Summary Of Alexandra Watkinss Hello My Name Is Awesome

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Hello, My Name Is Awesome

Author : Alexandra Watkins
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 87 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

The Naming Book

Author : Brad Flowers
Publisher : Entrepreneur Press
ISBN 13 : 1613084234
Total Pages : 162 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Naming Book by : Brad Flowers

Download or read book The Naming Book written by Brad Flowers and published by Entrepreneur Press. This book was released on 2020-03-17 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: NAME YOUR BUSINESS. TELL YOUR STORY. Advertising and marketing masters from Ogilvy to Godin have proven the value of words when it comes to building a brand, attracting an audience, and making a sale. In our increasingly crowded and noisy world, a name is the foundation of every product, brand, or business—and it needs to stand out. In The Naming Book, Bullhorn Creative founder and partner Brad Flowers presents a clear framework for crafting and choosing the name that sticks. With a five-step blueprint that takes you from brainstorming to trademarking, this book is the ultimate guidebook to naming anything. You’ll learn how to: Set clear goals for your name and brand before you start Craft a brainstorming list based on your business mission Build a brand unique to you by creating your own word Find the balance between “cool” and clear Narrow down your list of names with five easy tests

Creating Brand Cool

Author : Joan Abraham
Publisher : Routledge
ISBN 13 : 1000386368
Total Pages : 108 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Creating Brand Cool by : Joan Abraham

Download or read book Creating Brand Cool written by Joan Abraham and published by Routledge. This book was released on 2021-05-16 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this intriguing blend of branding how-to and business memoir, an industry pioneer presents the thought process and tools to create a successful Ecommerce business by developing a distinct emotional attraction to a brand, beyond individual product offerings. Leveraging her 26 years of experience in online marketing and branding, Joan Abraham reveals the thought process behind successfully addressing today’s marketing challenge: clearly defining the business’s brand essence using its owned social media channels to personalize the full character of the brand. Creating Brand Cool addresses the importance of developing a unique state of being that personally resonates with today’s consumer. Abraham energizes the creative and strategic thinking for attracting and maintaining brand loyalty when the competition is a click away. Appealing to branding and social media marketing professionals, as well as students in these fields, this book is a primer for building an online community and distinguishing a brand from the competition. It is relevant to all types of business, from small businesses to globally recognized brands.

What Great Brands Do

Author : Denise Lee Yohn
Publisher : John Wiley & Sons
ISBN 13 : 111861125X
Total Pages : 278 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis What Great Brands Do by : Denise Lee Yohn

Download or read book What Great Brands Do written by Denise Lee Yohn and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.

Summary of Alexandra Watkins's Hello, My Name Is Awesome

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4.8/5 (225 download)

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Book Synopsis Summary of Alexandra Watkins's Hello, My Name Is Awesome by : Everest Media,

Download or read book Summary of Alexandra Watkins's Hello, My Name Is Awesome written by Everest Media, and published by Everest Media LLC. This book was released on 2022-05-10T22:59:00Z with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The SMILE SCRATCH name evaluation test is based on the philosophy that a name should make you smile instead of scratch your head. SMILE is an acronym for the five qualities of a great name, which I cover here. #2 A name should suggest something about your brand. It should not describe your company in a descriptive way, like Fast Signs, but in a creative or metaphorical way, such as Amazon. #3 Some coined names are those that suggest a positive brand experience. Jamba Juice, Twizzlers, and Zappos all live up to their fun, high-energy names. #4 When writing your creative brief, you should jot down a few adjectives that describe the personality of your brand. You can use those words to spark name ideas. Ad agencies are notorious for suggesting creative prowess through their wonderfully strange names.

The Football Girl

Author : Thatcher Heldring
Publisher : Delacorte Press
ISBN 13 : 0375987142
Total Pages : 210 pages
Book Rating : 4.3/5 (759 download)

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Book Synopsis The Football Girl by : Thatcher Heldring

Download or read book The Football Girl written by Thatcher Heldring and published by Delacorte Press. This book was released on 2017-04-04 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: For every athlete or sports fanatic who knows she's just as good as the guys. This is for fans of The Running Dream by Wendelin Van Draanen, Grace, Gold, and Glory by Gabrielle Douglass and Breakaway: Beyond the Goal by Alex Morgan. The summer before Caleb and Tessa enter high school, friendship has blossomed into a relationship . . . and their playful sports days are coming to an end. Caleb is getting ready to try out for the football team, and Tessa is training for cross-country. But all their structured plans derail in the final flag game when they lose. Tessa doesn’t want to end her career as a loser. She really enjoys playing, and if she’s being honest, she likes it even more than running cross-country. So what if she decided to play football instead? What would happen between her and Caleb? Or between her two best friends, who are counting on her to try out for cross-country with them? And will her parents be upset that she’s decided to take her hobby to the next level? This summer Caleb and Tessa figure out just what it means to be a boyfriend, girlfriend, teammate, best friend, and someone worth cheering for. “A great next choice for readers who have enjoyed Catherine Gilbert Murdock’s Dairy Queen and Miranda Kenneally’s Catching Jordan.”—SLJ “Fast-paced football action, realistic family drama, and sweet romance…[will have] readers looking for girl-powered sports stories…find[ing] plenty to like.”—Booklist “Tessa's ferocious competitiveness is appealing.”—Kirkus Reviews “[The Football Girl] serve[s] to illuminate the appropriately complicated emotions both of a young romance and of pursuing a dream. Heldring writes with insight and restraint.”—The Horn Book

Brand Naming

Author : Rob Meyerson
Publisher : Business Expert Press
ISBN 13 : 1637421567
Total Pages : 233 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Brand Naming by : Rob Meyerson

Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.

The Girl Who Wrote in Silk

Author : Kelli Estes
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492608343
Total Pages : 398 pages
Book Rating : 4.4/5 (926 download)

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Book Synopsis The Girl Who Wrote in Silk by : Kelli Estes

Download or read book The Girl Who Wrote in Silk written by Kelli Estes and published by Sourcebooks, Inc.. This book was released on 2015-07-07 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: A USA TODAY BESTSELLER! "A powerful debut that proves the threads that interweave our lives can withstand time and any tide, and bind our hearts forever."—Susanna Kearsley, New York Times bestselling author of Belleweather and The Vanished Days A historical novel inspired by true events, Kelli Estes's brilliant and atmospheric debut is a poignant tale of two women determined to do the right thing, highlighting the power of our own stories. The smallest items can hold centuries of secrets... While exploring her aunt's island estate, Inara Erickson is captivated by an elaborately stitched piece of fabric hidden in the house. The truth behind the silk sleeve dated back to 1886, when Mei Lien, the lone survivor of a cruel purge of the Chinese in Seattle found refuge on Orcas Island and shared her tragic experience by embroidering it. As Inara peels back layer upon layer of the centuries of secrets the sleeve holds, her life becomes interwoven with that of Mei Lein. Through the stories Mei Lein tells in silk, Inara uncovers a tragic truth that will shake her family to its core—and force her to make an impossible choice. Should she bring shame to her family and risk everything by telling the truth, or tell no one and dishonor Mei Lien's memory? A touching and tender book for fans of Marie Benedict, Susanna Kearsley, and Duncan Jepson, The Girl Who Wrote in Silk is a dual-time period novel that explores how a delicate piece of silk interweaves the past and the present, reminding us that today's actions have far reaching implications. Praise for The Girl Who Wrote in Silk: "A beautiful, elegiac novel, as finely and delicately woven as the title suggests. Kelli Estes spins a spellbinding tale that illuminates the past in all its brutality and beauty, and the humanity that binds us all together." —Susan Wiggs, New York Times bestselling author of The Beekeeper's Ball "A touching and tender story about discovering the past to bring peace to the present." —Duncan Jepson, author of All the Flowers in Shanghai "Vibrant and tragic, The Girl Who Wrote in Silk explores a horrific, little-known era in our nation's history. Estes sensitively alternates between Mei Lien, a young Chinese-American girl who lived in the late 1800s, and Inara, a modern recent college grad who sets Mei Lien's story free." —Margaret Dilloway, author of How to Be an American Housewife and Sisters of Heart and Snow

Brand New Name

Author : Jeremy Miller
Publisher : Page Two
ISBN 13 : 1989025609
Total Pages : 0 pages
Book Rating : 4.9/5 (89 download)

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Book Synopsis Brand New Name by : Jeremy Miller

Download or read book Brand New Name written by Jeremy Miller and published by Page Two. This book was released on 2019-10-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Miller delivers a proven, step-by-step brand naming process to create an unforgettable name. The book explains to readers what to do every step of the way--right down to exercises to generate lots of naming ideas to techniques on how to test which names resonate the most.most.

Return of the Ancients: The Valkeryn Chronicles 1

Author : Greig Beck
Publisher : Momentum
ISBN 13 : 1743340125
Total Pages : 326 pages
Book Rating : 4.7/5 (433 download)

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Book Synopsis Return of the Ancients: The Valkeryn Chronicles 1 by : Greig Beck

Download or read book Return of the Ancients: The Valkeryn Chronicles 1 written by Greig Beck and published by Momentum. This book was released on 2012-02-15 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arnold Singer is just like any other fifteen-year-old boy growing up in the suburbs – average height, average looks. The love of his life thinks he's a geek ... that is if she notices him at all. Pretty normal, and pretty boring, really. But this normal life is about to change forever. On a school science trip to watch the test firing of a new particle accelerator, Arn is caught up in an accident that propels him into an extraordinary new world. In this new land, Arn is the last human alive. It is populated with mysterious and bloodthirsty creatures, some of whom want him dead, while others see him as their only hope for survival. Can Arn survive in a hostile world and save his new friends? Or has he arrived in time to witness the fall of a mighty empire? An epic tale of love, betrayal and war in a world both familiar and terrifying.

Get Dirty

Author : Gretchen McNeil
Publisher : HarperCollins
ISBN 13 : 006226088X
Total Pages : 240 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Get Dirty by : Gretchen McNeil

Download or read book Get Dirty written by Gretchen McNeil and published by HarperCollins. This book was released on 2015-06-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now streaming on Netflix and BBC iPlayer! The Breakfast Club meets Pretty Little Liars in Gretchen McNeil's sharp and thrilling sequel to Get Even. Perfect for fans of E. Lockhart, Karen M. McManus, and Maureen Johnson. The members of Don't Get Mad aren't just mad anymore . . . they're afraid. And with Margot in a coma and Bree under house arrest, it's up to Olivia and Kitty to try to catch their deadly tormentor. But just as the girls are about to go on the offensive, Ed the Head reveals a shocking secret that turns all their theories upside down. The killer could be anyone, and this time he—or she—is out for more than just revenge. The girls desperately try to discover the killer's identity as their own lives are falling apart: Donté is pulling away from Kitty and seems to be hiding a secret of his own, Bree is sequestered under the watchful eye of her mom’s bodyguard, and Olivia's mother is on an emotional downward spiral. The killer is closing in, the threats are becoming more personal, and when the police refuse to listen, the girls have no choice but to confront their anonymous “friend” . . . or die trying.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

A Taxonomy of Love

Author : Rachael Allen
Publisher : Abrams
ISBN 13 : 1683351649
Total Pages : 387 pages
Book Rating : 4.6/5 (833 download)

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Book Synopsis A Taxonomy of Love by : Rachael Allen

Download or read book A Taxonomy of Love written by Rachael Allen and published by Abrams. This book was released on 2018-01-09 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Junior Library Guild Selection A Georgia Center for the Book Book All Young Georgians Should Read The moment Spencer meets Hope the summer before seventh grade, it’s . . . something at first sight. He knows she’s special, possibly even magical. The pair become fast friends, climbing trees and planning world travels. After years of being outshone by his older brother and teased because of his Tourette syndrome, Spencer finally feels like he belongs. But as Hope and Spencer get older and life gets messier, the clear label of “friend” gets messier, too. Through sibling feuds and family tragedies, new relationships and broken hearts, the two grow together and apart, and Spencer, an aspiring scientist, tries to map it all out using his trusty system of taxonomy. He wants to identify and classify their relationship, but in the end, he finds that life doesn’t always fit into easy-to-manage boxes, and it’s this messy complexity that makes life so rich and beautiful.

Girl Last Seen

Author : Nina Laurin
Publisher : Grand Central Publishing
ISBN 13 : 1455569003
Total Pages : 246 pages
Book Rating : 4.4/5 (555 download)

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Book Synopsis Girl Last Seen by : Nina Laurin

Download or read book Girl Last Seen written by Nina Laurin and published by Grand Central Publishing. This book was released on 2017-06-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intense psychological thriller for readers of I Am Watching You,The Luckiest Girl Alive, and All the Missing Girls. Two missing girls. Thirteen years apart. Olivia Shaw has been missing since last Tuesday. She was last seen outside the entrance of her elementary school in Hunts Point wearing a white spring jacket, blue jeans, and pink boots. I force myself to look at the face in the photo, into her slightly smudged features, and I can't bring myself to move. Olivia Shaw could be my mirror image, rewound to thirteen years ago. If you have any knowledge of Olivia Shaw's whereabouts or any relevant information, please contact... I've spent a long time peering into the faces of girls on missing posters, wondering which one replaced me in that basement. But they were never quite the right age, the right look, the right circumstances. Until Olivia Shaw, missing for one week tomorrow. Whoever stole me was never found. But since I was taken, there hasn't been another girl. And now there is.

It's Complicated

Author : Danah Boyd
Publisher : Yale University Press
ISBN 13 : 0300166311
Total Pages : 296 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis It's Complicated by : Danah Boyd

Download or read book It's Complicated written by Danah Boyd and published by Yale University Press. This book was released on 2014-02-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the online social habits of American teens and analyzes the role technology and social media plays in their lives, examining common misconceptions about such topics as identity, privacy, danger, and bullying.

Wise Blood

Author : Flannery O'Connor
Publisher : Wyatt North Publishing, LLC
ISBN 13 :
Total Pages : 189 pages
Book Rating : 4./5 ( download)

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Book Synopsis Wise Blood by : Flannery O'Connor

Download or read book Wise Blood written by Flannery O'Connor and published by Wyatt North Publishing, LLC. This book was released on 1980 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flannery O'Connor (1925-1964) was an American author. Wise Blood was her first novel and one of her most famous works.

Love, Lucas

Author : Chantele Sedgwick
Publisher : Sky Pony
ISBN 13 : 9781632204172
Total Pages : 280 pages
Book Rating : 4.2/5 (41 download)

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Book Synopsis Love, Lucas by : Chantele Sedgwick

Download or read book Love, Lucas written by Chantele Sedgwick and published by Sky Pony. This book was released on 2015-05-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2015 Whitney Award Nominee! A powerful story of loss, second chances, and first love, reminiscent of Sarah Dessen and John Green. When Oakley Nelson loses her older brother, Lucas, to cancer, she thinks she’ll never recover. Between her parents’ arguing and the battle she’s fighting with depression, she feels nothing inside but a hollow emptiness. When Mom suggests they spend a few months in California with Aunt Jo, Oakley isn’t sure a change of scenery will alter anything, but she’s willing to give it a try. In California, Oakley discovers a sort of safety and freedom in Aunt Jo’s beach house. Once they’re settled, Mom hands her a notebook full of letters addressed to her—from Lucas. As Oakley reads one each day, she realizes how much he loved her, and each letter challenges her to be better and to continue to enjoy her life. He wants her to move on. If only it were that easy. But then a surfer named Carson comes into her life, and Oakley is blindsided. He makes her feel again. As she lets him in, she is surprised by how much she cares for him, and that’s when things get complicated. How can she fall in love and be happy when Lucas never got the chance to do those very same things? With her brother’s dying words as guidance, Oakley knows she must learn to listen and trust again. But will she have to leave the past behind to find happiness in the future? Sky Pony Press, with our Good Books, Racehorse and Arcade imprints, is proud to publish a broad range of books for young readers—picture books for small children, chapter books, books for middle grade readers, and novels for young adults. Our list includes bestsellers for children who love to play Minecraft; stories told with LEGO bricks; books that teach lessons about tolerance, patience, and the environment, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.