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Author : Peter Butler
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (143 download)
Download or read book Student Learning Guide and Workbook to Accompany Marketing, 5th Edition, by Kotler [...et Al] written by Peter Butler and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Author : Peter Butler
Publisher :
ISBN 13 : 9781741032208
Total Pages : 232 pages
Book Rating : 4.0/5 (322 download)
Download or read book Student Learning Guide and Workbook to Accompany Marketing Sixth Edition [by] Philip Kotler ... [et Al.] written by Peter Butler and published by . This book was released on 2003 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Butler
Publisher :
ISBN 13 : 9781740094436
Total Pages : 226 pages
Book Rating : 4.0/5 (944 download)
Download or read book Student Learning Guide and Workbook to Accompany Principles of Marketing by Kotler Et Al written by Peter Butler and published by . This book was released on 2001 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Student learning guide and workbook to accompany principles of marketing by Kotler et al.
Author : Peter Butler
Publisher :
ISBN 13 : 9781741030327
Total Pages : 167 pages
Book Rating : 4.0/5 (33 download)
Download or read book Student Learning Guide and Workbook to Accompany Principles of Marketing Second Edition, Kotler Et Al written by Peter Butler and published by . This book was released on 2003 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical managerial approach to marketing, with topical examples and applications that show the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace.
Author : Peter Butler
Publisher :
ISBN 13 : 9780724802951
Total Pages : 298 pages
Book Rating : 4.8/5 (29 download)
Download or read book Student Learning Guide and Workbook to Accompany Marketing, Fourth Edition written by Peter Butler and published by . This book was released on 1998 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter Butler
Publisher :
ISBN 13 : 9780724808199
Total Pages : 820 pages
Book Rating : 4.8/5 (81 download)
Download or read book Marketing written by Peter Butler and published by . This book was released on 1994 with total page 820 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gary Armstrong
Publisher : Prentice Hall
ISBN 13 : 9780133451283
Total Pages : 0 pages
Book Rating : 4.4/5 (512 download)
Download or read book Marketing written by Gary Armstrong and published by Prentice Hall. This book was released on 2014-01-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: An Introduction is intended for use in undergraduate Principles of Marketing courses. It is also suitable for those interested in learning more about the fundamentals of marketing. This best-selling, brief text introduces marketing through the lens of creating value for customers. With engaging real-world examples and information, Marketing: An Introduction shows students how customer value-creating it and capturing it-drives every effective marketing strategy. The Twelfth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies. MyMarketingLab for Marketing: An Introduction is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams-resulting in better performance in the course-and provides educators a dynamic set of tools for gauging individual and class progress. This program will provide a better teaching and learning experience-for you and your students. Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personalize learning. Guide Student's Learning: The text's active and integrative "Road to Learning Marketing" presentation helps students learn, link, and apply major concepts. Encourage Students to Apply Concepts: A practical marketing-management approach provides in-depth, real-life examples and stories that engage students with basic marketing concepts and bring the marketing journey to life. Cover New Marketing Trends and Technology: Every chapter of this edition features revised and expanded discussions on the explosive impact of exciting new marketing technologies. Note: You are purchasing a standalone product; MyMarketingLab does not come packaged with this content. If you would like to purchase both the physical text and MyMarketingLab search for ISBN-10: 0133763528/ISBN-13: 9780133763522. That package includes ISBN-10: 0133451275/ISBN-13: 9780133451276 and ISBN-10: 0133455122/ISBN-13: 9780133455120. MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor. Note: MyMarketingLab is not a self-paced technology and should only be purchased when required by an instructor.
Author : Philip Kotler
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9781408207680
Total Pages : pages
Book Rating : 4.2/5 (76 download)
Download or read book Online Course Pack written by Philip Kotler and published by Financial Times/Prentice Hall. This book was released on 2008-06-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This Online Course Pack consists of Principles of Marketing/Essential Guide to Marketing Planning, 1/e, by Kotler, Armstrong, Wong, Saunders and Wood (ISBN: 9781408207680), Principles of Marketing, 5/e by Kotler, Armstrong, Wong and Saunders (ISBN: 9780273711568), MyMarketingLab for Kotler Principles of Marketing fifth European edition student access card, 5/e by Kotler, Armstrong, Wong, and Saunders, (ISBN: 9780273711612), and Essential Guide to Marketing Planning, 1/e by Wood (ISBN: 9780273713234) plus access to a Pearson Education Online Course.
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Author : Harrison Grathwohl
Publisher : Prentice Hall
ISBN 13 : 9780137016495
Total Pages : 287 pages
Book Rating : 4.0/5 (164 download)
Download or read book Principles of Marketing, Second Edition [by] Philip Kotler written by Harrison Grathwohl and published by Prentice Hall. This book was released on 1983 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher :
ISBN 13 : 9781442531109
Total Pages : 605 pages
Book Rating : 4.5/5 (311 download)
Download or read book Principles of Marketing written by Philip Kotler and published by . This book was released on 2011-09-26 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The 5th edition of Principles of Marketing makes the road to learning and teaching marketing more effective, easier, and more enjoyable than ever. Its streamlined approach strikes a careful balance between depth of coverage and ease of learning. The 5th edition's brand new learning design--with an integrative Concept Map at the start of each chapter, and insightful author comments throughout--enhances student understanding. When combined with a completely new MyMarketingLab, our online homework study tool, Principles of Marketing ensures that your students will come to class well prepared and leave class with a richer understanding of core marketing concepts, strategies, and practices. We have thoroughly updated the 5th edition of Principles of Marketing to reflect the major trends and forces that marketing must take into account in this era of customer value and relationships."--Publisher's website.
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Author : Thomas Paczkowski
Publisher :
ISBN 13 : 9780135572573
Total Pages : 356 pages
Book Rating : 4.5/5 (725 download)
Download or read book Marketing Essentials [by] Philip Kotler written by Thomas Paczkowski and published by . This book was released on 1984 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Geoff Fripp
Publisher :
ISBN 13 : 9781442503212
Total Pages : 63 pages
Book Rating : 4.5/5 (32 download)
Download or read book The Practical Marketing Workbook to Accompany 'Marketing", 7th Ed written by Geoff Fripp and published by . This book was released on 2008 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: This workbook is designed to assist students to learn, understand and apply marketing concepts through practical activities. Most of the activities incorporate a strong practical perspective and try to give students a sense of the marketing challenges faced by real life organisations. Each activity also tends to be focused on a particular marketing concept or model, rather than trying cover too much at once. This combination of practical and topic-specific activities has proved very effective in teaching students new to marketing. The activities vary in format and structure and cover an array of different industries and business situations. This helps provide variety and interest to students, as well as appealing to their different learning styles. This workbook contains 120 activities across 21 chapter topics. This choice allows instructors to select an appropriate set of activities to meet the needs of their particular program. All activities have their own set of instructions, which makes them quick and easy to use. They also tend to provide the students with some starting information on the topic or decision. This stimulates discussion and gets far more students involved, which means the instructor simply acts as the discussion facilitator (rather than the discussion generator).
Author : Philip Kotler
Publisher : Prentice Hall
ISBN 13 : 9780137189175
Total Pages : 459 pages
Book Rating : 4.1/5 (891 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Prentice Hall. This book was released on 1994-01-01 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William G. Zikmund
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)
Download or read book Student Learning Guide to Accompany Effective Marketing written by William G. Zikmund and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Paczkowski
Publisher : Prentice Hall
ISBN 13 : 9780135627785
Total Pages : 424 pages
Book Rating : 4.6/5 (277 download)
Download or read book A Learning Guide to Marketing written by Thomas Paczkowski and published by Prentice Hall. This book was released on 1993-01 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Paczkowski
Publisher : Prentice Hall
ISBN 13 : 9780137167395
Total Pages : 385 pages
Book Rating : 4.1/5 (673 download)
Download or read book Study Guide written by Thomas Paczkowski and published by Prentice Hall. This book was released on 1991 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Philip Kotler
Publisher : Scarborough, Ont. : Prentice Hall Canada, c1997, [i.e. 1996]
ISBN 13 : 9780132672610
Total Pages : 478 pages
Book Rating : 4.6/5 (726 download)
Download or read book Principles of Marketing written by Philip Kotler and published by Scarborough, Ont. : Prentice Hall Canada, c1997, [i.e. 1996]. This book was released on 1996 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt:
