The Measurement of Media Reputation

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Publisher : Rowman & Littlefield
ISBN 13 : 1498573002
Total Pages : 163 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The Measurement of Media Reputation by : Xiaoqun Zhang

Download or read book The Measurement of Media Reputation written by Xiaoqun Zhang and published by Rowman & Littlefield. This book was released on 2019-07-25 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Measurement of Media Reputation investigates the efficacy of different measurements of media reputation, the overall evaluation of the media coverage of a corporation and a strategic resource used to improve media coverage. Xiaoqun Zhang develops a new composite measure that combines three dimensions of media coverage: visibility, favorability, and recency. Zhang conducts multiple tests comparing the validity of his new composite measure against existing measures of media coverage, arguing that the new measure has both theoretical implications for extending the application of media effects theories to other realms, such as political and business communication, and practical implications as a resource for corporations to achieve competitive advantages.

The Handbook of Communication and Corporate Reputation

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Publisher : John Wiley & Sons
ISBN 13 : 111833549X
Total Pages : 694 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis The Handbook of Communication and Corporate Reputation by : Craig E. Carroll

Download or read book The Handbook of Communication and Corporate Reputation written by Craig E. Carroll and published by John Wiley & Sons. This book was released on 2015-04-10 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Reputation Management

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Publisher : Springer Science & Business Media
ISBN 13 : 3642192661
Total Pages : 291 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Reputation Management by : Sabrina Helm

Download or read book Reputation Management written by Sabrina Helm and published by Springer Science & Business Media. This book was released on 2011-08-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reputation is the most complex asset of an organization. Despite the call for consistent management of corporate reputation comprehensive approaches to measure and steer a company' s reputation are still in their infancy. Reputation management aims at creating a balance between stakeholder demands, perceptions and corporate reality in order to foster behavior that helps a company achieve its business goals. It needs to be based on thorough research and requires orchestrated execution through management processes across organizational units, communication disciplines, and countries. This calls for a management system to establish a closed cycle of strategic planning, implementation, performance measurement, and reporting. The book gives answers to the following questions: What is reputation and which conceptualizations do exist? What are the state-of-the-art methods and tools to measure corporate reputation? What are best practice examples and future trends in the field of corporate reputation management?

The Oxford Handbook of Corporate Reputation

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Publisher : OUP Oxford
ISBN 13 : 0191634948
Total Pages : 528 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis The Oxford Handbook of Corporate Reputation by : Michael L. Barnett

Download or read book The Oxford Handbook of Corporate Reputation written by Michael L. Barnett and published by OUP Oxford. This book was released on 2012-07-19 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to have a "good" or "bad" reputation? How does it create or destroy value, or shape chances to pursue particular opportunities? Where do reputations come from? How do we measure them? How do we build and manage them? Over the last twenty years the answers to these questions have become increasingly important-and increasingly problematic-for scholars and practitioners seeking to understand the creation, management, and role of reputation in corporate life. This Handbook intends to bring definitional clarity to these issues, giving an account of extant research and theory and offering guidance about where scholarship on corporate reputation might most profitably head. Eminent scholars from a variety of disciplines, such as management, sociology, economics, finance, history, marketing, and psychology, have contributed chapters to provide state of the art definitions of corporate reputation; differentiate reputation from other constructs and intangible assets; offer guidance on measuring reputation; consider the role of reputation as a corporate asset and how a variety of factors, including stage of life, nation of origin, and the stakeholders considered affect its ability to create value; and explore corporate reputation's role more broadly as a regulatory mechanism. Finally, they also discuss how to manage and grow reputations, as well as repair them when they are damaged. In discussing these issues this Handbook aims to move the field of corporate reputation research forward by demonstrating where the field is now, addressing some of the perpetual problems of definition and differentiation, and suggesting future research directions.

Corporate Reputation

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Publisher : CRC Press
ISBN 13 : 1317159454
Total Pages : 442 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Corporate Reputation by : Ronald J. Burke

Download or read book Corporate Reputation written by Ronald J. Burke and published by CRC Press. This book was released on 2016-05-13 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing media scrutiny, global coverage and communication via the internet means corporate reputation can be damaged quickly, and failing to successfully address challenges to corporate reputation has consequences. Companies generally suffer almost ten times the financial loss from damaged reputations than from whatever fines may be imposed. According to Ernst & Young, the investment community believes up to 50 per cent of a company's value is intangible - based mostly on corporate reputation. So recognizing potential threats, or anticipating risks, emerges as a critical organizational competence. Organizations can regain lost reputations, but recovery takes a long time. Corporate Reputation contains both academic content along with practical contributions, developed by those serving as consultants or working in organizations in the area of corporate reputation and its management or recovery. It covers: why corporate reputation matters, the increase in reputation loss, threats to corporate reputation, monitoring reputation threats online and offline, the key role of leadership in reputation recovery, and making corporate reputation immune from threats. Any book that is going to do justice to a subject that is so complex and intangible needs imagination, depth and range, and this is exactly what the contributors bring with them.

The SAGE Handbook of Organizational Institutionalism

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Publisher : SAGE
ISBN 13 : 1446206696
Total Pages : 841 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis The SAGE Handbook of Organizational Institutionalism by : Royston Greenwood

Download or read book The SAGE Handbook of Organizational Institutionalism written by Royston Greenwood and published by SAGE. This book was released on 2008-03-18 with total page 841 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutional theory lies at the heart of organizational theory yet until now, no book has successfully taken stock of this important and wide-ranging theoretical perspective. With insight and clarity, the editors of this handbook have collected and arranged papers so readers are provided with a map of the field and pointed in the direction of new and emerging themes. The academics who have contributed to this handbook are respected internationally and represent a cross-section of expert organization theorists, sociologists and political scientists. Chapters are a rich mix of theory, how to conduct institutional organizational analysis and empirical work. The SAGE Handbook of Organizational Institutionalism will change how researchers, teachers and advanced students think about organizational institutionalism.

Competition

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Publisher : Oxford University Press
ISBN 13 : 0192898019
Total Pages : 257 pages
Book Rating : 4.1/5 (928 download)

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Book Synopsis Competition by : Stefan Arora-Jonsson

Download or read book Competition written by Stefan Arora-Jonsson and published by Oxford University Press. This book was released on 2021 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The spread of competition into all areas of society is one of the master trends of modern society. Yet, social scientists have played a surprisingly modest role in the analysis of its implications as the discussion of competition has largely been confined to the narrow context of economic markets. This book opens up competition for the study of social scientists. The central message of the book is that competition seems ubiquitous but it should not be taken for granted or be naturalized as an inevitable aspect of human existence. Its emergence, maintenance, and change are based on institutions and organizational efforts, and a central challenge for social science is to learn more about these processes and their outcomes. With the use of a novel definition of competition, more fundamental questions can be addressed than merely whether or not competition works. How is competition constructed--and by whom? Which institutional and organizational foundations need to be considered? Which behaviours result from competition? What are its consequences? Can competition be removed? And, how do these factors vary with the object of competition--be it money, attention, status, or other scarce and desired objects? The chapters in the book investigate these and more questions in studies of competition among and within schools, universities, multinational corporations, auditors, waste-disposal firms, and fashion designers and users. The chapters are written by scholars from several social science fields: management, organization studies, sociology, anthropology, and education"--Publisher's website.

The SAGE Encyclopedia of Corporate Reputation

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483376508
Total Pages : 1049 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE Encyclopedia of Corporate Reputation by : Craig E. Carroll

Download or read book The SAGE Encyclopedia of Corporate Reputation written by Craig E. Carroll and published by SAGE Publications. This book was released on 2016-05-31 with total page 1049 pages. Available in PDF, EPUB and Kindle. Book excerpt: What creates corporate reputations and how should organizations respond? Corporate reputation is a growing research field in disciplines as diverse as communication, management, marketing, industrial and organizational psychology, and sociology. As a formal area of academic study, it is relatively young with roots in the 1980s and the emergence of specialized reputation rankings for industries, products/services, and performance dimensions and for regions. Such rankings resulted in competition between organizations and the alignment of organizational activities to qualify and improve standings in the rankings. In addition, today’s changing stakeholder expectations, the growth of advocacy, demand for more disclosures and greater transparency, and globalized, mediatized environments create new challenges, pitfalls, and opportunities for organizations. Successfully engaging, dealing with, and working through reputational challenges requires an understanding of options and tools for organizational decision-making and stakeholder engagement. For the first time, the vast and important field of corporate reputation is explored in the format of an encyclopedic reference. The SAGE Encyclopedia of Corporate Reputation comprehensively overviews concepts and techniques for identifying, building, measuring, monitoring, evaluating, maintaining, valuing, living up to and/or changing corporate reputations. Key features include: 300 signed entries are organized in A-to-Z fashion in 2 volumes available in a choice of electronic or print formats Entries conclude with Cross-References and Further Readings to guide students to in-depth resources. Although organized A-to-Z, a thematic “Reader’s Guide” in the front matter groups related entries by broad areas A Chronology provides historical perspective on the development of corporate reputation as a discrete field of study. A Resource Guide in the back matter lists classic books, key journals, associations, websites, and selected degree programs of relevance to corporate reputation. A General Bibliography will be accompanied by visual maps noting the relationships between the various disciplines touching upon corporate reputation studies. The work concludes with a comprehensive Index, which—in the electronic version—combines with the Reader’s Guide and Cross-References to provide thorough search-and-browse capabilities

Organizations and the Media

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Publisher : Routledge
ISBN 13 : 1135081638
Total Pages : 313 pages
Book Rating : 4.1/5 (35 download)

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Book Synopsis Organizations and the Media by : Josef Pallas

Download or read book Organizations and the Media written by Josef Pallas and published by Routledge. This book was released on 2014-07-17 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relationship between media and the organizations they cover has changed dramatically in the last few decades, which have witnessed a huge expansion of news coverage focusing on different types of organizations and their activities. In parallel, organizations have dramatically increased their investment in public relations and other media-oriented forms of communication. Like other societal developments – globalization, marketization, individualization, scientification – mediatization has become an institutional force. This book analyses the mediatization of contemporary organizations and how individual organizations, industry or markets are scrutinized. It examines its key influence on the actions of organizations, and how it shaptes the entire landscape in which the organizations operate. What such a perspective provides is the accentuation of the interplay between organizations and different parts of the society as embedded in the media and its logic. This will be essential reading for professionals, academics and advanced students in organizational studies, public relations and media studies.

Research in Education

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Publisher :
ISBN 13 :
Total Pages : 1262 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1974 with total page 1262 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Resources in Education

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Publisher :
ISBN 13 :
Total Pages : 324 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Resources in Education by :

Download or read book Resources in Education written by and published by . This book was released on 1998-12 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Current Index to Journals in Education

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Publisher :
ISBN 13 :
Total Pages : 1052 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Current Index to Journals in Education by :

Download or read book Current Index to Journals in Education written by and published by . This book was released on 1999-04 with total page 1052 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Neurorehabilitation Therapy and Therapeutics

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Publisher : Cambridge University Press
ISBN 13 : 1316884880
Total Pages : 255 pages
Book Rating : 4.3/5 (168 download)

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Book Synopsis Neurorehabilitation Therapy and Therapeutics by : Krishnan Padmakumari Sivaraman Nair

Download or read book Neurorehabilitation Therapy and Therapeutics written by Krishnan Padmakumari Sivaraman Nair and published by Cambridge University Press. This book was released on 2018-10-11 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cognitive impairment, dysphagia, communication issues, pain, spasticity, bladder dysfunction, sexual dysfunction and bowel incontinence are but a few problems frequently reported by individuals living with long-term neurological conditions. The management of long-term neurological conditions requires co-ordinated inputs from multiple disciplines, and this practical handbook facilitates this by combining physical, cognitive and psychological strategies to patient management. Featuring contributions from leading experts in neurology, health services and clinical rehabilitation, this book is a comprehensive overview of common neurological impairments and solutions. It adopts an evidence-based approach to both pharmacological and non-pharmacological options for alleviating neurological symptoms. An easy-to-refer to guide, bridging multiple disciplines, aided by current research, to provide effective, and practical management for all aspects and issues arising in the rehabilitation phases of the neurological patient. This unique pocketbook is intended for practitioners at all levels, and is ideally suited as a quick guide during ward rounds, out-patient clinics and therapy sessions.

The Routledge Companion to Public Relations

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Publisher : Taylor & Francis
ISBN 13 : 100072896X
Total Pages : 625 pages
Book Rating : 4.0/5 (7 download)

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Book Synopsis The Routledge Companion to Public Relations by : Donnalyn Pompper

Download or read book The Routledge Companion to Public Relations written by Donnalyn Pompper and published by Taylor & Francis. This book was released on 2022-11-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations is a uniquely pervasive force in our modern economy, influencing every aspect of our lives from the personal to the political. This comprehensive volume provides an expert overview of current scholarship, reflecting the impact of technology, society, and demographic shifts in a complex global environment. The last century saw the emergence of the public relations discipline. This expertly curated collection explores the dynamic growth in thinking about public relations’ role in our changing global society, now and into the future. It reflects the challenges and perspectives of postcolonial, postmodern, feminist, critical race theory, social responsibility, sustainability, activist standpoints, as well as the profound and unpredictable impact of technological change and social media. Each chapter provides an overview of current knowledge and its roots, while engaging with emerging new directions and old debates – and advocates for where the research agenda is likely to advance in the future. This unique Companion will be an essential resource for students and researchers in public relations, communication, marketing, media, and cultural studies. It provides an authoritative reference for educators and a one-stop repository of public relations knowledge, scholarship, and debates for the enquiring professional.

Understanding Pedagogy

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Publisher : Routledge
ISBN 13 : 1317597478
Total Pages : 301 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Understanding Pedagogy by : Michael Waring

Download or read book Understanding Pedagogy written by Michael Waring and published by Routledge. This book was released on 2014-10-30 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is meant by pedagogy? How does our conception of pedagogy inform good teaching and learning? Pedagogy is a complex concept of which student and practising teachers need to have an understanding, yet there remain many ambiguities about what the term means, and how it informs learning in the classroom. Understanding Pedagogy examines pedagogy in a holistic way, supporting a more critical and reflective understanding of teaching and learning. It considers pedagogy as a concept that covers not just teaching approaches and pupil-teacher relationships but one which also embraces and informs educational theory, personal learning styles, assessment, and relationships inside and outside the classroom. A detailed consideration of what it means to be a professional in the contemporary climate, Understanding Pedagogy challenges student and practising teachers to reappraise their understanding and practice through effectively linking theory and practice. Key issues explored include the importance of understanding a learning styles profile, the application of cognitive neuroscience to teaching, personalised learning, assessment and feedback, and what we mean by critical reflection. Using the Personal Learning Styles Pedagogy, the authors make explicit the integration of theory and practice and the many decisions and selections that teachers make, their implications for what is being taught and learnt, how learners are positioned in the pedagogical process, and ultimately, how learning can be improved. Understanding Pedagogy will be essential reading for student and practising teachers, as well those on Education Studies courses and undertaking masters level courses, involved in the endeavour of understanding what constitutes effective teaching and learning.

ERIC Information Analysis Products

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Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.E/5 ( download)

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Book Synopsis ERIC Information Analysis Products by : Educational Resources Information Center (U.S.)

Download or read book ERIC Information Analysis Products written by Educational Resources Information Center (U.S.) and published by . This book was released on 1979 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Quick Bibliography Series

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Publisher :
ISBN 13 :
Total Pages : 480 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Quick Bibliography Series by :

Download or read book Quick Bibliography Series written by and published by . This book was released on 1976 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: