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Strategie Evenementielle Des Collectivites Et Des Destinations
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Download or read book Eventful Cities written by Greg Richards and published by Routledge. This book was released on 2012-05-31 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: * Analyses the process of cultural event development, management and marketing and links these processes to their wider cultural, social and economic context * Provides a unique blend of practical and academic analysis, with a selection of major festivals and cities where ‘the event' has had an important element of development strategy * Examines the reasons why different stakeholders should collaborate, as well as the reasons why partnerships succeed or fail
Book Synopsis Stratégie événementielle des collectivités et des destinations by : Christian Mantei
Download or read book Stratégie événementielle des collectivités et des destinations written by Christian Mantei and published by . This book was released on 2011 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Special Events written by Joe Goldblatt and published by . This book was released on 1997 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text offers a comprehensive study of the special events field, which is burgeoning over into many management sub-fields. Widely varied types of events are spawning a demand for new and innovative thinking and definitive management styles, and Goldblatt paints a clear perspective on how the industry has developed and keeps an ear to the ground as to the future picture. Real-life case studies ("war stories"), carefully interwoven into the text to strengthen and expand concepts, are followed by a concise author's comment called "lesson learned". The progression of each chapter is guided by highlighted boxes, clearly illustrated figures, and color photographs (lending clarity and inspiration in a field where presentation is key). A summary section at the end of each chapter reemphasizes critical points and provides the reader with an invaluable "big picture" perspective.
Book Synopsis Routledge Handbook of Sports Event Management by : Milena M. Parent
Download or read book Routledge Handbook of Sports Event Management written by Milena M. Parent and published by Routledge. This book was released on 2017-07-14 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events. The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations, spectators, community groups, sponsors, host governments, the media and NGOs. Each chapter addresses a specific stakeholder, defines that stakeholder and its relationships with sports events, describes the managerial requirements for a successful event, assesses current research and directions for future research, and outlines the normative dimensions of stakeholder engagement (such as sustainability and legacy). No other book takes such a broad view of sports event management, surveying key theory, current research, best practice, and moral and ethical considerations in one volume. With contributions from leading sport and event scholars from around the world, the Routledge Handbook of Sports Event Management is essential reading for any advanced student, researcher or professional with an interest in sport management, sport development, sport policy or events.
Book Synopsis Key Concepts in Sport Management by : Dr. Terri Byers
Download or read book Key Concepts in Sport Management written by Dr. Terri Byers and published by SAGE. This book was released on 2012-08-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An accessible and different guide for students and practitioners alike... I′m sure that it will become a standard reference text for sports management" - Peter Taylor, Sport Industry Research Centre, Sheffield Hallam University "A must have introductory reference guide for graduate and undergraduate sport management students" - Paul M. Pedersen, Indiana University "Provides students, practitioners and researchers in the field of sport management with a valuable compilation of sensitizing concepts, definitions and interesting references" - Michel van Slobbe, European Sport Management Quarterly Sharp, clear and relevant this book meets the needs of those studying and researching within the growing discipline of sport management. The intelligently cross-referenced entries provide a concise overview of the key concepts in the field guiding you through the important debates, sources and research methods in the management and delivery of sport. The book introduces readers to the concepts at the centre of their studies; it suggests relevant further reading and thoughts for future research and applies academic theory to business and organizational problems in a real-world context. Written for students, academics and practitioners the entries are designed to meet study needs and include: Clear definitions Comprehensive examples Practical applications Effective research methods.
Book Synopsis Active Sport Tourism by : Heather J. Gibson
Download or read book Active Sport Tourism written by Heather J. Gibson and published by Routledge. This book was released on 2020-05-21 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume serves to expand theory-driven understandings of active sport tourism by showcasing five empirical studies examining a variety of active sport tourism contexts. These include table tennis at the World Veteran’s Championships, ultramarathon, running/cycling/triathlon, skiing/snowboarding, and a range of issues such as active ageing and travel-related carbon footprints. The volume also seeks to explore possibilities for future directions in active sport tourism and act as a catalyst for ongoing scholarly inquiry. Travelling to take part in active sporting pursuits is growing in popularity around the world. Active sport tourism encompasses travel to participate in a myriad sports, as well as in competitive participatory sport events. Much of the recent growth in active sport tourism is associated with travel to compete in participatory sport events, notably the "big city" international marathon events; amateur running, triathlon, and cycling events; Masters Games; and team sport tournaments. While the broader sport tourism research literature has tended to focus on spectator-oriented sports events, particularly the mega events such as the Olympic Games, it is only recently that a concerted research agenda in active sport tourism has emerged, making this volume innovative and relevant. This book was originally published as a special issue of the Journal of Sport & Tourism.
Book Synopsis Olympic Marketing by : Alain Ferrand
Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.
Book Synopsis Innovate Bristol by : Sven Boermeester
Download or read book Innovate Bristol written by Sven Boermeester and published by . This book was released on 2019-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovate Bristol highlights and celebrates those companies and individuals that are actively working at building a better tomorrow for all. Innovation Ecosystems thrive through the involvement and support of companies and individuals from all industries, which is why the Innovate series not only focuses on the innovators but also those people whom the Innovation Ecosystem, would not be able to thrive without.
Download or read book Selling Places written by Stephen Ward and published by Routledge. This book was released on 2005-10-09 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selling Places explores the fascinating development of the place marketing and promotion over the last 150 years, drawing on examples from Northern America, Britain and continental Europe. The processes involved and the promotional imagery employed are meticulously presented and richly illustrated.
Book Synopsis The Political Economy of City Branding by : Ari-Veikko Anttiroiko
Download or read book The Political Economy of City Branding written by Ari-Veikko Anttiroiko and published by Routledge. This book was released on 2014-02-24 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization affects urban communities in many ways. One of its manifestations is increased intercity competition, which compels cities to increase their attractiveness in terms of capital, entrepreneurship, information, expertise and consumption. This competition takes place in an asymmetric field, with cities trying to find the best possible ways of using their natural and created assets, the latter including a naturally evolving reputation or consciously developed competitive identity or brand. The Political Economy of City Branding discusses this phenomenon from the perspective of numerous post-industrial cities in North America, Europe, East Asia and Australasia. Special attention is given to local economic development policy and industrial profiling, and global city rankings are used to provide empirical evidence for cities’ characteristics and positions in the global urban hierarchy. On top of this, social and urban challenges such as creative class struggle are also discussed. The core message of the book is that cities should apply the tools of city branding in their industrial promotion and specialization, but at the same time take into account the special nature of their urban communities and be open and inclusive in their brand policies in order to ensure optimal results. This book will be of interest to scholars and practitioners working in the areas of local economic development, urban planning, public management, and branding.
Download or read book On the Move written by Mark Breusers and published by . This book was released on 1999 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the complex interplay between livelihood practices in northern Burkina Faso and diverse processes of geographic mobility, among which massive migration by Moose to the south and west of the country and to the Ivory Coast. Supported by extensive ethnographic data it is demonstrated how the flexibility of land tenure arrangements allows for and is fuelled by actors geographic mobility, how the meaning of migration and the way it is embedded in social organization changed over the last century, and how differential accumulation of cattle by migrants strains relations among Moose farmers and complicates the latter relations with Fulbe herdsmen.
Book Synopsis Destination Brands by : Nigel Morgan
Download or read book Destination Brands written by Nigel Morgan and published by Routledge. This book was released on 2012-05-23 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook shows how cities, regions and countries adopt branding strategies similar to those of leading household brand names in an effort to differentiate themselves and emotionally connect with potential tourists. It asks whether tourist destinations get the reputations they deserve and uses topical case studies to discuss brand concepts and challenges. It tackles how place perceptions are formed, how cities, regions and countries can enhance their reputations as creative, competitive destinations, and the link between competitive identity and strategic tourism policy making.
Book Synopsis Mythique route des Alpes by : Françoise Breuillaud-Sottas
Download or read book Mythique route des Alpes written by Françoise Breuillaud-Sottas and published by Somogy Art Publishing. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published on the occasion of an exhibition presented at Maison Gribaldi in aEvian, France, from April 9-November 13, 2016.
Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis
Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.
Book Synopsis Running across Europe by : Jeroen Scheerder
Download or read book Running across Europe written by Jeroen Scheerder and published by Springer. This book was released on 2015-01-15 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analysing in-depth data from 11 European countries, this collection explores the rise of the European running market, the reasons and motives for running, and the most important players in the field. The volume sets out policy challenges and marketing possibilities and addresses issues of participation, cost and health.
Book Synopsis UNESCO General History of Africa, Vol. I, Abridged Edition by : Jacqueline Ki-Zerbo
Download or read book UNESCO General History of Africa, Vol. I, Abridged Edition written by Jacqueline Ki-Zerbo and published by Univ of California Press. This book was released on 1990 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This volume covers the period from the end of the Neolithic era to the beginning of the seventh century of our era. This lengthy period includes the civilization of Ancient Egypt, the history of Nubia, Ethiopia, North Africa and the Sahara, as well as of the other regions of the continent and its islands."--Publisher's description
Book Synopsis The Impact and Evaluation of Major Sporting Events by : Holger Preuss
Download or read book The Impact and Evaluation of Major Sporting Events written by Holger Preuss and published by Routledge. This book was released on 2013-09-13 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of politicians is to attract new investment to their city or region in order to develop infrastructure such as telecommunications, transportation, housing or even sport and entertainment facilities. Sporting events are also intended to achieve intangible ends such as a better image, more know-how, stronger networks, emotional commitment and additional cultural benefits and enhanced identity. All these so called ‘event structures’ can improve sites in a city/region by strengthening certain location factors. They may improve general living conditions in the longer term and also boost the income of citizens by attracting new businesses, tourists, conventions or new events. Finally they may foster economic growth at the city, regional or national level. This collection is of particular interest for anyone who intends to enter a bidding process for a major sporting event. It offers the host of an event a good introduction to the potential ways to generate economic benefits and will enhance understanding of the economics behind major sporting events. This book was previously published as a special issue of European Sport Management Quarterly
