Doesn't Hurt to Ask

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Author :
Publisher : Forum Books
ISBN 13 : 0593138910
Total Pages : 290 pages
Book Rating : 4.5/5 (931 download)

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Book Synopsis Doesn't Hurt to Ask by : Trey Gowdy

Download or read book Doesn't Hurt to Ask written by Trey Gowdy and published by Forum Books. This book was released on 2020-08-18 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Former congressman and prosecutor Trey Gowdy teaches you how to effectively communicate and persuade on the issues that matter most to you, drawing on his experience in the courtroom and the halls of Congress. “A must-read for people who want to learn how best to succeed.”—Dana Perino, Fox News host and bestselling author of Everything Will Be Okay You do not need to be in a courtroom to advocate for others. You do not need to be in Congress to champion a cause. From the boardroom to the kitchen table, opportunities to make your case abound, and Doesn’t Hurt to Ask shows you how to seize them. By blending gripping case studies from nearly two decades in a courtroom and four terms in national politics with personal stories and practical advice, Trey Gowdy walks you through the tools and the mindset needed to effectively communicate your message. Along the way, Gowdy reflects on the moments in his life when he learned the most about how to argue and convince. He recounts his missteps during his first murder trial, the conversation that changed his view on criminal justice reform, and what he learned while questioning James Comey and Secretary Hillary Clinton. Sharing the techniques he perfected advocating in law and politics, Gowdy helps you identify your objective, understand your personal jury, and engage in the art of questioning so you can be heard, be understood, and, ultimately, move others. Whether it’s getting a boss to take a chance on your idea, convincing someone to support your cause, or urging a child to invest more effort in an important task, movement requires persuasion. Doesn’t Hurt to Ask shows you how to persuade, no matter the jury and no matter the cause.

Say What You Mean

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Author :
Publisher : Shambhala Publications
ISBN 13 : 161180583X
Total Pages : 306 pages
Book Rating : 4.6/5 (118 download)

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Book Synopsis Say What You Mean by : Oren Jay Sofer

Download or read book Say What You Mean written by Oren Jay Sofer and published by Shambhala Publications. This book was released on 2018-12-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your voice, speak your truth, listen deeply—a guide to having more meaningful and mindful conversations through nonviolent communication We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating. The techniques in Say What You Mean will help you to: • Feel confident during conversation • Stay focused on what really matters in an interaction • Listen for the authentic concerns behind what others say • Reduce anxiety before and during difficult conversations • Find nourishment in day-to-day interactions “Unconscious patterns of communication create separation not only in our personal lives, they also perpetuate patterns of misunderstanding and violence that pervade our world. With clarity and great insight, Oren Jay Sofer offers teachings and practices that train us to speak and listen with presence, courage, and an open heart.” —Tara Brach, author of Radical Acceptance and True Refuge

Unified

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Publisher : NavPress
ISBN 13 : 1496430441
Total Pages : 240 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis Unified by : Tim Scott

Download or read book Unified written by Tim Scott and published by NavPress. This book was released on 2018-04-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller In a divided country desperate for unity, two sons of South Carolina show how different races, life experiences, and pathways can lead to a deep friendship—even in a state that was rocked to its core by the 2015 Charleston church shooting. Tim Scott, an African-American US senator, and Trey Gowdy, a white US congressman, won’t allow racial lines to divide them. They work together, eat meals together, campaign together, and make decisions together. Yet in the fall of 2010—as two brand-new members of the US House of Representatives—they did not even know each other. Their story as politicians and friends began the moment they met and is a model for others seeking true reconciliation. In Unified, Senator Scott and Congressman Gowdy, through honesty and vulnerability, inspire others to evaluate their own stories, clean the slate, and extend a hand of friendship that can change your churches, communities, and the world.

The Art of Stopping Time

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Author :
Publisher : Rodale
ISBN 13 : 1623369096
Total Pages : 226 pages
Book Rating : 4.6/5 (233 download)

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Book Synopsis The Art of Stopping Time by : Pedram Shojai

Download or read book The Art of Stopping Time written by Pedram Shojai and published by Rodale. This book was released on 2017-10-24 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: We’re all struggling to find time in our lives, but somehow there’s never enough to go around. We’re too tired to think, too wired to focus, less efficient than we want to be, and guilty about not getting enough time with our loved ones. We all know that we feel starved for time, but what are we actually doing about it? Precious little. In The Art of Stopping Time, New York Times bestselling author Pedram Shojai guides us towards success with what he calls Time Prosperity—having the time to accomplish what you want in life without feeling compressed, stressed, overburdened, or hurried. So how do we achieve this Time Prosperity? We learn to Stop Time. To do that, Shojai walks us though a 100-day Gong, which is based on the Chinese practice of designating an amount of time each day to perform a specific task. The ritual helps you become mindful, train your mind, instill new habits, and fundamentally transform your relationship with time. We can find moments of mental awareness while in the shower, eating a snack, listening to podcasts, and even while binge-watching our favorite TV shows. He shares how to use Gongs to reprogram your habits, reduce stress, increase energy, exercise the ancient practice of mindfulness, and become a master of your time. Whether you do one per day, a bunch at a time, or read the whole book in one sitting, practicing the Gongs is a dedicated act of self-love that snaps us out of our daily trance and brings the light of awareness to our consciousness. The more we practice, the more we wake up, and the better off we are.

The Friendship Challenge

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Author :
Publisher : NavPress
ISBN 13 : 1496430700
Total Pages : 96 pages
Book Rating : 4.4/5 (964 download)

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Book Synopsis The Friendship Challenge by : Tim Scott

Download or read book The Friendship Challenge written by Tim Scott and published by NavPress. This book was released on 2018-04-17 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Friendship Challenge can help you get the conversation started about bridging the racial divide in your community. The Friendship Challenge is a six-week guide, helping individuals and groups promote racial reconciliation in their communities—one person at a time, one friendship at a time. The first week prepares individuals and groups to reach out to a person on the other side of the racial divide, whether it is a person at work or in a nearby church. The next five weeks take that small group through a study that fosters true reconciliation—the kind of reconciliation Jesus showed in his own life and death. Take the Friendship Challenge and spend the next six weeks cultivating true reconciliation in your community.

Verbal Judo

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Author :
Publisher : Zondervan
ISBN 13 : 0062031686
Total Pages : 228 pages
Book Rating : 4.0/5 (62 download)

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Book Synopsis Verbal Judo by : George J. Thompson, PhD

Download or read book Verbal Judo written by George J. Thompson, PhD and published by Zondervan. This book was released on 2010-10-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Verbal Judo is the martial art of the mind and mouth that can show you how to be better prepared in every verbal encounter. Listen and speak more effectively, engage people through empathy (the most powerful word in the English language), avoid the most common conversational disasters, and use proven strategies that allow you to successfully communicate your point of view and take the upper hand in most disputes. Verbal Judo offers a creative look at conflict that will help you defuse confrontations and generate cooperation from your spouse, your boss, and even your teenager. As the author says, "when you react, the event controls you. When you respond, you’re in control." This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of human interaction.

Stuffocation

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Author :
Publisher : Random House
ISBN 13 : 0812997603
Total Pages : 289 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Stuffocation by : James Wallman

Download or read book Stuffocation written by James Wallman and published by Random House. This book was released on 2015-03-17 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stuffocation is a movement manifesto for “experiential” living, a call to arms to stop accumulating stuff and start accumulating experiences, and a road map for a new way forward with the potential to transform our lives. Reject materialism. Embrace experientialism. Live more with less. Stuffocation is one of the most pressing problems of the twenty-first century. We have more stuff than we could ever need, and it isn’t making us happier. It’s bad for the planet. It’s cluttering up our homes. It’s making us stressed—and it might even be killing us. A rising number of us are already turning our backs on all-you-can-get consumption. We are choosing access over ownership, and taking our business to companies like Zipcar, Spotify, and Netflix. Fed up with materialism, we are ready for a new way forward. Trend forecaster James Wallman traces our obsession with stuff back to the original Mad Men, who first created desire through advertising. He interviews anthropologists studying the clutter crisis, economists searching for new ways of measuring progress, and psychologists who link stuffocation to declining well-being. And he introduces us to the innovators who are already living more consciously and with more meaning by choosing experience over stuff. Experientialism does not mean giving up all of our possessions. It is a solution that is less extreme but equally fundamental. It’s about transforming what we value. Stuffocation is a paradigm-shifting look at our habits and an inspiring call for living more with less. It’s the one important book you won’t be able to live without. Praise for Stuffocation “The revelations come fast and furious as he asserts that acquiring ‘stuff’ is often just an easy way to ignore the tougher questions of life, dodging ‘why am I here?’ and ‘how should I live?’ for ‘will that go with the top I bought last week?’ Tart and often funny . . . [Stuffocation] will be an eye-opener for those long ago persuaded that more is better. A scintillating read that will provoke conversation (or at least closet cleaning).”—Booklist “James Wallman deftly hits upon a major insight for our times: that acquiring ‘stuff’ and ‘things’ is not nearly as meaningful as collecting experiences. Some of the happiest days of my life were when I had nothing and lived on a houseboat. Without stuff to tie me down, I felt completely free.”—Blake Mycoskie, founder of TOMS and author of the New York Times bestseller Start Something That Matters “A must-read . . . We think that more stuff will make us happier, but as the book nicely shows, we’re just plain wrong. A great mix of stories and science, Stuffocation reveals the downside of more, and what we can do about it.”—Jonah Berger, author of the New York Times bestseller Contagious “Wallman offers a deeply important message by weaving contemporary social science into very engaging stories. Reading the book is such a pleasure that you hardly recognize you’re being told that you should change how you live your life.”—Barry Schwartz, author of The Paradox of Choice “With a sociologist’s eye and a storyteller’s ear, Wallman takes us on a tour of today’s experience economy from the perspective not of businesses, nor even of consumers per se, but of everyday people.”—B. Joseph Pine II and James H. Gilmore, authors of The Experience Economy

Psyched Up

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Author :
Publisher : Penguin
ISBN 13 : 0698409396
Total Pages : 274 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis Psyched Up by : Daniel McGinn

Download or read book Psyched Up written by Daniel McGinn and published by Penguin. This book was released on 2017-06-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Closing the sale. Asking for a raise. Nailing the big presentation. Of the 2,000 hours you work every year, your success or failure is determined in the couple of dozen crucial hours when you need to bring your absolute best. Will you? The last few minutes before a major challenge can be terrifying. Ever wished you knew how to make sure you ace the make-or-break test, audition, or interview? We often feel the most powerless just before we’re expected to act powerful. As you’ll learn in this life-changing book, practice might make perfect, but perfection is useless if you can’t summon it when it counts. Pulling off a great speech or the pivotal at bat also requires the right kind of mental preparation. In Psyched Up, journalist Daniel McGinn dives into the latest psychological research and interviews athletes, soldiers, entertainers, and others who, despite years of practice and enviable track records, will ultimately be judged on their ability to delivera solid performance when it’s their turn to shine. For instance, he reveals... • How Jerry Seinfeld’s jacket and Stephen Colbert’s pen help them get laughs. • What General Stanley McChrystal said to Special Forces before they entered the battlefield. • Why the New England Patriots hired the DJ from the Red Sox to help them win. Among other counterintuitive insights, McGinn reveals why trying to calm your backstage jitters can be worse for your performance than channeling it into excitement; how meaningless rituals can do more to prepare you in the final moments than last-minute rehearsal; and how a prescription from your doctor could help you unleash your best skills. Whether you’re a sportsperson or a salesperson, an actor or an entrepreneur, one bad hour can throw away months of hard work. There’s so much conflicting popular advice that we often end up doing the wrong things. McGinn separates the facts from the old wives’ tales and shares new, research driven strategies for activating your talent, optimizing your emotions, and getting psyched up to take the spotlight.

The Serendipity Mindset

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Author :
Publisher : Penguin
ISBN 13 : 0593086023
Total Pages : 386 pages
Book Rating : 4.5/5 (93 download)

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Book Synopsis The Serendipity Mindset by : Christian Busch

Download or read book The Serendipity Mindset written by Christian Busch and published by Penguin. This book was released on 2020-06-09 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good luck isn’t just chance—it can be learned and leveraged—and The Serendipity Mindset explains how you can use serendipity to make life better at work, at home—everywhere. Many of us believe that the great turning points and opportunities in our lives happen by chance, that they’re out of our control. Often we think that successful people—and successful companies and organizations—are simply luckier than the rest of us. Good fortune—serendipity—just seems to happen to them. Is that true? Or are some people better at creating the conditions for coincidences to arise and taking advantage of them when they do? How can we connect the dots of seemingly random events to improve our lives? In The Serendipity Mindset, Christian Busch explains that serendipity isn’t about luck in the sense of simple randomness. It’s about seeing links that others don’t, combining these observations in unexpected and strategic ways, and learning how to detect the moments when apparently random or unconnected ideas merge to form new opportunities. Busch explores serendipity from a rational and scientific perspective and argues that there are identifiable approaches we can use to foster the conditions to let serendipity grow. Drawing from biology, chemistry, management, and information systems, and using examples of people from all walks of life, Busch illustrates how serendipity works and explains how we can train our own serendipity muscle and use it to turn the unexpected into opportunity. Once we understand serendipity, Busch says, we become curators of it, and luck becomes something that no longer just happens to us—it becomes a force that we can grasp, shape, and hone. Full of exciting ideas and strategies, The Serendipity Mindset offers a clear blueprint for how we can cultivate serendipity to increase innovation, influence, and opportunity in every aspect of our lives.

Find Out Anything From Anyone, Anytime

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Author :
Publisher : Red Wheel/Weiser
ISBN 13 : 1601634935
Total Pages : 232 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis Find Out Anything From Anyone, Anytime by : James O. Pyle

Download or read book Find Out Anything From Anyone, Anytime written by James O. Pyle and published by Red Wheel/Weiser. This book was released on 2014-01-20 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A new book by an army intelligence interrogator could help you get the answers to your most pressing questions.” —Time The secret to finding out anything you want to know is amazingly simple: Ask good questions. Most people trip through life asking bad questions—of teachers, friends, coworkers, clients, prospects, experts, and suspects. Even people trained in questioning, such as journalists and lawyers, commonly ask questions that get partial or misleading answers. People in any profession will immediately benefit by developing the skill and art of good questioning. Find Out Anything From Anyone, Anytime will give you the power to: Identify and practice good questioning techniques Recognize types of questions to avoid Know the questions required when hearing unconfirmed reports or gossip Practice good listening techniques and exploit all leads Determine when and how to control the conversation Gain real expertise fast Within professional interrogation circles, author James Pyle is known as a strategic debriefer—meaning there is no one around him more skilled at asking questions and getting answers. He has been training other interrogators in questioning techniques since 1989. “With his style of questioning alone, Jim Pyle can get more information than most other interrogators using multiple techniques.” —Gregory Hartley, co-author of How to Spot a Liar

The Paper Solution

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Author :
Publisher : Penguin
ISBN 13 : 0593540670
Total Pages : 321 pages
Book Rating : 4.5/5 (935 download)

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Book Synopsis The Paper Solution by : Lisa Woodruff

Download or read book The Paper Solution written by Lisa Woodruff and published by Penguin. This book was released on 2022-01-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the "Marie Kondo of paper" comes a simple and accessible guide to paper management. Americans are drowning in paper. We keep stacks of it on the kitchen counter, stash it in drawers, and store file cabinets full of documents that we never even look at. Studies show that fully 85 percent of the paper in our lives can be tossed--but which 85 percent? And how do we organize and manage the 15 percent that remains? With The Paper Solution, founder of Organize365 Lisa Woodruff delivers a proven, step-by-step guide for what to shred, what to save, and how to sort what's left behind. With her method, you'll learn: • What documents you must absolutely hold on to • Which papers you can dispose of today • How to ditch your bulky filing cabinets and make your vital documents accessible and portable And at the heart of it all is the Sunday Basket: a box that sits on your counter and corrals those stray bills, forms, coupons, and scraps into an easy-to-use paper-management system. The Sunday Basket will become your new weekly habit--one that leads to less paper, less stress, and more time to spend on the things (and people) that matter most.

Everything Will Be Okay

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Author :
Publisher : Twelve
ISBN 13 : 1538737078
Total Pages : 236 pages
Book Rating : 4.5/5 (387 download)

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Book Synopsis Everything Will Be Okay by : Dana Perino

Download or read book Everything Will Be Okay written by Dana Perino and published by Twelve. This book was released on 2021-03-09 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE INSTANT #1 NATIONAL BESTSELLER! Find your inspiration in this motivational book from the bestselling author of And the Good News Is… Lessons and Advice from the Bright Side, beloved co-host of Fox News' The Five and America's Newsroom. EVERYTHING WILL BE OKAY is a no-nonsense how-to guide to life for young women looking to reframe their thinking, to believe in themselves, to take risks, to understand their power, and to feel better overall through finding serenity and taking action. Young women seek out advice from Dana Perino every day—at work, through friends, and on social media. The story of her own quarter-life crisis, And the Good News Is… Lessons and Advice from the Bright Side, brought countless readers to her inbox looking for guidance. Through her mentorship program, "Minute Mentoring," Dana quickly realized that quarter-life crises have begun following young women well into their thirties. Many of them are distressed but conceal it with a brave face. Unfortunately, too much of that can be—and is—exhausting. To help address these challenges, EVERYTHING WILL BE OKAY covers such topics as: How to manage your relationships (colleagues, family, love)… How to be your best self on the job… How to gauge if you're on the right career path… How to transition from junior staffer to boss lady… How to solve the biggest problems you're facing… How to move past perceived obstacles… For everyone from the job-seeker fresh out of college to the ambitious career woman looking to make her next big jump up the ladder, EVERYTHING WILL BE OKAY has tips, advice, and reassurance for young women everywhere.

The Impact Equation

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Author :
Publisher : Penguin
ISBN 13 : 1101572434
Total Pages : 297 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Impact Equation by : Chris Brogan

Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of fol­lowers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising cam­paign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people inter­act mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.

The Gift of Self Love

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Author :
Publisher : Blue Star Press
ISBN 13 : 1950968278
Total Pages : 193 pages
Book Rating : 4.9/5 (59 download)

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Book Synopsis The Gift of Self Love by : Mary Jelkovsky

Download or read book The Gift of Self Love written by Mary Jelkovsky and published by Blue Star Press. This book was released on 2021-03-23 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build self-esteem and discover true self-love with this inspiring and interactive self-love workbook. Crafted for women of all ages, this interactive and heartfelt guide features exercises that empower you to rewrite limiting beliefs, embrace positive self-talk, and nurture genuine self-worth. Unleash your confidence, foster self-acceptance, and embark on a journey of inner strength and empowerment with this comprehensive workbook. The Gift of Self-Love includes: • A self-esteem and self-confidence quiz to assess how you feel about yourself today and identify areas to give yourself more compassion and love • Writing exercises to help you get in touch with your feelings, rewrite limiting beliefs, and stop pressuring yourself to meet other people’s expectations • A positive self-talk guide to help you reframe your thoughts and silence the negative voice in your head • Recommendations for loving your body and embracing healthy living at any size • Stories, research, and meaningful advice to help you build self-worth The Gift of Self-Love workbook is your path to enhanced self-esteem and genuine self-love. Don't miss this opportunity to boost confidence, rewrite limiting beliefs, and embrace a positive mindset. Get your hands on the best self-esteem workbook for women and embark on a life-changing journey today!

Thinking In New Boxes: A New Paradigm for Business Creativity

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Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (138 download)

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Book Synopsis Thinking In New Boxes: A New Paradigm for Business Creativity by : Alan Iny

Download or read book Thinking In New Boxes: A New Paradigm for Business Creativity written by Alan Iny and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity is paramount if you are to thrive in times of accelerating change or crisis. Learn how to foster the creative mindset that will help you overcome missed opportunities and stay ahead of the competition. In this audio course, Luc de Brabandere and Alan Iny, bestselling authors of Thinking In New Boxes and strategic innovation experts at The Boston Consulting Group, offer a revolutionary framework for sustainable business creativity. Their short lessons teach you ingenious ways to challenge your current perspectives, explore and generate exciting new ideas and solution, and then select and implement the best ones that will drive breakthrough results. This audiobook was created by Penguin Random House. We are pleased to host this content in our library.

Everyone Communicates, Few Connect

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Author :
Publisher : HarperCollins Leadership
ISBN 13 : 1418554766
Total Pages : 279 pages
Book Rating : 4.4/5 (185 download)

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Book Synopsis Everyone Communicates, Few Connect by : John C. Maxwell

Download or read book Everyone Communicates, Few Connect written by John C. Maxwell and published by HarperCollins Leadership. This book was released on 2010-03-28 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most effective leaders know how to connect with people. It's not about power or popularity, but about making the people around you feel heard, comfortable, and understood. This book will teach you how to do that. While it may seem like some folks are born with a commanding presence that draws people in, the fact is anyone can learn to communicate in ways that consistently build powerful connections. Bestselling author and leadership expert John C. Maxwell offers advice for effective communication to those who continually run into obstacles when it comes to personal success. In Everyone Communicates, Few Connect, Maxwell shares five principles and five practices to develop connection skills including: Finding common ground Keeping your communication simple Capturing people’s interest Creating an experience everyone enjoys Staying authentic in all your relationships Your ability to achieve results in any organization is directly tied to the leadership skills in your toolbox. Connecting is an easy-to-learn skill you can apply today in your personal, professional, and family relationships to start living your best life.

ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 1260460436
Total Pages : 360 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing by : Jack J. Phillips

Download or read book ROI in Marketing: The Design Thinking Approach to Measure, Prove, and Improve the Value of Marketing written by Jack J. Phillips and published by McGraw Hill Professional. This book was released on 2020-10-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get your bottom-line results where you want them by putting your marketing campaigns and initiatives to powerful new use Marketing is all about understanding and serving your customers’ needs—but how do you know that your events, campaigns, and communication initiatives are working at top effectiveness? And how can you determine whether your marketing investments are reaping real rewards? ROI (Return on Investment) is a performance measure used to evaluate the efficiency of all types of investments, and in this powerful guide, the team at the ROI Institute offer you a proven method for understanding your own marketing benchmarks as never before. Drawing on real data collected from real cases of real companies in a variety of industries, ROI in Marketing uses a data-driven process to help you measure: Input, including types of projects, audience reach, number of customers, costs, and more Reactions of target groups to products, services, and messages Actions, including how to process and monetize what the target group thinks, believes, and knows Business impact of actions taken by the target group and their influence on sales, new accounts, and profits ROI, monetary benefits of marketing programs compared to costs Intangibles, such as image, reputation, corporate social responsibility, and more Packed with actionable, results-driven processes, ROI in Marketing offers a powerful blueprint for transforming how you interact with your customers to get clear bottom-line results.