Advertising Exposure, Memory and Choice

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Publisher : Psychology Press
ISBN 13 : 1134757050
Total Pages : 389 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis Advertising Exposure, Memory and Choice by : Andrew A. Mitchell

Download or read book Advertising Exposure, Memory and Choice written by Andrew A. Mitchell and published by Psychology Press. This book was released on 2013-06-17 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are not, and downplays the role of memory, in that, there is generally a considerable amount of time between advertising exposure and purchase decisions in most marketing situations. Recently, a number of researchers have developed conceptual models which provide an explicit link between two separate events -- advertising exposure and purchase behavior -- with memory providing the link between these events. Originally presented at the eighth annual Advertising and Consumer Psychology Conference held in Toronto, some chapters in this volume present recent research on the role of inferences in advertising situations, the effects of exposure to multiple advertisements, message receptivity, drama advertisements and the use of EEG in measuring advertising effectiveness. Contributions focus on research examining the effects of advertising exposure on consumer information processing and decision making. This book will be of interest to consumer psychologists and professionals in advertising and marketing.

Imagery, Memory and Cognition (PLE: Memory)

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Publisher : Psychology Press
ISBN 13 : 1317685474
Total Pages : 357 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Imagery, Memory and Cognition (PLE: Memory) by : John C. Yuille

Download or read book Imagery, Memory and Cognition (PLE: Memory) written by John C. Yuille and published by Psychology Press. This book was released on 2014-05-09 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1983, the 14 chapters in this volume are based upon presentations made to a conference held at the University of Western Ontario in June, 1981. The primary purpose of that conference was to mark the 10th anniversary of the publication of Allan Paivio’s text, Imagery and Verbal Processes, and to acknowledge the continuing contribution that Paivio was making to imagery research and theory at the time. His landmark book had been the major publication in the field of imagery, and during the decade prior to this volume Paivio’s theorizing and research dominated the investigation of imaginal processes. It was felt the most appropriate way to honor his achievements and activities, was to hold a conference on current developments in imagery research and theory at the time.

The Structure of Long-term Memory

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Publisher : Psychology Press
ISBN 13 : 1134777701
Total Pages : 244 pages
Book Rating : 4.1/5 (347 download)

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Book Synopsis The Structure of Long-term Memory by : Wolfgang Klimesch

Download or read book The Structure of Long-term Memory written by Wolfgang Klimesch and published by Psychology Press. This book was released on 2013-05-13 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is information stored and retrieved from long-term memory? It is argued that any systematic attempt to answer this question should be based on a particular set of specific representational assumptions that have led to the development of a new memory theory -- the connectivity model. One of the crucial predictions of this model is that, in sharp contrast to traditional theories, the speed of processing information increases as the amount and complexity of integrated knowledge increases. In this volume, the predictions of the model are examined by analyzing the results of a variety of different experiments and by studying the outcome of the simulation program CONN1, which illustrates the representation of complex semantic structures. In the final chapter, the representational assumptions of the connectivity model are evaluated on the basis of neuroanatomical and physiological evidence -- suggesting that neuroscience provides valuable knowledge which should guide the development of memory theories.

Human Memory

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Publisher : Academic Press
ISBN 13 : 1483264904
Total Pages : 560 pages
Book Rating : 4.4/5 (832 download)

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Book Synopsis Human Memory by : Gordon H. Bower

Download or read book Human Memory written by Gordon H. Bower and published by Academic Press. This book was released on 2013-10-22 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human Memory: Basic Processes provides information pertinent to the fundamental aspects of human memory. This book provides a general theoretical framework for human memory, information processing, and retrieval. Organized into seven chapters, this book begins with an overview of the permanent features of memory. This text then outlines several experimental findings that support a multiple-store model of memory, with emphasis on the free recall with extension made to other recall tasks. Other chapters describe the results of a number of experiments designed to test specific models that can be obtained from the overall theory. This book discusses as well the permanent, structural features of the memory system. The final chapter deals with the representation of the memory trace of an event in terms that are compatible with the multicomponent theory. This book is a valuable resource for advanced students in experimental psychology. Psychological researchers will also find this book useful.

The Memory Trace (PLE: Memory)

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Publisher : Psychology Press
ISBN 13 : 1317695410
Total Pages : 270 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis The Memory Trace (PLE: Memory) by : Erich Goldmeier

Download or read book The Memory Trace (PLE: Memory) written by Erich Goldmeier and published by Psychology Press. This book was released on 2014-05-09 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was some agreement about what memory traces were not, but little about what actually did characterize the memory trace. Yet models and theories of memory at the time could not help making implicit and often unrecognized assumptions about the memory trace. Originally published in 1982, this title aimed to strengthen the meagre base on which memory theories rested at the time. It challenges old assumptions and introduces new concepts, foremost the notion of singularity, as they become necessary to understand traces adequately. Some research data of the past was found in need of reinterpretation. The result is a new theory of the memory trace.

The Structures and Strategies of Human Memory

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Publisher :
ISBN 13 :
Total Pages : 402 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Structures and Strategies of Human Memory by : Leonard Stern

Download or read book The Structures and Strategies of Human Memory written by Leonard Stern and published by . This book was released on 1985 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Foundations of Software Science and Computational Structures

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Publisher : Springer
ISBN 13 : 3642198058
Total Pages : 486 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis Foundations of Software Science and Computational Structures by : Martin Hofmann

Download or read book Foundations of Software Science and Computational Structures written by Martin Hofmann and published by Springer. This book was released on 2011-03-14 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 14th International Conference on Foundations of Software Science and computational Structures, FOSSACS 2011, held in Saarbrücken, Germany, March 26—April 3, 2011, as part of ETAPS 2011, the European Joint Conferences on Theory and Practice of Software. The 30 revised full papers presented together with one full-paper length invited talk were carefully reviewed and selected from 100 submissions. The papers are organized in topical sections on coalgebra and computability, type theory, process calculi, automata theory, semantics, binding, security, and program analysis.

Psychology of Learning and Motivation

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Publisher : Academic Press
ISBN 13 : 0080863671
Total Pages : 303 pages
Book Rating : 4.0/5 (88 download)

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Book Synopsis Psychology of Learning and Motivation by :

Download or read book Psychology of Learning and Motivation written by and published by Academic Press. This book was released on 1984-01-04 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: Psychology of Learning and Motivation

Information Visualization

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Publisher : Elsevier
ISBN 13 : 0123814642
Total Pages : 537 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis Information Visualization by : Colin Ware

Download or read book Information Visualization written by Colin Ware and published by Elsevier. This book was released on 2013 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a book about what the science of perception can tell us about visualization. There is a gold mine of information about how we see to be found in more than a century of work by vision researchers. The purpose of this book is to extract from that large body of research literature those design principles that apply to displaying information effectively"--

Data Structure Identification from Executions of Pointer Programs

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Publisher : University of Bamberg Press
ISBN 13 : 3863097173
Total Pages : 279 pages
Book Rating : 4.8/5 (63 download)

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Book Synopsis Data Structure Identification from Executions of Pointer Programs by : Rupprecht, Thomas

Download or read book Data Structure Identification from Executions of Pointer Programs written by Rupprecht, Thomas and published by University of Bamberg Press. This book was released on 2020-06-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advanced Operating Systems and Kernel Applications: Techniques and Technologies

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Publisher : IGI Global
ISBN 13 : 1605668516
Total Pages : 340 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Advanced Operating Systems and Kernel Applications: Techniques and Technologies by : Wiseman, Yair

Download or read book Advanced Operating Systems and Kernel Applications: Techniques and Technologies written by Wiseman, Yair and published by IGI Global. This book was released on 2009-09-30 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book discusses non-distributed operating systems that benefit researchers, academicians, and practitioners"--Provided by publisher.

The Handbook of Emotion and Memory

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Publisher : Psychology Press
ISBN 13 : 131778359X
Total Pages : 528 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis The Handbook of Emotion and Memory by : Sven-Ake Christianson

Download or read book The Handbook of Emotion and Memory written by Sven-Ake Christianson and published by Psychology Press. This book was released on 2014-02-04 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important volume defines the state of the art in the field of emotion and memory by offering a blend of research review, unpublished findings, and theory on topics related to its study. As the first contemporary reference source in this area, it summarizes findings on implicit and explicit aspects of emotion and memory, addresses conceptual and methodological difficulties associated with different paradigms and current procedures, and presents broad theoretical perspectives to guide further research. This volume articulates the accomplishments of the field and the points of disagreement, and gives the brain, clinical, and cognitive sciences an invaluable resource for 21st-century researchers. Citing and analyzing the results of experiments as well as field and case studies, the chapters are organized around methodological approaches, biological-evolutionary perspectives, and clinical perspectives, and bring together experts in neuroscience, and both cognitive and clinical psychology. Questions addressed include: * What is the nature of emotional events and what do we retain from them? * Is there something about emotional events that causes them to be processed differently in memory? * Do emotional memories have special characteristics that differ from those produced by "ordinary" memory mechanisms or systems? * Do people with emotional disturbances remember differently than normal people? * Which factors play the most crucial role in functional amnesia?

Euro-Par 2004 Parallel Processing

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Publisher : Springer Science & Business Media
ISBN 13 : 3540229248
Total Pages : 1114 pages
Book Rating : 4.5/5 (42 download)

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Book Synopsis Euro-Par 2004 Parallel Processing by : Marco Danelutto

Download or read book Euro-Par 2004 Parallel Processing written by Marco Danelutto and published by Springer Science & Business Media. This book was released on 2004-08-19 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 10th International Conference on Parallel Computing, Euro-Par 2004, held in Pisa, Italy in August/September 2004. The 122 revised papers presented together with 3 invited papers were carefully reviewed and selected from 352 submissions. The papers are organized in topical sections on support tools and environments, performance evaluation, scheduling and load balancing, compilers and high performance, parallel and distributed databases, grid and cluster computing, applications on high performance clusters, parallel computer architecture and ILP, distributed systems and algorithms, parallel programming, numerical algorithms, high performance multimedia, theory and algorithms for parallel computing, routing and communication in interconnection networks, mobile computing, integrated problem solving environments, high performance bioinformatics, and peer-to-peer and Web computing.

Cognitive Skills and Their Acquisition

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Publisher : Psychology Press
ISBN 13 : 1135830886
Total Pages : 392 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis Cognitive Skills and Their Acquisition by : John R. Anderson

Download or read book Cognitive Skills and Their Acquisition written by John R. Anderson and published by Psychology Press. This book was released on 2013-10-28 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1981. This book is a collection of the papers presented at the Sixteenth Annual Carnegie Symposium on Cognition, held in May 1980.

Human Memory

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Publisher : Taylor & Francis
ISBN 13 : 1134871732
Total Pages : 656 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis Human Memory by : Gabriel A. Radvansky

Download or read book Human Memory written by Gabriel A. Radvansky and published by Taylor & Francis. This book was released on 2017-03-13 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a complete survey of research and theory on human memory in three major sections. A background section covers issues of the history of memory, and basic neuroscience and methodology. A core topics section discusses sensory registers, mechanisms of forgetting, and short-term/working, nondeclarative, episodic, and semantic memory. Finally, a special topics section includes formal models of memory, memory for space and time, autobiographical memory, memory and reality, and more. Throughout, the author weaves applications from psychology, medicine, law, and education to show the usefulness of the concepts in everyday life and multiple career paths. Opportunities for students to explore the assessment of memory in laboratory-based settings are also provided. Chapters can be covered in any order, providing instructors with the utmost flexibility in course assignments, and each one includes an overview, key terms, Stop and Review synopses, Try it Out exercises, Improving Your Memory and Study in Depth boxes, study questions, and Putting It All Together and Explore More sections. This text is intended for undergraduate or graduate courses in human memory, human learning and memory, neuropsychology of memory, and seminars on topics in human memory. It can also be used for more general cognitive psychology and cognitive science courses. New to this edition: - Now in full color. - More tables, graphs, and photos to help students visualize concepts. -Improving Your Memory boxes highlight the practical aspects of memory, and Study in Depth boxes review the steps of how results were constructed. -The latest memory research on the testing effect, the influences of sleep, memory reconsolidation, childhood memory, the default mode network, neurogenesis, and more. -Greater coverage of neuroscience, fMRIs, and other recent advances such as NIRS and pupilometry. -A website at www.routledge.com/cw/radvansky with outlines, review points, chapter summaries, key terms with definitions, quizzes, and links to related websites, videos, and suggested readings for students as well as PowerPoints, multiple-choice and essay questions, discussion questions, and a conversion guide for current adopters for instructors.

Handbook of Episodic Memory

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Publisher : Elsevier
ISBN 13 : 0080932363
Total Pages : 647 pages
Book Rating : 4.0/5 (89 download)

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Book Synopsis Handbook of Episodic Memory by : Ekrem Dere

Download or read book Handbook of Episodic Memory written by Ekrem Dere and published by Elsevier. This book was released on 2008-09-04 with total page 647 pages. Available in PDF, EPUB and Kindle. Book excerpt: Episodic memory is the name of the kind of memory that records personal experiences instead of the mere remembering of impersonal facts and rules. This type of memory is extremely sensitive to ageing and disease so an understanding of the mechanisms of episodic memory might lead to the development of therapies suited to improve memory in some patient populations. Episodic memory is unique in that it includes an aspect of self-awareness and helps us to remember who we are in terms of what we did and what we have been passed through and what we should do in the future. This book brings together a renowned team of contributors from the fields of cognitive psychology, neuropsychology and behavioural and molecular neuroscience. It provides a detailed and comprehensive overview of recent developments in understanding human episodic memory and animal episodic-like memory in terms of concepts, methods, mechanisms, neurobiology and pathology. The work presented within this book will have a profound effect on the direction that future research in this topic will take. - The first and most current comprehensive handbook on what we know about episodic memory, the memory of events, time, place, and emotion, and a key feature of awareness and consciousness - Articles summarize our understanding of the mechanisms of episodic memory as well as surveying the neurobiology of epsidodic memory in patients, animal studies and functional imaging work - Includes 34 heavily illustrated chapters in two sections by the leading scientists in the field

In the Name of Phenomenology

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Author :
Publisher : Routledge
ISBN 13 : 1134594682
Total Pages : 539 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis In the Name of Phenomenology by : Simon Glendinning

Download or read book In the Name of Phenomenology written by Simon Glendinning and published by Routledge. This book was released on 2007-08-07 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: The attempt to pursue philosophy in the name of phenomenology is one of the most significant and important developments in twentieth century thought. In this bold and innovative book, Simon Glendinning introduces some of its major figures, and demonstrates that its ongoing strength and coherence is to be explained less by what Maurice Merleau-Ponty called the 'unity' of its 'manner of thinking' and more by what he called its 'unfinished nature'. Beginning with a discussion of the nature of phenomenology, Glendinning explores the changing landscape of phenomenology in key texts by Husserl, Heidegger, Sartre, Merleau-Ponty, Levinas and Derrida. Focusing on the different ways in which each philosopher has responded to and transformed the legacy of phenomenology, Glendinning shows that the richness of this legacy lies not in the formation of a distinctive movement or school but in a remarkable capacity to make fertile philosophical breakthroughs. Important topics such as the nature of phenomenological arguments, the critique of realism and idealism, ontology, existentialism, perception, ethics and the other are also closely examined. Through a re-evaluation of the development of phenomenology Glendinning traces the ruptures and dislocations of philosophy that, in an age dominated by science, strive constantly to renew our understanding of ourselves and our place in the world. Clearly and engagingly written, In the Name of Phenomenology is essential reading for students of phenomenology and contemporary philosophy.