Strategy Innovation A Complete Guide 2020 Edition

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Creative Strategy

Author : William Duggan
Publisher : Columbia University Press
ISBN 13 : 0231160534
Total Pages : 178 pages
Book Rating : 4.2/5 (311 download)

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Book Synopsis Creative Strategy by : William Duggan

Download or read book Creative Strategy written by William Duggan and published by Columbia University Press. This book was released on 2014-09-02 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: William DugganÕs 2007 book, Strategic Intuition, showed how innovation really happens in business and other fields and how that matches what modern neuroscience tells us about how creative ideas form in the human mind. In his new book, Creative Strategy, Duggan offers a step-by-step guide to help individuals and organizations put that same method to work for their own innovations. DugganÕs book solves the most important problem of how innovation actually happens. Other methods of creativity, strategy, and innovation explain how to research and analyze a situation, but they donÕt guide toward the next step: developing a creative idea for what to do. Or they rely on the magic of ÒbrainstormingÓÑjust tossing out ideas. Instead, Duggan shows how creative strategy follows the natural three-step method of the human brain: breaking down a problem into parts and then searching for past examples to create a new combination to solve the problem. ThatÕs how innovation really happens. Duggan explains how to follow these three steps to innovate in business and any other field as an individual, a team, or a whole company. The crucial middle stepÑthe search for past examplesÑtakes readers beyond their own brain to a Òwhat-works scanÓ of what others have done within and outside of the company, industry, and country. It is a global search for good ideas to combine as a new innovation. Duggan illustrates creative strategy through real-world cases of innovation that use the same method: from Netflix to Edison, from Google to Henry Ford. He also shows how to integrate creative strategy into other methods you might currently use, such as PorterÕs Five Forces or Design Thinking. Creative Strategy takes the mystery out of innovation and puts it within your grasp.

Business Model Innovation Strategy

Author : Raphael Amit
Publisher : John Wiley & Sons
ISBN 13 : 111968966X
Total Pages : 400 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Business Model Innovation Strategy by : Raphael Amit

Download or read book Business Model Innovation Strategy written by Raphael Amit and published by John Wiley & Sons. This book was released on 2020-09-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive, global guide to business model design and innovation for academic and business audiences. Business Model Innovation Strategy: Transformational Concepts and Tools for Entrepreneurial Leaders is centered on a timely, mission-critical strategic issue that both founders of new firms and senior managers of incumbent firms globally need to address as they reimagine their firms in the post COVID-19 world. The book, which draws on over 20 years of the authors collaborative theoretical and rigorous empirical research, has a pragmatic orientation and is filled with examples and illustrations from around the world. This action-oriented book provides leaders with a rigorous and detailed guide to the design and implementation of innovative, and scalable business models for their companies. Faculty and students can use Business Model Innovation Strategy as a textbook in undergraduate, MBA, and EMBA degree courses as well as in executive courses of various designs and lengths. The content of the book has been tested in both degree and non-degree courses at some of the world's leading business schools and has helped students and firm leaders to develop ground-breaking business model innovations. This book will help you: Learn the basics of business model innovation ̄including the latest developments in the field Learn how business model innovation presents new and profitable business opportunities in industries that were considered all but immune to attacks from newcomers Learn how to determine the viability of your current business model Explore new possibilities for value creation by redesigning your firm's business model Receive practical, step-by-step guidance on how to introduce business model innovation in your own company Become well-versed in an important area of business strategy and entrepreneurship Authors Amit and Zott anchored the book on their pioneering research and extensive scholarly and practitioner-oriented publications on the design, implementation, and performance implications of innovative business models. They are the most widely cited researchers in the field of business model innovation, and they teach at the top-ranked Wharton School of the University of Pennsylvania and the prestigious global business school IESE with campuses in Barcelona, Madrid, Munich, New York, and São Paulo.

The Innovation Ultimatum

Author : Steve Brown
Publisher : John Wiley & Sons
ISBN 13 : 1119615429
Total Pages : 320 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis The Innovation Ultimatum by : Steve Brown

Download or read book The Innovation Ultimatum written by Steve Brown and published by John Wiley & Sons. This book was released on 2020-02-05 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prepares leaders for the 2020s—an accessible guide to the key technologies that will reshape business in the coming decade Most businesses identify six key digital technologies—artificial intelligence (AI), distributed ledgers and blockchain, the Internet of Things (IoT), autonomous machines, virtual and augmented reality, and 5G communication—as critical to their relevance and growth over the coming ten years. These new disruptive technologies present significant opportunity for businesses in every industry. The first businesses to understand automation and these transformative technologies will be the ones to reap the greatest rewards in the marketplace. The Innovation Ultimatum helps leaders understand the key technologies poised to reshape business in the next decade and prepare their organizations for technology-enabled change. Using straightforward, jargon-free language, this important resource provides a set of strategic questions every leader will need to ask and answer in order to prepare for the impending changes to the business landscape. Author Steve Brown shares his insights to help leaders take full advantage of the next wave of digital transformation and describes compelling examples of how businesses are already embracing new technologies to optimize operations, create new value, and serve customers in new ways. Written for anyone that wants to understand how automation and new technology will fundamentally restructure business, this book enables readers to: Understand the implications of technology-driven change across industrial sectors Apply important insights to their own business Gain competitive advantage by implementing new technologies Prepare for the future of work and understand the skills needed to thrive in a post-automation economy Adopt critical digital technologies in any organization Providing invaluable cutting-edge content, The Innovation Ultimatum is a much-needed source of guidance and inspiration for business leaders, board members, C-suite executives, and senior managers who need to prepare their businesses for the future.

Design Thinking for Strategic Innovation

Author : Idris Mootee
Publisher : John Wiley & Sons
ISBN 13 : 1118620127
Total Pages : 228 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Design Thinking for Strategic Innovation by : Idris Mootee

Download or read book Design Thinking for Strategic Innovation written by Idris Mootee and published by John Wiley & Sons. This book was released on 2013-08-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design Author Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

Business Strategy

Author : The Economist
Publisher : The Economist
ISBN 13 : 1610394771
Total Pages : 321 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis Business Strategy by : The Economist

Download or read book Business Strategy written by The Economist and published by The Economist. This book was released on 2015-05-26 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organized and consequently disastrous. This updated guide looks at the whole process of strategic decision-making, from vision, forecasting, and resource allocation, through to implementation and innovation. Strategy is about understanding where you are now, where you are heading and how you will get there. There is no room for timidity or confusion. Although the CEO and the board decide a company's overall direction, it is the managers at all levels of the organization who will determine how the vision can be transformed into action. In short, everyone is involved in strategy. But getting it right involves difficult choices: which customers to target, what products to offer, and the best way to keep costs low and service high. And constantly changing business conditions inevitably bring risks. Even after business strategy has been developed, a company must remain nimble and alert to change, and view strategy as an ongoing and evolving process. The message of this guide is simple: strategy matters, and getting it right is fundamental to business success.

Business Model Generation

Author : Alexander Osterwalder
Publisher : John Wiley & Sons
ISBN 13 : 1118656407
Total Pages : 295 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Business Model Generation by : Alexander Osterwalder

Download or read book Business Model Generation written by Alexander Osterwalder and published by John Wiley & Sons. This book was released on 2013-02-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Strategy Innovation A Complete Guide - 2020 Edition

Author : Gerardus Blokdyk
Publisher :
ISBN 13 : 9780655969020
Total Pages : 0 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis Strategy Innovation A Complete Guide - 2020 Edition by : Gerardus Blokdyk

Download or read book Strategy Innovation A Complete Guide - 2020 Edition written by Gerardus Blokdyk and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Innovation A Complete Guide - 2020 Edition.

Fearless Innovation

Author : Alex Goryachev
Publisher : John Wiley & Sons
ISBN 13 : 111957952X
Total Pages : 208 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Fearless Innovation by : Alex Goryachev

Download or read book Fearless Innovation written by Alex Goryachev and published by John Wiley & Sons. This book was released on 2020-01-29 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is Innovation just an overused buzzword? A waste of time? A mere marketing ploy? Author Alex Goryachev has a simple, resounding response to such questions: No! The Fourth Industrial Revolution is driving change at an unprecedented pace, level, and intensity that is impacting businesses across industries, not to mention our everyday lives. We are rapidly blurring the physical and the digital, transforming the way we live and, in some sense, what it even means to be human. Whether we run a startup or multinational, a nonprofit or academic institution, a city or a whole country, we need to embrace this change to not just survive but thrive under these new realities. In Fearless Innovation, Cisco’s Managing Director of Innovation Strategy and Programs explores how, no matter their function, leaders and managers can cut through the noise to understand change and deliver real results. Goryachev’s actionable, consistent, and timeless innovation principles offer a blueprint to driving growth, enacting change, increasing the bottom line, and creating clear measurable value. Featuring diverse case studies of some of today’s most innovative organizations, historical observations, first-hand experience, and a look at where innovation is thriving, and why, this down-to-earth guide provides advice and clear steps on how to: Get teams to embrace innovation beyond empty slogans Focus on execution of innovation through leadership and strategy Measure the real effects of innovation to showcase ROI and attract investment Break down org silos by empowering effective, diverse, and inclusive teams Drive co-innovation through win-win ecosystem-wide partnerships Organize innovation teams and orchestrate outcomes by leveraging organizational DNA Communicate the value of innovation to differentiate ourselves from competition Written for any organization that wants to stay relevant in the 21st Century, and even beyond, Fearless Innovation offers a step-by-step guide for getting past the confusion, overcoming fear, and getting down to business to create an environment of true innovation.

Strategic Management of Technological Innovation

Author : Melissa A. Schilling
Publisher : Irwin/McGraw-Hill
ISBN 13 : 9780071289573
Total Pages : 318 pages
Book Rating : 4.2/5 (895 download)

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Book Synopsis Strategic Management of Technological Innovation by : Melissa A. Schilling

Download or read book Strategic Management of Technological Innovation written by Melissa A. Schilling and published by Irwin/McGraw-Hill. This book was released on 2010 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition offers: 1. Five new chapter opening cases: Blue-Ray vs. HD-DVD: a standards battle in high definition video; From PDA's to smartphones: the evolution of an industry; Bug Labs and the Long Tail; Organizing for innovation at Google; and Skull Candy: developing extreme headphones. 2. More balance between industrial products versus consumer products. More industrial product examples (such as electronic components, medical components, aerospace, and business software) and service examples (such as search and advertising services, news services, hotels, outsourced industrial design) have been included throughout the book. 3. More extensive coverage of collaborative networks in Chapters 2 and 8, including graphs of the global technology collaboration network; richer explanations and examples for the network externality graphs in Chapter 4; and more in-depth coverage of modularity in both products and organizational forms in Chapter 10. Chapter 11 has also been expanded to include Failure Modes and Effects Analysis (FMEA) to ensure that students are familiar with the most widely used new product development tools. (Back of Book)

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 342 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

Ten Types of Innovation

Author : Larry Keeley
Publisher : John Wiley & Sons
ISBN 13 : 1118571398
Total Pages : 581 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Ten Types of Innovation by : Larry Keeley

Download or read book Ten Types of Innovation written by Larry Keeley and published by John Wiley & Sons. This book was released on 2013-07-15 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation principles to bring about meaningful and sustainable growth in your organization Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, the authors applied a proprietary algorithm and determined ten meaningful groupings—the Ten Types of Innovation—that provided insight into innovation. The Ten Types of Innovation explores these insights to diagnose patterns of innovation within industries, to identify innovation opportunities, and to evaluate how firms are performing against competitors. The framework has proven to be one of the most enduring and useful ways to start thinking about transformation. Details how you can use these innovation principles to bring about meaningful—and sustainable—growth within your organization Author Larry Keeley is a world renowned speaker, innovation consultant, and president and co-founder of Doblin, the innovation practice of Monitor Group; BusinessWeek named Keeley one of seven Innovation Gurus who are changing the field The Ten Types of Innovation concept has influenced thousands of executives and companies around the world since its discovery in 1998. The Ten Types of Innovation is the first book explaining how to implement it.

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Driving Innovation from Within

Author : Kaihan Krippendorff
Publisher : Columbia University Press
ISBN 13 : 0231548362
Total Pages : 345 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Driving Innovation from Within by : Kaihan Krippendorff

Download or read book Driving Innovation from Within written by Kaihan Krippendorff and published by Columbia University Press. This book was released on 2019-10-22 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conventional business wisdom tells us that entrepreneurs are society’s main source of innovation. Young founders leave college with a big idea, get to work in a garage, and build something that changes the world. Typical corporate employees, strangled by slow-moving bureaucracy, are blocked from making transformative discoveries. In Driving Innovation from Within, strategist and advisor Kaihan Krippendorff disproves one of today’s biggest business myths to highlight lessons for innovators and leaders. He reveals how many of the modern world’s most impactful creations were invented by passionate employee innovators. If it were left up to go-it-alone entrepreneurs, we would not have mobile phones, personal computers, or e-mail. Distilling more than 150 interviews with internal innovators and leading experts along with insights from the latest research and today’s most successful companies, from Tencent and Amazon to Mastercard and Starbucks, Krippendorff lays out a step-by-step playbook to unlock innovation from the inside. He maps the barriers that frustrate efforts to disrupt from within and provides tools to remove them, detailing how visionary leaders can create islands of freedom inside an organization to activate existing employees’ potential and beat startups at their own game. Driving Innovation from Within is a practical and inspiring guide to leadership from all levels for those who want the fulfillment of changing the world without leaving their job in order to do it.

The Innovation Book

Author : Max Mckeown
Publisher : Pearson UK
ISBN 13 : 1292011920
Total Pages : 297 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis The Innovation Book by : Max Mckeown

Download or read book The Innovation Book written by Max Mckeown and published by Pearson UK. This book was released on 2014-08-06 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Innovation Book is your hands-on guide to turning new thinking into exciting opportunities. The quick-read format features an overview of each topic, what success looks like, the pitfalls to dodge and an action plan of what you can start doing - right now - to achieve success. Includes: Your Creative Self – how to become a more powerful innovator Leading Innovators – how to inspire and motivate creative people Creating Innovation – how to develop and test new concepts Winning with Innovation – how to sell your new ideas The Innovator’s Toolkit – 20+ tools to help you create, shape and share your ideas The Innovator’s Case Notes – real-life examples of innovation in action; what would you have done?

Innovation Games

Author : Luke Hohmann
Publisher : Pearson Education
ISBN 13 : 0132702223
Total Pages : 284 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis Innovation Games by : Luke Hohmann

Download or read book Innovation Games written by Luke Hohmann and published by Pearson Education. This book was released on 2006-08-28 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Through Understandingsm The toughest part of innovation? Accurately predicting what customers want, need, and will pay for. Even if you ask them, they often can’t explain what they want. Now, there’s a breakthrough solution: Innovation Games. Drawing on his software product strategy and product management consulting experience, Luke Hohmann has created twelve games that help you uncover your customers’ true, hidden needs and desires. You’ll learn what each game will accomplish, why it works, and how to play it with customers. Then, Hohmann shows how to integrate the results into your product development processes, helping you focus your efforts, reduce your costs, accelerate time to market, and deliver the right solutions, right from the start. Learn how your customers define success Discover what customers don’t like about your offerings Uncover unspoken needs and breakthrough opportunities Understand where your offerings fit into your customers’ operations Clarify exactly how and when customers will use your product or service Deliver the right new features, and make better strategy decisions Increase empathy for the customers’ experience within your organization Improve the effectiveness of the sales and service organizations Identify your most effective marketing messages and sellable features Innovation Games will be indispensable for anyone who wants to drive more successful, customer-focused product development: product and R&D managers, CTOs and development leaders, marketers, and senior business executives alike.

China's Next Strategic Advantage

Author : George S. Yip
Publisher : MIT Press
ISBN 13 : 0262534754
Total Pages : 303 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis China's Next Strategic Advantage by : George S. Yip

Download or read book China's Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.

Innovation and New Product Planning

Author : Kenneth B. Kahn
Publisher : Routledge
ISBN 13 : 1000327329
Total Pages : 262 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Innovation and New Product Planning by : Kenneth B. Kahn

Download or read book Innovation and New Product Planning written by Kenneth B. Kahn and published by Routledge. This book was released on 2020-12-28 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book introduces readers to the essential business aspects of innovation and new product planning. The product planning process is discussed across two broad themes: product development and product management. Importantly, the book emphasizes the 21st-century strategic and creative mindset necessary to drive business innovation activities in a concise, yet comprehensive manner. The book delves into the front end of innovation and formal product development activities, examining the topics of opportunity identification, concept generation and evaluation, technical development, product design, testing, launch strategies, product management, life cycle management, brand management, and vital elements for international success. There are stand-alone notes that serve to apprise readers on related topics such as the use of agile product development methodologies, the formation of business entities, and recommended best practices for new product development. The book excels at providing relevant examples and applied tools that augment the concepts to offer valuable connections to real-world product planning efforts. This book is particularly useful as a guide to learning the fundamental concepts and strategies associated with innovation and new product planning. Among student audiences, upper-level undergraduate and first-year graduate students are likely to benefit as the book embraces its position to serve as a primer on product development and management.