Summary Of Jab Jab Jab Right Hook Review Keypoints And Take Aways

Download Summary Of Jab Jab Jab Right Hook Review Keypoints And Take Aways full books in PDF, epub, and Kindle. Read online Summary Of Jab Jab Jab Right Hook Review Keypoints And Take Aways ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Summary of Jab, Jab, Jab, Right Hook – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Summary of Jab, Jab, Jab, Right Hook – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Jab, Jab, Jab, Right Hook – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-19 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Jab, Jab, Jab, Right Hook – How to Tell Your Story in a Noisy Social World presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of This book explains how managers, marketers, and small businesses can make the most of social media platforms like Facebook to increase their public profile and capitalise on the opportunities these platforms present. A successful social media marketing campaign has the potential to deliver the knockout punch—the "right hook"—that convinces customers to buy the product being marketed. You will learn social media strategies from the author that will have your product flying like a butterfly and stinging like a bee in no time at all. Jab, Jab, Jab, Right Hook summary includes the key points and important takeaways from the book Jab, Jab, Jab, Right Hook by Gary Vaynerchuk. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Summary of Getting to Yes with Yourself – [Review Keypoints and Take-aways]

Author : PenZen Summaries
Publisher : by Mocktime Publication
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis Summary of Getting to Yes with Yourself – [Review Keypoints and Take-aways] by : PenZen Summaries

Download or read book Summary of Getting to Yes with Yourself – [Review Keypoints and Take-aways] written by PenZen Summaries and published by by Mocktime Publication. This book was released on 2022-10-19 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt: The summary of Getting to Yes with Yourself – and Other Worthy Opponents presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of Do you believe that you could benefit from the assistance of those individuals who are responsible for resolving the most contentious political issues of our time? The 2015 book "Getting to Yes with Yourself" draws on the extensive experience of William Ury, a professional mediator, as a peace broker in a variety of conflicts ranging from the Midwest to the Middle East. Gain a more positive influence over yourself and others by learning how to effectively resolve personal conflicts, improve the important relationships in your life, and improve the quality of your relationships with others. Getting to Yes with Yourself summary includes the key points and important takeaways from the book Getting to Yes with Yourself by William Ury. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].

Jab, Jab, Jab, Right Hook

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0062273078
Total Pages : 282 pages
Book Rating : 4.0/5 (622 download)

DOWNLOAD NOW!

Book Synopsis Jab, Jab, Jab, Right Hook by : Gary Vaynerchuk

Download or read book Jab, Jab, Jab, Right Hook written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2013-11-26 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t. Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

The Go-Getter

Author : Peter B. Kyne
Publisher : Simon and Schuster
ISBN 13 : 1625580789
Total Pages : 38 pages
Book Rating : 4.6/5 (255 download)

DOWNLOAD NOW!

Book Synopsis The Go-Getter by : Peter B. Kyne

Download or read book The Go-Getter written by Peter B. Kyne and published by Simon and Schuster. This book was released on 2012-11-01 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Go-Getter, Bill Peck, a war veteran, persuades Cappy Ricks, the influential founder of the Rick's Logging & Lumbering Company, to let him prove himself by selling skunk wood in odd lengths-a job that everyone knows can only lead to failure. When Peck goes on to beat his quota, Rick hands Peck the ultimate opportunity and the ultimate test: the quest for an elusive blue vase. Drawing on such classic values as honesty, determination, passion, and responsibility, Peck overcomes nearly insurmountable obstacles to find the vase and launch hia career as a successful manager. In a time when jobs are tight and managers are too busy for mentoring, how can you maintain positive energy, take control of your career, and prepare yourself to ace the tests that come your way? By applying the timeless lessons in this compulsively readable parable, employees at all levels can learn to rekindle the go-getter in themselves.

Crush It!

Author : Gary Vaynerchuk
Publisher : Harper Collins
ISBN 13 : 0061959332
Total Pages : 162 pages
Book Rating : 4.0/5 (619 download)

DOWNLOAD NOW!

Book Synopsis Crush It! by : Gary Vaynerchuk

Download or read book Crush It! written by Gary Vaynerchuk and published by Harper Collins. This book was released on 2009-10-13 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Crush It!, online marketing trailblazer Gary Vaynerchuk tells business owners what they need to do to boost their sales using the internet—just as he has done to build his family’s wine store from a $4 million business to a $60 million one. Crush It! will show readers how to find their passion, then step by step how to turn it into a flourishing, monetized business.

The Dragonfly Effect

Author : Jennifer Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470614153
Total Pages : 244 pages
Book Rating : 4.4/5 (76 download)

DOWNLOAD NOW!

Book Synopsis The Dragonfly Effect by : Jennifer Aaker

Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

All Marketers are Liars

Author : Seth Godin
Publisher : Penguin
ISBN 13 : 1591845335
Total Pages : 241 pages
Book Rating : 4.5/5 (918 download)

DOWNLOAD NOW!

Book Synopsis All Marketers are Liars by : Seth Godin

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Thirst

Author : Scott Harrison
Publisher : Currency
ISBN 13 : 1524762857
Total Pages : 336 pages
Book Rating : 4.5/5 (247 download)

DOWNLOAD NOW!

Book Synopsis Thirst by : Scott Harrison

Download or read book Thirst written by Scott Harrison and published by Currency. This book was released on 2018-10-02 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • An inspiring personal story of redemption, second chances, and the transformative power within us all, from the founder and CEO of the nonprofit charity: water. At 28 years old, Scott Harrison had it all. A top nightclub promoter in New York City, his life was an endless cycle of drugs, booze, models—repeat. But 10 years in, desperately unhappy and morally bankrupt, he asked himself, "What would the exact opposite of my life look like?" Walking away from everything, Harrison spent the next 16 months on a hospital ship in West Africa and discovered his true calling. In 2006, with no money and less than no experience, Harrison founded charity: water. Today, his organization has raised over $400 million to bring clean drinking water to more than 10 million people around the globe. In Thirst, Harrison recounts the twists and turns that built charity: water into one of the most trusted and admired nonprofits in the world. Renowned for its 100% donation model, bold storytelling, imaginative branding, and radical commitment to transparency, charity: water has disrupted how social entrepreneurs work while inspiring millions of people to join its mission of bringing clean water to everyone on the planet within our lifetime. In the tradition of such bestselling books as Shoe Dog and Mountains Beyond Mountains, Thirst is a riveting account of how to build a better charity, a better business, a better life—and a gritty tale that proves it’s never too late to make a change. 100% of the author’s net proceeds from Thirst will go to fund charity: water projects around the world.

Crushing It!

Author : Gary Vaynerchuk
Publisher : HarperCollins
ISBN 13 : 0062674692
Total Pages : 273 pages
Book Rating : 4.0/5 (626 download)

DOWNLOAD NOW!

Book Synopsis Crushing It! by : Gary Vaynerchuk

Download or read book Crushing It! written by Gary Vaynerchuk and published by HarperCollins. This book was released on 2018-01-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands. In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do. In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies. Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms.

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

DOWNLOAD NOW!

Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Oversubscribed

Author : Daniel Priestley
Publisher : John Wiley & Sons
ISBN 13 : 0857086197
Total Pages : 240 pages
Book Rating : 4.8/5 (57 download)

DOWNLOAD NOW!

Book Synopsis Oversubscribed by : Daniel Priestley

Download or read book Oversubscribed written by Daniel Priestley and published by John Wiley & Sons. This book was released on 2015-05-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don't fight for customers, let them fight over you! Have you ever queued for a restaurant? Pre-ordered something months in advance? Fought for tickets that sell out in a day? Had a hairdresser with a six-month waiting list? There are people who don't chase clients, clients chase them. In a world of endless choices, why does this happen? Why do people queue up? Why do they pay more? Why will they book months in advance? Why are these people and products in such high demand? And how can you get a slice of that action? In Oversubscribed, entrepreneur and bestselling author Daniel Priestley explains why…and, most importantly, how. This book is a recipe for ensuring demand outstrips supply for your product or service, and you have scores of customers lining up to give you money. Oversubscribed: Shows leaders, marketers, and entrepreneurs how they can get customers queuing up to use their services and products while competitors are forced to fight for business Explains how to become oversubscribed, even in a crowded marketplace Is full of practical tips alongside inspiring examples to alter our mindsets and get us bursting with ideas Is written by a successful entrepreneur who's used these ideas to excel in the ventures he has launched

How to Sell Anything to Anybody

Author : Joe Girard
Publisher : Simon and Schuster
ISBN 13 : 0743273966
Total Pages : 196 pages
Book Rating : 4.7/5 (432 download)

DOWNLOAD NOW!

Book Synopsis How to Sell Anything to Anybody by : Joe Girard

Download or read book How to Sell Anything to Anybody written by Joe Girard and published by Simon and Schuster. This book was released on 2006-02-07 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joe Girard was an example of a young man with perseverance and determination. Joe began his working career as a shoeshine boy. He moved on to be a newsboy for the Detroit Free Press at nine years old, then a dishwasher, a delivery boy, stove assembler, and home building contractor. He was thrown out of high school, fired from more than forty jobs, and lasted only ninety-seven days in the U.S. Army. Some said that Joe was doomed for failure. He proved them wrong. When Joe started his job as a salesman with a Chevrolet agency in Eastpointe, Michigan, he finally found his niche. Before leaving Chevrolet, Joe sold enough cars to put him in the Guinness Book of World Records as 'the world's greatest salesman' for twelve consecutive years. Here, he shares his winning techniques in this step-by-step book, including how to: o Read a customer like a book and keep that customer for life o Convince people reluctant to buy by selling them the right way o Develop priceless information from a two-minute phone call o Make word-of-mouth your most successful tool Informative, entertaining, and inspiring, HOW TO SELL ANYTHING TO ANYBODY is a timeless classic and an indispensable tool for anyone new to the sales market.

TKO Management!

Author : Dave Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1118761707
Total Pages : 80 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis TKO Management! by : Dave Anderson

Download or read book TKO Management! written by Dave Anderson and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management A practical, hard-hitting guide to being a better manager! In a cutthroat world, doing the basics of business well means the difference between winning and losing. Dave Anderson's TKO Series gives you the practical, high-impact strategies you need to build a business that can put the competition down for the count. TKO Management! presents no-nonsense, tough-as-nails practices for becoming a better leader and manager in every way. Packed with easy-to-follow, step-by-step guidance, TKO Management! will train you in the right skills and the most effective tactics for managing your people and your business. This straightforward guide gives you all the tools to punch above your weight, including checklists, examples, and practical resources you won't find anywhere else. Get down to business with ten short chapters on: Balancing your management skills and leadership ability Creating a winning workplace environment Becoming a powerful, effective motivator Training and coaching your people to reach their full potential Crafting a dynamic vision and strategy for your organization Holding people accountable for results Dealing with poor performers and underachievers Give the competition your best shot--with Dave Anderson's TKO Management!

Social Selling

Author : Timothy Hughes
Publisher : Kogan Page Publishers
ISBN 13 : 0749478020
Total Pages : 208 pages
Book Rating : 4.7/5 (494 download)

DOWNLOAD NOW!

Book Synopsis Social Selling by : Timothy Hughes

Download or read book Social Selling written by Timothy Hughes and published by Kogan Page Publishers. This book was released on 2016-07-03 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt a clear strategy for social selling, including how to build authority online, gain influence in target communities and engage with decision-makers and changemakers to 'hack' the buying process, with the bestselling book from industry thought-leader Tim Hughes. As the digital landscape continues to change buying habits at both B2B and B2C level, it has become increasingly difficult to reach customers early enough in their decision-making process through traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including: -How to use networks purposefully to build social trust and create a high-quality community -How to develop real influence and authority in your subject area and connect with change-makers -How to scale the social selling strategy across an organization including maturity and investment models, risk and governance, and technology platforms Written by Tim Hughes, a thought-leader and renowned practitioner in social selling, and Matt Reynolds, one of the UK's leading technology sociologists, this book is essential reading for sales professionals, digital sales directors and SMEs who want to embrace the power of social selling in their organization.

TKO Sales!

Author : Dave Anderson
Publisher : John Wiley & Sons
ISBN 13 : 111876174X
Total Pages : 145 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis TKO Sales! by : Dave Anderson

Download or read book TKO Sales! written by Dave Anderson and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes Case Studies or "Opening Bell" Stories-real-life business lessons Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference

TKO Hiring!

Author : Dave Anderson
Publisher : John Wiley & Sons
ISBN 13 : 1118761383
Total Pages : 150 pages
Book Rating : 4.1/5 (187 download)

DOWNLOAD NOW!

Book Synopsis TKO Hiring! by : Dave Anderson

Download or read book TKO Hiring! written by Dave Anderson and published by John Wiley & Sons. This book was released on 2013-05-23 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers needs These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: * Words of Wisdom or "Right Hook Rules"-bite-sized memorable quotes * Case Studies or "Opening Bell" Stories-real-life business lessons * Effective Strategies or "Left Hook Laws"-all-meat, no-fat business strategies * Incisive or "Standard Eight Count" Questions-insightful inquiries that prompt the reader to action Quick or "Knockout" Summaries-bullet points that sum-up each chapter and offer easy reference Dave Anderson (Agoura Hills, CA) has led some of the nation's most successful car dealerships and is President of Dave Anderson's Learn to Lead and LearnToLead.com, a Web site that provides free training resources to thousands of people in more than 40 countries. He is also the author of the Wiley books If You Don't Make Waves You'll Drown (0-471-72503-X), Up Your Business! (0-471-44546-0), and How to Deal with Difficult Customers (0-470-04547-7).

Your Brand, the Next Media Company

Author : Michael Brito
Publisher : Pearson Education
ISBN 13 : 0789751615
Total Pages : 272 pages
Book Rating : 4.7/5 (897 download)

DOWNLOAD NOW!

Book Synopsis Your Brand, the Next Media Company by : Michael Brito

Download or read book Your Brand, the Next Media Company written by Michael Brito and published by Pearson Education. This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.