The 11 Laws of Likability

Download The 11 Laws of Likability PDF Online Free

Author :
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416373
Total Pages : 241 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis The 11 Laws of Likability by : Michelle Tillis Lederman

Download or read book The 11 Laws of Likability written by Michelle Tillis Lederman and published by AMACOM Div American Mgmt Assn. This book was released on 2012 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know that networking is important, and that forming relationships with others is a vital part of success. But sometimes it seems like networking removes all emotions from the equation and focuses only on immediate goals whereas the kind of relationships that have true staying power, give us joy, and support us in the long run are founded on simply liking each other. This book, featuring activities, self-assessment quizzes, and real-life anecdotes from professional and social settings, shows readers how to identify whats likable in themselves and create honest, authentic interactions.

The 11 Laws of Likability

Download The 11 Laws of Likability PDF Online Free

Author :
Publisher : HarperChristian + ORM
ISBN 13 : 0814416381
Total Pages : 205 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis The 11 Laws of Likability by : Michelle Tillis Lederman

Download or read book The 11 Laws of Likability written by Michelle Tillis Lederman and published by HarperChristian + ORM. This book was released on 2011-09-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: When establishing a relationship with someone, coming across as manipulative and self-serving is a bad move. That’s why Michelle Tillis focuses on the power of deep and authentic connections to achieve business success. As the founder and CEO of the management training organization Executive Essentials, Michelle Tillis coaches and trains leaders to experience continual growth and achieve results through the power of collaboration, communication, and relationships. In this book, she presents activities, self-assessment quizzes, and real-life anecdotes from professional and social settings to show you how to identify what's likable in yourself and use those characteristics to build connections with other professionals. In The 11 Laws of Likability, you will discover: how to start conversations and keep them going with ease; convert acquaintances into friends; uncover people's preferences; tweak your personal style to enable engaging, reciprocal interactions; and leave a lasting impression on others after your initial meeting. We all know that networking is important, and that forming relationships with others is a vital part of success. However, traditional forms of networking often remove emotions from the equation--focusing only on immediate goals. The 11 Laws of Likability teaches you how to build the kind of deep relationships that have true staying power, bring genuine joy, and provide long-term support.

Summary of “The 11 Laws of Likability” by Michelle Tillis Lederman

Download Summary of “The 11 Laws of Likability” by Michelle Tillis Lederman PDF Online Free

Author :
Publisher : QuickRead.com
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!


Book Synopsis Summary of “The 11 Laws of Likability” by Michelle Tillis Lederman by : QuickRead

Download or read book Summary of “The 11 Laws of Likability” by Michelle Tillis Lederman written by QuickRead and published by QuickRead.com. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to grow your business by making people like you! Everybody wants to be liked. And everybody wants to do business with people they like. So, how do you make yourself likable? And how can you grow your business through mutually beneficial relationships? The 11 Laws of Likability (2011) is your guide to doing just that! By exploring your most likable qualities and examining top tips for connecting with others, you’ll learn how to forge meaningful connections and make people like you. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original book. If you like this summary please consider purchasing the original book to get the full experience as the original author intended to. If you are the original author of any book on QuickRead and would like us to remove it, please contact us at [email protected]

Leading with Love and Laughter

Download Leading with Love and Laughter PDF Online Free

Author :
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1523093234
Total Pages : 172 pages
Book Rating : 4.5/5 (23 download)

DOWNLOAD NOW!


Book Synopsis Leading with Love and Laughter by : Zina Sutch

Download or read book Leading with Love and Laughter written by Zina Sutch and published by Berrett-Koehler Publishers. This book was released on 2021-05-25 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leadership has for too long been treated as a function and not as a relationship. Zina Sutch and Patrick Malone argue that successful leadership must be based on love (altruism and empathy) and laughter (positive emotions and joy). Science tells us that humans are deeply wired for empathy and compassion and that our emotional selves help us make better decisions and motivate others. However, the tactics we use to train leaders bear little reflection of these advancements; we're still creating competent but emotionally distant leaders who “manage human assets” and lead by setting goals, deadlines, and deliverables. Zina Sutch and Patrick Malone hope to flip a light switch and illuminate, above all else, that leadership begins with heart and soul. Too many training programs reduce leadership to an equation, matrix, or acronym. But leadership is a relationship. It's one human helping another. The most successful leaders show they genuinely care about their employees and are, well, fun. It's just like any relationship. In seven succinct chapters, the authors show that people lead best when they tap into their genetically driven human nature to love and nurture, connect and trust. Leading with love and laughter offers powerful dividends: tighter teams, stronger performance, improved morale, greater trust, more creativity, and even better health. While Sutch and Malone cite the science and offer examples, tips, and practices, their larger purpose is to reintroduce the warmth of human interaction and emotion as the foundation of what leadership is all about.

Say What You Mean

Download Say What You Mean PDF Online Free

Author :
Publisher : Shambhala Publications
ISBN 13 : 161180583X
Total Pages : 306 pages
Book Rating : 4.6/5 (118 download)

DOWNLOAD NOW!


Book Synopsis Say What You Mean by : Oren Jay Sofer

Download or read book Say What You Mean written by Oren Jay Sofer and published by Shambhala Publications. This book was released on 2018-12-11 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Find your voice, speak your truth, listen deeply—a guide to having more meaningful and mindful conversations through nonviolent communication We spend so much of our lives talking to each other, but how much are we simply running on automatic—relying on old habits and hoping for the best? Are we able to truly hear others and speak our mind in a clear and kind way, without needing to get defensive or go on the attack? In this groundbreaking synthesis of mindfulness, somatics, and Nonviolent Communication, Oren Jay Sofer offers simple yet powerful practices to develop healthy, effective, and satisfying ways of communicating. The techniques in Say What You Mean will help you to: • Feel confident during conversation • Stay focused on what really matters in an interaction • Listen for the authentic concerns behind what others say • Reduce anxiety before and during difficult conversations • Find nourishment in day-to-day interactions “Unconscious patterns of communication create separation not only in our personal lives, they also perpetuate patterns of misunderstanding and violence that pervade our world. With clarity and great insight, Oren Jay Sofer offers teachings and practices that train us to speak and listen with presence, courage, and an open heart.” —Tara Brach, author of Radical Acceptance and True Refuge

Strategic Connections

Download Strategic Connections PDF Online Free

Author :
Publisher : AMACOM
ISBN 13 : 0814434975
Total Pages : 270 pages
Book Rating : 4.8/5 (144 download)

DOWNLOAD NOW!


Book Synopsis Strategic Connections by : Anne Baber

Download or read book Strategic Connections written by Anne Baber and published by AMACOM. This book was released on 2015-01-07 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling eight indispensable competencies for the new Network-Oriented Workforce, Strategic Connections provides practical advice anyone can use for building better, more productive business relationships. Smartphones, social media, and the Internet can only get a professional so far. At some point, the success of an organization will depend on face-to-face relationships, which means the isolated employees trying to do everything virtually will at some point have to fall back on the tried-and-true, essential skill of relationship building if they are going to survive in today’s increasingly collaborative workforce. You will discover how to: Commit to a positive, proactive networking mindset Earn trust Boost their social acumen and increase their likeability Master conversational skills and deepen interactions Employ storytelling to make communications memorable Businesses don’t have to look very far to find employees with a strong presence in the different social networks. If you want to stand out and make yourself invaluable to your organization, focus on making your presence known in the company’s physical networks.

What We Say Matters

Download What We Say Matters PDF Online Free

Author :
Publisher : Shambhala Publications
ISBN 13 : 0834844583
Total Pages : 177 pages
Book Rating : 4.8/5 (348 download)

DOWNLOAD NOW!


Book Synopsis What We Say Matters by : Judith Hanson Lasater

Download or read book What We Say Matters written by Judith Hanson Lasater and published by Shambhala Publications. This book was released on 2022-08-09 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing from Buddhist and yogic precepts, this practical guide offers tools for becoming a better, more compassionate communicator at home, at work, and in the world Have you ever tried to tell someone what you want only to feel misunderstood and frustrated? Or hesitated to ask for what you needed because you didn't want to burden the other person? Or been stuck in blame or anger that wouldn't go away? Judith and Ike Lasater, long-term students of yoga and Buddhism, experienced dilemmas like these, too. Even though they had studied the yoga principle of satya (truth) and the Buddhist precept of right speech, it was not until they began practicing Marshall Rosenberg's techniques of Nonviolent Communication (NVC) that they understood how to live satya and right speech. In What We Say Matters, Judith and Ike describe their journey through NVC and how speech becomes a spiritual practice based on giving and receiving with compassion—everywhere, all the time—whether at home, at work, or in the world. Their writing is deeply personal, punctuated by their recounts of trial and error, success and failure, laughter and challenge—even in writing this book! They guide you through an introduction to NVC with clear explanations, poignant examples, suggested exercises, and helpful resources. With practice, you'll learn new ways to: • Extend empathy to yourself and others • Distinguish between feelings and needs • Make requests rather than demands • Choose connection over conflict • Create mutually satisfying outcomes

Labor of Love

Download Labor of Love PDF Online Free

Author :
Publisher :
ISBN 13 : 0374536953
Total Pages : 321 pages
Book Rating : 4.3/5 (745 download)

DOWNLOAD NOW!


Book Synopsis Labor of Love by : Moira Weigel

Download or read book Labor of Love written by Moira Weigel and published by . This book was released on 2017-08-22 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brilliant and surprising investigation into why we date the way we do

Get Momentum

Download Get Momentum PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119180279
Total Pages : 160 pages
Book Rating : 4.1/5 (191 download)

DOWNLOAD NOW!


Book Synopsis Get Momentum by : Jason W. Womack

Download or read book Get Momentum written by Jason W. Womack and published by John Wiley & Sons. This book was released on 2016-04-05 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A powerful and personalized process to improve your life and advance your career Do you sometimes feel stuck, despite real efforts to gain momentum on goals you’ve set? Momentum means you’re doing more than simply getting things done. It’s that feeling of satisfaction, the belief that you can achieve big goals and complete important projects that fulfill you both personally and professionally. Get Momentum coaches you in the mindset, skill set, and toolkit required to make progress on the items you have on your life and work goals faster and easier, while living a less stressful, more meaningful life. The authors, Jodi Womack and her husband Jason Womack, provide valuable insights into the psychology of change and how to direct your focus to experience fulfillment at work and in life. The authors share what they know having built a successful executive coaching firm together, as well as facilitating leadership workshops in their home town and more than twenty countries around the world. Contrary to the promise of many self-help/business books, they believe there is no one-size-fits-all recipe for success.Get Momentum teaches you how to make proactive changes based on the solid foundation of your own “quality of life” criteria. Jodi and Jason offer clear, step-by-step guidance on how to define your personal criteria so that you can Get Momentum, improve your life and enhance your career. You will learn how to: Answer the Call (What to do when you say “Someone should do something about this!") Organize a Team and Gain the Perspective of People You Trust Measure Something (Just Not Everything At Once) Experiment Specifically and Practice Deliberately Build Momentum, Recognize Your Wins, and Pay It Forward With kindness, accountability and encouragement, Get Momentum will help you tap into your natural way of being to achieve professional goals and personal experiences that are on your bucket list, living a life you’re proud to share with others.

How the World Sees You

Download How the World Sees You PDF Online Free

Author :
Publisher : Harper Collins
ISBN 13 : 0062230700
Total Pages : 414 pages
Book Rating : 4.0/5 (622 download)

DOWNLOAD NOW!


Book Synopsis How the World Sees You by : Sally Hogshead

Download or read book How the World Sees You written by Sally Hogshead and published by Harper Collins. This book was released on 2014-07-01 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start of career, including almost every major international advertising award. She frequently appears in national media including NBC's Today Show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence. Her advertising work hangs in the Smithsonian Museum of American History. The science of fascination is based on Hogshead's decade of research with 250,000 participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.

Can You Learn to Be Lucky?

Download Can You Learn to Be Lucky? PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 069813981X
Total Pages : 288 pages
Book Rating : 4.6/5 (981 download)

DOWNLOAD NOW!


Book Synopsis Can You Learn to Be Lucky? by : Karla Starr

Download or read book Can You Learn to Be Lucky? written by Karla Starr and published by Penguin. This book was released on 2018-08-14 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I don't know when I've been so wowed by a new author” –Chip Health, co-author of The Power of Moments and Switch A talented journalist reveals the hidden patterns behind what we call "luck" -- and shows us how we can all improve outcomes despite life’s inevitable randomness. "Do you believe in luck?" is a polarizing question, one you might ask on a first date. Some of us believe that we make our own luck. Others see inequality everywhere and think that everyone’s fate is at the whim of the cosmos. Karla Starr has a third answer: unlucky, "random" outcomes have predictable effects on our behavior that often make us act in self-defeating ways without even realizing it. In this groundbreaking book, Starr traces wealth, health, and happiness back to subconscious neurological processes, blind cultural assumptions, and tiny details you're in the habit of overlooking. Each chapter reveals how we can cultivate personal strengths to overcome life’s unlucky patterns. For instance: • Everyone has free access to that magic productivity app—motivation. The problem? It isn’t evenly distributed. What lucky accidents of history explain patterns behind why certain groups of people are more motivated in some situations than others? • If you look like an underperforming employee, your resume can't override the gut-level assumptions that a potential boss will make from your LinkedIn photo. How can we make sure that someone’s first impression is favorable? • Just as people use irrelevant traits to make assumptions about your intelligence, kindness, and trustworthiness, we also make inaccurate snap judgments. How do these judgments affect our interactions, and what should we assume about others to maximize our odds of having lucky encounters? We don’t always realize when the world's invisible biases work to our advantage or recognize how much of a role we play in our own lack of luck. By ending the guessing game about how luck works, Starr allows you to improve your fortunes while expending minimal effort.

Your Best Just Got Better

Download Your Best Just Got Better PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118121988
Total Pages : 274 pages
Book Rating : 4.1/5 (181 download)

DOWNLOAD NOW!


Book Synopsis Your Best Just Got Better by : Jason W. Womack

Download or read book Your Best Just Got Better written by Jason W. Womack and published by John Wiley & Sons. This book was released on 2012-02-07 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine if your best just got better every single day In Your Best Just Got Better, productivity expert Jason Womack teaches readers that working longer hours doesn't make up for a flawed approach to productivity and performance. Workers need to clarify their habits, build mindset-based strategies, and be proactive. Womack's signature "workplace performance" techniques offer specific strategies to consistently and incrementally improve performance. Readers will: Understand the fundamentals of workflow and the principles of human performance Arm themselves with the tools and the processes to get more of their work done, on time, with fewer resources, and with less stress Making your best better won't happen overnight, but learning how to effectively manage just a few critical success factors lead to an effective workday and an overall successful professional career.

The End of Marketing

Download The End of Marketing PDF Online Free

Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749497599
Total Pages : 241 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!


Book Synopsis The End of Marketing by : Carlos Gil

Download or read book The End of Marketing written by Carlos Gil and published by Kogan Page Publishers. This book was released on 2019-10-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Them

Download Them PDF Online Free

Author :
Publisher : Macmillan + ORM
ISBN 13 : 1250193672
Total Pages : 314 pages
Book Rating : 4.2/5 (51 download)

DOWNLOAD NOW!


Book Synopsis Them by : Ben Sasse

Download or read book Them written by Ben Sasse and published by Macmillan + ORM. This book was released on 2018-10-16 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: * AN INSTANT NEW YORK TIMES BESTSELLER * From the New York Times bestselling author of The Vanishing American Adult, an intimate and urgent assessment of the existential crisis facing our nation. Something is wrong. We all know it. American life expectancy is declining for a third straight year. Birth rates are dropping. Nearly half of us think the other political party isn’t just wrong; they’re evil. We’re the richest country in history, but we’ve never been more pessimistic. What’s causing the despair? In Them, bestselling author and U.S. senator Ben Sasse argues that, contrary to conventional wisdom, our crisis isn’t really about politics. It’s that we’re so lonely we can’t see straight—and it bubbles out as anger. Local communities are collapsing. Across the nation, little leagues are disappearing, Rotary clubs are dwindling, and in all likelihood, we don’t know the neighbor two doors down. Work isn’t what we’d hoped: less certainty, few lifelong coworkers, shallow purpose. Stable families and enduring friendships—life’s fundamental pillars—are in statistical freefall. As traditional tribes of place evaporate, we rally against common enemies so we can feel part of a team. No institutions command widespread public trust, enabling foreign intelligence agencies to use technology to pick the scabs on our toxic divisions. We’re in danger of half of us believing different facts than the other half, and the digital revolution throws gas on the fire. There’s a path forward—but reversing our decline requires something radical: a rediscovery of real places and human-to-human relationships. Even as technology nudges us to become rootless, Sasse shows how only a recovery of rootedness can heal our lonely souls. America wants you to be happy, but more urgently, America needs you to love your neighbor and connect with your community. Fixing what's wrong with the country depends on it.

The Self-Driven Child

Download The Self-Driven Child PDF Online Free

Author :
Publisher : Penguin
ISBN 13 : 0735222525
Total Pages : 385 pages
Book Rating : 4.7/5 (352 download)

DOWNLOAD NOW!


Book Synopsis The Self-Driven Child by : William Stixrud, PhD

Download or read book The Self-Driven Child written by William Stixrud, PhD and published by Penguin. This book was released on 2019-02-12 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Instead of trusting kids with choices . . . many parents insist on micromanaging everything from homework to friendships. For these parents, Stixrud and Johnson have a simple message: Stop.” —NPR “This humane, thoughtful book turns the latest brain science into valuable practical advice for parents.” —Paul Tough, New York Times bestselling author of How Children Succeed A few years ago, Bill Stixrud and Ned Johnson started noticing the same problem from different angles: Even high-performing kids were coming to them acutely stressed and lacking motivation. Many complained they had no control over their lives. Some stumbled in high school or hit college and unraveled. Bill is a clinical neuropsychologist who helps kids gripped by anxiety or struggling to learn. Ned is a motivational coach who runs an elite tutoring service. Together they discovered that the best antidote to stress is to give kids more of a sense of control over their lives. But this doesn't mean giving up your authority as a parent. In this groundbreaking book they reveal how you can actively help your child to sculpt a brain that is resilient, and ready to take on new challenges. The Self-Driven Child offers a combination of cutting-edge brain science, the latest discoveries in behavioral therapy, and case studies drawn from the thousands of kids and teens Bill and Ned have helped over the years to teach you how to set your child on the real road to success. As parents, we can only drive our kids so far. At some point, they will have to take the wheel and map out their own path. But there is a lot you can do before then to help them tackle the road ahead with resilience and imagination.

The Connector's Advantage

Download The Connector's Advantage PDF Online Free

Author :
Publisher : Page Two
ISBN 13 : 1989025358
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

DOWNLOAD NOW!


Book Synopsis The Connector's Advantage by : Michelle Lederman

Download or read book The Connector's Advantage written by Michelle Lederman and published by Page Two. This book was released on 2019-03-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important asset you have is your relationships Are you already networking but all that effort is not translating into results? Does everyone seem to be getting further ahead even though you are just as smart? Are you looking for a new job or up for a promotion? Do you have great ideas but no one seems to be listening to them? If any of these situations resonate, this book is for you And even if you are already a Connector, this book will help you take it up a level. Connectors think and act a certain way that makes things happen faster, easier, and often with a better result. This book will explain: 1. Why relationships and connecting are critical to your results, success, and even happiness. 2. How Connectors have a way of thinking and acting that enables stronger relationships. 3. How ANYONE can infuse these mindsets and behaviors into their interactions and see the impact. Michelle Tillis Lederman has curated connections and includes expert advice from over two dozen authors, coaches, and business owners including Marshall Goldsmith, Dorie Clark, Ivan Misner, Susan RoAnn and more. Regardless of your goal--a job, a promotion, new business, a referral--who you know and who knows you will lead to opportunities. It is the strength of your relationships that leads to your success. Want to increase your influence and impact? Get The Connector's Advantage.

The Storytelling Edge

Download The Storytelling Edge PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119483476
Total Pages : 208 pages
Book Rating : 4.1/5 (194 download)

DOWNLOAD NOW!


Book Synopsis The Storytelling Edge by : Shane Snow

Download or read book The Storytelling Edge written by Shane Snow and published by John Wiley & Sons. This book was released on 2018-01-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.