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Author : Thomas J. Adams
Publisher :
ISBN 13 :
Total Pages : 388 pages
Book Rating : 4.0/5 ( download)
Download or read book Study Guide to Accompany Stanton and Futrell Fundamentals of Marketing, Eighth Edition written by Thomas J. Adams and published by . This book was released on 1987 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jeffrey L. Seglin
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.3/5 (9 download)
Download or read book The McGraw-Hill 36-hour Marketing Course written by Jeffrey L. Seglin and published by McGraw-Hill Companies. This book was released on 1990 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Delbert I. Hawkins
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)
Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.
Author : Rose Arny
Publisher :
ISBN 13 :
Total Pages : 1636 pages
Book Rating : 4.3/5 (91 download)
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1995-02 with total page 1636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Marcos Fava Neves
Publisher :
ISBN 13 : 9781138144040
Total Pages : 180 pages
Book Rating : 4.1/5 (44 download)
Download or read book Demand Driven Strategic Planning written by Marcos Fava Neves and published by . This book was released on 2016-04-21 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers students and practitioners alike an integrated approach to strategic planning for companies. Marcos Fava Neves presents a new and unique perspective on this critical topic based on three main points: strongly demand-driven decisions that bridge the gap between long- and short-term strategy; a vision of a company as an integrated network, full of relationships that deserve consideration during the planning process; and the introduction of 'collective-action' thinking, which raises the prospect for cooperation between competitors. With this clear, comprehensive framework for strategic planning, companies can be sure to navigate today's complex environment and enhance their prospects of success.
Author : Audrey Leathard
Publisher : Routledge
ISBN 13 : 1135480087
Total Pages : 393 pages
Book Rating : 4.1/5 (354 download)
Download or read book Interprofessional Collaboration written by Audrey Leathard and published by Routledge. This book was released on 2004-03 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Interprofessional Collaboration the benefits of collaboration for patients and carers are confirmed through theoretical models illustrated with case studies of existing examples.
Author : Karl E. Henion
Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.F/5 ( download)
Download or read book Ecological Marketing written by Karl E. Henion and published by . This book was released on 1976 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Özge Cordan
Publisher : Springer Nature
ISBN 13 : 303065060X
Total Pages : 409 pages
Book Rating : 4.0/5 (36 download)
Download or read book Game + Design Education written by Özge Cordan and published by Springer Nature. This book was released on 2021-07-19 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers the papers of the PUDCAD Universal Design Practice Conference: Game + Design Education, organized by Istanbul Technical University and held online on June 24-26, 2020. The conference represented one of the key events of the Practicing Universal Design Principles in Design Education through a CAD-Based Game (PUDCAD) project, which developed a design game on a CAD-based platform, enabling students and designers to learn about universal design principles and develop accessible and innovative design ideas. As such, the PUDCAD project met one of the foremost goals of the European Commission, making sure the inclusion and efficient accessibility for people with disabilities into everyday life. The main topics of the conference include: universal design and education, universal design and user experience, game and design studies, gamification, virtual reality experiment, e-learning in design, and playful spaces and interfaces. The contributions, which were selected by means of a rigorous international peer-review process, highlight numerous exciting ideas that will spur novel research directions and foster multidisciplinary collaboration among different specialists.
Author : Ratih Hurriyati
Publisher : CRC Press
ISBN 13 : 1000651215
Total Pages : 1051 pages
Book Rating : 4.0/5 (6 download)
Download or read book Advances in Business, Management and Entrepreneurship written by Ratih Hurriyati and published by CRC Press. This book was released on 2020-01-06 with total page 1051 pages. Available in PDF, EPUB and Kindle. Book excerpt: The GCBME Book Series aims to promote the quality and methodical reach of the Global Conference on Business Management & Entrepreneurship, which is intended as a high-quality scientific contribution to the science of business management and entrepreneurship. The Contributions are the main reference articles on the topic of each book and have been subject to a strict peer review process conducted by experts in the fields. The conference provided opportunities for the delegates to exchange new ideas and implementation of experiences, to establish business or research connections and to find Global Partners for future collaboration. The conference and resulting volume in the book series is expected to be held and appear annually. The year 2019 theme of book and conference is "Creating Innovative and Sustainable Value-added Businesses in the Disruption Era". The ultimate goal of GCBME is to provide a medium forum for educators, researchers, scholars, managers, graduate students and professional business persons from the diverse cultural backgrounds, to present and discuss their researches, knowledge and innovation within the fields of business, management and entrepreneurship. The GCBME conferences cover major thematic groups, yet opens to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business.
Author : Charles Futrell
Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072297270
Total Pages : 482 pages
Book Rating : 4.2/5 (972 download)
Download or read book ABC's of Relationship Selling written by Charles Futrell and published by McGraw-Hill/Irwin. This book was released on 2000 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter what career the student pursues, selling skills will always be an asset and will enhance communications skills. This inexpensive text is one the students keep after the class is over and they use it as a resource in the business world. ABC’s of Relationship Selling is written by a sales person turned teacher and so it is filled with practical tips and business-examples. ABC’s of Relationship Selling is an affordable, brief, paperback. It is perfect for a selling course where a brief book is preferred. Professors who spend considerable time on other resources and projects will appreciate the brief format. Schools that do not offer a separate selling course may find this short paperback a nice addition in a sales management course.
Author : Wenjiang Du
Publisher : Springer Science & Business Media
ISBN 13 : 1447148029
Total Pages : 755 pages
Book Rating : 4.4/5 (471 download)
Download or read book Informatics and Management Science I written by Wenjiang Du and published by Springer Science & Business Media. This book was released on 2012-12-05 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on Informatics and Management Science (IMS) 2012 will be held on November 16-19, 2012, in Chongqing, China, which is organized by Chongqing Normal University, Chongqing University, Shanghai Jiao Tong University, Nanyang Technological University, University of Michigan, Chongqing University of Arts and Sciences, and sponsored by National Natural Science Foundation of China (NSFC). The objective of IMS 2012 is to facilitate an exchange of information on best practices for the latest research advances in a range of areas. Informatics and Management Science contains over 600 contributions to suggest and inspire solutions and methods drawing from multiple disciplines including: · Computer Science · Communications and Electrical Engineering · Management Science · Service Science · Business Intelligence
Author : Patrick Kangas
Publisher : CRC Press
ISBN 13 : 1135464189
Total Pages : 702 pages
Book Rating : 4.1/5 (354 download)
Download or read book Ecological Engineering written by Patrick Kangas and published by CRC Press. This book was released on 2003-09-25 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less expensive and more environmentally appropriate than conventional engineering approaches, constructed ecosystems are a promising technology for environmental problem solving. Undergraduates, graduate students, and working professionals need an introductory text that details the biology and ecology of this rapidly developing discipline, known as
Author : J. Paul Peter
Publisher : Irwin Professional Publishing
ISBN 13 :
Total Pages : 792 pages
Book Rating : 4.3/5 (97 download)
Download or read book Consumer Behavior and Marketing Strategy written by J. Paul Peter and published by Irwin Professional Publishing. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work shows how the various elements of consumer analysis fit together in an integrated framework, called the Wheel of Consumer Analysis. Psychological, social and behavioural theories are shown as useful for understanding consumers and developing more effective marketing strategies. The aim is to enable students to develop skills in analyzing consumers from a marketing management perspective and in using this knowledge to develop and evaluate marketing strategies. The text identifies three groups of concepts - affect and cognition, behaviour and the environment - and shows how these they influence each other as well as marketing strategy. The focus of the text is managerial, with a distinctive emphasis on strategic issues and problems. Cases and questions are included in each chapter.
Author : Zachary Karabell
Publisher : Rodale Books
ISBN 13 : 1609612116
Total Pages : 290 pages
Book Rating : 4.6/5 (96 download)
Download or read book Sustainable Excellence written by Zachary Karabell and published by Rodale Books. This book was released on 2010-10-12 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the world's most influential companies are building business strategies that tackle the biggest global challenges. Today's business landscape is changing in fundamental ways: Natural resources are growing ever more scarce and expensive. Technology and changing consumer expectations are making transparency a fact of life. The rise of emerging economies creates vast market opportunities for companies--and better living standards for hundreds of millions. In Sustainable Excellence, Aron Cramer and Zachary Karabell tell the stories of the companies who are transforming themselves by responding to these paradigm shifts and in the process shaping the future. From their work with these Global 1000 companies, Cramer and Karabell know firsthand how business can successfully grapple with big-picture issues like resource scarcity, supply chain complexities, and the diverse expectations of government and the public. In Sustainable Excellence, they tell the story of how Coca-Cola and Greenpeace collaborated on a refrigerator that fights climate change. They show how companies like Best Buy and Nike are transforming the very products they sell to deliver more value to consumers with less waste. They recount how GE and Google created an innovative partnership that is developing "smart grids" that radically reduce energy use. And they show how business leaders like Starbucks' founder and CEO Howard Schultz put sustainable excellence at the center of his company's business strategy. Through these and other fascinating stories, Sustainable Excellence makes the case for a different way of doing business--one that will define both business success and economic vitality in the 21st century.
Author : Allan C. Ornstein
Publisher : Houghton Mifflin
ISBN 13 :
Total Pages : 584 pages
Book Rating : 4.0/5 ( download)
Download or read book Foundations of Education written by Allan C. Ornstein and published by Houghton Mifflin. This book was released on 2006 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: Foundations of Education incorporates relevant interdisciplinary perspectives and emphasizes coverage of key issues in education, with up-to-date research, primary resources, and documentation. This text provides comprehensive and substantive coverage of all foundational areas--including social, philosophical, historical, political, economic, curricular, and legal--for students who are preparing for a career in teaching and for those who simply wish to learn more about significant contemporary issues in education. The authors have included strong, thought-provoking pedagogy, and have emphasized the growing role of technology in education, especially in the new Technology@School feature.New! In This Case boxed features contain brief, fictional case scenarios that describe situations in which a new teacher might find themselves. Readers are asked to think critically about concepts discussed in each chapter to answer questions that encourage critical and applied analysis.New! Expanded topical overview charts in each chapter summarize and compare key developments and topics in education.New! Information about standards addresses the growing emphasis on holding students, teachers and schools accountable for performing at levels specified by local, state, and national standards. New sections focus on preparing teachers for the stress related to state/district standards, and legal issues, including the No Child Left Behind act, are addressed.Technology@School, a popular feature in every chapter, updates students on relevant developments in educational technology and provides information that may prove useful in their teaching careers. Topics include, Usingthe Internet to Learn About World Schools (Chapter 3), Helping Students Develop Media Literacy (Chapter 9), and Protecting Students from Undesirable Material on the Web (Chapter 13).Focus Questions appear at the beginning of each chapter and provide students with an organized reference to chapter material--Refocus Questions appear after major text sections and are designed to help reinforce and improve the students' comprehension by reviewing the information in the chapter.Taking issue charts appear in each chapter to present controversial issues in the field of education, offering arguments on both sides of a question to illustrate why the topic is important and how it affects contemporary schools. Instructors can use these charts as the basis for class discussions or essay assignments.Eduspace, a customizable, powerful, interactive platform, provides instructors with text-specific online courses and content in multiple disciplines. Eduspace gives an instructor the ability to create all or part of their course online using the widely recognized tools of Blackboard and quality text-specific content from HMCo. Instructors can quickly and easily assign homework exercises, quizzes, tests, tutorials and supplemental study materials and can modify that content or even add their own.
Author : Charles Futrell
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (31 download)
Download or read book ABC's of Selling written by Charles Futrell and published by McGraw-Hill/Irwin. This book was released on 1993 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thalia MacMillan
Publisher : Springer
ISBN 13 : 3319727788
Total Pages : 318 pages
Book Rating : 4.3/5 (197 download)
Download or read book New Directions in Treatment, Education, and Outreach for Mental Health and Addiction written by Thalia MacMillan and published by Springer. This book was released on 2018-02-20 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practice-enhancing volume assembles the latest innovative thinking on working with clients who have both mental health diagnoses and substance use disorders. Diagnosis is a central focus of the coverage, untangling the often-knotty considerations surrounding dual diagnosis and the complex issues surrounding treatment even in frequently seen combinations (e.g., depression/alcohol abuse). The section on practice emphasizes meeting patients where they are and making use of their community, cultural, and spiritual contexts in crafting interventions. And the book’s ambitious chapters on professional development describe training programs with the potential to produce the next generation of responsive, knowledgeable, and flexible therapists. Among the topics covered: · Comprehensive assessment of substance abuse and addiction risk in adolescents. · The relationship between attachment and addiction. · Addiction in the community: the role of emergency services. · Substance use during and after major crisis and disaster: a practitioner’s guide. · Practice, advocacy, and outreach: perspectives on addiction services. · Teaching the importance of developing the therapeutic relationship. New Directions in Treatment, Education, and Outreach for Mental Health and Addiction equips health and clinical psychologists, social workers, and addiction counselors and educators with a well-rounded understanding of a growing population, and a wealth of perspectives on effective new interventions.
