Summary The Referral Engine

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The Referral Engine

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101429518
Total Pages : 256 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Summary: The Referral Engine

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511020270
Total Pages : 29 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: The Referral Engine by : BusinessNews Publishing,

Download or read book Summary: The Referral Engine written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-28 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of John Jantsch's book: "The Referral Engine: Teaching Your Business to Market Itself". This complete summary of the ideas from John Jantsch's book "The Referral Engine" shows that everyone loves getting referrals from happy customers but few businesses have systems in place to facilitate this happening more often. In his book, the author states that it's time to craft a strategy which will compel your customers and partners to voluntarily and actively participate in your marketing by providing referrals. Satisfied customers who offer referrals will provide the elements which will generate positive buzz around your products and services others will pick up on. This summary explains how to design a referral engine in order to create a pool of brand supporters and expand your business. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The Referral Engine" and discover the key to generating referrals and prospering.

Summary of The Referral Engine by John Jantsch

Author : QuickRead
Publisher : QuickRead.com
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of The Referral Engine by John Jantsch by : QuickRead

Download or read book Summary of The Referral Engine by John Jantsch written by QuickRead and published by QuickRead.com. This book was released on with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to teach your business to market itself. If your business is struggling to grow, then it’s time to unleash the power of word-of-mouth marketing. In today’s world, online marketing and advertising are becoming more and more unreliable as people grow increasingly distrustful in the world of fake news and “too good to be trues.” Instead, people turn to the people they trust for recommendations about companies they know and love. And these referrals are powerful enough to turn your start-up company into the next success. Through John Jantsch’s The Referral Engine, you’ll learn the six essential aspects of making your company “referral worthy” that will turn your business into a success. As you read, you’ll learn why humans are hardwired to make referrals, why being different is essential, and how partnering with other businesses is crucial for propelling your success. Do you want more free audiobook summaries like this? Download our app for free at QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Duct Tape Marketing

Author : John Jantsch
Publisher : Thomas Nelson Inc
ISBN 13 : 1595554653
Total Pages : 299 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis Duct Tape Marketing by : John Jantsch

Download or read book Duct Tape Marketing written by John Jantsch and published by Thomas Nelson Inc. This book was released on 2011 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a renowned marketing guru and small business coach, John Jantsch has become a leading advisor on how to build and grow a thriving business. In his trusted book for small businesses, he challenges readers to craft a marketing strategy that is as reliable as the go-to household item we all know, love, and turn to in a pinch: duct tape. Duct Tape Marketing shows readers how to develop and execute a marketing plan that yields more revenue and ensures the longevity of small businesses. Taking a strategic, systemic approach to marketing rather than being constantly won over to a "marketing idea of the week" helps small business leaders establish a solid--"sticky"--foundation of trust with their customers that only grows stronger with the application of more and more metaphorical tape. You'll learn how to turn your marketing efforts into a lead generation machine and move far beyond your week-to-week strategizing to create long-term plans for your business's continual growth. Plus, the revised and updated edition of this industry-leading book includes all new tools, rules, and tactics that respond to the ways social media and digital developments have shifted and evolved the marketing landscape. Let's face it: as a small business owner, you are really in the business of marketing. This practical, actionable guide includes fresh ideas that stick where you put them--and stand the test of time.

The Ultimate Marketing Engine

Author : John Jantsch
Publisher : HarperCollins Leadership
ISBN 13 : 1400224780
Total Pages : 224 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Ultimate Marketing Engine by : John Jantsch

Download or read book The Ultimate Marketing Engine written by John Jantsch and published by HarperCollins Leadership. This book was released on 2021-09-21 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step-by-step system for creating customers and clients for life. In a world that’s difficult for business professionals to cut through noise to create relationships with their customers, organizations that focus on converting their customers to members and helping them achieve lasting transformation rather than simply offering the transaction of the moment are winning. The Ultimate Marketing Engine teaches you how to develop a system to take every customer from where they are to where they want to be by building on the innovative principles first brought to the marketing world in Duct Tape Marketing and honed over three decades of working with thousands of businesses. In this book, you will learn: Why strategy must come before tactics. How to narrow your focus and choose only ideal customers. Why no one wants what you sell – and what they actually want. How to use story and narrative as the voice of strategy. How to construct the perfect customer journey. How to grow your business with your customers. This bookintroduces the Customer Success Track, an innovative new approach to marketing strategy that will transform how you view your business, your marketing and how you view every customer. The Ultimate Marketing Engine will help you take control of your marketing while creating ridiculously consistent business growth.

Hacking Growth

Author : Sean Ellis
Publisher : Crown Currency
ISBN 13 : 0451497228
Total Pages : 322 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis Hacking Growth by : Sean Ellis

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Never Lose a Customer Again

Author : Joey Coleman
Publisher : Penguin
ISBN 13 : 0735220034
Total Pages : 370 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Never Lose a Customer Again by : Joey Coleman

Download or read book Never Lose a Customer Again written by Joey Coleman and published by Penguin. This book was released on 2018-04-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

New Sales

Author : Mike Weinberg
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814431771
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis New Sales by : Mike Weinberg

Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.

Naked Statistics: Stripping the Dread from the Data

Author : Charles Wheelan
Publisher : W. W. Norton & Company
ISBN 13 : 0393089827
Total Pages : 307 pages
Book Rating : 4.3/5 (93 download)

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Book Synopsis Naked Statistics: Stripping the Dread from the Data by : Charles Wheelan

Download or read book Naked Statistics: Stripping the Dread from the Data written by Charles Wheelan and published by W. W. Norton & Company. This book was released on 2013-01-07 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller "Brilliant, funny…the best math teacher you never had." —San Francisco Chronicle Once considered tedious, the field of statistics is rapidly evolving into a discipline Hal Varian, chief economist at Google, has actually called "sexy." From batting averages and political polls to game shows and medical research, the real-world application of statistics continues to grow by leaps and bounds. How can we catch schools that cheat on standardized tests? How does Netflix know which movies you’ll like? What is causing the rising incidence of autism? As best-selling author Charles Wheelan shows us in Naked Statistics, the right data and a few well-chosen statistical tools can help us answer these questions and more. For those who slept through Stats 101, this book is a lifesaver. Wheelan strips away the arcane and technical details and focuses on the underlying intuition that drives statistical analysis. He clarifies key concepts such as inference, correlation, and regression analysis, reveals how biased or careless parties can manipulate or misrepresent data, and shows us how brilliant and creative researchers are exploiting the valuable data from natural experiments to tackle thorny questions. And in Wheelan’s trademark style, there’s not a dull page in sight. You’ll encounter clever Schlitz Beer marketers leveraging basic probability, an International Sausage Festival illuminating the tenets of the central limit theorem, and a head-scratching choice from the famous game show Let’s Make a Deal—and you’ll come away with insights each time. With the wit, accessibility, and sheer fun that turned Naked Economics into a bestseller, Wheelan defies the odds yet again by bringing another essential, formerly unglamorous discipline to life.

Smarter, Faster, Cheaper

Author : David Siteman Garland
Publisher : John Wiley & Sons
ISBN 13 : 047093381X
Total Pages : 182 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Smarter, Faster, Cheaper by : David Siteman Garland

Download or read book Smarter, Faster, Cheaper written by David Siteman Garland and published by John Wiley & Sons. This book was released on 2010-11-18 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Save time and money in building, marketing and promoting your business With huge recent shifts in the way enterprises are built, marketed, and monetized, these are "wild west" times for business. In this new landscape, entrepreneurs and small business owners actually have an edge in marketing without spinning their wheels or going broke. Smarter, Faster, Cheaper gives you an innovative, approachable new guide on how to market, promote and improve your business drawing on real world examples and offering practical advice as opposed to fluffy theory. It presents a complete roadmap for marketing and promoting your business with the latest techniques. Draws from author David Siteman Garland's extensive experiences as a successful entrepreneur Based on countless interviews with successful leaders, including conversations with entrepreneurs and owners of businesses large and small Strategies and ideas are easy to understand, digest, and immediately put to use From learning when to skimp and when to splurge to mastering the art of online schmoozing, Smarter, Faster, Cheaper will save you time, money, and aggravation whether you're building your tenth business or your first.

Duct Tape Selling

Author : John Jantsch
Publisher : Penguin
ISBN 13 : 1101619929
Total Pages : 258 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis Duct Tape Selling by : John Jantsch

Download or read book Duct Tape Selling written by John Jantsch and published by Penguin. This book was released on 2014-05-15 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of the areas that salespeople struggle with these days have long been the domain of marketers, according to bestselling author John Jantsch. The traditional business model dictates that marketers own the message while sellers own the relationships. But now, Jantsch flips the usual sales approach on its head. It’s no longer enough to view a salesperson’s job as closing. Today’s superstars must attract, teach, convert, serve, and measure while developing a personal brand that stands for trust and expertise. In Duct Tape Selling, Jantsch shows how to tackle a changing sales environment, whether you’re an individual or charged with leading a sales team. You will learn to think like a marketer as you: Create an expert platform Become an authority in your field Mine networks to create critical relationships within your company and among your clients Build and utilize your Sales Hourglass Finish the sale and stay connected Make referrals an automatic part of your process As Jantsch writes: “Most people already know that the days of knocking on doors and hard-selling are over. But as I travel around the world speaking to groups of business owners, marketers, and sales professionals, the number one question I’m asked is, ‘What do we do now?’ “I’ve written this book specifically to answer that question. At the heart of it, marketing and sales have become activities that no longer simply support each other so much as feed off of each other’s activity. Sales professionals must think and act like marketers in order to completely reframe their role in the mind of the customer.”

Hooked

Author : Nir Eyal
Publisher : Penguin
ISBN 13 : 0698190661
Total Pages : 203 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Hooked by : Nir Eyal

Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The Lean Startup

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 0307887898
Total Pages : 337 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis The Lean Startup by : Eric Ries

Download or read book The Lean Startup written by Eric Ries and published by Crown Currency. This book was released on 2011-09-13 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups fail. But many of those failures are preventable. The Lean Startup is a new approach being adopted across the globe, changing the way companies are built and new products are launched. Eric Ries defines a startup as an organization dedicated to creating something new under conditions of extreme uncertainty. This is just as true for one person in a garage or a group of seasoned professionals in a Fortune 500 boardroom. What they have in common is a mission to penetrate that fog of uncertainty to discover a successful path to a sustainable business. The Lean Startup approach fosters companies that are both more capital efficient and that leverage human creativity more effectively. Inspired by lessons from lean manufacturing, it relies on “validated learning,” rapid scientific experimentation, as well as a number of counter-intuitive practices that shorten product development cycles, measure actual progress without resorting to vanity metrics, and learn what customers really want. It enables a company to shift directions with agility, altering plans inch by inch, minute by minute. Rather than wasting time creating elaborate business plans, The Lean Startup offers entrepreneurs—in companies of all sizes—a way to test their vision continuously, to adapt and adjust before it’s too late. Ries provides a scientific approach to creating and managing successful startups in a age when companies need to innovate more than ever.

Product-Led Onboarding

Author : Ramli John
Publisher : Productled Press
ISBN 13 : 9781777717704
Total Pages : 312 pages
Book Rating : 4.7/5 (177 download)

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Book Synopsis Product-Led Onboarding by : Ramli John

Download or read book Product-Led Onboarding written by Ramli John and published by Productled Press. This book was released on 2021-06-04 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you borrow a plate from grandma, does she ask you to pay a deposit? Of course not. Likewise, blocking your non-paying ("freemium") customers from the core experience of your product, is like chopping your own leg off while running a marathon. Yet, this is just one of the crucial mistakes that most SaaS companies make right off the bat. Think about it. Do YOU have... Stalled accounts taking up valuable space? Sub-par clients who only expect freebies and don't ever use the full features of your product? Low conversion from free accounts to paid? Then, you might have a shot-yourself-in-the-foot problem. In this book, you'll find the easy, 6-step formula you can apply to your operations today that can change absolutely everything. You'll be able to count your company among giants like Mixpanel, Ubisoft, and Outsystems when you: Captivate clients' attention from the get-go. Make it easier for clients to get good at using your software so they are more likely to use it. Create a fool-proof checklist to make your product go viral. Match services with behaviors, and get users addicted to your product. Win rave reviews by making clients feel like VIPs. Use this strategy at each level in your team to supercharge its effect. Rinse and repeat, and watch your business grow while you sleep. In short, you'll discover why putting your customer first is the ultimate secret to growing your company. And how you can achieve astronomical conversions and customer loyalty without even trying. Check out what others are saying:

The Startup Way

Author : Eric Ries
Publisher : Crown Currency
ISBN 13 : 110190321X
Total Pages : 402 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Startup Way by : Eric Ries

Download or read book The Startup Way written by Eric Ries and published by Crown Currency. This book was released on 2017-10-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur and bestselling author of The Lean Startup, Eric Ries reveals how entrepreneurial principles can be used by businesses of all kinds, ranging from established companies to early-stage startups, to grow revenues, drive innovation, and transform themselves into truly modern organizations, poised to take advantage of the enormous opportunities of the twenty-first century. In The Lean Startup, Eric Ries laid out the practices of successful startups – building a minimal viable product, customer-focused and scientific testing based on a build-measure-learn method of continuous innovation, and deciding whether to persevere or pivot. In The Startup Way, he turns his attention to an entirely new group of organizations: established enterprises like iconic multinationals GE and Toyota, tech titans like Amazon and Facebook, and the next generation of Silicon Valley upstarts like Airbnb and Twilio. Drawing on his experiences over the past five years working with these organizations, as well as nonprofits, NGOs, and governments, Ries lays out a system of entrepreneurial management that leads organizations of all sizes and from every industry to sustainable growth and long-term impact. Filled with in-the-field stories, insights, and tools, The Startup Way is an essential road map for any organization navigating the uncertain waters of the century ahead.

The Referral of a Lifetime

Author : Tim Templeton
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626568537
Total Pages : 199 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis The Referral of a Lifetime by : Tim Templeton

Download or read book The Referral of a Lifetime written by Tim Templeton and published by Berrett-Koehler Publishers. This book was released on 2016-08-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your Best Prospects Are Referred Prospects! Nobody likes cold calls. And nobody really needs to make them. The Referral of a Lifetime teaches a step-by-step system that will allow anyone to generate a steady stream of new business through consistent, qualified referrals while retaining and maximizing business with existing customers. Tim Templeton emphasizes the importance of applying the golden rule in business—putting the relationship with your customer first, rather than just making the sale. This second edition adds a technique for creating a profile of your ideal customer and explains how to reach the tipping point on online reviews and testimonials so you can expand your business 24/7. Your customers, colleagues, and friends already know every new contact you will ever need to succeed. When you apply Tim Templeton's system, they will naturally refer those potential new customers to you.

SEO for Growth

Author : John Jantsch
Publisher : Seo for Growth
ISBN 13 : 9780692769447
Total Pages : 238 pages
Book Rating : 4.7/5 (694 download)

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Book Synopsis SEO for Growth by : John Jantsch

Download or read book SEO for Growth written by John Jantsch and published by Seo for Growth. This book was released on 2016-09-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Search Engine Optimization, also known as SEO, is how people search and find your website on the Internet. ... SEO is a key growth channel for your business, but the rules of SEO have changed dramatically in recent years. To grow your business in today's economy, you need a strong online presence. But what does that entail exactly? Marketing is no longer about mass-market advertising and outbound sales; it's about capturing demand -- grabbing the attention of people already looking to make a purchase or acquire specific knowledge. To do that, your content needs to be at the top of Internet search results"--Amazon.com.