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Author : Don A. Schweitzer
Publisher :
ISBN 13 :
Total Pages : 200 pages
Book Rating : 4.:/5 (161 download)
Download or read book Style of Presentation as a Credibility Variable written by Don A. Schweitzer and published by . This book was released on 1967 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Virginia Vermillion Chapman
Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.3/5 ( download)
Download or read book The Effects of Language Style on the Credibility of Legal Testimony written by Virginia Vermillion Chapman and published by . This book was released on 1993 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter J. Brobeil
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.3/5 (129 download)
Download or read book An Experimental Study of the Effectiveness of Documentary Film as an Attitude Influence Device on Elementary School Pupils written by Peter J. Brobeil and published by . This book was released on 1981 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mike Allen
Publisher : SAGE Publications
ISBN 13 : 1483381420
Total Pages : 2013 pages
Book Rating : 4.4/5 (833 download)
Download or read book The SAGE Encyclopedia of Communication Research Methods written by Mike Allen and published by SAGE Publications. This book was released on 2017-04-11 with total page 2013 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the creative development of research topics and questions to literature reviews, selection of best methods (whether quantitative, qualitative, or mixed) for analyzing research results and publishing research findings, whether in traditional media or via new media outlets. In addition to expected entries covering the basics of theories and methods traditionally used in communication research, other entries discuss important trends influencing the future of that research, including contemporary practical issues students will face in communication professions, the influences of globalization on research, use of new recording technologies in fieldwork, and the challenges and opportunities related to studying online multi-media environments. Email, texting, cellphone video, and blogging are shown not only as topics of research but also as means of collecting and analyzing data. Still other entries delve into considerations of accountability, copyright, confidentiality, data ownership and security, privacy, and other aspects of conducting an ethical research program. Features: 652 signed entries are contained in an authoritative work spanning four volumes available in choice of electronic or print formats. Although organized A-to-Z, front matter includes a Reader’s Guide grouping entries thematically to help students interested in a specific aspect of communication research to more easily locate directly related entries. Back matter includes a Chronology of the development of the field of communication research; a Resource Guide to classic books, journals, and associations; a Glossary introducing the terminology of the field; and a detailed Index. Entries conclude with References/Further Readings and Cross-References to related entries to guide students further in their research journeys. The Index, Reader’s Guide themes, and Cross-References combine to provide robust search-and-browse in the e-version.
Author : Friedrich Lösel
Publisher : Walter de Gruyter
ISBN 13 : 3110879778
Total Pages : 589 pages
Book Rating : 4.1/5 (18 download)
Download or read book Psychology and Law written by Friedrich Lösel and published by Walter de Gruyter. This book was released on 2011-06-15 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ludi Koekemoer
Publisher : Juta and Company Ltd
ISBN 13 : 9780702165092
Total Pages : 596 pages
Book Rating : 4.1/5 (65 download)
Download or read book Marketing Communications written by Ludi Koekemoer and published by Juta and Company Ltd. This book was released on 2004 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Six marketing communication tools—advertising, personal selling, sales promotion, direct marketing, public relations, and sponsorship—are reviewed in this text for South African learners and practitioners. This fully updated edition focuses on recent developments in marketing communications, highlighting the use of the World Wide Web, e-mail, and instant messaging in marketing. The user friendly and interactive presentation for self-assessment makes this an outcome-based learning tool.
Author : D. Joel Whalen
Publisher : SAGE
ISBN 13 : 1412927161
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)
Download or read book The Professional Communications Toolkit written by D. Joel Whalen and published by SAGE. This book was released on 2006-12-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Professional Communications Toolkit presents a compelling vision of communication that offers little known and amazingly effective techniques for the novice speaker and stage-savvy pro alike. Author D. Joel Whalen provides practical, research-based tools that apply perfectly to all professional communication, whether it's one-on-one conversations, speaking at small staff meetings, or delivering a keynote address to a ballroom full of people.
Author : Various
Publisher : Routledge
ISBN 13 : 1136630538
Total Pages : 17176 pages
Book Rating : 4.1/5 (366 download)
Download or read book Communication Yearbooks Vols 6-33 Set written by Various and published by Routledge. This book was released on 2021-11-05 with total page 17176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Communication Yearbook annuals originally published between 1977 and 2009 publish diverse, state-of-the-discipline literature reviews that advance knowledge and understanding of communication systems, processes, and impacts across the discipline. Topics dealt with include Communication as Process, Research Methodology in Communication, Communication Effects, Taxonomy of Communication and European Communication Theory, Information Systems Division, Mass Communication Research, Mapping the Domain of Intercultural Communication, Public Relations, Feminist Scholarship, Communication Law and Policy, Visual Communication, Communication and Cross-Sex Friendships Across the Life Cycle, Television Programming and Sex Stereotyping, InterCultural Communication Training, Leadership and Relationships, Media Performance Assessment, Cognitive Approaches to Communication.
Author : Robert L. Heath
Publisher : Routledge
ISBN 13 : 1135677069
Total Pages : 464 pages
Book Rating : 4.1/5 (356 download)
Download or read book Human Communication Theory and Research written by Robert L. Heath and published by Routledge. This book was released on 2013-06-17 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Communication Theory and Research introduces students to the growing body of theory and research in communication, demonstrating the integration between the communication efforts of interpersonal, organizational, and mediated settings. This second edition builds from the foundation of the original volume to demonstrate the rich array of theories, theoretical connections, and research findings that drive the communication discipline. Robert L. Heath and Jennings Bryant have added a chapter on new communication technologies and have increased depth throughout the volume, particularly in the areas of social meaning, critical theory and cultural studies, and organizational communication. The chapters herein are arranged to provide insight into the breadth of studies unique to communication, acknowledging along the way the contributions of researchers from psychology, political science, and sociology. Heath and Bryant chart developments and linkages within and between ways of looking at communication. The volume establishes an orientation for the social scientific study of communication, discussing principles of research, and outlining the requirements for the development and evaluation of theories. Appropriate for use in communication theory courses at the advanced undergraduate and graduate level, this text offers students insights to understanding the issues and possible answers to the question of what communication is in all forms and contexts.
Author : Sukki Yoon
Publisher : Routledge
ISBN 13 : 1000394204
Total Pages : 252 pages
Book Rating : 4.0/5 (3 download)
Download or read book Leveraged Marketing Communications written by Sukki Yoon and published by Routledge. This book was released on 2021-05-30 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive book features recent works on leveraged marketing communications (LMC)—an intentional pairing of a brand to benefit from the associations the target audience has with the object. LMC conceptually binds a wide range of marketing communication strategies previously studied in isolation: celebrity endorsements, sponsorship, product placements, cause-related marketing, and cobranding. LMC strategies assume that an entity (e.g., Michael Jordan) can be paired with a brand (e.g., Nike) to evoke associations that ultimately enhance brand awareness and evaluations. The collection of chapters in this book examines the association between brands and entities, ideas, and contexts and combines theory and practice to offer new perspectives to help academics, practitioners, and policymakers better understand and apply LMC research. The chapters collectively provide a theoretical framework for building brand equity via linking brands to people, places, and things; examine how marketers can best leverage brand alliances; explore ways to maximize the effectiveness of sponsorship, product placement, corporate social responsibility (CSR), and cause-related marketing; and summarize our knowledge of the various forms of LMC. The chapters in this book were originally published in the International Journal of Advertising.
Author : Yu Huang
Publisher : City University of HK Press
ISBN 13 : 9629373513
Total Pages : 308 pages
Book Rating : 4.6/5 (293 download)
Download or read book The Evolving Landscape of Media and Communication in Hong Kong written by Yu Huang and published by City University of HK Press. This book was released on 2019 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.
Author : Elizabeth A. Buchanan
Publisher : IGI Global
ISBN 13 : 1591401534
Total Pages : 362 pages
Book Rating : 4.5/5 (914 download)
Download or read book Readings in Virtual Research Ethics written by Elizabeth A. Buchanan and published by IGI Global. This book was released on 2004-01-01 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an in-depth look at the emerging field of online research and the corresponding ethical dilemmas. Issues covered include: autonomy; justice and benevolence; informed consent; privacy; ownership of data; research with minors; and respect for persons.
Author : Robert Rosenthal
Publisher : Oxford University Press
ISBN 13 : 0190452587
Total Pages : 907 pages
Book Rating : 4.1/5 (94 download)
Download or read book Artifacts in Behavioral Research written by Robert Rosenthal and published by Oxford University Press. This book was released on 2009-08-03 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new combination volume of three-books-in-one, dealing with the topic of artifacts in behavioral research, was designed as both introduction and reminder. It was designed as an introduction to the topic for graduate students, advanced undergraduates, and younger researchers. It was designed as a reminder to more experienced researchers, in and out of academia, that the problems of artifacts in behavioral research, that they may have learned about as beginning researchers, have not gone away. For example, problems of experimenter effects have not been solved. Experimenters still differ in the ways in which they see, interpret, and manipulate their data. Experimenters still obtain different responses from research participants (human or infrahuman) as a function of experimenters' states and traits of biosocial, psychosocial, and situational origins. Experimenters' expectations still serve too often as self-fulfilling prophecies, a problem that biomedical researchers have acknowledged and guarded against better than have behavioral researchers; e.g., many biomedical studies would be considered of unpublishable quality had their experimenters not been blind to experimental condition. Problems of participant or subject effects have also not been solved. We usually still draw our research samples from a population of volunteers that differ along many dimensions from those not finding their way into our research. Research participants are still often suspicious of experimenters' intent, try to figure out what experimenters are after, and are concerned about what the experimenter thinks of them.
Author : Adam Wierzbicki
Publisher : Springer
ISBN 13 : 3319777947
Total Pages : 221 pages
Book Rating : 4.3/5 (197 download)
Download or read book Web Content Credibility written by Adam Wierzbicki and published by Springer. This book was released on 2018-06-27 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces readers to Web content credibility evaluation and evaluation support. It highlights empirical research and establishes a solid foundation for future research by presenting methods of supporting credibility evaluation of online content, together with publicly available datasets for reproducible experimentation, such as the Web Content Credibility Corpus. The book is divided into six chapters. After a general introduction in Chapter 1, including a brief survey of credibility evaluation in the social sciences, Chapter 2 presents definitions of credibility and related concepts of truth and trust. Next, Chapter 3 details methods, algorithms and user interfaces for systems supporting Web content credibility evaluation. In turn, Chapter 4 takes a closer look at the credibility of social media, exemplified in sections on Twitter, Q&A systems, and Wikipedia, as well as fake news detection. In closing, Chapter 5 presents mathematical and simulation models of credibility evaluation, before a final round-up of the book is provided in Chapter 6. Overall, the book reviews and synthesizes the current state of the art in Web content credibility evaluation support and fake news detection. It provides researchers in academia and industry with both an incentive and a basis for future research and development of Web content credibility evaluation support services.
Author : Garr Reynolds
Publisher : Pearson Education
ISBN 13 : 0321601890
Total Pages : 316 pages
Book Rating : 4.3/5 (216 download)
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Author :
Publisher :
ISBN 13 :
Total Pages : 742 pages
Book Rating : 4.F/5 ( download)
Download or read book National Union Catalog written by and published by . This book was released on 1973 with total page 742 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kamla Bhutani
Publisher :
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.X/5 ( download)
Download or read book Attitude Change, Towards Mixed Marriages written by Kamla Bhutani and published by . This book was released on 1979 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
