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Summary The New Positioning
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Book Synopsis Summary: The New Positioning by : BusinessNews Publishing,
Download or read book Summary: The New Positioning written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jack Trout and Steve Rivkin's book: "The New Positioning: The Latest on the World's #1 Business Strategy". This complete summary of the ideas from Jack Trout and Steve Rivkin's book "The New Positioning" shows that "positioning" means to concentrate on an idea that defines the company and its products in the minds of consumers, and to avoid the temptation to try and be all things to everybody. In their book, the authors explain that a company that is positioned will select an attribute that appeals to the marketplace and align everything it does behind delivering in that area. Over time, the consumer will begin to mentally associate that company with the attribute whenever that product is mentioned. This summary will teach you how to position your company so that you can gain a strong competitive advantage and be on your way to becoming the top-of-mind brand. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "The New Positioning" and discover the key to positioning your company and gaining an edge in the marketplace.
Book Synopsis Obviously Awesome by : April Dunford
Download or read book Obviously Awesome written by April Dunford and published by . This book was released on 2019-05-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: You know your product is awesome-but does anybody else? Successfully connecting your product with consumers isn't a matter of following trends, comparing yourself to the competition or trying to attract the widest customer base. So what is it? April Dunford, positioning guru and tech exec, is here to enlighten you.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Synopsis The New Positioning: The Latest on the World's #1 Business Strategy by : Jack Trout
Download or read book The New Positioning: The Latest on the World's #1 Business Strategy written by Jack Trout and published by McGraw Hill Professional. This book was released on 1997-05-22 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the same right-to-the-point, no-nonsense style that was a hallmark of Positioning, this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.
Book Synopsis Positioning: The Battle for Your Mind by : Al Ries
Download or read book Positioning: The Battle for Your Mind written by Al Ries and published by McGraw Hill Professional. This book was released on 2001-01-03 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to: • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there • Position a follower so that it can occupy a niche not claimed by the leader • Avoid letting a second product ride on the coattails of an established one. Positioning also shows you how to: • Use leading ad agency techniques to capture the biggest market share and become a household name • Build your strategy around your competition's weaknesses • Reposition a strong competitor and create a weak spot • Use your present position to its best advantage • Choose the best name for your product • Determine when-and why-less is more • Analyze recent trends that affect your positioning. Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Book Synopsis SUMMARY - Positioning: The Battle For Your Mind By Al Ries And Jack Trout by : Shortcut Edition
Download or read book SUMMARY - Positioning: The Battle For Your Mind By Al Ries And Jack Trout written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-16 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover how to position your brand to attract the consumer. You will also discover : that the customer is not convinced by advertising messages, but by the vision of the products given to him; that every company must position itself in relation to its competition; the importance of conquering leadership on a given aspect; the role of a clear and distinctive identity when it comes to making an impression. In order to succeed, every company must create a strong image that is likely to appeal to the consumer. The way you position yourself in a market influences the whole strategy to be adopted. More than any marketing argument, it can make the difference between success and failure. Here are the secrets to becoming a leader and changing the way your entire industry is perceived. Will you be able to put them to good use? *Buy now the summary of this book for the modest price of a cup of coffee!
Download or read book The Position written by Meg Wolitzer and published by Simon and Schuster. This book was released on 2010-08-24 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling author of The Wife—Meg Wolitzer’s “hilariously moving, sharply written novel” (USA TODAY), hailed by critics and loved by readers worldwide, with its “dead-on observations about sex, marriage, and the family ties that strangle and bind” (Cleveland Plain Dealer). Crackling with intelligence and humor, The Position is the masterful story of one extraordinary family at the hilarious height of the sexual revolution—and through the thirty-year hangover that followed. In 1975, Paul and Roz Mellow write a bestselling Joy of Sex-type book that mortifies their four school-aged children and ultimately changes the shape of the family forever. Thirty years later, as the now dispersed family members argue over whether to reissue the book, we follow the complicated lives of each of the grown children and their conflicts in love, work, marriage, parenting, and, of course, sex—all shadowed by the indelible specter of their highly sexualized parents. Insightful, panoramic, and compulsively readable, The Position is an American original.
Book Synopsis How to Launch a Brand (2nd Edition) by : Fabian Geyrhalter
Download or read book How to Launch a Brand (2nd Edition) written by Fabian Geyrhalter and published by . This book was released on 2015-12 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will guide you through the steps necessary to build a brand from the ground up. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make the right branding decisions along the way.
Book Synopsis Summary: Positioning: The Battle for Your Mind by : Businessnews Publishing
Download or read book Summary: Positioning: The Battle for Your Mind written by Businessnews Publishing and published by . This book was released on 2016-09-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind". This complete summary of the ideas from Al Ries and Jack Trout's book "Positioning: The Battle for Your Mind" shows how effective product positioning has an impact on the perceptions of the target market. The authors show how all of the elements of product positioning work together to create a unique market position, which is the key to better sales and becoming top-of-mind. By following their advice, you can learn how to narrow your market and start providing for specific customers. Added- value of this summary: - Save time - Understand the elements of product positioning - Increase product awareness To learn more, read "Positioning: The Battle for Your Mind" to find your unique market position and get your product noticed.
Book Synopsis Positioning the Brand by : Rik Riezebos
Download or read book Positioning the Brand written by Rik Riezebos and published by Routledge. This book was released on 2012-03-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand. Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support. This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
Book Synopsis The New Position of Women in American Industry by : United States. Women's Bureau
Download or read book The New Position of Women in American Industry written by United States. Women's Bureau and published by . This book was released on 1920 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis This Is Happiness by : Niall Williams
Download or read book This Is Happiness written by Niall Williams and published by Bloomsbury Publishing USA. This book was released on 2019-12-03 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAMED A BEST BOOK OF THE YEAR BY THE WASHINGTON POST and REAL SIMPLE A profound and enchanting new novel from Booker Prize-longlisted author Niall Williams about the loves of our lives and the joys of reminiscing. You don't see rain stop, but you sense it. You sense something has changed in the frequency you've been living and you hear the quietness you thought was silence get quieter still, and you raise your head so your eyes can make sense of what your ears have already told you, which at first is only: something has changed. The rain is stopping. Nobody in the small, forgotten village of Faha remembers when it started; rain on the western seaboard was a condition of living. Now--just as Father Coffey proclaims the coming of electricity--it is stopping. Seventeen-year-old Noel Crowe is standing outside his grandparents' house shortly after the rain has stopped when he encounters Christy for the first time. Though he can't explain it, Noel knows right then: something has changed. This is the story of all that was to follow: Christy's long-lost love and why he had come to Faha, Noel's own experiences falling in and out of love, and the endlessly postponed arrival of electricity--a development that, once complete, would leave behind a world that had not changed for centuries. Niall Williams' latest novel is an intricately observed portrait of a community, its idiosyncrasies and its traditions, its paradoxes and its inanities, its failures and its triumphs. Luminous and otherworldly, and yet anchored with deep-running roots into the earthy and the everyday, This Is Happiness is about stories as the very stuff of life: the ways they make the texture and matter of our world, and the ways they write and rewrite us.
Book Synopsis Thinking in New Boxes by : Luc De Brabandere
Download or read book Thinking in New Boxes written by Luc De Brabandere and published by Random House. This book was released on 2013-09-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera
Book Synopsis Positioning: The Battle for Your Mind, 20th Anniversary Edition by : Al Ries
Download or read book Positioning: The Battle for Your Mind, 20th Anniversary Edition written by Al Ries and published by McGraw Hill Professional. This book was released on 2000-11-20 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”—David Bohnett, Chairman and Founder of GeoCities A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.
Download or read book Red Queen written by Victoria Aveyard and published by Harper Collins. This book was released on 2015-02-10 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestselling series! Red Queen, by #1 New York Times bestselling author Victoria Aveyard, is a sweeping tale of power, intrigue, and betrayal, perfect for fans of George R.R. Martin’s Game of Thrones series. Mare Barrow's world is divided by blood—those with common, Red blood serve the Silver-blooded elite, who are gifted with superhuman abilities. Mare is a Red, scraping by as a thief in a poor, rural village, until a twist of fate throws her in front of the Silver court. Before the king, princes, and all the nobles, she discovers she has an ability of her own. To cover up this impossibility, the king forces her to play the role of a lost Silver princess and betroths her to one of his own sons. As Mare is drawn further into the Silver world, she risks everything and uses her new position to help the Scarlet Guard—a growing Red rebellion—even as her heart tugs her in an impossible direction. One wrong move can lead to her death, but in the dangerous game she plays, the only certainty is betrayal. Discover more wonders in the world of Red Queen with Broken Throne: A Red Queen Collection, a companion novel with stories from fan favorites and new voices, featuring never-before-seen maps, flags, bonus scenes, journal entries, and much more exclusive content! Plus don't miss Realm Breaker! Irresistibly action-packed and full of lethal surprises, this stunning fantasy series from Victoria Aveyard, #1 New York Times bestselling author of the Red Queen series, begins where hope is lost and asks: When the heroes have fallen, who will take up the sword?
Download or read book Down to Earth written by Bruno Latour and published by John Wiley & Sons. This book was released on 2018-11-26 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present ecological mutation has organized the whole political landscape for the last thirty years. This could explain the deadly cocktail of exploding inequalities, massive deregulation, and conversion of the dream of globalization into a nightmare for most people. What holds these three phenomena together is the conviction, shared by some powerful people, that the ecological threat is real and that the only way for them to survive is to abandon any pretense at sharing a common future with the rest of the world. Hence their flight offshore and their massive investment in climate change denial. The Left has been slow to turn its attention to this new situation. It is still organized along an axis that goes from investment in local values to the hope of globalization and just at the time when, everywhere, people dissatisfied with the ideal of modernity are turning back to the protection of national or even ethnic borders. This is why it is urgent to shift sideways and to define politics as what leads toward the Earth and not toward the global or the national. Belonging to a territory is the phenomenon most in need of rethinking and careful redescription; learning new ways to inhabit the Earth is our biggest challenge. Bringing us down to earth is the task of politics today.
Download or read book How Brands Grow written by Byron Sharp and published by OUP Australia & New Zealand. This book was released on 2010-03-11 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands.
