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Strategor 7e Ed
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Book Synopsis The Marketing Book by : Michael J. Baker
Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.
Book Synopsis Systemic Approaches to Strategic Management: Examples from the Automotive Industry by : Dima, Ioan Constantin
Download or read book Systemic Approaches to Strategic Management: Examples from the Automotive Industry written by Dima, Ioan Constantin and published by IGI Global. This book was released on 2014-09-30 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of systems theory to todays businesses is a direct result of the enhancements that stem from globalization. In order to remain competitive in the new global environment, companies must alter their managerial methods and strategies. Systemic Approaches to Strategic Management: Examples from the Automotive Industry addresses the issues that industrial companies face in the current era of globalization and how the application of systems theory has affected their performance. Highlighting issues such as theoretical approaches of systems theory, production strategies, and organizational structure, this book is a pivotal reference source for practitioners, students, engineers, technicians, business managers, and economists interested in systems theory application in the management of industrial companies.
Book Synopsis Essentials of Corporate Communication by : Cees B.M. Van Riel
Download or read book Essentials of Corporate Communication written by Cees B.M. Van Riel and published by Routledge. This book was released on 2007-08-07 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This lively and engaging new book addresses a topical and important area of study. Helping readers not only to understand, but also to apply, the most important theoretical notions on identity, identification, reputation and corporate branding, it illustrates how communicating with a company’s key audience depends upon all of the company’s internal and external communication. The authors, leading experts in this field, provide students of corporate communication with a research-based tool box to be used for effective corporate communications and creating a positive reputation. Essentials of Corporate Communication features original examples and vignettes, drawn from a variety of US, European and Asian companies with a proven record of successful corporate communication, thus offering readers best practice examples. Illustrations are drawn from such global companies as Virgin, IKEA, INVE and Lego. Presenting the most up-to-date content available it is a must-read for all those studying and working in this field.
Book Synopsis Journal of Small Business and Entrepreneurship by :
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1985 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Situated Learning written by Jean Lave and published by Cambridge University Press. This book was released on 1991-09-27 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this important theoretical treatist, Jean Lave, anthropologist, and Etienne Wenger, computer scientist, push forward the notion of situated learning - that learning is fundamentally a social process. The authors maintain that learning viewed as situated activity has as its central defining characteristic a process they call legitimate peripheral participation (LPP). Learners participate in communities of practitioners, moving toward full participation in the sociocultural practices of a community. LPP provides a way to speak about crucial relations between newcomers and old-timers and about their activities, identities, artefacts, knowledge and practice. The communities discussed in the book are midwives, tailors, quartermasters, butchers, and recovering alcoholics, however, the process by which participants in those communities learn can be generalised to other social groups.
Book Synopsis Reputation Management and Family Business by : Zdzisława Dacko-Pikiewicz
Download or read book Reputation Management and Family Business written by Zdzisława Dacko-Pikiewicz and published by Routledge. This book was released on 2021-10-31 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate reputation is important in gaining long-term competitive advantage and building company value. Thus, the author points out the need to manage reputation, which, due to its complex nature and multidimensional character, is a serious and difficult challenge. The author develops a strategic model for family business reputation management. The book presents the review, systematization and synthesis of views on the notion of reputation and its role in building company value, the determinants of reputation; the identification of the characteristics and distinguishing factors of family businesses, areas of reputation building and resources involved in family business reputation building processes; and the description of determinants, components and processes in the field of corporate reputation management, and the identification of key links between them. It also identifies the key elements of the concept of family business reputation management and the relationship between them and practical recommendations for the use of reputation management concepts in improving the functioning of family businesses. The developed model can undoubtedly be seen as a pioneering contribution to research into the competitiveness of enterprises. The book will therefore be useful to researchers, students and managers who are interested in decision-making in family businesses, entrepreneurship and small business management, and leadership studies.
Book Synopsis Cross-Cultural Training and Teamwork in Healthcare by : Vasilache, Simona
Download or read book Cross-Cultural Training and Teamwork in Healthcare written by Vasilache, Simona and published by IGI Global. This book was released on 2013-07-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the complex relationships between patients, physicians, and nurses with different cultural backgrounds, integrating theoretical and empirical perspectives on medical teamwork"--
Book Synopsis A Small Greek World by : Irad Malkin
Download or read book A Small Greek World written by Irad Malkin and published by OUP USA. This book was released on 2011-11 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Greek civilization and identity crystallized not when Greeks were close together but when they came to be far apart. This book looks at how Greek the network shaped a small Greek world where separation is measured by degrees of contact rather than by physical dimensions.
Book Synopsis Advanced Trends in ICT for Innovative Business Management by : Katarzyna Szymczyk
Download or read book Advanced Trends in ICT for Innovative Business Management written by Katarzyna Szymczyk and published by CRC Press. This book was released on 2021-06-29 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains a collection of scientific chapters addressing the emerging trends in IT and telecommunications, as well as the issues that accompany them in business. It addresses issues in cyber applications, ICT solutions and innovative cyber know-how, and demonstrates how high-tech IT communications resources can be used to improve business production, sales and service strategies, supply chains and logistics. The book is based on articles from ICCMIT’20, extending their approach to specific chapters. The chapters cover issues such as financial management, technological upgrades, Industry 4.0 and the trend towards sustainable development. It utilizes examples of technologically advanced enterprises developing under Industry 4.0 assumptions at the stage of digital transformation, which integrate digital technologies and business processes. In addition, this book discusses issues related to cyber risk management and the implementation of a number of safeguards for digitized enterprises. Enterprises that orient themselves towards technological innovations find that they can reach customers faster, are more effectively managed and can achieve a competitive advantage over other businesses. This book will be a great aid to professionals in such companies, both in IT departments and in the management team.
Book Synopsis Artificial Intelligence, Computer and Software Engineering Advances by : Miguel Botto-Tobar
Download or read book Artificial Intelligence, Computer and Software Engineering Advances written by Miguel Botto-Tobar and published by Springer Nature. This book was released on 2021-04-20 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the proceedings of the XV Multidisciplinary International Congress on Science and Technology (CIT 2020), held in Quito, Ecuador, on 26–30 October 2020, proudly organized by Universidad de las Fuerzas Armadas ESPE in collaboration with GDEON. CIT is an international event with a multidisciplinary approach that promotes the dissemination of advances in Science and Technology research through the presentation of keynote conferences. In CIT, theoretical, technical, or application works that are research products are presented to discuss and debate ideas, experiences, and challenges. Presenting high-quality, peer-reviewed papers, the book discusses the following topics: Artificial Intelligence Computational Modeling Data Communications Defense Engineering Innovation, Technology, and Society Managing Technology & Sustained Innovation, and Business Development Modern Vehicle Technology Security and Cryptography Software Engineering
Book Synopsis Green Controlling and Finance. Theoretical Framework by : Cezary Kochalski
Download or read book Green Controlling and Finance. Theoretical Framework written by Cezary Kochalski and published by Wydawnictwo C.H.Beck Sp. z o.o.. This book was released on 2016-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern management for the fulfilment of sustainable development goals requires support provided by controlling, especially 'green controlling', whose core focus is on environmental and social issues. This book presents controlling within the concept of sustainable development as an element contributing to the increase of enterprise value. The authors of this monograph have explored topics in connection with environmental and social determinants, at the same time presenting their financial consequences for company business. As a result, the publication demonstrates, in the theoretical dimension, that activities undertaken in an organized and coordinated fashion with a view of sustainable development goals may and should be regarded in connection with finance.
Book Synopsis Project Management, Planning and Control by : Albert Lester
Download or read book Project Management, Planning and Control written by Albert Lester and published by Butterworth-Heinemann. This book was released on 2007 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition provides a comprehensive resource for project managers. It describes the latest project management systems that use critical path methods.
Book Synopsis Journal of Small Business and Entrepreneurship by :
Download or read book Journal of Small Business and Entrepreneurship written by and published by . This book was released on 1993 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Processes and Foundations for Virtual Organizations by : Luis M. Camarinha-Matos
Download or read book Processes and Foundations for Virtual Organizations written by Luis M. Camarinha-Matos and published by Springer. This book was released on 2013-06-05 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: Processes and Foundations for Virtual Organizations contains selected articles from PRO-VE'03, the Fourth Working Conference on Virtual Enterprises, which was sponsored by the International Federation for Information Processing (IFIP) and held in Lugano, Switzerland in October 2003. This fourth edition includes a rich set of papers revealing the progress and achievements in the main current focus areas: -VO breeding environments; -Formation of collaborative networked organizations; -Ontologies and knowledge management; -Process models and interoperability; -Infrastructures; -Multi-agent approaches. In spite of many valid contributions in these areas, many research challenges remain. This is clearly stated in a number of papers suggesting a new research agenda and strategic research roadmaps for advanced virtual organizations. With the selected papers included in this book, PRO-VE pursues its double mission as a forum for presentation and discussion of achievements as well as a place to discuss and suggest new directions and research strategies.
Book Synopsis SME's and European Integration by : Birgit Hegge
Download or read book SME's and European Integration written by Birgit Hegge and published by Routledge. This book was released on 2002-05-09 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: In easily accessible language, this book analyses the impact of Economic and Monetary Union on Small and Medium sized enterprises (SMEs) in Europe. This overarching and widely researched study explains in a jargon-free manner the mechanisms of EMU and it's likely effect on SMEs. The book then goes on to explain and examine the results of seven case studies in Germany and France. Answers to many questions that have arisen over the years regarding SMEs and European integration can be found in the pages of this study. In a remarkably well-written and researched book, Birgit Hegge has succeeded in bringing together two interesting areas of research in an original and insightful manner. This book will be incredibly useful as a background reference for international economics and business students at an advanced level. The evidence and conclusions of this book will also, no doubt, make extremely interesting reading for European Policy makers along with those involved in European business.
Book Synopsis Expertise Under Scrutiny by : Myriam Merad
Download or read book Expertise Under Scrutiny written by Myriam Merad and published by Springer. This book was released on 2019-07-17 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the challenges that confront leaders in government and industry when making decisions in the areas of environmental health and safety. Today, decision making demands transparency, robustness, and resiliency. However thoughtfully they are devised, decisions made by governments and enterprises can often trigger immediate, passionate public response. Expertise Under Scrutiny shows how leaders can establish organizational decision making processes that yield valid, workable choices even in fast-changing and uncertain conditions. The first part of the book examines the organizational decision making process, describing the often-contentious environment in which important environmental health and safety decisions are made, and received. The authors review the roles of actors and experts in the decision making process. The book goes on to address such topics as: · The roles of actors and experts in the decision making process · Ethics and analytics as drivers of good decisions · Why managing problems in safety, security, environment, and health Part II offers an outline for adopting a formal decision support structure, including the use of decision support tools. It includes a chapter devoted to ELECTRE (ELimination and Choice Expressing Reality), a multi-criteria decision analysis system. The book concludes with an insightful appraisal and analysis of the expertise, structure and resources needed for navigating well-supported, risk-informed decisions in our 21st Century world. Expertise Under Scrutiny benefits a broad audience of students, academics, researchers, and working professionals in management and related disciplines, especially in the field of environmental health and safety.
Book Synopsis The Future of Europe's Rural Peripheries by : Lois Labrianidis
Download or read book The Future of Europe's Rural Peripheries written by Lois Labrianidis and published by Routledge. This book was released on 2017-11-30 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together case studies from Germany, Greece, Poland, Portugal and the UK, this book examines the contribution of entrepreneurial ventures and new technology in stimulating economic development in rural locations. It looks at instances of 'good practice' in terms of both public and private initiatives, and develops a coherent combination of policy objectives facilitating the long-term economic development of the countryside. Firstly analyzing the key causes and effects of economic restructuring currently affecting Europe's rural areas, the book then explores the consequences that European integration and 'globalization' have had and will have in future. It identifies sources of entrepreneurship and examines their distribution between different gender, age and other social groupings. The book continues to evaluate the extent to which the existing institutional, social and technological environment and infrastructure encourages and facilitates entrepreneurship.
