Summary: Marketing Outrageously

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Author :
Publisher : Primento
ISBN 13 : 2511017997
Total Pages : 50 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Marketing Outrageously by : BusinessNews Publishing,

Download or read book Summary: Marketing Outrageously written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Jon Spoelstra's book: "Marketing Outrageously: How to Increase Your Revenue by Staggering Amounts". This complete summary of the ideas from Jon Spoelstra's book "Marketing Outrageously" shows how the most fun and refreshing marketing campaigns - which therefore make the most money - are those that are outrageous. In his book, the author presents his research into outrageous marketing campaigns and reveals the key traits that they all have in common. This summary explains each of these key traits so that you can implement them into your own campaigns and get real results. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Marketing Outrageously" and discover why outrageous marketing leads to outrageous profits.

Marketing Outrageously Redux

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Author :
Publisher : Bard Press
ISBN 13 : 188516775X
Total Pages : 364 pages
Book Rating : 4.8/5 (851 download)

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Book Synopsis Marketing Outrageously Redux by : Jon Spoelstra

Download or read book Marketing Outrageously Redux written by Jon Spoelstra and published by Bard Press. This book was released on 2011-02-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tom Peters says, Jon Spoelstra knows his stuff. Pat Williams, founder of Orlando Magic says, I consider Jon the top marketer in the world. The Wall Street Journal says, Mr. Spoelstra is one of those guys who thinks 'out of the box'. In this revised edition, Jon provides a real-world game plan for increasing your top line with marketing and promotion ideas that break through the clutter and get your customer's attention. His 17 Ground Rules—tested and proven—in sports and business, show how to differentiate yourself from your competitors. The focus is on measurable results that impact your bottom line—without big marketing and advertising budgets. Going beyond marketing theory his approach encourages you to push the outrageous envelope to gain immediate sales. Not just for sales and marketing folks —this book is for anyone who influences the course and attitude of your company.

Outrageous Marketing

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Author :
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781729585078
Total Pages : 202 pages
Book Rating : 4.5/5 (85 download)

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Book Synopsis Outrageous Marketing by : Scott Dikkers

Download or read book Outrageous Marketing written by Scott Dikkers and published by Createspace Independent Publishing Platform. This book was released on 2018-11-06 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Funny, Inspirational Book About How To Build A Brand #1 New York Times bestselling author Scott Dikkers tells the hilarious, outrageous, and deeply personal story of how he built the most trusted news source in America, The Onion. Of course, all the stories in The Onion are fake, and anyone who takes them seriously is the true butt of the joke. But Outrageous Marketing tells the actual, uncensored story of The Onion. The Onion started as a small college humor newspaper in 1988. How did it grow to become a worldwide comedy brand with millions of social media followers and rabid fans today? Brands today tend to follow the herd when it comes to marketing and branding, but often it's running in a different direction of the herd that gets you noticed. The Onion did the opposite of what brands are supposed to do. The Onion didn't listen to its customers. It didn't give them what they wanted. It didn't engage with them. It was never "authentic." In fact, everything The Onion printed was fabricated, spoken through a phony facade. This was not by accident. It was calculated and executed with precision. What

Customers for Life

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Publisher : Crown Currency
ISBN 13 : 0307567311
Total Pages : 241 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Customers for Life by : Carl Sewell

Download or read book Customers for Life written by Carl Sewell and published by Crown Currency. This book was released on 2009-07-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge. • No complaints? Something’s wrong: If you never ask your customers what else they want, how are you going to give it to them? • Measure everything: Telling your employees to do their best won’t work if you don’t know how they can improve.

The 1-Page Marketing Plan

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Author :
Publisher : Page Two
ISBN 13 : 1989603688
Total Pages : 0 pages
Book Rating : 4.9/5 (896 download)

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Book Synopsis The 1-Page Marketing Plan by : Allan Dib

Download or read book The 1-Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Marketing Outrageously

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Author :
Publisher : Wildcat Publishing Company
ISBN 13 : 9781885167507
Total Pages : 0 pages
Book Rating : 4.1/5 (675 download)

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Book Synopsis Marketing Outrageously by : Jon Spoelstra

Download or read book Marketing Outrageously written by Jon Spoelstra and published by Wildcat Publishing Company. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the country's best sports marketers contends that using bland marketing is not the way to crank up sales. Spoelstra, the president of the Professional Sports Division of Mandalay Entertainment, offers powerful principles to turbocharge revenue by creating outrageous marketing.

Sports Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1351707280
Total Pages : 614 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Routledge. This book was released on 2018-10-09 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book combines scholarly theory with the perspectives of those who have been actively involved in the sports business. A worldwide range of examples from all levels of sports, as well as insider expertise, strongly ties classroom learning to real-world practice, and assures students that the theory is relevant. New material includes: • Expanded coverage of marketing analytics and the use of market-driven tactics showing students how to strengthen customer relationships and maximize profits • Greater attention to the impact of new technologies on customer relationships, such as social media, content marketing, ticketing strategies, and eSports, ensuring students are exposed to the latest advancements in marketing for sports • A stronger global focus throughout the book, including several new cases from outside the U.S., as well as coverage of international sporting organizations, such as FIFA and the ever popular English Premier League • Six new "You Make the Call" short cases to offer opportunities for analysis and decision making in sectors of sports marketing including sports media, experiential events, and eSports These popular "You Make the Call" cases and review questions stimulate lively classroom discussion, while chapter summaries and a glossary further support learning. Sports Marketing will give students of sports marketing and management a firm grasp of the ins and outs of working in sports.

Being Direct

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Publisher :
ISBN 13 : 9781558508347
Total Pages : 0 pages
Book Rating : 4.5/5 (83 download)

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Book Synopsis Being Direct by : Lester Wunderman

Download or read book Being Direct written by Lester Wunderman and published by . This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Being Direct describes in vivid detail Leste r Wunderman''s discovery of the revolutionary advertising age ncy. It is essential reading for any business owner today lo oking for advertising stratgies that work. '

Summary: Max-e-Marketing in the Net Future

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Author :
Publisher : Primento
ISBN 13 : 2511016109
Total Pages : 44 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Max-e-Marketing in the Net Future by : BusinessNews Publishing,

Download or read book Summary: Max-e-Marketing in the Net Future written by BusinessNews Publishing, and published by Primento. This book was released on 2014-09-29 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Stan Rapp and Chuck Martin's book: "Max-e-Marketing in the Net Future: The Seven Imperatives for Outsmarting the Competition in the Net Economy". This complete summary of the ideas from Stan Rapp and Chuck Martin's book "Max-e-Marketing in the Net Future" shows that every company needs to understand the concept of max-e-marketing and apply it in order to focus on profits and create more added-value for customers. In their book, the authors explain max-e-marketing by focusing on three main areas: establishing good relationships, good experiences and accumulating value by accumulating the value of those relationships. This summary demonstrates how each of these areas can be improved to ensure that you are a market leader for years to come. Added-value of this summary: • Save time • Understand key concepts • Expand your knowledge To learn more, read "Max-e-Marketing in the Net Future" and find out how you can make sure you don't get left behind.

Government's Place in the Market

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Publisher : MIT Press
ISBN 13 : 0262295113
Total Pages : 96 pages
Book Rating : 4.2/5 (622 download)

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Book Synopsis Government's Place in the Market by : Eliot Spitzer

Download or read book Government's Place in the Market written by Eliot Spitzer and published by MIT Press. This book was released on 2011-04-18 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In his first book, the former New York governor and current CNN cohost offers a manifesto on the economy and the public interest. As New York State Attorney General from 1998 to 2006, Eliot Spitzer successfully pursued corporate crime, including stock price inflation, securities fraud, and predatory lending practices. Drawing on those experiences, in this book Spitzer considers when and how the government should intervene in the workings of the market. The 2009 American bank bailout, he argues, was the wrong way: it understandably turned government intervention into a flashpoint for public disgust because it socialized risk, privatized benefit, and left standing institutions too big to fail, incompetent regulators, and deficient corporate governance. That's unfortunate, because good regulatory policy, he claims, can make markets and firms work efficiently, equitably, and in service of fundamental public values. Spitzer lays out the right reasons for government intervention in the market: to guarantee transparency, to overcome market failures, and to guard our core values against the market's unfair biases such as racism. With specific proposals to serve those ends—from improving corporate governance to making firms responsible for their own risky behavior—he offers a much-needed blueprint for the proper role of government in the market. Finally, taking account of regulatory changes since the crash of 2008, he suggests how to rebuild public trust in government so real change is possible. Responses to Spitzer by Sarah Binder, Andrew Gelman, and John Sides, Dean Baker, and Robert Johnson, raise issues of politics, ideology, and policy.

Brandwashed

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Publisher : Random House Australia
ISBN 13 : 1742753922
Total Pages : 304 pages
Book Rating : 4.7/5 (427 download)

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Book Synopsis Brandwashed by : Martin Lindstrom

Download or read book Brandwashed written by Martin Lindstrom and published by Random House Australia. This book was released on 2011-09-28 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: A shocking insider's look at how global giants conspire to obscure the truth and manipulate our minds. Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals: New findings that reveal how advertisers and marketers intentionally target children at an alarmingly young age - starting when they are still in the womb! Shocking results of an fMRI study which uncovered what heterosexual men really think about when they see sexually provocative advertising (hint: it isn't their girlfriends). How marketers and retailers stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares. The first ever neuroscientific evidence proving how addicted we all are to our iPhones and our Blackberry's (and the shocking reality of cell phone addiction - it can be harder to shake than addictions to drugs and alcohol). How companies of all stripes are secretly mining our digital footprints to uncover some of the most intimate details of our private lives, then using that information to target us with ads and offers 'perfectly tailored' to our psychological profiles. How certain companies, like the maker of one popular lip balm, purposely adjust their formulas in order to make their products chemically addictive. What a 3-month long guerrilla marketing experiment, conducted specifically for this book, tells us about the most powerful hidden persuader of them all. And much, much more. This searing expose introduces a new class of tricks, techniques, and seductions - the Hidden Persuaders of the 21st century- and shows why they are more insidious and pervasive than ever.

Outrageous Market Predictions 2014

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Publisher : Australian Investment Education Pty Ltd
ISBN 13 : 0992302226
Total Pages : 37 pages
Book Rating : 4.9/5 (923 download)

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Book Synopsis Outrageous Market Predictions 2014 by : Andrew Baxter

Download or read book Outrageous Market Predictions 2014 written by Andrew Baxter and published by Australian Investment Education Pty Ltd. This book was released on 2014-01-01 with total page 37 pages. Available in PDF, EPUB and Kindle. Book excerpt: Australian Investment Education Outrageous Market Predictions for 2014. Over the course of the year, we add a variety of topics to our article banks. Typically this provides us 20 plus areas to consider and then we drop this list down into the dirty dozen. These are the key markets or instruments we trade, plus a couple of additional mainstream interest pieces like Bitcoin, Facebook and so on. One of the big competitive advantages we have over most traders, is our own in house team of analysts and sales traders so a couple of chats and lunches with the guys, often reveals some absolute gems, in terms of core trading points and views. This year, the 12 areas we are looking at in Outrageous Predictions 2014 are as follows: Facebook The World’s leading social media company has flexed its muscles this year. Breaking the stigma of its listing and languishing share price. China The outlook for China and its rampant economic growth has been the source of much controversy amongst market participants, traders, research analysts and just about anyone else out there. Exchange Traded Funds ETFs have been a massive growth area for traders and investors who are looking to isolate or invest in particular scenarios and opportunities. The Australian Banking Sector 2013 has been all about finding yield and as a result, the Aussie Big Four banking stocks have been major beneficiaries of their dividend policy. US Economy The world’s largest economy forms the mainstay of any economic forecast and outlook for markets. QE is its $85bn a month habit – how is this working for the US, what is in store for the new year and where will we be looking to bank profits? Australian Economy Our domestic economy has shown several colours in 2013 – from doom and despair to opportunity and profit. There have been a variety of factors behind this and several which will carry into 2014. Australian and US dollars The relationship between this pair is critical from a trade and traders’ perspective. With the big variation to date in economic activity and interest rate cycles setting the current framework, it looks increasingly likely that the tide is about to turn. Apple There is no question that Apple’s business is changing – it had to. With change always comes risk, and always comes opportunity. Crude Oil We try our best to find alternatives but it is almost impossible to live without it! Oil has been one of the most interesting markets this year. BHP Billiton Iron ore isn’t exciting, its not pretty, its not cutting edge but it is the backbone of what has been propping up the Aussie economy. Gold In terms of price, gold really has had a year to forget. As the saying goes, the past is history, the future a mystery and the present is a gift. Bitcoin No 2014 outlook would be complete without a look at Bitcoin – doubter or believer, what is the story with this overnight phenomena – marketing hype or commercial success?

Ice to the Eskimos

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Author :
Publisher : Harper Collins
ISBN 13 : 0061745839
Total Pages : 298 pages
Book Rating : 4.0/5 (617 download)

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Book Synopsis Ice to the Eskimos by : Jon Spoelstra

Download or read book Ice to the Eskimos written by Jon Spoelstra and published by Harper Collins. This book was released on 2009-10-13 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: You. That's Right. YOU. You've got a problem. You've got a product that's not first in its class. It's not even second. You've got to find a way to market that product. What Are You Going To Do? You're going to read this book, that's what. Let's face it. There comes a time in the life of every business when a product or service does not sell up to expectations. Maybe your product is outmoded. Or hasn't been positioned correctly. Or is competing in a crowded market. Whatever the reason, Ice to the Eskimos is dedicated to helping you reclaim that lost ground. It's about taking a product or service and turning it into a winner. If you've got a product that is not the best in its field, then you will love Ice to the Eskimos. Take the principles Jon Spoelstra writes about and run hard with them—you'll be amazed by the results. Written by the former president of the hapless New Jersey Nets, Jon Spoelstra is the man responsible for tripling that team's lagging revenues in just three years and increasing the season-ticket holders base by 250 percent. This guy knows what he's talking about. What everyone else had seen as a lost cause, Spoelstra saw as an outstanding opportunity to reawaken a tired and beaten product to achieve unprecedented profitability. Not just for sports marketers, this lively, entertaining book successfully makes the jump from sports to whatever your product may be. The techniques Spoelstra perfected while working for teams in the NHL and NBA—from innovative packaging to image overhaul—apply to any product in any company. The numerous winning examples are sure to make Ice to the Eskimos a must-read for anyone with a product or service to sell. Ice to the Eskimos is sure to be an instant marketing classic. It will show millions of readers how to market their product...sometimes even after they've given up hope. By using the powerful techniques in this book, you too can learn to achieve the impossible and market ice to the Eskimos.

Outrageous Business Growth

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Author :
Publisher : Source Communications
ISBN 13 : 0970658648
Total Pages : 220 pages
Book Rating : 4.9/5 (76 download)

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Book Synopsis Outrageous Business Growth by : Debbie Bermont

Download or read book Outrageous Business Growth written by Debbie Bermont and published by Source Communications. This book was released on 2004-11 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows you how to be wildly successful and accelerate your sales in any economic climate. Debbie Bermont reveals the Business Success Formula that is timeless, universal and will work for you no matter which way the economy is headed. This formula works for the start-up company, for someone who's been in business for years, for the sales professional who is trying to get more sales and for large corporations. The three principles behind the formula are the same for every company. Once you understand how they work and put them into practice, you will see that the applications are universal and the impact on your sales will be incredible.

Gideon the Ninth

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Publisher : Tordotcom
ISBN 13 : 1250313171
Total Pages : 374 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis Gideon the Ninth by : Tamsyn Muir

Download or read book Gideon the Ninth written by Tamsyn Muir and published by Tordotcom. This book was released on 2019-09-10 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gideon the Ninth is the first book in the New York Times and USA Today Bestselling Locked Tomb Series, and one of the Best Books of 2019 according to NPR, the New York Public Library, Amazon, BookPage, Shelf Awareness, BookRiot, and Bustle! WINNER of the 2020 Locus Award and Crawford Award Finalist for the 2023 Hugo Award for Best Series! Finalist for the 2020 Hugo, Nebula, Dragon, and World Fantasy Awards “Unlike anything I’ve ever read. ” —V.E. Schwab “Lesbian necromancers explore a haunted gothic palace in space!” —Charles Stross “Deft, tense and atmospheric, compellingly immersive and wildly original.” —The New York Times The Emperor needs necromancers. The Ninth Necromancer needs a swordswoman. Gideon has a sword, some dirty magazines, and no more time for undead nonsense. Tamsyn Muir’s Gideon the Ninth unveils a solar system of swordplay, cut-throat politics, and lesbian necromancers. Her characters leap off the page, as skillfully animated as arcane revenants. The result is a heart-pounding epic science fantasy. Brought up by unfriendly, ossifying nuns, ancient retainers, and countless skeletons, Gideon is ready to abandon a life of servitude and an afterlife as a reanimated corpse. She packs up her sword, her shoes, and her dirty magazines, and prepares to launch her daring escape. But her childhood nemesis won’t set her free without a service. Harrowhark Nonagesimus, Reverend Daughter of the Ninth House and bone witch extraordinaire, has been summoned into action. The Emperor has invited the heirs to each of his loyal Houses to a deadly trial of wits and skill. If Harrowhark succeeds she will be become an immortal, all-powerful servant of the Resurrection, but no necromancer can ascend without their cavalier. Without Gideon’s sword, Harrow will fail, and the Ninth House will die. Of course, some things are better left dead. THE LOCKED TOMB SERIES BOOK 1: Gideon the Ninth BOOK 2: Harrow the Ninth BOOK 3: Nona the Ninth BOOK 4: Alecto the Ninth At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

House of Outrageous Fortune

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1451666217
Total Pages : 427 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis House of Outrageous Fortune by : Michael Gross

Download or read book House of Outrageous Fortune written by Michael Gross and published by Simon and Schuster. This book was released on 2014-03-11 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Michael Gross’s new book…packs [in] almost as many stories as there are apartments in the building. The Jackie Collins of real estate likes to map expressions of power, money and ego… Even more crammed with billionaires and their exploits than 740 Park” (Penelope Green, The New York Times). With two concierge-staffed lobbies, a walnut-lined library, a lavish screening room, a private sixty-seat restaurant offering residents room service, a health club complete with a seventy-foot swimming pool, penthouses that cost almost $100 million, and a tenant roster that’s a roll call of business page heroes and villains, Fifteen Central Park West is the most outrageously successful, insanely expensive, titanically tycoon-stuffed real estate development of the twenty-first century. In this “stunning” (CNN) and “deliciously detailed” (Booklist, starred review) New York Times bestseller, journalist Michael Gross turns his gimlet eye on the new-money wonderland that’s sprung up on the southwest rim of Central Park. Mixing an absorbing business epic with hilarious social comedy, Gross “takes another gossip-laden bite out of the upper crust” (Sam Roberts, The New York Times), whichincludes Denzel Washington, Sting, Norman Lear, top executives, and Russian and Chinese oligarchs, to name a few. And he recounts the legendary building’s inspired genesis, costly construction, and the flashy international lifestyle it has brought to a once benighted and socially déclassé Manhattan neighborhood. More than just an apartment building, 15CPW represents a massive paradigm shift in the lifestyle of New York’s rich and famous—and is a bellwether of the city’s changing social and financial landscape.

Sell Like Crazy

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Author :
Publisher :
ISBN 13 : 9780648459903
Total Pages : pages
Book Rating : 4.4/5 (599 download)

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Book Synopsis Sell Like Crazy by : Sabri Suby

Download or read book Sell Like Crazy written by Sabri Suby and published by . This book was released on 2019-01-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In this groundbreaking book, Sabri Suby, the founder of Australia's #1 fastest growing digital marketing agency, reveals his exclusive step-by-step formula for growing the sales of any business, in any market or niche! The 8 phase 'secret selling system' detailed in this book has been deployed in over 167 industries and is responsible for generating over $400 million dollars in sales. This isn't like any business or marketing book you've ever read. There's no fluff or filler - just battle-hardened tactics that are working right now to rapidly grow sales. Use these timeless principles to rapidly and dramatically grow the sales for your business and crush your competition into a fine powder.