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Strategie Di Marketing Dei Territori E Ruolo Dei Mega Eventi
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Book Synopsis Strategie di marketing dei territori e ruolo dei mega eventi by : Marcello Risitano
Download or read book Strategie di marketing dei territori e ruolo dei mega eventi written by Marcello Risitano and published by G Giappichelli Editore. This book was released on 2018-07-10 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eventi e strategie di marketing territoriale by : Enrico Bonetti
Download or read book Eventi e strategie di marketing territoriale written by Enrico Bonetti and published by FrancoAngeli. This book was released on 2017-01-26T00:00:00+01:00 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: 366.50
Book Synopsis Il marketing del sistema territorio by : Gianpaolo Basile
Download or read book Il marketing del sistema territorio written by Gianpaolo Basile and published by FrancoAngeli. This book was released on 2021-01-13T00:00:00+01:00 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1242
Book Synopsis Marketing culturale. Valorizzazione di istituzioni culturali. Strategie di promozione del territorio by : Luraghi, Stringa
Download or read book Marketing culturale. Valorizzazione di istituzioni culturali. Strategie di promozione del territorio written by Luraghi, Stringa and published by FrancoAngeli. This book was released on 2006 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nel panorama attuale, l'incontro fra cultura e marketing riveste grande interesse, dato che è sempre più diffusa la consapevolezza della necessità di valorizzare i beni culturali, intesi come istituzioni e attività. L'incremento degli investimenti privati nel mondo culturale potrà aiutare il settore - come è auspicabile - a superare il momento di crisi dei finanziamenti pubblici. Per questa ragione "il problema del marketing della cultura, di come cioè vendere cultura ed eventi culturali soddisfacendo le esigenze dei potenziali clienti, di come portare maggior pubblico nei musei o ai concerti ... costituisce un tema di grande attualità". È nella ricerca di soluzioni, o nella focalizzazione del problema, che si collocano gli interventi del presente volume analizzando diversi ambiti (istituzioni museali, turismo, musica, teatro, editoria) nel contesto più ampio delle sponsorizzazioni a istituzioni e attività culturali da parte di enti pubblici, aziende e fondazioni bancarie.
Book Synopsis Bollettino della Società geografica italiana by : Società geografica italiana
Download or read book Bollettino della Società geografica italiana written by Società geografica italiana and published by . This book was released on 2007 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Destination Branding by : Nigel Morgan
Download or read book Destination Branding written by Nigel Morgan and published by Routledge. This book was released on 2007-06-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca Cola', 'Nike' and 'Sony' in an effort to differentiate their identities and to emphasize the uniqueness of their product. By focusing on a range of global case studies, Destination Branding demonstrates that the adoption of a highly targeted, consumer research-based, multi-agency 'mood branding' initiative leads to success every time.
Book Synopsis Events Design and Experience by : Graham Berridge
Download or read book Events Design and Experience written by Graham Berridge and published by Routledge. This book was released on 2007 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing together the relationship between event design and the experience of consumers and participants, this book explores and analyses the event experience of the individual and how this can be controlled by design. It also includes many chapter summaries, review exercises and topics for discussion to consolidate understanding.
Book Synopsis Measurement and Research Methods in International Marketing by : Marko Sarstedt
Download or read book Measurement and Research Methods in International Marketing written by Marko Sarstedt and published by Emerald Group Publishing. This book was released on 2011-08-23 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.
Book Synopsis Computational Science and Its Applications – ICCSA 2018 by : Osvaldo Gervasi
Download or read book Computational Science and Its Applications – ICCSA 2018 written by Osvaldo Gervasi and published by Springer. This book was released on 2018-07-03 with total page 700 pages. Available in PDF, EPUB and Kindle. Book excerpt: The five volume set LNCS 10960 until 10964 constitutes the refereed proceedings of the 18th International Conference on Computational Science and Its Applications, ICCSA 2018, held in Melbourne, Australia, in July 2018.Apart from the general tracks, ICCSA 2018 also includes 34 international workshops in various areas of computational sciences, ranging from computational science technologies, to specific areas of computational sciences, such as computer graphics and virtual reality.The total of 265 full papers and 10 short papers presented in the 5-volume proceedings set of ICCSA 2018, were carefully reviewed and selected from 892 submissions.
Book Synopsis World Development Report 2019 by : World Bank
Download or read book World Development Report 2019 written by World Bank and published by World Bank Publications. This book was released on 2018-10-31 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work is constantly reshaped by technological progress. New ways of production are adopted, markets expand, and societies evolve. But some changes provoke more attention than others, in part due to the vast uncertainty involved in making predictions about the future. The 2019 World Development Report will study how the nature of work is changing as a result of advances in technology today. Technological progress disrupts existing systems. A new social contract is needed to smooth the transition and guard against rising inequality. Significant investments in human capital throughout a person’s lifecycle are vital to this effort. If workers are to stay competitive against machines they need to train or retool existing skills. A social protection system that includes a minimum basic level of protection for workers and citizens can complement new forms of employment. Improved private sector policies to encourage startup activity and competition can help countries compete in the digital age. Governments also need to ensure that firms pay their fair share of taxes, in part to fund this new social contract. The 2019 World Development Report presents an analysis of these issues based upon the available evidence.
Book Synopsis Festivals, Special Events, and Tourism by : Donald Getz
Download or read book Festivals, Special Events, and Tourism written by Donald Getz and published by New York : Van Nostrand Reinhold. This book was released on 1990 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Festivals, Special Events, and Tourism examines what makes some festivals and events truly special, and how their unique ambience can powerfully motivate travel, animate otherwise static attractions, create positive images of destinations, act as a catalyst for development, and mobilize community tourism planning." -page 1.
Book Synopsis Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors by : OECD
Download or read book Corporate Governance Strengthening Latin American Corporate Governance The Role of Institutional Investors written by OECD and published by OECD Publishing. This book was released on 2011-07-01 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report reflects long-term, in-depth discussion and debate by participants in the Latin American Roundtable on Corporate Governance.
Book Synopsis Critical CALL – Proceedings of the 2015 EUROCALL Conference, Padova, Italy by : Francesca Helm
Download or read book Critical CALL – Proceedings of the 2015 EUROCALL Conference, Padova, Italy written by Francesca Helm and published by Research-publishing.net. This book was released on 2015-12-02 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme of the conference this year was Critical CALL, drawing inspiration from the work carried out in the broader field of Critical Applied Linguistics. The term ‘critical’ has many possible interpretations, and as Pennycook (2001) outlines, has many concerns. It was from these that we decided on the conference theme, in particular the notion that we should question the assumptions that lie at the basis of our praxis, ideas that have become ‘naturalized’ and are not called into question. Over 200 presentations were delivered in 68 different sessions, both in English and Italian, on topics related specifically to the theme and also more general CALL topics. 94 of these were submitted as extended papers and appear in this volume of proceedings.
Book Synopsis Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations by : Dos Santos, Manuel Alonso
Download or read book Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2019-01-25 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: As with any business, economic, financial, and marketing management for sports organizations is critical for attracting, retaining, and engaging fans. Unlike typical businesses, the sports industry is inconsistent, highly emotional with a strong personal nature, and operates in various markets where organizations compete and cooperate at the same time. Thus, traditional management techniques are not always appropriate for these organizations. Integrated Marketing Communications, Strategies, and Tactical Operations in Sports Organizations provides expert insight into the latest trends, strategies, and tactics that can be used in the sports industry to build foundations for successful commercialization. The content within this publication covers city marketing, social media interactions, and atmospheric influence and is designed for managers, marketers, business and industry professionals, stakeholders, academicians, researchers, and students.
Book Synopsis Integrated Reporting by : Chiara Mio
Download or read book Integrated Reporting written by Chiara Mio and published by Springer. This book was released on 2016-08-11 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a timely addition to the fast-growing international debate on Integrated Reporting, which offers a holistic view of the evolution and practice of Integrated Reporting. The book covers the determinants and consequences of Integrated Reporting, as well as examining some of the most relevant issues (particularly in the context of the United States) in the debate about Integrated Reporting.
Book Synopsis A Companion to Heritage Studies by : William Logan
Download or read book A Companion to Heritage Studies written by William Logan and published by John Wiley & Sons. This book was released on 2015-10-12 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Companion to Heritage Studies BLACKWELL COMPANIONS TO ANTHROPOLOGY A Companion to Heritage Studies “This Companion provides a gateway to heritage studies for students and scholars alike. Taken together, the essays testify to how exciting and dynamic this field has become.” Valdimar Tr. Hafstein, University of Iceland “Interdisciplinary and international in scope, A Companion to Heritage Studies succeeds in bringing together critical and practical, historicizing and future-oriented scholarship on what has become an all-pervasive global interest and industry, passion and resource.” Regina F. Bendix, Göttingen University, Germany “A vast and complete overview of the contemporary challenges of heritage preservation and management. This is an important book for practitioners, planners, and policy makers. The Companion fills a gap and helps address many of the uncomfortable questions heritage preservation is facing today.” Francesco Bandarin, Special Advisor to UNESCO for Heritage and Professor, University Iuav of Venice A Companion to Heritage Studies is a comprehensive, state-of-the-art survey of the interdisciplinary study of cultural heritage. Featuring a substantial framework-setting essay by the editors, and contributions from an international array of scholars, including some with extensive experience in heritage practice through UNESCO, the World Heritage Centre, ICOMOS and national heritage systems, this Companion offers a cutting-edge guide to this emergent and increasingly important field that is global in scope, cross-cultural in focus, and critical in approach. The selected essays have been innovatively organized into three sections on the expansion, use and abuse, and the recasting of heritage. The Companion covers all of the key themes in research, including old and new outlooks on cultural heritage and its management, heritage as a form of cultural politics, the emergence of critical heritage studies, the role of heritage in times of rapid change and conflict, heritage in environmental protection, the rise of intangible heritage, museums and digital heritage, World Heritage and tourism, and heritage ethics and human rights. A Companion to Heritage Studies will be an invaluable resource for students and scholars of anthropology, archeology, and cultural studies, as well as anyone interested in better understanding the historical, social, and political significance of heritage.
Book Synopsis Evidence-Based Public Health by : Ross C. Brownson
Download or read book Evidence-Based Public Health written by Ross C. Brownson and published by Oxford University Press. This book was released on 2010-12-03 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are at least three ways in which a public health program or policy may not reach stated goals for success: 1) Choosing an intervention approach whose effectiveness is not established in the scientific literature; 2) Selecting a potentially effective program or policy yet achieving only weak, incomplete implementation or "reach," thereby failing to attain objectives; 3) Conducting an inadequate or incorrect evaluation that results in a lack of generalizable knowledge on the effectiveness of a program or policy; and 4) Paying inadequate attention to adapting an intervention to the population and context of interest To enhance evidence-based practice, this book addresses all four possibilities and attempts to provide practical guidance on how to choose, carry out, and evaluate evidence-based programs and policies in public health settings. It also begins to address a fifth, overarching need for a highly trained public health workforce. This book deals not only with finding and using scientific evidence, but also with implementation and evaluation of interventions that generate new evidence on effectiveness. Because all these topics are broad and require multi-disciplinary skills and perspectives, each chapter covers the basic issues and provides multiple examples to illustrate important concepts. In addition, each chapter provides links to the diverse literature and selected websites for readers wanting more detailed information. An indispensable volume for professionals, students, and researchers in the public health sciences and preventative medicine, this new and updated edition of Evidence-Based Public Health aims to bridge research and evidence with policies and the practice of public health.
