Summary Of Joy Buolamwinis Unmasking Ai

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Summary of Joy Buolamwini's Unmasking AI

Author : Milkyway Media
Publisher : Milkyway Media
ISBN 13 :
Total Pages : 21 pages
Book Rating : 4./5 ( download)

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Book Synopsis Summary of Joy Buolamwini's Unmasking AI by : Milkyway Media

Download or read book Summary of Joy Buolamwini's Unmasking AI written by Milkyway Media and published by Milkyway Media. This book was released on 2024-01-18 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the Summary of Joy Buolamwini's Unmasking AI in 20 minutes. Please note: This is a summary & not the original book. "Unmasking AI" by Joy Buolamwini is a comprehensive exploration of the biases present in artificial intelligence (AI), particularly facial recognition technology. Buolamwini's journey begins with her personal encounters with AI's failure to recognize her dark-skinned face, leading her to investigate the performance of AI systems from major companies. Her research reveals significant disparities in gender classification, especially for darker-skinned females...

Unmasking AI

Author : Joy Buolamwini
Publisher : Random House
ISBN 13 : 0593241843
Total Pages : 337 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Unmasking AI by : Joy Buolamwini

Download or read book Unmasking AI written by Joy Buolamwini and published by Random House. This book was released on 2024-11-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER • “The conscience of the AI revolution” (Fortune) explains how we’ve arrived at an era of AI harms and oppression, and what we can do to avoid its pitfalls. “AI is not coming, it’s here. If we answer the beautiful call inside these pages, we can decide who we are going to be and how we’re going to use technology in service of what it means to be fully human.”—Brené Brown, #1 New York Times bestselling author of Dare to Lead A LOS ANGELES TIMES BEST BOOK OF THE YEAR • Shortlisted for the Inc. Non-Obvious Book Award To most of us, it seems like recent developments in artificial intelligence emerged out of nowhere to pose unprecedented threats to humankind. But to Dr. Joy Buolamwini, who has been at the forefront of AI research, this moment has been a long time in the making. After tinkering with robotics as a high school student in Memphis and then developing mobile apps in Zambia as a Fulbright fellow, Buolamwini followed her lifelong passion for computer science, engineering, and art to MIT in 2015. As a graduate student at the “Future Factory,” she did groundbreaking research that exposed widespread racial and gender bias in AI services from tech giants across the world. Unmasking AI goes beyond the headlines about existential risks produced by Big Tech. It is the remarkable story of how Buolamwini uncovered what she calls “the coded gaze”—the evidence of encoded discrimination and exclusion in tech products—and how she galvanized the movement to prevent AI harms by founding the Algorithmic Justice League. Applying an intersectional lens to both the tech industry and the research sector, she shows how racism, sexism, colorism, and ableism can overlap and render broad swaths of humanity “excoded” and therefore vulnerable in a world rapidly adopting AI tools. Computers, she reminds us, are reflections of both the aspirations and the limitations of the people who create them. Encouraging experts and non-experts alike to join this fight, Buolamwini writes, “The rising frontier for civil rights will require algorithmic justice. AI should be for the people and by the people, not just the privileged few.”

Weapons of Math Destruction

Author : Cathy O'Neil
Publisher : Crown Publishing Group (NY)
ISBN 13 : 0553418815
Total Pages : 274 pages
Book Rating : 4.5/5 (534 download)

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Book Synopsis Weapons of Math Destruction by : Cathy O'Neil

Download or read book Weapons of Math Destruction written by Cathy O'Neil and published by Crown Publishing Group (NY). This book was released on 2016 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A former Wall Street quantitative analyst sounds an alarm on mathematical modeling, a pervasive new force in society that threatens to undermine democracy and widen inequality,"--NoveList.

You Look Like a Thing and I Love You

Author : Janelle Shane
Publisher : Voracious
ISBN 13 : 0316525235
Total Pages : 272 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis You Look Like a Thing and I Love You by : Janelle Shane

Download or read book You Look Like a Thing and I Love You written by Janelle Shane and published by Voracious. This book was released on 2019-11-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As heard on NPR's "Science Friday," discover the book recommended by Malcolm Gladwell, Susan Cain, Daniel Pink, and Adam Grant: an "accessible, informative, and hilarious" introduction to the weird and wonderful world of artificial intelligence (Ryan North). "You look like a thing and I love you" is one of the best pickup lines ever . . . according to an artificial intelligence trained by scientist Janelle Shane, creator of the popular blog AI Weirdness. She creates silly AIs that learn how to name paint colors, create the best recipes, and even flirt (badly) with humans—all to understand the technology that governs so much of our daily lives. We rely on AI every day for recommendations, for translations, and to put cat ears on our selfie videos. We also trust AI with matters of life and death, on the road and in our hospitals. But how smart is AI really... and how does it solve problems, understand humans, and even drive self-driving cars? Shane delivers the answers to every AI question you've ever asked, and some you definitely haven't. Like, how can a computer design the perfect sandwich? What does robot-generated Harry Potter fan-fiction look like? And is the world's best Halloween costume really "Vampire Hog Bride"? In this smart, often hilarious introduction to the most interesting science of our time, Shane shows how these programs learn, fail, and adapt—and how they reflect the best and worst of humanity. You Look Like a Thing and I Love You is the perfect book for anyone curious about what the robots in our lives are thinking. "I can't think of a better way to learn about artificial intelligence, and I've never had so much fun along the way." —Adam Grant, New York Times bestselling author of Originals

The Big Nine

Author : Amy Webb
Publisher : PublicAffairs
ISBN 13 : 1541773748
Total Pages : 280 pages
Book Rating : 4.5/5 (417 download)

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Book Synopsis The Big Nine by : Amy Webb

Download or read book The Big Nine written by Amy Webb and published by PublicAffairs. This book was released on 2019-03-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A call-to-arms about the broken nature of artificial intelligence, and the powerful corporations that are turning the human-machine relationship on its head. We like to think that we are in control of the future of "artificial" intelligence. The reality, though, is that we -- the everyday people whose data powers AI -- aren't actually in control of anything. When, for example, we speak with Alexa, we contribute that data to a system we can't see and have no input into -- one largely free from regulation or oversight. The big nine corporations -- Amazon, Google, Facebook, Tencent, Baidu, Alibaba, Microsoft, IBM and Apple--are the new gods of AI and are short-changing our futures to reap immediate financial gain. In this book, Amy Webb reveals the pervasive, invisible ways in which the foundations of AI -- the people working on the system, their motivations, the technology itself -- is broken. Within our lifetimes, AI will, by design, begin to behave unpredictably, thinking and acting in ways which defy human logic. The big nine corporations may be inadvertently building and enabling vast arrays of intelligent systems that don't share our motivations, desires, or hopes for the future of humanity. Much more than a passionate, human-centered call-to-arms, this book delivers a strategy for changing course, and provides a path for liberating us from algorithmic decision-makers and powerful corporations.

The Atlas of AI

Author : Kate Crawford
Publisher : Yale University Press
ISBN 13 : 0300209576
Total Pages : 336 pages
Book Rating : 4.3/5 (2 download)

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Book Synopsis The Atlas of AI by : Kate Crawford

Download or read book The Atlas of AI written by Kate Crawford and published by Yale University Press. This book was released on 2021-04-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The hidden costs of artificial intelligence, from natural resources and labor to privacy and freedom What happens when artificial intelligence saturates political life and depletes the planet? How is AI shaping our understanding of ourselves and our societies? In this book Kate Crawford reveals how this planetary network is fueling a shift toward undemocratic governance and increased inequality. Drawing on more than a decade of research, award-winning science, and technology, Crawford reveals how AI is a technology of extraction: from the energy and minerals needed to build and sustain its infrastructure, to the exploited workers behind "automated" services, to the data AI collects from us. Rather than taking a narrow focus on code and algorithms, Crawford offers us a political and a material perspective on what it takes to make artificial intelligence and where it goes wrong. While technical systems present a veneer of objectivity, they are always systems of power. This is an urgent account of what is at stake as technology companies use artificial intelligence to reshape the world.

Exemplars of Assessment in Higher Education

Author : Jane Marie Souza
Publisher : Taylor & Francis
ISBN 13 : 1000978834
Total Pages : 275 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Exemplars of Assessment in Higher Education by : Jane Marie Souza

Download or read book Exemplars of Assessment in Higher Education written by Jane Marie Souza and published by Taylor & Francis. This book was released on 2023-07-03 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Co-published with “While assessment may feel to constituents like an activity of accountability simply for accreditors, it is most appropriate to approach assessment as an activity of accountability for students. Assessment results that improve institutional effectiveness, heighten student learning, and better align resources serve to make institutions stronger for the benefit of their students, and those results also serve the institution or program well during the holistic evaluation required through accreditation.” – from the foreword by Heather Perfetti, President of the Middle States Commission on Higher EducationColleges and universities struggle to understand precisely what is being asked for by accreditors, and this book answers that question by sharing examples of success reported by schools specifically recommended by accreditors. This compendium gathers examples of assessment practice in twenty-four higher education institutions: twenty-three in the U.S. and one in Australia. All institutions represented in this book were suggested by their accreditor as having an effective assessment approach in one or more of the following assessment focused areas: assessment in the disciplines, co-curricular, course/program/institutional assessment, equity and inclusion, general education, online learning, program review, scholarship of teaching and learning, student learning, or technology. These examples recommended by accrediting agencies makes this a unique contribution to the assessment literature.The book is organized in four parts. Part One is focused on student learning and assessment and includes ten chapters. The primary focus for Part Two is student learning assessment from a disciplinary perspective and includes four chapters. Part Three has a faculty engagement and assessment focus, and Part Four includes four chapters on institutional effectiveness and assessment, with a focus on strategic planning.This book is a publication of the Association for the Assessment of Learning in Higher Education (AALHE), an organization of practitioners interested in using effective assessment practice to document and improve student learning.

Dare to Lead

Author : Brené Brown
Publisher : Random House
ISBN 13 : 0399592520
Total Pages : 321 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis Dare to Lead by : Brené Brown

Download or read book Dare to Lead written by Brené Brown and published by Random House. This book was released on 2018-10-09 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • Brené Brown has taught us what it means to dare greatly, rise strong, and brave the wilderness. Now, based on new research conducted with leaders, change makers, and culture shifters, she’s showing us how to put those ideas into practice so we can step up and lead. Don’t miss the five-part HBO Max docuseries Brené Brown: Atlas of the Heart! NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Leadership is not about titles, status, and wielding power. A leader is anyone who takes responsibility for recognizing the potential in people and ideas, and has the courage to develop that potential. When we dare to lead, we don’t pretend to have the right answers; we stay curious and ask the right questions. We don’t see power as finite and hoard it; we know that power becomes infinite when we share it with others. We don’t avoid difficult conversations and situations; we lean into vulnerability when it’s necessary to do good work. But daring leadership in a culture defined by scarcity, fear, and uncertainty requires skill-building around traits that are deeply and uniquely human. The irony is that we’re choosing not to invest in developing the hearts and minds of leaders at the exact same time as we’re scrambling to figure out what we have to offer that machines and AI can’t do better and faster. What can we do better? Empathy, connection, and courage, to start. Four-time #1 New York Times bestselling author Brené Brown has spent the past two decades studying the emotions and experiences that give meaning to our lives, and the past seven years working with transformative leaders and teams spanning the globe. She found that leaders in organizations ranging from small entrepreneurial startups and family-owned businesses to nonprofits, civic organizations, and Fortune 50 companies all ask the same question: How do you cultivate braver, more daring leaders, and how do you embed the value of courage in your culture? In this new book, Brown uses research, stories, and examples to answer these questions in the no-BS style that millions of readers have come to expect and love. Brown writes, “One of the most important findings of my career is that daring leadership is a collection of four skill sets that are 100 percent teachable, observable, and measurable. It’s learning and unlearning that requires brave work, tough conversations, and showing up with your whole heart. Easy? No. Because choosing courage over comfort is not always our default. Worth it? Always. We want to be brave with our lives and our work. It’s why we’re here.” Whether you’ve read Daring Greatly and Rising Strong or you’re new to Brené Brown’s work, this book is for anyone who wants to step up and into brave leadership.

Artificial Unintelligence

Author : Meredith Broussard
Publisher : MIT Press
ISBN 13 : 026253701X
Total Pages : 247 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Artificial Unintelligence by : Meredith Broussard

Download or read book Artificial Unintelligence written by Meredith Broussard and published by MIT Press. This book was released on 2019-01-29 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to understanding the inner workings and outer limits of technology and why we should never assume that computers always get it right. In Artificial Unintelligence, Meredith Broussard argues that our collective enthusiasm for applying computer technology to every aspect of life has resulted in a tremendous amount of poorly designed systems. We are so eager to do everything digitally—hiring, driving, paying bills, even choosing romantic partners—that we have stopped demanding that our technology actually work. Broussard, a software developer and journalist, reminds us that there are fundamental limits to what we can (and should) do with technology. With this book, she offers a guide to understanding the inner workings and outer limits of technology—and issues a warning that we should never assume that computers always get things right. Making a case against technochauvinism—the belief that technology is always the solution—Broussard argues that it's just not true that social problems would inevitably retreat before a digitally enabled Utopia. To prove her point, she undertakes a series of adventures in computer programming. She goes for an alarming ride in a driverless car, concluding “the cyborg future is not coming any time soon”; uses artificial intelligence to investigate why students can't pass standardized tests; deploys machine learning to predict which passengers survived the Titanic disaster; and attempts to repair the U.S. campaign finance system by building AI software. If we understand the limits of what we can do with technology, Broussard tells us, we can make better choices about what we should do with it to make the world better for everyone.

Inside the Invisible Cage

Author : Hatim A. Rahman
Publisher : Univ of California Press
ISBN 13 : 0520395530
Total Pages : 288 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Inside the Invisible Cage by : Hatim A. Rahman

Download or read book Inside the Invisible Cage written by Hatim A. Rahman and published by Univ of California Press. This book was released on 2024 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines how organizations' use of algorithms is reconfiguring our understanding of control for millions of high-skilled workers who use online labor market platforms (e.g., Upwork, TopCoder, Gigster) to find their work. The book investigates how algorithms enable platforms to control workers within an environment in which organizations embed the rules and guidelines for how workers should behave in opaque algorithms that shift without providing notice, explanation, or recourse for workers"--

Ways of Being

Author : James Bridle
Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374601127
Total Pages : 229 pages
Book Rating : 4.3/5 (746 download)

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Book Synopsis Ways of Being by : James Bridle

Download or read book Ways of Being written by James Bridle and published by Farrar, Straus and Giroux. This book was released on 2022-06-21 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Artist, technologist, and philosopher James Bridle’s Ways of Being is a brilliant, searching exploration of different kinds of intelligence—plant, animal, human, artificial—and how they transform our understanding of humans’ place in the cosmos. What does it mean to be intelligent? Is it something unique to humans or shared with other beings— beings of flesh, wood, stone, and silicon? The last few years have seen rapid advances in “artificial” intelligence. But rather than a friend or companion, AI increasingly appears to be something stranger than we ever imagined, an alien invention that threatens to decenter and supplant us. At the same time, we’re only just becoming aware of the other intelligences that have been with us all along, even if we’ve failed to recognize or acknowledge them. These others—the animals, plants, and natural systems that surround us—are slowly revealing their complexity, agency, and knowledge, just as the technologies we’ve built to sustain ourselves are threatening to cause their extinction and ours. What can we learn from them, and how can we change ourselves, our technologies, our societies, and our politics to live better and more equitably with one another and the nonhuman world? The artist and maverick thinker James Bridle draws on biology and physics, computation, literature, art, and philosophy to answer these unsettling questions. Startling and bold, Ways of Being explores the fascinating, strange, and multitudinous forms of knowing, doing, and being that make up the world, and that are essential for our survival. Includes illustrations

Design Justice

Author : Sasha Costanza-Chock
Publisher : MIT Press
ISBN 13 : 0262043459
Total Pages : 358 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Design Justice by : Sasha Costanza-Chock

Download or read book Design Justice written by Sasha Costanza-Chock and published by MIT Press. This book was released on 2020-03-03 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how design might be led by marginalized communities, dismantle structural inequality, and advance collective liberation and ecological survival. What is the relationship between design, power, and social justice? “Design justice” is an approach to design that is led by marginalized communities and that aims expilcitly to challenge, rather than reproduce, structural inequalities. It has emerged from a growing community of designers in various fields who work closely with social movements and community-based organizations around the world. This book explores the theory and practice of design justice, demonstrates how universalist design principles and practices erase certain groups of people—specifically, those who are intersectionally disadvantaged or multiply burdened under the matrix of domination (white supremacist heteropatriarchy, ableism, capitalism, and settler colonialism)—and invites readers to “build a better world, a world where many worlds fit; linked worlds of collective liberation and ecological sustainability.” Along the way, the book documents a multitude of real-world community-led design practices, each grounded in a particular social movement. Design Justice goes beyond recent calls for design for good, user-centered design, and employment diversity in the technology and design professions; it connects design to larger struggles for collective liberation and ecological survival.

Empower Your Nonprofit

Author : Amy Neumann
Publisher : John Wiley & Sons
ISBN 13 : 1394263252
Total Pages : 262 pages
Book Rating : 4.3/5 (942 download)

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Book Synopsis Empower Your Nonprofit by : Amy Neumann

Download or read book Empower Your Nonprofit written by Amy Neumann and published by John Wiley & Sons. This book was released on 2024-11-04 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your complete guide to AI in the nonprofit sector Empower Your Nonprofit: Simple Ways to Co-Create with AI for Profound Impact is a comprehensive, accessible, and highly practical guide to harnessing the power of emerging AI technologies in the nonprofit sector. This book delivers strategic research, tools, case studies, and advice to help nonprofits advance their missions through AI, with interviews, outlooks, testimonials, and quotes from nonprofit leaders and influencers in the AI industry delivering key insight to all readers regardless of technical expertise. Readers will learn how to practically resolve the top 10 most common nonprofit pain points through the utilization of AI, backed by current case studies of AI implementation for core nonprofit functions like fundraising, grants, marketing, and initiative event optimization. In this book, readers will find information on: The nonprofit sector's critical missions, success factors, challenges, and needs of today AI as a way to automate inefficient internal processes, freeing talent to work on more inspired projects Tools, tips, and tricks to get started with AI as soon as today Empower Your Nonprofit: Simple Ways to Co-Create with AI for Profound Impact earns a well-deserved spot on the bookshelves of all nonprofit leaders and involved donors seeking a comprehensive step-by-step guidebook on how this exciting new technology can be leveraged for greater nonprofit success.

Flesh and Machines

Author : Rodney Brooks
Publisher : Vintage
ISBN 13 : 037572527X
Total Pages : 274 pages
Book Rating : 4.3/5 (757 download)

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Book Synopsis Flesh and Machines by : Rodney Brooks

Download or read book Flesh and Machines written by Rodney Brooks and published by Vintage. This book was released on 2003-02-04 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are we really on the brink of having robots to mop our floors, do our dishes, mow our lawns, and clean our windows? And are researchers that close to creating robots that can think, feel, repair themselves, and even reproduce? Rodney A. Brooks, director of the MIT Artificial Intelligence Laboratory believes we are. In this lucid and accessible book, Brooks vividly depicts the history of robots and explores the ever-changing relationships between humans and their technological brethren, speculating on the growing role that robots will play in our existence. Knowing the moral battle likely to ensue, he posits a clear philosophical argument as to why we should not fear that change. What results is a fascinating book that offers a deeper understanding of who we are and how we can control what we will become.

Data Feminism

Author : Catherine D'Ignazio
Publisher : MIT Press
ISBN 13 : 0262358530
Total Pages : 328 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Data Feminism by : Catherine D'Ignazio

Download or read book Data Feminism written by Catherine D'Ignazio and published by MIT Press. This book was released on 2020-03-31 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new way of thinking about data science and data ethics that is informed by the ideas of intersectional feminism. Today, data science is a form of power. It has been used to expose injustice, improve health outcomes, and topple governments. But it has also been used to discriminate, police, and surveil. This potential for good, on the one hand, and harm, on the other, makes it essential to ask: Data science by whom? Data science for whom? Data science with whose interests in mind? The narratives around big data and data science are overwhelmingly white, male, and techno-heroic. In Data Feminism, Catherine D'Ignazio and Lauren Klein present a new way of thinking about data science and data ethics—one that is informed by intersectional feminist thought. Illustrating data feminism in action, D'Ignazio and Klein show how challenges to the male/female binary can help challenge other hierarchical (and empirically wrong) classification systems. They explain how, for example, an understanding of emotion can expand our ideas about effective data visualization, and how the concept of invisible labor can expose the significant human efforts required by our automated systems. And they show why the data never, ever “speak for themselves.” Data Feminism offers strategies for data scientists seeking to learn how feminism can help them work toward justice, and for feminists who want to focus their efforts on the growing field of data science. But Data Feminism is about much more than gender. It is about power, about who has it and who doesn't, and about how those differentials of power can be challenged and changed.

Algorithms of Oppression

Author : Safiya Umoja Noble
Publisher : NYU Press
ISBN 13 : 1479837245
Total Pages : 245 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Algorithms of Oppression by : Safiya Umoja Noble

Download or read book Algorithms of Oppression written by Safiya Umoja Noble and published by NYU Press. This book was released on 2018-02-20 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acknowledgments -- Introduction: the power of algorithms -- A society, searching -- Searching for Black girls -- Searching for people and communities -- Searching for protections from search engines -- The future of knowledge in the public -- The future of information culture -- Conclusion: algorithms of oppression -- Epilogue -- Notes -- Bibliography -- Index -- About the author

The Master Plan

Author : Chris Wilson
Publisher : Penguin
ISBN 13 : 073521560X
Total Pages : 434 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Master Plan by : Chris Wilson

Download or read book The Master Plan written by Chris Wilson and published by Penguin. This book was released on 2019-02-05 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inspiring, instructive, and ultimately triumphant memoir of a man who used hard work and a Master Plan to turn a life sentence into a second chance. Growing up in a tough Washington, D.C., neighborhood, Chris Wilson was so afraid for his life he wouldn't leave the house without a gun. One night, defending himself, he killed a man. At eighteen, he was sentenced to life in prison with no hope of parole. But what should have been the end of his story became the beginning. Deciding to make something of his life, Chris embarked on a journey of self-improvement--reading, working out, learning languages, even starting a business. He wrote his Master Plan: a list of all he expected to accomplish or acquire. He worked his plan every day for years, and in his mid-thirties he did the impossible: he convinced a judge to reduce his sentence and became a free man. Today Chris is a successful social entrepreneur who employs returning citizens; a mentor; and a public speaker. He is the embodiment of second chances, and this is his unforgettable story.