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Summary Of Tamsen Websters Find Your Red Thread
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Book Synopsis Find Your Red Thread by : Tamsen Webster
Download or read book Find Your Red Thread written by Tamsen Webster and published by Page Two Books. This book was released on 2021-05-17 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: You have a terrific idea. You know it is so powerful that it could change a life, a market, or even the world. There's just one problem: others can't, or don't, see it... yet.
Book Synopsis Summary of Tamsen Webster's Find Your Red Thread by : Everest Media,
Download or read book Summary of Tamsen Webster's Find Your Red Thread written by Everest Media, and published by Everest Media LLC. This book was released on 2022-09-17T00:00:00Z with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 Are you overwhelmed by too many ideas. Most people have far more ideas than they can handle. To cope, they turn to the Red Thread. #2 Your idea is an answer to a question that doesn’t already have an answer or a better one. It is your new way to slay a monster that needs fighting. Other people could use it, too, to slay the same monster. #3 The TEDx test is this: Can you explain your idea in a single sentence of 140 characters or fewer. Most people can’t. #4 To know whether or not your idea is clear enough, relevant enough, and remarkable enough for someone to be interested in learning more, you must ask yourself these questions: Is it one sentence. Is it 140 characters or fewer. Does it include something your audience wants. Would your audience agree that they want it. out loud. in front of colleagues or friends.
Book Synopsis The New Chameleons by : Michael R. Solomon
Download or read book The New Chameleons written by Michael R. Solomon and published by Kogan Page Publishers. This book was released on 2021-02-03 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER: NYC Big Book Award 2021 - Marketing & PR Consumers are changing but the marketing categories used to identify them have not. Engage with this new generation of consumers who increasingly take for granted that products and advertising will blend their multiple brand identities rather than market to them as a specific subculture. Male or female, work or play, online or offline. These and other market categories are no longer relevant as modern consumers defy traditional boundaries and identify as members of multiple subcultures. The New Chameleons reveals how to engage with this new generation and how to stand out among the competition. Global consumer behavior expert Michael R. Solomon directs marketers to move beyond their traditional categories and communicate with consumers as individuals rather than as a market segment. He explains how traditional marketing is based on the assumption of boundaries between us and them, the individual and the collective, producer and consumer, work and play, humans vs. computers, and editorial vs. commercial. He then shows how those boundaries are blurring: people identify with members of multiple subcultures; individuals seek collective advice before making a purchase; consumers no longer distinguish between purchases online or in-store; consumer-generated content becomes the norm; gender identity is fluid; gamification strategies turn work into play; and identity marketing becomes more popular. Combining history, data, experience and examples, The New Chameleons is written for every marketer (or reader) who wants to offer products and services that resonate with consumers now and in the future.
Book Synopsis The Glue Is Drying by : Shelley Brown
Download or read book The Glue Is Drying written by Shelley Brown and published by . This book was released on 2021-05-04 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Writing Without Bullshit by : Josh Bernoff
Download or read book Writing Without Bullshit written by Josh Bernoff and published by HarperCollins. This book was released on 2016-09-13 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead. It’s time for Writing Without Bullshit. Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance. In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count. At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking. Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases. Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Book Synopsis Big Little Breakthroughs by : Josh Linkner
Download or read book Big Little Breakthroughs written by Josh Linkner and published by Post Hill Press. This book was released on 2021-04-20 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The pressure to generate big ideas can feel overwhelming. We know that bold innovations are critical in these disruptive and competitive times, but when it comes to breakthrough thinking, we often freeze up. Instead of shooting for a $10-billion payday or a Nobel Prize, the most prolific innovators focus on Big Little Breakthroughs—small creative acts that unlock massive rewards over time. By cultivating daily micro-innovations, individuals and organizations are better equipped to tackle tough challenges and seize transformational opportunities. How did a convicted drug dealer launch and scale a massively successful fitness company? What core mindset drove LEGO to become the largest toy company in the world? How did a Pakistani couple challenge the global athletic shoe industry? What simple habits led Lady Gaga, Banksy, and Lin-Manuel Miranda to their remarkable success? Big Little Breakthroughs isn’t just for propeller-head inventors, fancy-pants CEOs, or hoodie-donning tech billionaires. Rather, it’s a surpassingly simple system to help everyday people become everyday innovators.
Download or read book Brand Now written by Nick Westergaard and published by AMACOM. This book was released on 2018-05-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture their attention-and keep it! With the rise of digital media, you'd think it would be easier than ever to be heard. Yet, most messages fail to cut through the clutter. Consumers are overwhelmed. Ads alone aren't effective. And you can't just churn out content and connect on every social network. To stand out today, you need to start with your brand. Brand Now uncovers the new rules of branding in our complex and chaotic world. Written by the author of Get Scrappy, the digital marketing bible for business, this latest book explains how to build brands that resonate both online and off. The book helps you: Create a brand with meaning * Reinforce it with the right touchpoints * Hone your brand's unique story * Share it through engaging content * Cultivate a sense of community * Craft a coherent experience * Stand out with simplicity and transparency The world may be growing louder, but with Brand Now's big ideas and practical toolbox, you can break through the noise-and win a place in the hearts and minds of your customers.
Book Synopsis The Compelling Communicator by : Tim Pollard
Download or read book The Compelling Communicator written by Tim Pollard and published by Conder House Press. This book was released on 2016-12-09 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: You attend numerous presentations and meetings a year--filled with the typical dense and disorganized PowerPoint decks--and leave most of them thinking, "Well, that's an hour of my life I'll never get back." But out of this sea of mediocrity, a rare few rise up, captivating you and driving you to action. What makes these few so special? Despite what most people think, it's not because they were delivered well. It's because they were crafted in a way that deeply aligned with how your brain wants to consume information. The presentations that failed did so precisely because they violated the largely unknown "natural laws" that govern how people actually learn. In The Compelling Communicator, you will learn a proven process for designing presentations that touch your audience in a highly impactful way, motivating them to take your desired action by: Building around a small number of powerful ideas Keeping content within the audience's "brain bandwidth" Developing logical narrative structure Anchoring communication in the listener's priorities Creating "mind-sticky" storytelling and visuals Crafting handouts that allow your presentation to live on after the handshakes Filled with examples of exceptional--and not so exceptional--presentations, along with clear explanations of why they do and don't work, this comprehensive guidebook provides every tool you need to become a standout presenter whose message is certain to leave a powerful, lasting impression.
Book Synopsis The Expedition of the Donner Party and Its Tragic Fate by : Eliza Poor Donner Houghton
Download or read book The Expedition of the Donner Party and Its Tragic Fate written by Eliza Poor Donner Houghton and published by IndyPublish.com. This book was released on 1911 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eliza Houghton (b. 1843) was the youngest child of George Donner, one of two Springfield, Illinois, brothers who organized the ill-fated California-bound emigrant party that bore their name. Eliza and her older sisters were rescued by relief parties that made their way to the stranded travellers at Donner Lake, but their parents perished, and the girls were left to make their way alone in the West. The expedition of the Donner party and its tragic fate (1911) begins with Mrs. Houghton's account of her childhood and the family's tragic overland journey, and rescue. She continues with her life as an orphan, first at Fort Sutter, and then with a family in Sonoma and with her older half-sister in Sacramento. She describes the impact of the gold rush and new immigration on the area, farm work and domestic work, and her own education in public schools and St. Catherine's Convent in Benicia. She writes at length of the emotional scars caused by contemporary rumors of cannibalism among the Donner Party and offers full accounts of Donner family history as well as the background of her husband, Samuel Houghton. An appendix contains several documentary sources for the history of the Donner Party.
Book Synopsis Me, Myself, and Us by : Brian R Little
Download or read book Me, Myself, and Us written by Brian R Little and published by PublicAffairs. This book was released on 2014-10-14 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does your personality shape your life and what, if anything, can you do about it? Are you hardwired for happiness, or born to brood? Do you think you're in charge of your future, or do you surf the waves of unknowable fate? Would you be happier, or just less socially adept, if you were less concerned about what other people thought of you? And what about your "Type A" spouse: is he or she destined to have a heart attack, or just drive you to drink? In the past few decades, new scientific research has transformed old ideas about the nature of human personality. Neuroscientists, biologists, and psychological scientists have reexamined the theories of Freud and Jung as well as the humanistic psychologies of the 1960s, upending the simplistic categorizations of personality "types," and developing new tools and methods for exploring who we are. Renowned professor and pioneering research psychologist Brian R. Little has been at the leading edge of this new science. In this wise and witty book he shares a wealth of new data and provocative insights about who we are, why we act the way we do, what we can -- and can't -- change, and how we can best thrive in light of our "nature." Me, Myself, and Us explores questions that are rooted in the origins of human consciousness but are as commonplace as yesterday's breakfast conversation, such as whether our personality traits are "set" by age thirty or whether our brains and selves are more plastic. He considers what our personalities portend for our health and success, and the extent to which our well-being depends on the personal projects we pursue. Through stories, studies, personal experiences, and entertaining interactive assessments, Me, Myself, and Us provides a lively, thought-provoking, and ultimately optimistic look at the possibilities and perils of being uniquely ourselves, while illuminating the selves of the familiar strangers we encounter, work with, and love.
Download or read book The Proverb Effect written by Ron Ploof and published by . This book was released on 2018-11-03 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Little Book About Sharing Big Ideas Succinctly What do the following statements have in common? Slow and steady wins the race (Aesop, ~550 BC) Don't put off until tomorrow what you can do today (Chaucer, late 1300s) Stupid is as stupid does (Gump, 1994) They're all proverbs--the ultimate long-stories short that convey more meaning than the words used to construct them. They're universally human, independent of time, culture, and language. They're policies for making better life decisions, passed from the experienced to the inexperienced. And while it's tempting to dismiss them as droll or trite, doing so just underestimates the roles they play in both human understanding and teaching. The Proverb Effect is the first book to define a repeatable process to convey deep meaning through self-created proverbs. Read it to learn: Why proverbs reign supreme over other message types What makes proverbs the triple-threat of communications: memorable, repeatable and most importantly, persuasive A step-by-step methodology to apply the most powerful communications device in human history. The best writers, speakers, and teachers use proverbs. You should too.
Download or read book Strange Bodies written by Marcel Theroux and published by Macmillan + ORM. This book was released on 2014-02-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: A dizzying novel of deception and metempsychosis by the author of the National Book Award finalist Far North Whatever this is, it started when Nicholas Slopen came back from the dead. In a locked ward of a notorious psychiatric hospital sits a man who insists that he is Dr. Nicholas Slopen, failed husband and impoverished Samuel Johnson scholar. Slopen has been dead for months, yet nothing can make this man change his story. What begins as a tale of apparent forgery involving unknown letters by the great Dr. Johnson grows to encompass a conspiracy between a Silicon Valley mogul and his Russian allies to exploit the darkest secret of Soviet technology: the Malevin Procedure. Marcel Theroux's Strange Bodies takes the reader on a dizzying speculative journey that poses questions about identity, authenticity, and what it means to be truly human.
Book Synopsis Brand Bewitchery by : Park Louis Howell
Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.
Author :Christopher Alexander Publisher :New York : Oxford University Press ISBN 13 :9780195024029 Total Pages :588 pages Book Rating :4.0/5 (24 download)
Book Synopsis The Timeless Way of Building by : Christopher Alexander
Download or read book The Timeless Way of Building written by Christopher Alexander and published by New York : Oxford University Press. This book was released on 1979 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: This introductory volume to Alexander's other works, A Pattern of Language and The Oregon Experiment, explains concepts fundamental to his original approaches to the theory and application of architecture.
Download or read book Bachelorette written by Leslye Headland and published by Dramatists Play Service Inc. This book was released on 2011 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE STORY: Ten years out of high school, Regan, Gena and Katie convene in the luxurious bridal suite of their old friend, Becky, the night before her wedding in New York City. Fueled by jealousy and resentment, the girls embark on a night of debauc
Download or read book Unstoppable written by Tracy Timm and published by Page Two. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: At twenty-five, Tracy Timm experienced a crisis of identity. She had a life that many would envy, but was plagued by the guilt that she was deeply unhappy with her career. Trapped on a Wall Street trading floor for more hours than she cared to add up in a week, and unfulfilled by her daily activities, Timm knew that there had to be more to life than this. But, much to her disappointment, she could not find a proven system that would help her identify her ideal career. That's when Tracy did the unthinkable: she quit her six-figure job, joined the undergraduate program Semester at Sea, and set out to discover her dream job. After two years of soul-searching, three years of human capital advisory work, and countless career and mentor conversations, Tracy made an incredible breakthrough. Not only is it possible to find work you love and get paid well in the process, but there is a proven formula to help you discover a super career that fits you perfectly. Unstoppable shares this proven process with you. In this book, Timm, now living her dream as a sought-after career clarity expert, organizational advisor, speaker, and author, leads you through The Nth Degree(R) process: a proven, step-by-step strategy to achieve total career clarity. You will learn: - The proven secret to sustainable career success - The three types of "fit" that companies are looking for - A no-fail method for defining your unique professional genius zone - The two ways to maximize the value you provide - How to tap into the hidden career marketplace - Proven methods for creating more wealth in your life and career Whether you're miserably employed, looking to level-up in your career, longing to be self-employed, or simply ready to discover the job of your dreams; whether freedom, a high salary, or helping others matters most to you; whether you're just not sure what you want to do, this book will show you how to discover the way forward and design a career you adore. Timm is a lively, enthusiastic, and encouraging coach, with whose guidance will help you go from stuck in your job to unstoppable in your career and life.
Book Synopsis What an Architecture Student Should Know by : Jadwiga Krupinska
Download or read book What an Architecture Student Should Know written by Jadwiga Krupinska and published by Routledge. This book was released on 2014-06-05 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's not just you. Every architecture student is initially confused by architecture school - an education so different that it doesn't compare to anything else. A student’s joy at being chosen in stiff competition with many other applicants can turn to doubt when he or she struggles to understand the logic of the specific teaching method. Testimony from several schools of design and architecture in different countries indicates that many students feel disoriented and uncertain. This book will help you understand and be aware of: Specific working methods at architecture schools and in the critique process, so you'll feel oriented and confident. How to cope with uncertainty in the design process. How to develop the ability to synthesize the complexity of architecture in terms of function, durability, and beauty. This book is about how architects learn to cope with uncertainty and strive to master complexity. Special attention is given to criticism, which is an essential part of the design process. The author, a recipient of several educational awards, has written this book for architecture students and teachers, to describe how each student can adopt the architect's working method. Key concepts are defined throughout and references at the end of each chapter will point you to further reading so you can delve into topics you find particularly interesting. Jadwiga Krupinska is professor emerita at the School of Architecture of the Royal Institute of Technology (KTH) in Stockholm, Sweden.
