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Author : Marco Cavalieri
Publisher :
ISBN 13 :
Total Pages : 148 pages
Book Rating : 4.:/5 (113 download)
Download or read book Strategie di marketing e comunicazione vincenti : il caso Apple written by Marco Cavalieri and published by . This book was released on 2010 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Sascha Schneiders
Publisher : Diplomica Verlag
ISBN 13 : 3842852215
Total Pages : 97 pages
Book Rating : 4.8/5 (428 download)
Download or read book Apple's Secret Of Success - Traditional Marketing Vs. Cult Marketing written by Sascha Schneiders and published by Diplomica Verlag. This book was released on 2011 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is possibly no other company which is so casual and at the same time so powerful as the computer and entertainment manufacturer Apple. The company controls the online-music market, the market for portable music players and is now capturing the high-tech mobile phone market. Apple moves into new electronic markets with strong competitors, in order to monopolise them just a short time later. The CEO, Steve Jobs, has brought a brand into being that is different and at the same time mainstream. A strong magnetic brand which yields more influence in people’s life than one would care to admit. This is absolutely the reason why every company in the world wishes for a strong magnetic brand which can be defined as a “CULT BRAND”. They get repeatedly chosen over the competition. They bring higher prices than the competition. And if they are a strong enough brand their customers not only use their products, but evangelize them to the world. This project aims to analyze Apple’s marketing activities in order to figure out, what makes this company so successful. It adds to the traditional marketing theory, the new theory of “cult marketing” because traditional marketing delivers no approach to explain the behavior of cult brands. The phenomena of a Cult Brand are comparable to the patterns of a religion and Apple as well has strong believers. When it comes to their favorite brand, they enjoy telling who ever will listen how great it is and why they love it so much. People are camping in front of Apple’s stores just to get their latest innovative product. And if their Messiah, Steve Jobs, enters the stage to introduce a new product to thousands of viewers, he brings the house down. This book discusses Apple‘s unique Marketing Strategy and delivers a guidline on the Example of Apple of the needed conditions to convert an ordinary brand into a „CULT BRAND“.
Author : Maria Pia Favaretto
Publisher : libreriauniversitaria.it Edizioni
ISBN 13 : 8862924127
Total Pages : 172 pages
Book Rating : 4.8/5 (629 download)
Download or read book La strategia di comunicazione nell'era digitale written by Maria Pia Favaretto and published by libreriauniversitaria.it Edizioni. This book was released on 2013 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alberto Chiapponi
Publisher : EGEA spa
ISBN 13 : 882388845X
Total Pages : 202 pages
Book Rating : 4.8/5 (238 download)
Download or read book La comunicazione integrata di marketing written by Alberto Chiapponi and published by EGEA spa. This book was released on 2024-09-20T00:00:00+02:00 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dalla prospettiva di un professionista che ha esplorato il panorama della comunicazione di marca da tutti i punti di vista, un manuale davvero unico sulla comunicazione integrata di marketing, una pratica e un modello organizzativo capaci di integrare tutte le leve della comunicazione per garantire che il messaggio del brand sia coerente, omogeneo ed efficace in ogni punto di contatto con il pubblico. L’originalità del libro risiede nel collegamento inedito tra l’influenza dei media e la prospettiva della psicologia evoluzionistica, attraverso la quale vengono svelati i meccanismi mentali e sociali che influenzano le decisioni di consumo. All’interno di una visione strategica della comunicazione, il testo offre suggerimenti concreti e innovativi ai professionisti del settore, affrontando ogni aspetto della comunicazione integrata di marketing: - il team dedicato e le caratteristiche fondamentali di una narrazione di brand efficace; - il ruolo dell’essere umano come interprete del messaggio ricevuto, alla luce dell’evoluzione delle nostre strutture menatali e delle nostre emozioni e comportamenti; - il rapporto tra narrazione e media (il potere dell’esposizione; il gioco tra emozioni, ricordo e memoria; l’importanza della ripetizione; il ricorso a una strategia crossmediale); - l’influenza del contesto; - l’economia dell’attenzione nell’era degli algoritmi; - le implicazioni sociali e psicologiche del branding; - i concetti rilevanti nella pratica operativa (obiettivi di business, di marketing, di comunicazione; efficienza ed effica-cia; segmentazione e targeting; reach e frequenza; creatività, coerenza e distintività; budget; ricerche di mercato); - i KPI per l’efficacia a lungo termine di una campagna e i limiti delle metriche di efficienza a breve termine; - i diversi strumenti con le loro specificità (video, audio, out of home, stampa, digital display & programmatic, social media, influencer, experiential ed eventi, native advertising, partnership e sponsorizzazioni); - gli attori della filiera (agenzie creative, di PR, di eventi ed experiential marketing, le concessionarie di pubblicità e i centri media).
Author : OECD
Publisher : OECD Publishing
ISBN 13 : 9264116052
Total Pages : 78 pages
Book Rating : 4.2/5 (641 download)
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Author : Chiara Mio
Publisher : Springer
ISBN 13 : 1137551496
Total Pages : 336 pages
Book Rating : 4.1/5 (375 download)
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Author : Gert Spaargaren
Publisher : Routledge
ISBN 13 : 1136485430
Total Pages : 382 pages
Book Rating : 4.1/5 (364 download)
Download or read book Food Practices in Transition written by Gert Spaargaren and published by Routledge. This book was released on 2013-06-17 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume presents and reflects upon empirical evidence of ‘sustainability’-induced and -related transition in food practices. The material collected in the various chapters contributes to our understanding of the ways in which ideas and preferences, sociotechnological developments and changes in the governance of food interact and become visible in practices of consumption, retail and production.
Author : André Gorz
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (555 download)
Download or read book The Immaterial written by André Gorz and published by . This book was released on 2010 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: We live in a world where material products have increasingly become vehicles for intangible symbolic and aesthetic messages. A very sizeable marketing and advertising industry produces only images and symbols---the immaterial dimension that `sells' material commodities. The economic boom that accelerated in the 1990s and crashed so spectacularly in 2008 was based largely on immaterial consumption, as capitalism tried to overcome the crisis of the Fordist regime by throwing itself into the new, so-called knowledge economy. --
Author : Gabriele Meiselwitz
Publisher : Springer
ISBN 13 : 3030219054
Total Pages : 545 pages
Book Rating : 4.0/5 (32 download)
Download or read book Social Computing and Social Media. Communication and Social Communities written by Gabriele Meiselwitz and published by Springer. This book was released on 2019-07-10 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 11578 and 11579 constitutes the refereed proceedings of the 11th International Conference on Social Computing and Social Media, SCSM 2019, held in July 2019 as part of HCI International 2019 in Orlando, FL, USA. HCII 2019 received a total of 5029 submissions, of which 1275 papers and 209 posters were accepted for publication after a careful reviewing process. The 81 papers presented in these two volumes are organized in topical sections named: Social Media Design and Development, Human Behaviour in Social Media, Social Network Analysis, Community Engagement and Social Participation, Computer Mediated Communication, Healthcare Communities, Social Media in Education, Digital Marketing and Consumer Experience.
Author : Michael S. Deimler
Publisher : John Wiley & Sons
ISBN 13 : 1118591704
Total Pages : 386 pages
Book Rating : 4.1/5 (185 download)
Download or read book Own the Future written by Michael S. Deimler and published by John Wiley & Sons. This book was released on 2013-04-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world faces social, political, and economic turmoil on an unprecedented scale—along with unsettling levels of turbulence and volatility. Market leadership today is less of a predictor of leadership tomorrow. Therefore, senior executives today must strive to own the future. In Own the Future, The Boston Consulting Group, one of the world’s most prestigious and innovative management consulting firms, offers a roadmap. Drawing on the firm’s experience advising organizations on how to achieve and sustain competitive advantage, this book offers 50 ideas to help readers chart their organization’s path to future leadership. The articles are organized along ten attributes critical to success in the current environment—adaptive, global, connected, sustainable, customer-first, fit to win, value-driven, trusted, bold, and inspiring. The future may be unknowable, but The Boston Consulting Group offers insights from its 50 years of practice on how readers can position their organization to win—to change the game and to own the future.
Author : Nigel Maxted
Publisher : Springer Science & Business Media
ISBN 13 : 9400914377
Total Pages : 462 pages
Book Rating : 4.4/5 (9 download)
Download or read book Plant Genetic Conservation written by Nigel Maxted and published by Springer Science & Business Media. This book was released on 2013-12-01 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: The recent development of ideas on biodiversity conservation was already being considered almost three-quarters of a century ago for crop plants and the wild species related to them, by the Russian geneticist N.!. Vavilov. He was undoubtedly the first scientist to understand the impor tance for humankind of conserving for utilization the genetic diversity of our ancient crop plants and their wild relatives from their centres of diversity. His collections showed various traits of adaptation to environ mental extremes and biotypes of crop diseases and pests which were unknown to most plant breeders in the first quarter of the twentieth cen tury. Later, in the 1940s-1960s scientists began to realize that the pool of genetic diversity known to Vavilov and his colleagues was beginning to disappear. Through the replacement of the old, primitive and highly diverse land races by uniform modem varieties created by plant breed ers, the crop gene pool was being eroded. The genetic diversity of wild species was equally being threatened by human activities: over-exploita tion, habitat destruction or fragmentation, competition resulting from the introduction of alien species or varieties, changes and intensification of land use, environmental pollution and possible climate change.
Author : Stephane Pincas
Publisher :
ISBN 13 : 9783836556125
Total Pages : 0 pages
Book Rating : 4.5/5 (561 download)
Download or read book A History of Advertising written by Stephane Pincas and published by . This book was released on 2015-06-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic story: The making of modern advertising The history of western advertising dates back to at least the 1630s, when Frenchman Theophraste Renaudot placed the first advertising notes in La Gazette de France, but the term "advertising agency" first appeared in 1842, when Volney B. Palmer opened for business in Philadelphia. Widely accepted as the birth of modern advertising, Palmer's venture marks the birth of a creative industry that has radically transformed our culture and language. Divided into sections by decades, this freshly updated edition explores the legendary campaigns and brands of advertising's modern history. With specific anecdotes and comments on the importance of every campaign, it curates advertising gold right through to the last decade. Check out the picture of the camel behind the legendary Camel pack, the first Coca Cola ad, and the masterworks by Picasso and Magritte that inspired advertising imagery.
Author : Otto Herzberg Frankel
Publisher : Cambridge University Press
ISBN 13 : 9780521467315
Total Pages : 318 pages
Book Rating : 4.4/5 (673 download)
Download or read book The Conservation of Plant Biodiversity written by Otto Herzberg Frankel and published by Cambridge University Press. This book was released on 1995-09-21 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the various options for conserving plants at the level of the gene, species and community.
Author : Ashoka Mody
Publisher : Oxford University Press
ISBN 13 : 0199351384
Total Pages : 673 pages
Book Rating : 4.1/5 (993 download)
Download or read book Eurotragedy written by Ashoka Mody and published by Oxford University Press. This book was released on 2018 with total page 673 pages. Available in PDF, EPUB and Kindle. Book excerpt: EuroTragedy is an incisive exploration of the tragedy of how the European push for integration was based on illusions and delusions pursued in the face of warnings that the pursuit of unity was based on weak foundations.
Author : Ethan Stowell
Publisher : Ten Speed Press
ISBN 13 : 158008818X
Total Pages : 242 pages
Book Rating : 4.5/5 (8 download)
Download or read book Ethan Stowell's New Italian Kitchen written by Ethan Stowell and published by Ten Speed Press. This book was released on 2010-09-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Ethan Stowell’s New Italian Kitchen--not so much a place as a philosophy. Here food isn’t formal or fussy, just focused, with recipes that honor Italian tradition while celebrating the best ingredients the Pacific Northwest has to offer. We’re talking about a generous bowl of steaming handmade pasta--served with two forks for you and a friend. Or perhaps an impeccably fresh crudo, crunchy cucumber and tangy radish accenting impossibly sweet spot prawns. Next up are the jewel tones of a beet salad with lush, homemade ricotta, or maybe a tangle of white beans and clams spiked with Goat Horn pepper--finished off with a whole roasted fish that begs to be sucked off the bones. Oh, some cheese, a gooseberry compote complementing your Robiola, or the bittersweet surprise of Campari sorbet. This layered approach is a hallmark of Ethan’s restaurants, and in his New Italian Kitchen, he offers home cooks a tantalizing roadmap for re-creating this style of eating. Prepare a feast simply by combining the lighter dishes found in “Nibbles and Bits”—from Sardine Crudo with Celery Hearts, Pine Nuts, and Lemon to Crispy Young Favas with Green Garlic Mayonnaise—or adding recipes with complex flavors for a more sophisticated meal. Try the luscious Corn and Chanterelle Soup from “The Measure of a Cook;” or the Cavatelli with Cuttlefish, Spring Onion, and Lemon from “Wheat’s Highest Calling.” Up the ante with a stunning Duck Leg Farrotto with Pearl Onions and Bloomsdale Spinach from “Starches to Grow On,” or choose one of the “Beasties of the Land,” like Skillet-Roasted Rabbit with Pancetta-Basted Fingerlings. Each combination will nudge you and your guests in new, unexpected, and unforgettable directions. Every page of Ethan Stowell’s New Italian Kitchen captures the enthusiasm, humor, and imagination that make cooking one of life’s best and most satisfying adventures. It’s got to be good--but it’s also got to be fun.
Author : Robert J. Kramer
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.3/5 (512 download)
Download or read book Organizing for Global Competitiveness written by Robert J. Kramer and published by . This book was released on 1993 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This report is the first in a series that will explore major organizational formats. It discusses the geographic-based structure and describes some of the ways it can help corporations compete effectively."--P. 5.
Author : Desiderius Erasmus
Publisher :
ISBN 13 :
Total Pages : 92 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Complaint of Peace written by Desiderius Erasmus and published by . This book was released on 1917 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt:
