’s latest bestselling novel, To Paradise.
Author : David Kadavy
Publisher : Kadavy, Inc.
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 (661 download)
Download or read book The Heart to Start written by David Kadavy and published by Kadavy, Inc.. This book was released on 2017-12-03 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: OVER 30,000 COPIES SOLD It’s a terrible feeling. To know you have a gift for the world. But to be utterly paralyzed every time you try to discover what that gift is. Stop procrastinating and start creating! In The Heart to Start, blogger, podcaster, and award-winning designer David Kadavy takes you on his journey from Nebraska-based cubicle dweller to jet-setting bestselling author, showing you how to stop procrastinating, and start creating. The original and battle-tested tactics in The Heart to Start eliminate fear in your present self, so you can finally become your future self: Tap into the innate power of curiosity. Find the fuel to propel you through resistance. Catch yourself “Inflating The Investment.” Prevent self-destructive time sucks and find the time to follow your art, even if you feel like you have no time at all. Bust through “The Linear Work Distortion.” Inspire action that harnesses your natural creative style. Supercharge your progress with “Motivational Judo.” Lay perfectionism on its back while propelling your projects forward. Inspiring stories weave these techniques into your memory. From Maya Angelou to Seth Godin. From J. K. Rowling to Steven Pressfield. You'll hear from a Hollywood screenwriter, a chef, and even a creator of a hit board game. Whether you’re writing a novel, starting a business, or picking up a paintbrush for the first time in years, The Heart to Start will upgrade your mental operating system with unforgettable tactics for ending procrastination before it starts, so you can make your creative dreams a reality. Take your first step and download The Heart to Start. Unlock your inner creative genius today!
Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511017997
Total Pages : 50 pages
Book Rating : 4.5/5 (11 download)
Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.
Author : Chris Murray
Publisher : Penguin
ISBN 13 : 1591845920
Total Pages : 306 pages
Book Rating : 4.5/5 (918 download)
Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2013-02-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Indispensable summaries of the best marketing books of our time Since 1978, Soundview Executive Book Summaries has offered its subscribers condensed versions of the best business books published each year. Focused, insightful, and practical, Soundview’s summaries have been acclaimed as the definitive selection service for the sophisticated business book reader. Now Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that include one all-new, previously unpublished summary. Here is just about everything you ever wanted to know about marketing. The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals and students. Who are the gurus? They include: • Guy Kawasaki on How to Drive Your Competition Crazy • Geoffrey Moore on marketing high technology, in Crossing the Chasm. • Jack Trout on how companies can help their products stand above the crowd, in Differentiate or Die. • Regis McKenna on the changing role of the customer, in the classic Relationship Marketing. • Philip Kotler on the concept of Lateral Marketing, which helps companies avoid the trap of market fragmentation. • Seth Godin on how to create a Purple Cow that will take off through word of mouth. • Lisa Johnson and Andrea Learned on marketing to women in Don’t Think Pink. The collective wisdom contained in The Marketing Guru can help any marketer on his or her journey to becoming a marketing guru. www.summary.com
