Competing Against Time

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Author :
Publisher : Simon & Schuster
ISBN 13 :
Total Pages : 312 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Competing Against Time by : George Stalk

Download or read book Competing Against Time written by George Stalk and published by Simon & Schuster. This book was released on 1990 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that the ways leading companies manage time--in production, in new product development, and in sales and distribution--represent the most powerful new sources of competitive advantage ; with detailed examples of companies that have put time-based strategies in place.

Summary of George Stalk's Competing Against Time

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Author :
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 50 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of George Stalk's Competing Against Time by : Everest Media,

Download or read book Summary of George Stalk's Competing Against Time written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-30T22:59:00Z with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The competitive environment of the latter twentieth century is characterized by innovations in competitive strategy that take around ten to fifteen years to take effect. Each innovation is followed by major shifts in competitive positions and in corporate fortunes. #2 The five examples in Table 1-1 illustrate the competitive force of timely responsiveness to customer needs. Wal-Mart is one of the fastest growing retailers in the United States. Its stores move nearly $20 billion of merchandise a year. Only K Mart and the floundering giant, Sears, are larger. #3 When a company capitalizes on a strategy innovation, its competitors must change. In times of change, executives have two basic choices: sit out the change until its utility becomes clear or seize the initiative and take action before other competitors do. #4 The most recent innovation in business strategy is time-based competitive advantage. It is a continuum of change that has been affecting business outcomes for the last 40 years.

Hardball

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Publisher : Harvard Business Press
ISBN 13 : 1591391679
Total Pages : 186 pages
Book Rating : 4.5/5 (913 download)

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Book Synopsis Hardball by : George Stalk

Download or read book Hardball written by George Stalk and published by Harvard Business Press. This book was released on 2004 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Classic Strategies for Unapologetic Winners “It” is a strategy so powerful and an execution-driven mind-set so relentless that companies use it to gain more than just competitive advantage ¿ they achieve an industry dominance that is virtually unassailable and that competitors often try to explain away as unfair. In their “hardball manifesto,” authors George Stalk and Rob Lachenauer of the leading strategy consulting firm The Boston Consulting Group show how hardball competitors can build or maintain an enviable competitive edge by pursuing one or more of the classic “hardball strategies”: unleash massive and overwhelming force, exploit anomalies, devastate profit sanctuaries, raise competitors’ costs, and break compromises. Based on twenty-five years of experience advising and observing a range of companies, the authors argue that hardball competitors can gain extreme competitive advantage ¿ neutralizing, marginalizing, or even destroying competitors ¿ without violating their contracts with customers or employees, and without breaking the rules. A clear-eyed paean to the timeless strategies that have driven the world’s winning companies, Hardball Strategy redefines and reinterprets the meaning of competition for a new generation of business players.

The Palgrave Encyclopedia of Strategic Management

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Author :
Publisher : Palgrave Macmillan
ISBN 13 : 9780230537217
Total Pages : 0 pages
Book Rating : 4.5/5 (372 download)

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Book Synopsis The Palgrave Encyclopedia of Strategic Management by :

Download or read book The Palgrave Encyclopedia of Strategic Management written by and published by Palgrave Macmillan. This book was released on 2018-05-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Palgrave Encyclopedia of Strategic Management has been written by an international team of leading academics, practitioners and rising stars and contains almost 550 individually commissioned entries. It is the first resource of its kind to pull together such a comprehensive overview of the field and covers both the theoretical and more empirically/practitioner oriented side of the discipline.

Competing on Capabilities

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Publisher :
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4.:/5 (55 download)

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Book Synopsis Competing on Capabilities by : George Stalk

Download or read book Competing on Capabilities written by George Stalk and published by . This book was released on 1992 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Revolt of The Public and the Crisis of Authority in the New Millennium

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Author :
Publisher : Stripe Press
ISBN 13 : 1953953344
Total Pages : 465 pages
Book Rating : 4.9/5 (539 download)

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Book Synopsis The Revolt of The Public and the Crisis of Authority in the New Millennium by : Martin Gurri

Download or read book The Revolt of The Public and the Crisis of Authority in the New Millennium written by Martin Gurri and published by Stripe Press. This book was released on 2018-12-04 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: How insurgencies—enabled by digital devices and a vast information sphere—have mobilized millions of ordinary people around the world. In the words of economist and scholar Arnold Kling, Martin Gurri saw it coming. Technology has categorically reversed the information balance of power between the public and the elites who manage the great hierarchical institutions of the industrial age: government, political parties, the media. The Revolt of the Public tells the story of how insurgencies, enabled by digital devices and a vast information sphere, have mobilized millions of ordinary people around the world. Originally published in 2014, The Revolt of the Public is now available in an updated edition, which includes an extensive analysis of Donald Trump’s improbable rise to the presidency and the electoral triumphs of Brexit. The book concludes with a speculative look forward, pondering whether the current elite class can bring about a reformation of the democratic process and whether new organizing principles, adapted to a digital world, can arise out of the present political turbulence.

Certain to Win

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Publisher : Xlibris Corporation
ISBN 13 : 1450046320
Total Pages : 174 pages
Book Rating : 4.4/5 (5 download)

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Book Synopsis Certain to Win by : Chet Richards

Download or read book Certain to Win written by Chet Richards and published by Xlibris Corporation. This book was released on 2004-06-24 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Slightly East of New.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Website

Dreams from My Father

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Author :
Publisher : Crown
ISBN 13 : 0307394123
Total Pages : 463 pages
Book Rating : 4.3/5 (73 download)

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Book Synopsis Dreams from My Father by : Barack Obama

Download or read book Dreams from My Father written by Barack Obama and published by Crown. This book was released on 2007-01-09 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • ONE OF ESSENCE’S 50 MOST IMPACTFUL BLACK BOOKS OF THE PAST 50 YEARS In this iconic memoir of his early days, Barack Obama “guides us straight to the intersection of the most serious questions of identity, class, and race” (The Washington Post Book World). “Quite extraordinary.”—Toni Morrison In this lyrical, unsentimental, and compelling memoir, the son of a black African father and a white American mother searches for a workable meaning to his life as a black American. It begins in New York, where Barack Obama learns that his father—a figure he knows more as a myth than as a man—has been killed in a car accident. This sudden death inspires an emotional odyssey—first to a small town in Kansas, from which he retraces the migration of his mother’s family to Hawaii, and then to Kenya, where he meets the African side of his family, confronts the bitter truth of his father’s life, and at last reconciles his divided inheritance. Praise for Dreams from My Father “Beautifully crafted . . . moving and candid . . . This book belongs on the shelf beside works like James McBride’s The Color of Water and Gregory Howard Williams’s Life on the Color Line as a tale of living astride America’s racial categories.”—Scott Turow “Provocative . . . Persuasively describes the phenomenon of belonging to two different worlds, and thus belonging to neither.”—The New York Times Book Review “Obama’s writing is incisive yet forgiving. This is a book worth savoring.”—Alex Kotlowitz, author of There Are No Children Here “One of the most powerful books of self-discovery I’ve ever read, all the more so for its illuminating insights into the problems not only of race, class, and color, but of culture and ethnicity. It is also beautifully written, skillfully layered, and paced like a good novel.”—Charlayne Hunter-Gault, author of In My Place “Dreams from My Father is an exquisite, sensitive study of this wonderful young author’s journey into adulthood, his search for community and his place in it, his quest for an understanding of his roots, and his discovery of the poetry of human life. Perceptive and wise, this book will tell you something about yourself whether you are black or white.”—Marian Wright Edelman

Cracking the Japanese Market

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439106401
Total Pages : 364 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis Cracking the Japanese Market by : James Morgan

Download or read book Cracking the Japanese Market written by James Morgan and published by Simon and Schuster. This book was released on 1991-04-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global business today is played by new rules -- many of which are being written by the Japanese and their remarkably successful companies. Because the Japanese are redefining business as we know it, Western companies expecting to profit from the new global marketplace must first learn to compete and succeed against the Japanese in Japan. James C. Morgan, Chairman of Applied Materials, Inc., the leading supplier of advanced processing equipment to the worldwide semiconductor industry which does about forty percent of its business in Japan, and J. Jeffrey Morgan, who has worked in Tokyo on the "inside" at Mitsui & Co., Japan's oldest trading conglomerate, contend that apathy and ignorance have prevented many Western companies from capitalizing on the enormous opportunities for business in Japan. In this brilliant examination of Japanese markets, companies, and business practices -- with special emphasis on the establishment of Applied Materials Japan -- the Morgans, father and son, assert that success in the world of Japanese business is determined by two factors: technology and relationships. Candidly discussing their own mistakes and failures as well as their triumphs, the authors provide invaluable insights into the specific challenges facing Western companies in establishing a presence in Japan: problems in financing the venture, product design and production, marketing and distribution, and most important, creating long-term relationships or "putting on a Japanese face." The extraordinary success of Applied Materials Japan -- hailed by George Bush on the campaign trail in 1988 as "a model for all America" -- is testimony to the valuable lessons to be learned from this book. The Morgans provide a clearly written, step-by-step framework for reorienting company thinking, revising corporate strategy, and revitalizing any organization for world class competitiveness. Using vivid examples of Western companies that have both succeeded admirably and failed miserably in Japan, Cracking the Japanese Market is a straightforward examination of what it takes to compete successfully there -- and by extension in the world today.

They Called Us Enemy - Expanded Edition

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Author :
Publisher : Top Shelf Productions
ISBN 13 : 1684068827
Total Pages : 232 pages
Book Rating : 4.6/5 (84 download)

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Book Synopsis They Called Us Enemy - Expanded Edition by : George Takei

Download or read book They Called Us Enemy - Expanded Edition written by George Takei and published by Top Shelf Productions. This book was released on 2020-08-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestselling graphic memoir from actor/author/activist George Takei returns in a deluxe edition with 16 pages of bonus material! Experience the forces that shaped an American icon -- and America itself -- in this gripping tale of courage, country, loyalty, and love. George Takei has captured hearts and minds worldwide with his magnetic performances, sharp wit, and outspoken commitment to equal rights. But long before he braved new frontiers in STAR TREK, he woke up as a four-year-old boy to find his own birth country at war with his father's -- and their entire family forced from their home into an uncertain future. In 1942, at the order of President Franklin D. Roosevelt, every person of Japanese descent on the west coast was rounded up and shipped to one of ten "relocation centers," hundreds or thousands of miles from home, where they would be held for years under armed guard. THEY CALLED US ENEMY is Takei's firsthand account of those years behind barbed wire, the terrors and small joys of childhood in the shadow of legalized racism, his mother's hard choices, his father's tested faith in democracy, and the way those experiences planted the seeds for his astonishing future. What does it mean to be American? Who gets to decide? George Takei joins cowriters Justin Eisinger & Steven Scott and artist Harmony Becker for the journey of a lifetime.

Progress and Poverty

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Publisher : Jazzybee Verlag
ISBN 13 : 3849657973
Total Pages : 619 pages
Book Rating : 4.8/5 (496 download)

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Book Synopsis Progress and Poverty by : Henry George

Download or read book Progress and Poverty written by Henry George and published by Jazzybee Verlag. This book was released on 2020 with total page 619 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the book that made its author Henry George suddenly famous. From the year 1879 to the present the doctrines of 'Progress and Poverty' have been familiar to all who are interested in social problems. The book has been read by many to whom Political Economy is still 'the dismal science', and it has been circulated in cheap editions by the thousand among the classes to which it holds out such an alluring prospect. 'Progress and Poverty' has become a classic in labor literature. Its doctrines have been accepted not only by many who see in them a means of personal rescue from distress and want, but by many others who are convinced by the reasoning of the author. Clergymen , in the Catholic as well as in the Protestant church, have become Mr. George's disciples, and business and professional men have gladly sat at his feet.

Five Future Strategies You Need Right Now

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422156311
Total Pages : 129 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Five Future Strategies You Need Right Now by : George Stalk

Download or read book Five Future Strategies You Need Right Now written by George Stalk and published by Harvard Business Press. This book was released on 2008-01-29 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone--including all your competitors--is using them. As a CEO or senior executive, your job is to detect these strategies?and implement them--before your competitors. That's where this book comes in. Author George Stalk has often been called a guru of business strategy. In the 1980s, before anyone else saw its importance, he and his colleagues at The Boston Consulting Group developed the concept of time-based competition: how meeting the needs of your customers faster than your competitors can give you an unassailable advantage. In this Memo to the CEO, Stalk discusses five strategies that have not yet become widely practiced but are nonetheless worthy of your attention now. He offers advice on how to identify and manage them while they still present opportunities to jump ahead of the competition. They are: Addressing supply chain deficiencies One example of a supply chain crisis is the growing lack of West Coast port capacity. Stalk reviews the strategic implications of this problem, reveals its impact, and recommends specific courses of action. Sidestepping economies of scale Many business leaders are reexamining their assumptions about the benefits of scale. Scaling down, not up, and building "disposable factories" and even "disposable strategies" are becoming new keys to lowering costs and boosting performance. Profiting from dynamic pricing Today, using real-time data, it is increasingly possible to match the price of your product or service with the immediate, second-by-second needs of the customer. Embracing complexity Simplicity is the mantra of the day. But with examples from a few leading-edge companies, Stalk shows that embracing complexity can achieve competitive advantage. Utilizing infinite bandwidth In a world of infinite bandwidth, companies that know how to take advantage of it become more productive, efficient, and profitable, and create entirely new businesses along the way. Written in a refreshingly clear, concise format, Five Future Strategies You Need Right Now is filled with actionable ideas for seizing these emerging strategic opportunities.

The Bamboo Stalk

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Publisher : Bloomsbury Publishing
ISBN 13 : 9927101783
Total Pages : 385 pages
Book Rating : 4.9/5 (271 download)

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Book Synopsis The Bamboo Stalk by : Saud Alsanousi

Download or read book The Bamboo Stalk written by Saud Alsanousi and published by Bloomsbury Publishing. This book was released on 2015-04-23 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the International Prize for Arabic Fiction Josephine escapes poverty by coming to Kuwait from the Philippines to work as a maid, where she meets Rashid, an idealistic only son with literary aspirations. Josephine, with all the wide-eyed naivety of youth, believes she has found true love. But when she becomes pregnant, and with the rumble of war growing ever louder, Rashid bows to family and social pressure, and sends her back home with her baby son, José. Brought up struggling with his dual identity, José clings to the hope of returning to his father's country when he is eighteen. He is ill-prepared to plunge headfirst into a world where the fear of tyrants and dictators is nothing compared to the fear of 'what will people say'. And with a Filipino face, a Kuwaiti passport, an Arab surname and a Christian first name, will his father's country welcome him? The Bamboo Stalk takes an unflinching look at the lives of foreign workers in Arab countries and confronts the universal problems of identity, race and religion.

Good Strategy Bad Strategy

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Author :
Publisher : Currency
ISBN 13 : 0307886239
Total Pages : 338 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Good Strategy Bad Strategy by : Richard Rumelt

Download or read book Good Strategy Bad Strategy written by Richard Rumelt and published by Currency. This book was released on 2011-07-19 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.

Sophie's World

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Author :
Publisher : Farrar, Straus and Giroux
ISBN 13 : 1466804270
Total Pages : 599 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis Sophie's World by : Jostein Gaarder

Download or read book Sophie's World written by Jostein Gaarder and published by Farrar, Straus and Giroux. This book was released on 2007-03-20 with total page 599 pages. Available in PDF, EPUB and Kindle. Book excerpt: A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Dreaming in Cuban

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Author :
Publisher : Ballantine Books
ISBN 13 : 0307798003
Total Pages : 274 pages
Book Rating : 4.3/5 (77 download)

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Book Synopsis Dreaming in Cuban by : Cristina García

Download or read book Dreaming in Cuban written by Cristina García and published by Ballantine Books. This book was released on 2011-06-08 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Impressive . . . [Cristina García’s] story is about three generations of Cuban women and their separate responses to the revolution. Her special feat is to tell it in a style as warm and gentle as the ‘sustaining aromas of vanilla and almond,’ as rhythmic as the music of Beny Moré.”—Time Cristina García’s acclaimed book is the haunting, bittersweet story of a family experiencing a country’s revolution and the revelations that follow. The lives of Celia del Pino and her husband, daughters, and grandchildren mirror the magical realism of Cuba itself, a landscape of beauty and poverty, idealism and corruption. Dreaming in Cuban is “a work that possesses both the intimacy of a Chekov story and the hallucinatory magic of a novel by Gabriel García Márquez” (The New York Times). In celebration of the twenty-fifth anniversary of the novel’s original publication, this edition features a new introduction by the author. Praise for Dreaming in Cuban “Remarkable . . . an intricate weaving of dramatic events with the supernatural and the cosmic . . . evocative and lush.”—San Francisco Chronicle “Captures the pain, the distance, the frustrations and the dreams of these family dramas with a vivid, poetic prose.”—The Washington Post “Brilliant . . . With tremendous skill, passion and humor, García just may have written the definitive story of Cuban exiles and some of those they left behind.”—The Denver Post

Service-Oriented Architecture

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 0470447478
Total Pages : 439 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Service-Oriented Architecture by : Eric A. Marks

Download or read book Service-Oriented Architecture written by Eric A. Marks and published by John Wiley & Sons. This book was released on 2008-11-03 with total page 439 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Service-Oriented Architecture "This book provides a superb overview of the SOA topic. Marks and Bell provide practical guidance across the entire SOA life cycle-from business imperatives and motivations to the post-deployment business and technical metrics to consider. With this book, Marks and Bell demonstrate a unique ability to take the complex dynamics of SOA, and through an eloquent set of metaphors, models, and principles, provide an understandable and insightful how-to manual for both technical and business executives. This will become a required handbook for any organization implementing SOA." —Dan Bertrand, Enterprise Technology Officer & EDS Fellow, EDS Corporation "A fundamental breakthrough in the business and technology perspectives of SOA-this book belongs in every software developer, architect, and IT executive library. Marks and Bell demonstrate a creative and practical approach to building complex, service-oriented systems. I especially liked the hands-on perspective brought to multiple aspects of SOA. A must-have guide in the technology turbulence of the future." —Ariel Aloni, Chief Technology Officer, SunGard Data Management Solutions "This outstanding text gets straight to the heart of the matter, cutting through the hyperbole and discussing how to drive real business value through SOA. It will certainly impact my behavior, our governance models, and, subsequently, the successful business outcomes we derive as we continue to embrace SOA. A must-read for battle-scarred SOA veterans and fledgling architects alike." —Christopher Crowhurst, Vice President and Chief Architect, Thomson Learning "Too often, SOA has been perceived as 'all about the technology'-standards, technology stacks, operational monitoring, and the like. In this book, Marks and Bell expand beyond the technology to provide a refreshing business-driven perspective to SOA, connecting the dots between business requirements, architecture, and development and operations, and overlaying these perspectives with tried-and-true governance techniques to keep SOA initiatives on track. A must-read for those leading the charge to adopt SOA within their enterprise." —Brent Carlson, Chief Technology Officer, LogicLibrary and coauthor of San Francisco Design Patterns: Blueprints for Business Software "Marks and Bell have captured a wealth of practical experience and lessons learned in what has become the hottest topic in software development. In this book, they explain in detail what works and what does not, from procedural issues to technical challenges. This book is an invaluable reference for organizations seeking the benefits of SOAs." —Dr. Jeffrey S. Poulin, System Architect, Lockheed Martin and author of Measuring Software Reuse: Principles, Practices, and Economic Models "One of the last things companies often consider when implementing a business solution such as SOA is the impact on people. Marks and Bell provide an in-depth look at 'what has to change' from a process standpoint to make any SOA implementation a success. A great read for those considering to embark on an enterprise SOA and looking for the right mix of people, process, and products." —Alan Himler, Vice President of Product Management and Marketing, LogicLibrary SOA is a complex topic and a complex organizational goal Service-Oriented Architecture: A Planning and Implementation Guide for Business and Technology shows you how to plan, implement, and achieve SOA value through its prescriptive approach, joining the business and strategic perspective to the technical and architectural perspective. Applicable to all industries, technology platforms, and operating environments, this innovative book provides you with the essential strategies to drive greater value from your SOA and realize your business goals.