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Strategie De Communication Et Relations Presse Au Coeur Dune Problematique Mondiale Et Mondialiste
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Book Synopsis Stratégie de communication et relations presse au coeur d'une problématique mondiale et mondialiste by : Lucie Moffront
Download or read book Stratégie de communication et relations presse au coeur d'une problématique mondiale et mondialiste written by Lucie Moffront and published by . This book was released on 2006 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Les relations presse d'influence by : Marie-Laure Laville
Download or read book Les relations presse d'influence written by Marie-Laure Laville and published by . This book was released on 2021 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encore une fois dans un contexte fragile et en période de crise, les Relations Presse (RP) tirent leur épingle du jeu par leur agilité à manier les mots à forte résonnance et à mettre en scène les dirigeants des marques, des produits avec subtilité. Les RP sont bien au coeur de la gouvernance d'entreprise et sont bien « vivantes ». Les RP d'influence sont devenues un puissant levier de croissance pour soutenir les entreprises en quête de sens. Dans l'arène de gouvernance de l'entreprise, l'attachée de presse est là pour orienter et guider la vision stratégique qui est l'objectif à atteindre, le but poursuivi par l'entité. Avec la digitalisation, la place du contenu est la stratégie prioritaire. Les RP sont un outil plébiscité par les marques pour gagner en crédibilité et confiance auprès de l'audience ciblée. Impossible pour les directions marketing de faire l'impasse sur cette technique d'influence. Elles répondent à plusieurs problématiques : Comment créer et entretenir la visibilité d'une marque ? Comment positionner et construire un discours ? Comment gérer la réputation et l'image d'un dirigeant ? Comment lancer des marques et des produits ? En quoi consiste l'organisation d'une campagne d'information d'influence ? Dans quelles mesures peut-on anticiper et gérer une crise ? Les messages partagés sont au coeur de la stratégie des RP. Découvrez les bonnes pratiques et des témoignages d'experts reconnus dans le marketing d'influence.
Book Synopsis Médias, hors médias : le choix d'une stratégie globale de communication pour l'entreprise by : Xavier Dordor
Download or read book Médias, hors médias : le choix d'une stratégie globale de communication pour l'entreprise written by Xavier Dordor and published by FeniXX. This book was released on 1998-01-01T00:00:00+01:00 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Médias/Hors médias ? une vraie question pour les entrepreneurs qui veulent communiquer sur leur marque ou leurs produits. La réponse à cette question n’est plus dans l’alternative mais bien dans l’association, ces deux disciplines fusionnant de plus en plus dans une réflexion commune et transversale. Ce livre est destiné à l’homme de marketing pour l’aider à globaliser son raisonnement, lui permettre d’aborder toutes les techniques classiques (publicité, promotion, marketing direct, sponsoring, mécénat, design, identity, relations presse, relations publiques, partenariats médias, corporate... et bien d’autres encore) et les combiner dans un plan de communication multi-technique faisant appel simultanément aux médias et au hors-média. L’auteur, praticien reconnu, fait d’abord le constat des pratiques d’aujourd’hui et de leurs poids respectifs puis il appréhende les enjeux pour demain car la question médias/hors-média se nourrit de l’évolution du consommateur et de ses rapports avec les marques, la distribution, la publicité ou les médias. Enfin, les deux dernières parties, les plus volumineuses, donnent tous les outils pour élaborer une stratégie médias/hors-média, pour faire les choix nécessaires et pour la mettre en œuvre dans le cadre d’un plan de communication globale Loin de s’opposer, chaque technique doit s’appuyer sur l’autre pour construire une meilleure relation marque-individu.
Book Synopsis French Grammar in Context by : Margaret Jubb
Download or read book French Grammar in Context written by Margaret Jubb and published by Routledge. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking authentic texts from a variety of sources - the human body on CD-ROM, a fish recipe, 'L'Etranger' and many others - this book uses them as a starting point for the illustration and explanation of key areas of French grammar. It includes a range of exercises, many of them text-based.
Book Synopsis The Interpreter Geddes by : Amelia Defries
Download or read book The Interpreter Geddes written by Amelia Defries and published by . This book was released on 1928 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis About the Contemplative Life by : Philo (of Alexandria.)
Download or read book About the Contemplative Life written by Philo (of Alexandria.) and published by . This book was released on 1895 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The CIAM Discourse on Urbanism, 1928-1960 by : Eric Paul Mumford
Download or read book The CIAM Discourse on Urbanism, 1928-1960 written by Eric Paul Mumford and published by MIT Press. This book was released on 2002 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first history of the Congres Internationaux d'Architecture Moderne traces the development and promotion of its influential concept of the "Functional City."
Book Synopsis Spatial Boundaries, Abounding Spaces by : Mohit Chandna
Download or read book Spatial Boundaries, Abounding Spaces written by Mohit Chandna and published by Leuven University Press. This book was released on 2021-06-30 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colonialism advanced its project of territorial expansion by changing the very meaning of borders and space. The colonial project scripted a unipolar spatial discourse that saw the colonies as an extension of European borders. In his monograph, Mohit Chandna engages with narrations of spatial conflicts in French and Francophone literature and film from the nineteenth to the early twenty-first century. In literary works by Jules Verne, Ananda Devi, and Patrick Chamoiseau, and film by Michael Haneke, Chandna analyzes the depiction of ever-changing borders and spatial grammar within the colonial project. In so doing, he also examines the ongoing resistance to the spatial legacies of colonial practices that act as omnipresent enforcers of colonial borders. Literature and film become sites that register colonial spatial paradigms and advance competing narratives that fracture the dominance of these borders. Through its analyses Spatial Boundaries, Abounding Spaces shows that colonialism is not a finished project relegated to our past. Colonialism is present in the here and now, and exercises its power through the borders that define us.
Book Synopsis Migrant Masculinities in Women’s Writing by : Ashwiny O. Kistnareddy
Download or read book Migrant Masculinities in Women’s Writing written by Ashwiny O. Kistnareddy and published by Springer Nature. This book was released on 2021-09-17 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the representation of masculinities in contemporary texts written by women who have immigrated into France or Canada from a range of geographical spaces. Exploring works by Léonora Miano (Cameroon), Fatou Diome (Senegal), Assia Djebar, Malika Mokeddem (Algeria), Ananda Devi (Mauritius), Ying Chen (China) and Kim Thúy (Vietnam), this study charts the extent to which migration generates new ways of understanding and writing masculinities. It draws on diverse theoretical perspectives, including postcolonial theory, affect theory and critical race theory, while bringing visibility to the many women across various historical and geographical terrains who write about (im)migration and the impact on men, even as these women, too, acquire a different position in the new society.
Book Synopsis This Thing of Darkness by : Joan Neuberger
Download or read book This Thing of Darkness written by Joan Neuberger and published by Cornell University Press. This book was released on 2019-03-15 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Thing of Darkness, Joan Neuberger's engrossing production history of Sergei Eisenstein's Ivan the Terrible, is a major contribution to the study of Eisenstein and thus informs the history and theory of cinema and the study of Soviet culture and politics. Neuberger's ability to mine, interpret, and connect Eisenstein's voluminous, intriguingly digressive writings makes this book exceptional.— Karla Oeler, Stanford University Sergei Eisenstein's unfinished masterpiece, Ivan the Terrible, was no ordinary movie. Commissioned by Joseph Stalin in 1941 to justify state terror in the sixteenth century and in the twentieth, the film's politics, style, and epic scope aroused controversy even before it was released. In This Thing of Darkness, Joan Neuberger offers a sweeping account of the conception, making, and reception of Ivan the Terrible that weaves together Eisenstein's expansive thinking and experimental practice with a groundbreaking new view of artistic production under Stalin. Drawing on Eisenstein's unpublished production notebooks, diaries, and manuscripts, Neuberger's riveting narrative chronicles Eisenstein's personal, creative, and political challenges and reveals the ways cinematic invention, artistic theory, political critique, and historical and psychological analysis went hand in hand in this famously complex film. Neuberger's bold arguments and daring insights into every aspect of Eisenstein's work during this period, together with her ability to lucidly connect his wide-ranging late theory with his work on Ivan, show the director exploiting the institutions of Soviet artistic production not only to expose the cruelties of Stalin and his circle but to challenge the fundamental principles of Soviet ideology itself. Ivan the Terrible, she argues, shows us one of the world's greatest filmmakers and one of the 20th century's greatest artists observing the world around him and experimenting with every element of film art to explore the psychology of political ambition, uncover the history of recurring cycles of violence and lay bare the tragedy of absolute power.
Download or read book Hate Crimes written by James B. Jacobs and published by Oxford University Press. This book was released on 2000-12-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the early 1980s, a new category of crime appeared in the criminal law lexicon. In response to concerted advocacy-group lobbying, Congress and many state legislatures passed a wave of "hate crime" laws requiring the collection of statistics on, and enhancing the punishment for, crimes motivated by certain prejudices. This book places the evolution of the hate crime concept in socio-legal perspective. James B. Jacobs and Kimberly Potter adopt a skeptical if not critical stance, maintaining that legal definitions of hate crime are riddled with ambiguity and subjectivity. No matter how hate crime is defined, and despite an apparent media consensus to the contrary, the authors find no evidence to support the claim that the United States is experiencing a hate crime epidemic--instead, they cast doubt on whether the number of hate crimes is even increasing. The authors further assert that, while the federal effort to establish a reliable hate crime accounting system has failed, data collected for this purpose have led to widespread misinterpretation of the state of intergroup relations in this country. The book contends that hate crime as a socio-legal category represents the elaboration of an identity politics now manifesting itself in many areas of the law. But the attempt to apply the anti-discrimination paradigm to criminal law generates problems and anomalies. For one thing, members of minority groups are frequently hate crime perpetrators. Moreover, the underlying conduct prohibited by hate crime law is already subject to criminal punishment. Jacobs and Potter question whether hate crimes are worse or more serious than similar crimes attributable to other anti-social motivations. They also argue that the effort to single out hate crime for greater punishment is, in effect, an effort to punish some offenders more seriously simply because of their beliefs, opinions, or values, thus implicating the First Amendment. Advancing a provocative argument in clear and persuasive terms, Jacobs and Potter show how the recriminalization of hate crime has little (if any) value with respect to law enforcement or criminal justice. Indeed, enforcement of such laws may exacerbate intergroup tensions rather than eradicate prejudice.
Book Synopsis Patrick Geddes in India by : Sir Patrick Geddes
Download or read book Patrick Geddes in India written by Sir Patrick Geddes and published by . This book was released on 1947 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Sergei Eisenstein Publisher :Cambridge ; New York : Cambridge University Press ISBN 13 : Total Pages :494 pages Book Rating :4.3/5 (91 download)
Book Synopsis Nonindifferent Nature by : Sergei Eisenstein
Download or read book Nonindifferent Nature written by Sergei Eisenstein and published by Cambridge ; New York : Cambridge University Press. This book was released on 1987 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theorieën van de Russische filmregisseur (1898-1948) over de vele mogelijkheden van het medium film
Book Synopsis Critical Perspectives on Hate Crime by : Amanda Haynes
Download or read book Critical Perspectives on Hate Crime written by Amanda Haynes and published by Springer. This book was released on 2017-05-15 with total page 523 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a unique insight into the lived realities of hate crime in Ireland and its treatment within the criminal justice system. The significance of the Irish case is contextualised within the European and global policy contexts and an overview of hate crime in Ireland, both north and south, and its differential treatment in each jurisdiction’s criminal justice system is offered. Presenting empirically grounded analyses of the experiences of commonly targeted identity groups in an Irish context, this study also draws upon their exposure to hate crime and challenges encountered in seeking redress. Combining theory, research and practice, this book represents legal, social, cultural and political concerns pertinent to understanding, preventing, deterring and combatting hate crime across Ireland. It incorporates a variety of perspectives on the hate crime paradigm and addresses many of the cutting-edge debates arising in the field of hate studies. Contributions from Irish and international academic researchers are complemented by applied pieces authored by practitioners and policy makers actively engaged with affected communities. This is a progressive and informed text which will be of great value to activists, policy makers and scholars of hate crime and criminal justice.
Book Synopsis Pioneer of Sociology by : Philip Mairet
Download or read book Pioneer of Sociology written by Philip Mairet and published by . This book was released on 1979 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Cult at the End of the World by : David E. Kaplan
Download or read book The Cult at the End of the World written by David E. Kaplan and published by Vintage. This book was released on 1996 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Eisenstein on Paper by : Naum Kleiman
Download or read book Eisenstein on Paper written by Naum Kleiman and published by National Geographic Books. This book was released on 2017-10-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive book on the extensive, yet rarely seen, graphic works of pioneering filmmaker Sergei Eisenstein Sergei Eisenstein is regarded as one of cinema’s greatest revolutionaries. Less well known is that he was also a prolific graphic artist who drew compulsively as a means of expressing his ideas. Arranged chronologically, Eisenstein on Paper is divided into six chapters, each prefaced by short texts relating to the graphic works of each distinct period, and interwoven with excerpts from Eisenstein’s own essays and diary entries. In 1930 Eisenstein traveled to the United States and then Mexico, where he produced hundreds of drawings influenced by ancient and contemporary Mexican art. Forced to return to Russia in 1932, Eisenstein came under the scrutiny of the Communist government and, struggling to make further films without political interference, turned again to sketching for artistic freedom. By the end of his life, he had pared his style down to the utmost simplicity and sincerity. Despite completing relatively few films in his lifetime, Eisenstein made several thousand drawings. Eisenstein on Paper is the product of a groundbreaking collaboration with RGALI, the Russian State Archive of Arts and Literature, and is a fitting tribute to an incredible graphic talent.
