Strategic Social Marketing

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Author :
Publisher : SAGE
ISBN 13 : 1473927676
Total Pages : 449 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Strategic Social Marketing by : Jeff French

Download or read book Strategic Social Marketing written by Jeff French and published by SAGE. This book was released on 2015-01-31 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative. ′For anyone interested in great social marketing practice in the 21st century, and how it needs to adapt as our understanding of behaviour change evolves, this publication is chock full of good practice and smart strategy.’ Dan Metcalfe, Deputy Director - Marketing, Public Health England, UK Strategic Social Marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems. The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving examples and case studies from around the world. Set into a clear structure it: Takes you through an exploration of why marketing should be an integral component of all social programme design and delivery when looking to achieve social good Moves on to the nature and application of social marketing, rethinking traditional concepts such as ‘value’ and ‘exchange’ in the social context Lays out the ‘how to’ so you can create fully realised strategy, plans, frameworks and tactics to influence behaviours. Visit the Strategic Social Marketing Website - Featuring free resources for marketing students and lecturers.

Ethics and Values in Social Research

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1137303875
Total Pages : 200 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Ethics and Values in Social Research by : Paul Ransome

Download or read book Ethics and Values in Social Research written by Paul Ransome and published by Bloomsbury Publishing. This book was released on 2013-04-23 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ethical responsibility has intellectual and practical implications for social researchers. This book explores a range of issues, theories and questions, enabling readers to reflect upon, understand and critique these with confidence. With helpful examples and a glossary of terms, it is essential reading for new and experienced researchers alike.

A Restorative Approach to Family Violence

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Author :
Publisher : Routledge
ISBN 13 : 1317186877
Total Pages : 252 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis A Restorative Approach to Family Violence by : Anne Hayden

Download or read book A Restorative Approach to Family Violence written by Anne Hayden and published by Routledge. This book was released on 2016-03-16 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an essential update on current thinking, practice and research into the use of restorative justice in the area of family violence. It contains contemporary empirical, theoretical and practical perspectives on the use of restorative justice for intimate partner and family violence, including sexual violence and elder abuse. Whilst raising issues relating to the implications of reporting, it provides a fresh look at victims’ issues as well as providing accounts of those who have participated in restorative justice processes and who have been victims of abusive relationships. Contributions are included from a wide range of perspectives to provide a balanced approach that is not simply polemic or advocating. Rather, the book genuinely raises the issue for debate, with the advantage of bringing into the open new research which has not been widely published previously. Given its unique experience in the development of restorative justice, the book includes empirical studies relating to New Zealand, contextualized within the global situation by the inclusion of perspectives on practices in the UK, Australia and North America. This book will be key reading for people who work with violent offending of a family nature as well as for those who are interested in the study of family violence.

Gender Equitable and Transformative Social Policies for Post COVID-19 Africa

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Author :
Publisher : Ethics International Press
ISBN 13 : 1804411671
Total Pages : 294 pages
Book Rating : 4.8/5 (44 download)

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Book Synopsis Gender Equitable and Transformative Social Policies for Post COVID-19 Africa by : Julius Omona

Download or read book Gender Equitable and Transformative Social Policies for Post COVID-19 Africa written by Julius Omona and published by Ethics International Press. This book was released on 2023-11-25 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the outcome of a detailed research study to examine the trajectories, processes and outcomes of education, health, employment, water, sanitation and hygiene social policies in Uganda, Kenya, Tanzania and Rwanda, and to propose gender-equitable and transformative post COVID-19 social policy in these sectors. Though there is progress in varying degrees in these countries to attaining gender equity, there are still significant gender gaps in many areas. As well as examining the current situation, the study also plots progress longitudinally in 20-year periods from 1940 to the present day, and comparatively amongst the four featured countries. It provides both a rare and valuable historical study, as well as an up-to-date working policy framework. The research derives from the GETSPA (Gender Equitable and Transformative Social Policy for Post COVID-19 Africa) project, coordinated by the Institute of African Studies, University of Ghana and conducted across the wider African continent. The book is a valuable resource for policy-makers at national and pan-national level, NGOs, and African Studies researchers. The study closely tracks the UN Sustainable Development Goals (SDGs), most particularly SDG 5 on Gender Equality, but also those dealing with Education, Employment, Health, and Water, Hygiene and Sanitation.

Small States

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Publisher : Commonwealth Secretariat
ISBN 13 : 1849290792
Total Pages : 273 pages
Book Rating : 4.8/5 (492 download)

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Book Synopsis Small States by : Commonwealth Secretariat

Download or read book Small States written by Commonwealth Secretariat and published by Commonwealth Secretariat. This book was released on 2012-12-30 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique annual collection of key economic and statistical data on states with fewer than 5 million inhabitants is an essential reference for economists, planners and policy-makers working on issues of concern to small states. This volume contains 68 tables covering development indicators and 4 articles focusing on the green economy.

Social Marketing and Public Health

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Author :
Publisher : Oxford University Press
ISBN 13 : 0198717695
Total Pages : 273 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Social Marketing and Public Health by : Jeff French

Download or read book Social Marketing and Public Health written by Jeff French and published by Oxford University Press. This book was released on 2017 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last ten years have seen tremendous advances in the theoretical and practice base of social marketing globally. This book provides up to date thinking on social marketing theory and practice, introducing new conceptual models and approaches to influencing behaviour to promote health and prevent disease.

Sport Policy Across the United Kingdom

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Publisher : Taylor & Francis
ISBN 13 : 100089634X
Total Pages : 111 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Sport Policy Across the United Kingdom by : Mathew Dowling

Download or read book Sport Policy Across the United Kingdom written by Mathew Dowling and published by Taylor & Francis. This book was released on 2023-03-30 with total page 111 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comparative analysis of sport and physical activity policies, processes, and practices across the home nations (England, Scotland, Wales, and Northern Ireland) of the United Kingdom. Drawing upon in-depth analysis by internationally recognised experts within the sport policy and management field, and applying a novel analytical framework, this book offers the first comprehensive intra-country comparison of the most significant features of the sporting infrastructure across the home nations. With chapters focusing on each of the four nations in detail, followed by a comparative chapter that identifies themes regarding the evolution of sport policy across the UK, the book examines the differences and similarities across elite, community, and school sport policy. It provides an important insight into how sport policy interacts with national and devolved political structures and with sociocultural factors to drive both elite sporting success and community sport development. This book is essential reading for any student, researcher, policymaker or sport practitioner with an interest in sport policy, sport development, sport management, public policy, or politics.

Strategy and Strategists

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Author :
Publisher : Oxford University Press, USA
ISBN 13 : 0199219710
Total Pages : 720 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Strategy and Strategists by : James Cunningham

Download or read book Strategy and Strategists written by James Cunningham and published by Oxford University Press, USA. This book was released on 2012-03-29 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Importantly, this stimulating text:

The New Journey of China’s Economic and Social Development

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Author :
Publisher : Springer Nature
ISBN 13 : 9811979154
Total Pages : 760 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis The New Journey of China’s Economic and Social Development by : Fuzhan Xie

Download or read book The New Journey of China’s Economic and Social Development written by Fuzhan Xie and published by Springer Nature. This book was released on 2023-03-12 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book aims at China's economic and social development, which has embarked on a new journey. It collects more than 20 major research achievements of researchers in relevant fields of the Chinese Academy of Social Sciences. These topics cover rural revitalization and anti-poverty, industrialization and manufacturing transformation, service industry upgrading, fiscal and taxation system and fiscal sustainability, major financial reform, industry and competition policy, ownership structure, new pattern of opening up, digital economy, innovation driven, financial stability, macro-control, new urbanization, regional development, ecological environment, aging population, labor market, income distribution, social governance, people's livelihood, social security, the rule of law, cultural power, and other major issues. This book helps people from all walks of life better understand and grasp the new trends, opportunities, and challenges of China's economic and social development in the future and provides useful reference for thinking about China's medium and long-term development strategy and development path.

Cases on Strategic Social Media Utilization in the Nonprofit Sector

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Author :
Publisher : IGI Global
ISBN 13 : 1466681896
Total Pages : 433 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Cases on Strategic Social Media Utilization in the Nonprofit Sector by : Asencio, Hugo

Download or read book Cases on Strategic Social Media Utilization in the Nonprofit Sector written by Asencio, Hugo and published by IGI Global. This book was released on 2015-02-28 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Typically utilized by larger corporations, social media marketing and strategy is lacking in small and medium-sized nonprofit organizations. Although these organizations are beginning to incorporate this form of online communication, there is still a need to understand the best practices and proper tools to enhance an organization’s presence on the web. Cases on Strategic Social Media Utilization in the Nonprofit Sector brings together cases and chapters in order to examine both the practical and theoretical components of creating an online social community for nonprofit organizations. The technologies discussed in this publication provide organizations with the necessary cost-effective tools for fundraising, marketing, and civic engagement. This publication is an essential reference source for practitioners, academicians, researchers, and advanced-level students interested in learning how to effectively use social media technologies in the nonprofit sector.

Incorporating Engaged Research in Social Development

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Publisher : iUniverse
ISBN 13 : 1663220166
Total Pages : 241 pages
Book Rating : 4.6/5 (632 download)

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Book Synopsis Incorporating Engaged Research in Social Development by : Wassie Kebede

Download or read book Incorporating Engaged Research in Social Development written by Wassie Kebede and published by iUniverse. This book was released on 2021-04-26 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a wide-ranging presentation derived from teaching experiences and research projects, seasoned professors, Wassie Kebede and Alice Buttereld, examine engaged research that links social work, human services, and social development with the intent of instigating action for social change.Drs. Kebede and Buttereld begin by introducing others to an overview of engaged research and models of social change, and then examine development issues in Ethiopia in view of engaged research. After offering their context of engaged research as a prototype for extrapolating development policies that can be studied, compared, and contrasted with those in other countries, Kebede and Buttereld present the results from the engaged research of former PhD students, now faculty at various universities in Ethiopia. The book provides a glimpse into the professors' own experiences and an emphasis on the importance of involving faculty and students in engaged research through coursework. Incorporating Engaged Research in Social Development is a comprehensive study that offers academic insight and research results in order to promote social development and change. Readers are encouraged to use this book for teaching and implementing engaged research in higher education. Guidelines for teaching undergraduate and graduate courses are included.

SADC Gender Protocol 2014 Barometer

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Author :
Publisher : Gender Links
ISBN 13 : 0992243300
Total Pages : 421 pages
Book Rating : 4.9/5 (922 download)

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Book Synopsis SADC Gender Protocol 2014 Barometer by : Morna, Colleen Lowe

Download or read book SADC Gender Protocol 2014 Barometer written by Morna, Colleen Lowe and published by Gender Links. This book was released on 2014-10-25 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: In August 2008, Heads of State of the Southern African Development Community adopted the ground-breaking SADC Protocol on Gender and Development. This followed a concerted campaign by NGOs under the umbrella of the Southern Africa Gender Protocol Alliance. By the 2013 Heads of State summit, 13 countries had signed and 12 countries had ratified the SADC Gender Protocol. The Protocol is now in force. With one year to go, time is ticking to 2015, when governments need to have achieved 28 targets for the attainment of gender equality. In keeping with the Alliance slogan: Yes we must! this 2014 Barometer provides a wealth of updated data against which progress will be measure by all those who cherish democracy in the region. The world, and SADC, is also looking to the future with the post 2015 agenda. Now is the time to strengthen resolve, reconsider, reposition, and re-strategise for 2030.

Irish Social Policy

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Publisher : Policy Press
ISBN 13 : 1447329635
Total Pages : 480 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Irish Social Policy by : Fiona Dukelow

Download or read book Irish Social Policy written by Fiona Dukelow and published by Policy Press. This book was released on 2017-05-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly respected textbook offers a comprehensive introduction to Irish social policy. It provides an accessible, critical overview taking account of significant changes over recent years. The book is organised across four key sections: 1: Traces the emergence and development of Irish social policy from its origins to the present 2: Situates the Irish case in the wider context of the politics, ideology and socio-economic factors relevant to the development and reform of welfare states 3: Analyses core social service areas with specific reference to the contemporary Irish context 4: Explores how social policy affects particular groups in Irish society including children, older people, people with disabilities, carers, new immigrant and minority ethnic groups, and LGBT people. Discusses the challenges posed by environmental issues and the importance of a social policy perspective Text boxes used throughout provide policy summaries, definitions of key concepts, along with guides for further reading and discussion. This is a valuable resource for undergraduate and postgraduate students studying Irish social policy and allied subjects.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

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Author :
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 428 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Financial Services and General Government Appropriations for 2008

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Author :
Publisher :
ISBN 13 :
Total Pages : 548 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Financial Services and General Government Appropriations for 2008 by : United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government

Download or read book Financial Services and General Government Appropriations for 2008 written by United States. Congress. House. Committee on Appropriations. Subcommittee on Financial Services and General Government and published by . This book was released on 2007 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Project Management Strategies and Tools for Organizational Success

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Author :
Publisher : IGI Global
ISBN 13 : 1799819353
Total Pages : 537 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on Project Management Strategies and Tools for Organizational Success by : Moreno-Monsalve, Nelson Antonio

Download or read book Handbook of Research on Project Management Strategies and Tools for Organizational Success written by Moreno-Monsalve, Nelson Antonio and published by IGI Global. This book was released on 2020-01-17 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project management tools can be used as an alternative to improve and strengthen a company’s position in the market. However, the management of projects has been in constant transformation. Elements such as time, cost, and scope, on which it is based, have been complemented with other trends, such as the project team, change management, knowledge management, good negotiation practices, management of stakeholders, sustainability, etc. In order to improve the competitiveness of their company and increase earned value, managers must remain up to date on these latest transformations and best practices. The Handbook of Research on Project Management Strategies and Tools for Organizational Success is a pivotal reference source that analyzes and disseminates new trends that will allow managers to improve their skills and strengthen the performance of their companies through obtaining better results in the projects undertaken. While highlighting topics such as market growth, risk management, and value creation, this book is ideally designed for project managers, managers, business professionals, entrepreneurs, academicians, researchers, and students seeking current research on improving the competitiveness of companies as well as increasing their earned value.

Handbook of Research on Effective Advertising Strategies in the Social Media Age

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Author :
Publisher : IGI Global
ISBN 13 : 1466681268
Total Pages : 539 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel

Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.