SUMMARY - The Dip: The Extraordinary Benefits Of knowing When To Quit (And When To Stick) By Seth Godin

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Author :
Publisher : Shortcut Edition
ISBN 13 :
Total Pages : 22 pages
Book Rating : 4./5 ( download)

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Book Synopsis SUMMARY - The Dip: The Extraordinary Benefits Of knowing When To Quit (And When To Stick) By Seth Godin by : Shortcut Edition

Download or read book SUMMARY - The Dip: The Extraordinary Benefits Of knowing When To Quit (And When To Stick) By Seth Godin written by Shortcut Edition and published by Shortcut Edition. This book was released on 2021-06-02 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Our summary is short, simple and pragmatic. It allows you to have the essential ideas of a big book in less than 30 minutes. By reading this summary, you will discover what the DIP (challenge impossible or possible) is and what are the tools proposed by Seth Godin to identify it, prepare to face it and determine if and when to give it up. You will also discover that : you must always try to be the best: even if it's easier and more comfortable, you can't be satisfied with being average; the defended project must be superior to the others, and be on the right scale; whatever the project, at one time or another, we are confronted with a DIP; there are tools to learn how to take up this DIP and to achieve its ends. We all, at one time or another, have the desire to give up, and this can be legitimate, it can be the right thing to do. Winners also give up: they just do it at the right time. Giving up can be the right strategy, as long as it is done at the right time. The important thing about the DIP is to define the limits and the framework within which you can be the best, and the goal to be set. *Buy now the summary of this book for the modest price of a cup of coffee!

The Dip

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Publisher : Penguin
ISBN 13 : 1101216344
Total Pages : 97 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Dip by : Seth Godin

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

The Happiness Track

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Publisher : HarperCollins
ISBN 13 : 0062344021
Total Pages : 148 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis The Happiness Track by : Emma Seppälä

Download or read book The Happiness Track written by Emma Seppälä and published by HarperCollins. This book was released on 2016-01-26 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone wants happiness and success, yet the pursuit of both has never been more elusive. As work and personal demands rise, we try to keep up by juggling everything better, moving faster, and doing more. While we might succeed in the short term, this approach comes at a high cost in the long term: it hurts our well-being, our relationships, and—paradoxically—our productivity. In this life-changing book, Emma Seppälä explains that the reason we are burning ourselves out is that we fall for outdated theories of success. We are taught that getting ahead means doing everything that’s thrown at us with razor-sharp focus and iron discipline, that success depends on our drive and talents, and that achievement cannot happen without stress. The Happiness Track demolishes these counterproductive theories. Drawing on the latest scientific research on happiness, resilience, willpower, compassion, positive stress, creativity, and mindfulness, Seppälä demonstrates that being happy is the most productive thing we can do to thrive—whether at work or at home. She shares practical strategies for applying these scientific findings to our daily lives. A fulfilling, successful, and anxiety-free life is within your reach. The Happiness Track will show you the way. Happiness Is the Fast Track to Success “Are you a hard-driving, multitasking, conscientiously striving professional? Then your ideas about success are probably all wrong—and you need The Happiness Track, Dr. Emma Seppälä’s investigation into the counter-intuitive factors that create career and life success. The best news of all? All these skills are well within your grasp.”—Daniel H. Pink, author of Drive and A Whole New Mind “Emma Seppälä convinces us that reconfiguring our brain for happiness can change the way our lives unfold and the way we approach success. A worthwhile read for anyone who wants to achieve a successful and fulfilling life.”—Amy Cuddy, professor at Harvard Business School and author of Presence “Backed by extensive research in psychology and neuroscience, The Happiness Track offers a wealth of insight on changing how we approach our work, our personal lives, and our relationships. It’s a carefully researched, engaging look at how to improve ourselves without losing our authenticity or our sanity.”—Adam Grant, Wharton professor and New York Times bestselling author of Give and Take and Originals “Through her research-backed strategies, Emma Seppälä teaches us not only how to thrive in our chosen profession, but how to stay true to ourselves—and enjoy every moment of the process.”—Susan Cain, cofounder of Quiet Revolution and New York Times bestselling author of Quiet “For decades we’ve been tied to theories of success that have burned us out and driven us into the ground—because we don’t know of any alternatives. The Happiness Track provides us with a highly readable, science-backed solution to obtaining sustainable success, the sort of success we are all really striving for, that leaves us fulfilled, happy, and healthy.”—Scott Barry Kaufman, Ph.D., scientific director at the Imagination Institute at the University of Pennsylvania

Drive

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Publisher : Penguin
ISBN 13 : 1101524383
Total Pages : 275 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Drive by : Daniel H. Pink

Download or read book Drive written by Daniel H. Pink and published by Penguin. This book was released on 2011-04-05 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller that gives readers a paradigm-shattering new way to think about motivation from the author of When: The Scientific Secrets of Perfect Timing Most people believe that the best way to motivate is with rewards like money—the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

Go-Givers Sell More

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Publisher : Penguin
ISBN 13 : 1101195738
Total Pages : 209 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Go-Givers Sell More by : Bob Burg

Download or read book Go-Givers Sell More written by Bob Burg and published by Penguin. This book was released on 2010-02-18 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.

The War of Art

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Publisher : Black Irish Entertainment LLC
ISBN 13 : 1936891042
Total Pages : 195 pages
Book Rating : 4.9/5 (368 download)

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Book Synopsis The War of Art by : Steven Pressfield

Download or read book The War of Art written by Steven Pressfield and published by Black Irish Entertainment LLC. This book was released on 2002-06-03 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: What keeps so many of us from doing what we long to do? Why is there a naysayer within? How can we avoid the roadblocks of any creative endeavor—be it starting up a dream business venture, writing a novel, or painting a masterpiece? The War of Art identifies the enemy that every one of us must face, outlines a battle plan to conquer this internal foe, then pinpoints just how to achieve the greatest success. The War of Art emphasizes the resolve needed to recognize and overcome the obstacles of ambition and then effectively shows how to reach the highest level of creative discipline. Think of it as tough love . . . for yourself.

Purple Cow

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Publisher : Penguin UK
ISBN 13 : 0141924861
Total Pages : 160 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Purple Cow by : Seth Godin

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Do More Great Work

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Publisher : Workman Publishing
ISBN 13 : 0761156445
Total Pages : 209 pages
Book Rating : 4.7/5 (611 download)

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Book Synopsis Do More Great Work by : Michael Bungay Stanier

Download or read book Do More Great Work written by Michael Bungay Stanier and published by Workman Publishing. This book was released on 2010-02-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: You work hard. You put in the hours. Yet you feel like you are constantly treading water with "Good Work" that keeps you going but never quite moves you ahead. Or worse, you are mired in "Bad Work"—endless meetings and energy-draining bureaucratic traps. Do More Great Work gets to the heart of the problem: Even the best performers are spending less than a fraction of their time doing "Great Work"—the kind of innovative work that pushes us forward, stretches our creativity, and truly satisfies us. Michael Bungay Stanier, Canadian Coach of the Year in 2006, is a business consultant who’s found a way to move us away from bad work (and even good work), and toward more time spent doing great work. When you’re up to your eyeballs answering e-mail, returning phone calls, attending meetings and scrambling to get that project done, you can turn to this inspirational, motivating, and at times playful book for invaluable guidance. In fifteen exercises, Do More Great Work shows how you can finally do more of the work that engages and challenges you, that has a real impact, that plays to your strengths—and that matters. The exercises are "maps"—brilliantly simple visual tools that help you find, start and sustain Great Work, revealing how to: Find clues to your own Great Work—they’re all around you Locate the sweet spot between what you want to do and what your organization wants you to do Generate new ideas and possibilities quickly Best manage your overwhelming workload Double the likelihood that you’ll do what you want to do All it takes is ten minutes a day, a pencil and a willingness to change. Do More Great Work will not only help you identify what the Great Work of your life is, it will tell you how to do it.

The Referral Engine

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Publisher : Penguin
ISBN 13 : 1101429518
Total Pages : 256 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis The Referral Engine by : John Jantsch

Download or read book The Referral Engine written by John Jantsch and published by Penguin. This book was released on 2010-05-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business guru behind Duct Tape Marketing shares his most valuable lesson: how to get your customers to do your best marketing for you. The power of glitzy advertising and elaborate marketing campaigns is on the wane; word- of-mouth referrals are what drive business today. People trust the recommendation of a friend, family member, colleague, or even stranger with similar tastes over anything thrust at them by a faceless company. Most business owners believe that whether customers refer them is entirely out of their hands. But science shows that people can't help recommending products and services to their friends-it's an instinct wired deep in the brain. And smart businesses can tap into that hardwired desire. Marketing expert John Jantsch offers practical techniques for harnessing the power of referrals to ensure a steady flow of new customers. Keep those customers happy, and they will refer your business to even more customers. Some of Jantsch's strategies include: -Talk with your customers, not at them. Thanks to social networking sites, companies of any size have the opportunity to engage with their customers on their home turf as never before-but the key is listening. -The sales team is the most important part of your marketing team. Salespeople are the company's main link to customers, who are the main source of referrals. Getting them on board with your referral strategy is critical. -Educate your customers. Referrals are only helpful if they're given to the right people. Educate your customers about whom they should be talking to. The secret to generating referrals lies in understanding the "Customer Referral Cycle"-the way customers refer others to your company who, in turn, generate even more referrals. Businesses can ensure a healthy referral cycle by moving customers and prospects along the path of Know, Like, Trust, Try, Buy, Repeat, and Refer. If everyone in an organization keeps this sequence in mind, Jantsch argues, your business will generate referrals like a well-oiled machine. This practical, smart, and original guide is essential reading for any company looking to grow without a fat marketing budget.

Succeed

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Publisher : Penguin
ISBN 13 : 1101475153
Total Pages : 238 pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Succeed by : Heidi Grant Halvorson, Ph.D.

Download or read book Succeed written by Heidi Grant Halvorson, Ph.D. and published by Penguin. This book was released on 2010-12-23 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Heidi Grant Halvorson's blogs and other content on the Penguin Community. Just in time for New Year's resolutions, learn how to reach your goals-finally-by overcoming the many hurdles that have defeated you before. Most of us have no idea why we fail to reach our goals. Now Dr. Heidi Grant Halvorson, a rising star in the field of social psychology shows us how to overcome the hurdles that have defeated us before. Dr. Grant Halvorson offers insights-many surprising-that readers can use immediately, including how to: • Set a goal so that you will persist even in the face of adversity • Build willpower, which can be strengthened like a muscle • Avoid the kind of positive thinking that makes people fail The strategies outlined in this book will not only help everyone reach their own goals but will also prove invaluable to parents, teachers, coaches, and employers. Dr. Grant Halvorson shows readers a new approach to problem solving that will change the way they approach their entire lives. Watch a Video

Unmistakable

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Publisher : Penguin
ISBN 13 : 1101981709
Total Pages : 226 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Unmistakable by : Srinivas Rao

Download or read book Unmistakable written by Srinivas Rao and published by Penguin. This book was released on 2016 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop trying to beat everyone else. True success is playing by your own rules, creating work that no one can replicate. Don't be the best, be the only. You're on the conventional path, checking off accomplishments. You might be doing okay by normal standards, but you still feel restless, bored, and limited. Srinivas Rao gets it. As a new business school graduate, Srinivas's dreams were crushed by a soulless job that demanded only conformity. Sick of struggling to keep his head above water, Srinivas quit his job and took to the waves, pursuing his dream of learning to surf. He also found the freedom to chart his own course. Interviewing more than five hundred creative people on his Unmistakable Creative podcast was the ultimate education. He heard how guests including Seth Godin, Elle Luna, Tim Ferriss, Simon Sinek, and Danielle LaPorte blazed their own trails. Srinivas blends his own story with theirs to tell you: You can find that courage too. Don't be just one among many--be the only. Be unmistakable. Trying to be the best will chain you to others' definition of success. Unmistakable work, on the other hand, could only have been created by one person, so competition is irrelevant. Like Banksy's art or Tim Burton's films, unmistakable work needs no signature and has no precedent. Whether you're a business owner, an artist, or just someone who wants to leave your mark on the world, Unmistakable will inspire you to create your own path and define your own success.

Finite and Infinite Games

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Publisher : Simon and Schuster
ISBN 13 : 1451657293
Total Pages : 155 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Finite and Infinite Games by : James Carse

Download or read book Finite and Infinite Games written by James Carse and published by Simon and Schuster. This book was released on 2011-10-11 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: “There are at least two kinds of games,” states James P. Carse as he begins this extraordinary book. “One could be called finite; the other infinite. A finite game is played for the purpose of winning, an infinite game for the purpose of continuing the play.” Finite games are the familiar contests of everyday life; they are played in order to be won, which is when they end. But infinite games are more mysterious. Their object is not winning, but ensuring the continuation of play. The rules may change, the boundaries may change, even the participants may change—as long as the game is never allowed to come to an end. What are infinite games? How do they affect the ways we play our finite games? What are we doing when we play—finitely or infinitely? And how can infinite games affect the ways in which we live our lives? Carse explores these questions with stunning elegance, teasing out of his distinctions a universe of observation and insight, noting where and why and how we play, finitely and infinitely. He surveys our world—from the finite games of the playing field and playing board to the infinite games found in culture and religion—leaving all we think we know illuminated and transformed. Along the way, Carse finds new ways of understanding everything, from how an actress portrays a role to how we engage in sex, from the nature of evil to the nature of science. Finite games, he shows, may offer wealth and status, power and glory, but infinite games offer something far more subtle and far grander. Carse has written a book rich in insight and aphorism. Already an international literary event, Finite and Infinite Games is certain to be argued about and celebrated for years to come. Reading it is the first step in learning to play the infinite game.

The Art of Living

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Publisher : Penguin
ISBN 13 : 0698197062
Total Pages : 161 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Art of Living by : Bob Proctor

Download or read book The Art of Living written by Bob Proctor and published by Penguin. This book was released on 2015-12-29 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make Bob Proctor YOUR personal mentor! The Art of Living presents transcripts from legendary business speaker and mentor Bob Proctor’s most popular workshop—Matrixx—and brings this wisdom to a wider audience. With this book, readers will become a student of Bob Proctor’s as he teaches lessons and presents jewels of wisdom on living an extraordinary life. Readers will marvel at Proctor’s miraculous way of disseminating his decades of business wisdom into easy-to-understand parables and learn lessons on what our creative faculties are and how to use them, why we need to unlearn most of the false beliefs we’ve been indoctrinated with our whole lives, and how our intellects have the ability not only to put us ahead in life, but also to be our biggest detriment. Among many other invaluable lessons contained herein, as a new student of Bob’s, readers will learn: -How to obtain whatever it is that’s desired in life -How to erase negative thought patterns and retrain the brain for success -How to arrange work for maximum effectiveness

Tribes

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Publisher : Penguin
ISBN 13 : 9781591842330
Total Pages : 164 pages
Book Rating : 4.8/5 (423 download)

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Book Synopsis Tribes by : Seth Godin

Download or read book Tribes written by Seth Godin and published by Penguin. This book was released on 2008-10-16 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader. Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process. It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so. With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead. If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle. Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

Interview Intervention

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Publisher : BalboaPress
ISBN 13 : 1452547033
Total Pages : 136 pages
Book Rating : 4.4/5 (525 download)

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Book Synopsis Interview Intervention by : Andrew LaCivita

Download or read book Interview Intervention written by Andrew LaCivita and published by BalboaPress. This book was released on 2012-03-15 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are interviewing with a company, you are likely qualified for the job. Through the mere action of conducting the interview, the employer essentially implies this. So why is it difficult to secure the job you love? Because there are three reasons you actually get the jobnone of which are your qualifications and, unfortunately, you can only control one of them. iNTERVIEW INTERVENTION creates awareness of these undetected reasons that pose difficulty for the job-seeker and permeate to the interviewer, handicapping the employers ability to secure the best talent. It teaches interview participants to use effective interpersonal communication techniques aimed at overcoming these obstacles. It guides job-seekers through the entire interview process to ensure they get hired. It teaches interviewers to extract the most relevant information to make sound hiring decisions. iNTERVIEW INTERVENTION will become your indispensable guide to: ? Create self-awareness to ensure you understand the job you want beforenot afterthe fact. ? Conduct research to surface critical employer information. ? Share compelling stories that include the six key qualities that make them believable and memorable. ? Respond successfully to the fourteen most effective interview questions. ? Sell yourself and gather intelligence through effective question asking. ? Close the interview to ensure the interviewer wants to hire you.

Grit

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Publisher : Simon and Schuster
ISBN 13 : 1501111124
Total Pages : 350 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Grit by : Angela Duckworth

Download or read book Grit written by Angela Duckworth and published by Simon and Schuster. This book was released on 2016-05-03 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant New York Times bestseller, Angela Duckworth shows anyone striving to succeed that the secret to outstanding achievement is not talent, but a special blend of passion and persistence she calls “grit.” “Inspiration for non-geniuses everywhere” (People). The daughter of a scientist who frequently noted her lack of “genius,” Angela Duckworth is now a celebrated researcher and professor. It was her early eye-opening stints in teaching, business consulting, and neuroscience that led to her hypothesis about what really drives success: not genius, but a unique combination of passion and long-term perseverance. In Grit, she takes us into the field to visit cadets struggling through their first days at West Point, teachers working in some of the toughest schools, and young finalists in the National Spelling Bee. She also mines fascinating insights from history and shows what can be gleaned from modern experiments in peak performance. Finally, she shares what she’s learned from interviewing dozens of high achievers—from JP Morgan CEO Jamie Dimon to New Yorker cartoon editor Bob Mankoff to Seattle Seahawks Coach Pete Carroll. “Duckworth’s ideas about the cultivation of tenacity have clearly changed some lives for the better” (The New York Times Book Review). Among Grit’s most valuable insights: any effort you make ultimately counts twice toward your goal; grit can be learned, regardless of IQ or circumstances; when it comes to child-rearing, neither a warm embrace nor high standards will work by themselves; how to trigger lifelong interest; the magic of the Hard Thing Rule; and so much more. Winningly personal, insightful, and even life-changing, Grit is a book about what goes through your head when you fall down, and how that—not talent or luck—makes all the difference. This is “a fascinating tour of the psychological research on success” (The Wall Street Journal).

Free Prize Inside

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Author :
Publisher : Penguin UK
ISBN 13 : 0141935758
Total Pages : 195 pages
Book Rating : 4.1/5 (419 download)

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Book Synopsis Free Prize Inside by : Seth Godin

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.