Digital and Social Media Marketing

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Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

OECD Recommendation of the Council on Consumer Protection in E-Commerce

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Author :
Publisher : OECD Publishing
ISBN 13 : 9264255257
Total Pages : 24 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis OECD Recommendation of the Council on Consumer Protection in E-Commerce by : OECD

Download or read book OECD Recommendation of the Council on Consumer Protection in E-Commerce written by OECD and published by OECD Publishing. This book was released on 2016-05-12 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: The OECD has revised its Recommendation on Consumer Protection in E-commerce in order to adapt consumer protection to the current environment and reinforce fair business practices, information disclosures, payment protections, dispute resolution and education.

Do-not-track Legislation

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Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Do-not-track Legislation by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection

Download or read book Do-not-track Legislation written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2013 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Policy Toolkit

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Publisher : OECD Publishing
ISBN 13 : 9264079661
Total Pages : 126 pages
Book Rating : 4.2/5 (64 download)

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Book Synopsis Consumer Policy Toolkit by : OECD

Download or read book Consumer Policy Toolkit written by OECD and published by OECD Publishing. This book was released on 2010-07-09 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines how markets have evolved and provides insights for improved consumer policy making. It explores, for the first time, how what we have learned through the study of behavioural economics is changing the way policy makers are addressing problems.

The Antitrust Paradox

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Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

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Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

To Review the Federal Trade Commission's Survey of Privacy Policies Posted by Commercial Web Sites

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Author :
Publisher :
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis To Review the Federal Trade Commission's Survey of Privacy Policies Posted by Commercial Web Sites by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book To Review the Federal Trade Commission's Survey of Privacy Policies Posted by Commercial Web Sites written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2003 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Protection, Automated Shopping Platforms and EU Law

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Author :
Publisher : Routledge
ISBN 13 : 1317052838
Total Pages : 287 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Consumer Protection, Automated Shopping Platforms and EU Law by : Christiana Markou

Download or read book Consumer Protection, Automated Shopping Platforms and EU Law written by Christiana Markou and published by Routledge. This book was released on 2019-09-10 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consumers shop online. In particular, they automate certain crucial tasks inherent in the ‘shopping’ activity, thereby relieving consumers of having to perform them. These are shopping agents (or comparison tools) and automated marketplaces. It scrutinizes their underlying processes and the way they serve the consumer, thereby highlighting risks and issues associated with their use. The ultimate aim is to ascertain whether the current EU regulatory framework relating to consumer protection, e-commerce, data protection and security adequately addresses the relevant risks and issues, thus affording a ‘safe’ shopping environment to the e-consumer.

Cyber Consumer Law and Unfair Trading Practices

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Publisher : Routledge
ISBN 13 : 1351946579
Total Pages : 288 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Cyber Consumer Law and Unfair Trading Practices by : Cristina Coteanu

Download or read book Cyber Consumer Law and Unfair Trading Practices written by Cristina Coteanu and published by Routledge. This book was released on 2017-03-02 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of great interest to practitioners, policymakers and academics - as well as to consumers and traders in general - this timely work addresses all important legal and practical issues that arise in connection with online trading. This important work outlines the existing legislation and legal jurisprudence in the EU and the US and exposes the potential for unfair commercial practices to arise from online contracts, electronic agents, disclosure of information, online advertising and online dispute resolution in cross-border transactions. The continuing prevalence of unfair commercial practices will ensure this book remains in great demand.

108-1 Hearing: The International Consumer Protection Act of 2003, Serial No. 108-45, September 17, 2003, *

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Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis 108-1 Hearing: The International Consumer Protection Act of 2003, Serial No. 108-45, September 17, 2003, * by :

Download or read book 108-1 Hearing: The International Consumer Protection Act of 2003, Serial No. 108-45, September 17, 2003, * written by and published by . This book was released on 2003 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Online Dispute Resolution for Consumers in the European Union

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Author :
Publisher : Routledge
ISBN 13 : 1136943498
Total Pages : 293 pages
Book Rating : 4.1/5 (369 download)

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Book Synopsis Online Dispute Resolution for Consumers in the European Union by : Pablo Cortés

Download or read book Online Dispute Resolution for Consumers in the European Union written by Pablo Cortés and published by Routledge. This book was released on 2010-09-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: A PDF version of this book is available for free in open access via www.tandfebooks.com as well as the OAPEN Library platform, www.oapen.org. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 3.0 license and is part of the OAPEN-UK research project. E-commerce offers immense challenges to traditional dispute resolution methods, as it entails parties often located in different parts of the world making contracts with each other at the click of a mouse. The use of traditional litigation for disputes arising in this forum is often inconvenient, impractical, time-consuming and expensive due to the low value of the transactions and the physical distance between the parties. Thus modern legal systems face a crucial choice: either to adopt traditional dispute resolution methods that have served the legal systems well for hundreds of years or to find new methods which are better suited to a world not anchored in territorial borders. Online Dispute Resolution (ODR), originally an off-shoot of Alternative Dispute Resolution (ADR), takes advantage of the speed and convenience of the Internet, becoming the best, and often the only option for enhancing consumer redress and strengthening their trust in e-commerce. This book provides an in-depth account of the potential of ODR for European consumers, offering a comprehensive and up to date analysis of the development of ODR. It considers the current expansion of ODR and evaluates the challenges posed in its growth. The book proposes the creation of legal standards to close the gap between the potential of ODR services and their actual use, arguing that ODR, if it is to realise its full potential in the resolution of e-commerce disputes and in the enforcement of consumer rights, must be grounded firmly on a European regulatory model.

Innovation and the Transformation of Consumer Law

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Author :
Publisher : Springer Nature
ISBN 13 : 9811589488
Total Pages : 466 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Innovation and the Transformation of Consumer Law by : Dan Wei

Download or read book Innovation and the Transformation of Consumer Law written by Dan Wei and published by Springer Nature. This book was released on 2020-11-27 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers technologies that pose new challenges for consumer policy, creative developments that can help protect consumers’ economic interests, innovative approaches to addressing perennial consumer concerns, and the challenges entailed by emerging ways of creating and delivering consumer products and services. In addition, it reflects on past successes and failures of consumer law and policy, explores opportunities for moving consumer law in a different direction, and discusses potential threats to consumer welfare, especially in connection with the changing political landscape in many parts of the world. Several chapters examine consumer law in individual countries, while others have an international focus.

Regulating Fair Competition Toward Sustainable Development Goals

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Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Regulating Fair Competition Toward Sustainable Development Goals by : Shukor, Siti Fazilah Abdul

Download or read book Regulating Fair Competition Toward Sustainable Development Goals written by Shukor, Siti Fazilah Abdul and published by IGI Global. This book was released on 2023-12-29 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: The necessity for the fundamental practice of regulating fair competition in a globalized world cannot be overstated. This promotes innovation, productivity, and serves as a safeguard against monopolies that could stifle progress. Regulating Fair Competition Toward Sustainable Development Goals is an insightful and comprehensive exploration of the vital link between competition law and policy and the United Nations' Sustainable Development Goals (SDGs). At its core, this book delves into the crucial role of fair competition in fostering innovation and driving economic growth. By encouraging corporations to continuously seek novel ideas and invest in research and development, fair competition paves the way for improved productivity and cost-effective production. Moreover, this legal framework stands as a bulwark against monopolies, which can suppress innovation, limit consumer choice, and escalate prices. The editors deftly elucidate the importance of competition law and policy in creating an open and fair marketplace that benefits consumers, businesses, and the environment. Bringing together a distinguished collection of academics and industry experts, this book delves into a broad spectrum of topics, including economy, environment, energy, technology, employment, business, and management. By examining various perspectives, the book offers a nuanced understanding of the implementations and limitations of competition law and policy in the context of sustainable development. This timely and significant volume caters to a diverse audience comprising academics, students, policy makers, and government and private research institutions. Furthermore, industry leaders and corporations will find valuable insights on how fair competition can foster sustainable development, making this book a must-read for those seeking to navigate the intersection of competition law and the SDGs.

Access to Justice in Transnational B2C E-Commerce

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Author :
Publisher : Springer
ISBN 13 : 3319111310
Total Pages : 328 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Access to Justice in Transnational B2C E-Commerce by : Sutatip Yuthayotin

Download or read book Access to Justice in Transnational B2C E-Commerce written by Sutatip Yuthayotin and published by Springer. This book was released on 2014-11-17 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book identifies institutional mechanisms that can be used to promote consumer confidence in direct online sales with businesses (B2C e-commerce). It argues that enhancing the access to justice in a multidimensional sense can potentially offer an effective means of boosting consumer confidence. It introduces a conceptual framework for a multidimensional approach to access to justice in the context of consumer protection, describing the various reasonable criteria needed to satisfy consumer demands in B2C e-commerce. The framework, which reflects all essential aspects of consumers’ expectations when they engage in online transactions, provides a benchmark for the evaluation of various consumer protection mechanisms. Based on an analysis of different mechanisms and using the framework’s criteria, the practice of private ordering, which does not rely on the creation of rules of law but rather on the use of technology as a solution, appears to offer a meaningful way to enhance access to justice in B2C e-commerce. However, though private ordering holds considerable potential, certain weaknesses still need to be eliminated. This book demonstrates how private ordering can be successfully implemented with the help of an intermediary, a neutral third party that plays an integral part in the collaborative task of facilitating various aspects of private ordering, thus helping to limit the risks of failure and ensuring a fairer market setting. In order to move forward, it argues that the state, with its wealth of material resources and incentive options, is the institution best suited to acting as an intermediary in facilitating private ordering. This promising proposal can improve consumer protection, which will in turn boost consumer confidence.​

What Information Do Data Brokers Have on Consumers, and how Do They Use It?

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Author :
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis What Information Do Data Brokers Have on Consumers, and how Do They Use It? by : United States. Congress. Senate. Committee on Commerce, Science, and Transportation

Download or read book What Information Do Data Brokers Have on Consumers, and how Do They Use It? written by United States. Congress. Senate. Committee on Commerce, Science, and Transportation and published by . This book was released on 2015 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The International Consumer Protection Act of 2003

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Author :
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The International Consumer Protection Act of 2003 by : United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection

Download or read book The International Consumer Protection Act of 2003 written by United States. Congress. House. Committee on Energy and Commerce. Subcommittee on Commerce, Trade, and Consumer Protection and published by . This book was released on 2003 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Food Provisioning in Times of Multiple Crises

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Publisher : Springer Nature
ISBN 13 : 3031463234
Total Pages : 300 pages
Book Rating : 4.0/5 (314 download)

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Book Synopsis Digital Food Provisioning in Times of Multiple Crises by : Arne Dulsrud

Download or read book Digital Food Provisioning in Times of Multiple Crises written by Arne Dulsrud and published by Springer Nature. This book was released on with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Privacy in the Marketplace

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Author :
Publisher : Business Expert Press
ISBN 13 : 1606498495
Total Pages : 269 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Digital Privacy in the Marketplace by : George Milne

Download or read book Digital Privacy in the Marketplace written by George Milne and published by Business Expert Press. This book was released on 2015-01-14 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Privacy in the Marketplace focuses on the data ex-changes between marketers and consumers, with special ttention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange af-fects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.