Strategic Mental Models Shaping The Future Of Business In Complexity

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Strategic Mental Models: Shaping the Future of Business in Complexity

Author : Hernán Cornejo
Publisher : Hernán Cornejo
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4./5 ( download)

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Book Synopsis Strategic Mental Models: Shaping the Future of Business in Complexity by : Hernán Cornejo

Download or read book Strategic Mental Models: Shaping the Future of Business in Complexity written by Hernán Cornejo and published by Hernán Cornejo. This book was released on 2024-08-15 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Mental Models: Shaping the Future of Business in Complexity" In an era characterized by rapid change, unprecedented complexity, and global interconnectedness, businesses face challenges that demand more than just traditional management techniques. The ability to navigate through this multifaceted landscape requires a new kind of leadership—one that understands the power of mental models in shaping not only decisions but also the very fabric of organizational strategy and culture. "Strategic Mental Models: Shaping the Future of Business in Complexity" is a groundbreaking text that offers this insight, providing executives, managers, and leaders with the tools they need to thrive in today's dynamic business environment. This book is not just a theoretical exploration; it is a practical guide that translates complex concepts into actionable strategies. It dives deep into the role of mental models—those cognitive frameworks that influence how we perceive the world, make decisions, and solve problems. By understanding and leveraging these models, leaders can drive their organizations toward innovation, resilience, and sustained success. Key Advantages of the Book A Comprehensive Framework for Modern Leadership: "Strategic Mental Models" provides a holistic approach to understanding how mental models impact every facet of business, from decision-making to organizational culture. It equips leaders with the knowledge to recognize, evaluate, and refine these models to align with the ever-evolving demands of the marketplace. Practical Application in Organizational Management: The book is rich with real-world examples, case studies, and strategic insights that demonstrate the application of mental models in various industries. It guides leaders in applying these concepts to their specific organizational contexts, ensuring that the strategies discussed are not only relevant but also immediately implementable. Enhancing Organizational Resilience and Adaptability: In a world where change is the only constant, the ability to adapt quickly and effectively is crucial. This book shows how to cultivate mental models that foster organizational resilience, enabling companies to not only survive but also thrive amidst uncertainty and disruption. Driving Innovation through Mental Flexibility: Innovation is at the heart of business growth, and this book highlights how flexible mental models can spur creativity and out-of-the-box thinking. It encourages leaders to break free from outdated paradigms and to develop new ways of thinking that drive innovation and competitive advantage. Fostering Collaborative and Inclusive Cultures: Understanding the diversity of mental models within teams is key to building cohesive, collaborative, and inclusive organizational cultures. This text provides strategies for aligning these diverse models, ensuring that every team member's unique perspective contributes to the organization's overall success. A Forward-Looking Approach: The book doesn't just address current challenges but also looks ahead to future trends and disruptions. It prepares leaders to anticipate and shape the future of their businesses, positioning them to stay ahead of the curve in an increasingly complex world. Contribution to Organizational Management "Strategic Mental Models" is more than a book; it is a roadmap for leading in complexity. It empowers leaders to: Reframe Problems: By understanding how mental models shape perception, leaders can approach challenges from new angles, leading to more effective solutions. Enhance Decision-Making: The book provides tools to refine mental models, leading to more informed, strategic, and timely decisions. Cultivate a Learning Organization: It promotes a culture of continuous learning and mental agility, essential for adapting to change and driving ongoing improvement. Align Strategy with Execution: By aligning mental models across the organization, leaders can ensure that strategy is effectively translated into action, enhancing overall performance. In a business landscape where complexity reigns, "Strategic Mental Models: Shaping the Future of Business in Complexity" is an indispensable resource for leaders who are committed to not just navigating but mastering the complexities of modern business. This book offers the strategic foresight, practical tools, and innovative thinking required to lead with confidence into the future. It is an essential read for anyone looking to elevate their leadership and ensure their organization's long-term success in an increasingly complex world.

The Great Mental Models, Volume 1

Author : Shane Parrish
Publisher : Penguin
ISBN 13 : 0593719972
Total Pages : 209 pages
Book Rating : 4.5/5 (937 download)

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Book Synopsis The Great Mental Models, Volume 1 by : Shane Parrish

Download or read book The Great Mental Models, Volume 1 written by Shane Parrish and published by Penguin. This book was released on 2024-10-15 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the essential thinking tools you’ve been missing with The Great Mental Models series by Shane Parrish, New York Times bestselling author and the mind behind the acclaimed Farnam Street blog and “The Knowledge Project” podcast. This first book in the series is your guide to learning the crucial thinking tools nobody ever taught you. Time and time again, great thinkers such as Charlie Munger and Warren Buffett have credited their success to mental models–representations of how something works that can scale onto other fields. Mastering a small number of mental models enables you to rapidly grasp new information, identify patterns others miss, and avoid the common mistakes that hold people back. The Great Mental Models: Volume 1, General Thinking Concepts shows you how making a few tiny changes in the way you think can deliver big results. Drawing on examples from history, business, art, and science, this book details nine of the most versatile, all-purpose mental models you can use right away to improve your decision making and productivity. This book will teach you how to: Avoid blind spots when looking at problems. Find non-obvious solutions. Anticipate and achieve desired outcomes. Play to your strengths, avoid your weaknesses, … and more. The Great Mental Models series demystifies once elusive concepts and illuminates rich knowledge that traditional education overlooks. This series is the most comprehensive and accessible guide on using mental models to better understand our world, solve problems, and gain an advantage.

Knowledge Management and Business Strategies: Theoretical Frameworks and Empirical Research

Author : Abou-Zeid, El-Sayed
Publisher : IGI Global
ISBN 13 : 1599044889
Total Pages : 428 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Knowledge Management and Business Strategies: Theoretical Frameworks and Empirical Research by : Abou-Zeid, El-Sayed

Download or read book Knowledge Management and Business Strategies: Theoretical Frameworks and Empirical Research written by Abou-Zeid, El-Sayed and published by IGI Global. This book was released on 2007-11-30 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing awareness of the crucial role that knowledge can play in gaining competitive advantage has lead businesses to confront how to build competitive business strategy around a firm's intellectual resources and capabilities, and how to define and guide the processes and infrastructure for managing organizational knowledge. Knowledge Management and Business Strategies: Theoretical Frameworks and Empirical Research provides researchers and practitioners fundamental business and management knowledge by exploring relevant theoretical frameworks and the latest empirical research findings in the area of knowledge and knowledge management strategies and their formulation and alignment with organizations' competitive business strategies.

Family Business: Building a sustainable future

Author : AA.VV.
Publisher : Rubbettino Editore
ISBN 13 : 8849880782
Total Pages : 150 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis Family Business: Building a sustainable future by : AA.VV.

Download or read book Family Business: Building a sustainable future written by AA.VV. and published by Rubbettino Editore. This book was released on 2024-03-20T00:00:00+01:00 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work commemorates the twenty-fifth anniversary of the founding of the Italian Association of Family Enterprises (AIDAF). It does not adopt a retrospective perspective, nor is it a historical account. It is an essay about the future, taking the form of a dialogue between family businesses and the Italian academic community, combining scholarly rigor with pragmatism. It provides tangible points of reflection aimed at constructing and subsequently preserving the continuity and sustainability of the family-enterprise system. The dialogue is composed of twenty-five letters and their corresponding responses, organized into five sections: family, ownership, youth, business, and sustainability. The AIDAF-affiliated entrepreneurs pose inquiries on family business matters in the form of letters addressed to academics, who, in turn, provide concise essays in response. These exchanges encompass recurring issues such as generational succession, as well as more contemporary themes, such as sustainability and the management of large entrepreneurial families. The essay is not solely intended for AIDAF members; rather, it has been assembled to initiate a conversation with those who are involved with family businesses, including the new generations, entrepreneurs, managers, and professionals who collaborate with family enterprises, as well as students and enthusiasts of the subject. It is an invitation to those who harbor a curiosity about the world of family business. As in any dialogue, the hope here is to stimulate interest in continuing the exchange of perspectives, experiences, and knowledge, going beyond the pages of this book, and recognizing that the vitality and excellence of the fabric of family enterprises are fundamental for the development of a national system.

The Sixth Sense

Author : Kees van der Heijden
Publisher : John Wiley & Sons
ISBN 13 : 0470687290
Total Pages : 322 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Sixth Sense by : Kees van der Heijden

Download or read book The Sixth Sense written by Kees van der Heijden and published by John Wiley & Sons. This book was released on 2009-08-13 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Der etwas andere Leitfaden zum Thema Szenarios und organisatorisches Lernen. "The Sixth Sense" behandelt ausführlich die Veränderungen in den Unternehmenssystemen, den Strukturen und den Menschen. Szenarios werden hier explizit mit Strategie und Handeln verbunden. Innovativer Ansatz: Szenarios werden als Methode des organisatorischen Lernens behandelt. Hier lernen Manager, wie sie mit dem zunehmenden Wandel im Unternehmensumfeld zurechtkommen und wie sie mit Hilfe von Szenarios Denkfehler überwinden (durch Aufzeigen, dass die Zukunft keine Nachbildung der Vergangenheit ist). Praxisorientiert: Die Autoren zeigen anschaulich, wie man Szenariodenken in der Praxis anwendet. "The Sixth Sense" - der unverzichtbare Ratgeber für Manager und Consultants.

A Design Driven Guide for Entrepreneurs

Author : Rhea Alexander
Publisher : Taylor & Francis
ISBN 13 : 100084370X
Total Pages : 325 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis A Design Driven Guide for Entrepreneurs by : Rhea Alexander

Download or read book A Design Driven Guide for Entrepreneurs written by Rhea Alexander and published by Taylor & Francis. This book was released on 2023-05-05 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of entrepreneurs is leading a global paradigm shift towards values-driven business. This book empowers you to challenge the status quo and create value through its unique and adaptive approach to venture-building by design. Authored by a multidisciplinary team of practicing design strategists, business leaders, academics, and entrepreneurs, this hands-on guide models strategic design as a mindset for starting up: framing problems, applying methods, identifying opportunities, and creating pathways forward through futures and systems thinking. Carefully curated case studies of young impact-driven entrepreneurs along with resources, including action-based frameworks, diagrams, and templates for founders to replicate, and a reader’s checklist to enable the transformation of daily practice, will open new dimensions that amplify the global shift towards a more regenerative world and a multiverse of possibilities. Are you ready to journey to places where ideas for products, services, and experiences transform how we live and work? Then this guide is for you: the Design-Driven Entrepreneur.

Fintech Marketing: From Start to Now

Author : Dmitrii Egorenkov
Publisher : Dmitrii Egorenkov
ISBN 13 :
Total Pages : 81 pages
Book Rating : 4./5 ( download)

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Book Synopsis Fintech Marketing: From Start to Now by : Dmitrii Egorenkov

Download or read book Fintech Marketing: From Start to Now written by Dmitrii Egorenkov and published by Dmitrii Egorenkov. This book was released on 2024-04-24 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fintech Marketing: From Start to Now' is an essential read for anyone looking to grasp the seismic shifts in financial services marketing precipitated by technology. Tracing the lineage from the earliest financial technologies to the latest digital revolutions, this book is a masterclass in the art and science of fintech marketing. The book opens with a primer on the fundamentals of fintech, charting its evolution and contextualizing its rise alongside the digital milestones of our times. Readers are taken from the nascent stages of online finance to the current era, where mobile and social media are not just platforms but catalysts for financial innovation. Delving into the fintech spectrum, the book enumerates and elucidates the main categories of fintech products, including transformative payment solutions, alternative lending models, the burgeoning sectors of insurtech and blockchain, and the expanding universe of cryptocurrencies. With a global lens, 'Fintech Marketing: From Start to Now' provides a panoramic survey of fintech's expansion across continents, dissecting the factors that have spurred or stifled growth. It presents an incisive look at market-specific nuances in major economies like the USA, EU, China, and India, while also shedding light on the diverse fintech landscapes of Southeast Asia and other regions. The heart of the book lies in its robust section on marketing strategy. It breaks down the complexities of customer acquisition in fintech, from laying down the marketing fundamentals to crafting sophisticated strategies that resonate with today's savvy consumers. It details the importance of branding, the elements of a winning marketing plan, and how to build trust and credibility in an industry where security is paramount. An entire section is devoted to understanding and engaging with the target audience. Here, the book shines with its data-driven approach, providing actionable guidance on creating customer personas, utilizing analytics, and choosing the right communication channels. The marketing mix gets a digital overhaul as readers learn how to apply the timeless 4P's—Product, Price, Place, Promotion—to a fintech context. This is complemented by tactical insights into leveraging digital platforms, optimizing for search engines, engaging through social media, and employing content marketing to tell compelling financial narratives. The book doesn’t just teach but shows through a series of case studies, drawing lessons from successful campaigns and flagging pitfalls to avoid. It culminates with a forward-looking analysis of fintech's future, innovating client attraction strategies, and the anticipated products set to redefine the industry. 'Fintech Marketing: From Start to Now' is more than a book; it's a strategic partner for fintech professionals, marketers, entrepreneurs, and enthusiasts aiming to navigate the vibrant and challenging world of fintech marketing.

The Sustainable Enterprise Fieldbook

Author : Jeana Wirtenberg
Publisher : Routledge
ISBN 13 : 0429842813
Total Pages : 392 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Sustainable Enterprise Fieldbook by : Jeana Wirtenberg

Download or read book The Sustainable Enterprise Fieldbook written by Jeana Wirtenberg and published by Routledge. This book was released on 2018-09-03 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: With deep thought and inspiring examples, this updated book engages readers by increasing their understanding and awareness of what sustainability means conceptually, practically, personally, and professionally. It provides readers with the tools and techniques to improve the social, environmental, and economic performance of their organizations in both the short and long term. Since sustainability is not achieved in a siloed environment, everyone has a critical role to play on this journey. The Sustainable Enterprise Fieldbook, with full companion materials at https://TheSustainableEnterpriseFieldbook.com, engages today’s managers and leaders of organizations, in both the private sector and civil society, who are being challenged as never before to find ways to play a proactive role in understanding and addressing the risks and opportunities of sustainability. It teaches them how to apply systems thinking to turn our most intractable problems into exciting business opportunities, and offers ground breaking frameworks in new chapters on globalization, strategy, metrics, and sustainability models for collaboration, technology, and community. That is why this book is structured to be a fieldbook to provide practitioners the Activities, Cases, and Tools that they can use to help move their enterprise through progressively higher performing stages of sustainability. Readers also have access to the innovative Living Fieldbook, an online community forum filled with supporting materials: https://www.thesustainableenterprisefieldbook.com/webinars.html.

The Routledge Companion to the Future of Marketing

Author : Luiz Moutinho
Publisher : Routledge
ISBN 13 : 1136242864
Total Pages : 506 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Routledge Companion to the Future of Marketing by : Luiz Moutinho

Download or read book The Routledge Companion to the Future of Marketing written by Luiz Moutinho and published by Routledge. This book was released on 2014-01-10 with total page 506 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field

STRATEGIC BUSINESS MANAGEMENT

Author : Dr. MADESWARAN A
Publisher : Archers & Elevators Publishing House
ISBN 13 : 9388805720
Total Pages : 443 pages
Book Rating : 4.3/5 (888 download)

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Book Synopsis STRATEGIC BUSINESS MANAGEMENT by : Dr. MADESWARAN A

Download or read book STRATEGIC BUSINESS MANAGEMENT written by Dr. MADESWARAN A and published by Archers & Elevators Publishing House. This book was released on with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Models of Scenario Building and Planning

Author : A. Martelli
Publisher : Springer
ISBN 13 : 1137293500
Total Pages : 509 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Models of Scenario Building and Planning by : A. Martelli

Download or read book Models of Scenario Building and Planning written by A. Martelli and published by Springer. This book was released on 2014-10-01 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: Models of Scenario Building and Planning offers a unique and innovative exploration of the scenario approach. The book focuses on the analysis of the competitors' behavior; the analysis of risk and uncertainty; and the link between scenarios and strategies.

The Future of the Patent System

Author : Ryo Shimanami
Publisher : Edward Elgar Publishing
ISBN 13 : 1781000549
Total Pages : 401 pages
Book Rating : 4.7/5 (81 download)

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Book Synopsis The Future of the Patent System by : Ryo Shimanami

Download or read book The Future of the Patent System written by Ryo Shimanami and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a rapidly changing world, the underlying philosophies, the rationale and the appropriateness of patent law have come under question. In this insightful collection, the authors undertake a careful examination of existing patent systems and their prospects for the future. Scholars and practitioners from Japan, the US, Europe, India, Brazil and China give detailed analyses of current and likely future problems with their respective systems, and outline possible responses to them. With detailed and extensive contributions, this book will greatly appeal to students, practitioners, policymakers and academics who are interested in the problems of current patent system in the world and their future.

Defense Technological Innovation

Author : Bharat Rao
Publisher : Edward Elgar Publishing
ISBN 13 : 178990210X
Total Pages : 199 pages
Book Rating : 4.7/5 (899 download)

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Book Synopsis Defense Technological Innovation by : Bharat Rao

Download or read book Defense Technological Innovation written by Bharat Rao and published by Edward Elgar Publishing. This book was released on 2020-05-29 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defense Technological Innovation describes the emerging paradigm for innovation at the US Department of Defense, and the consequent impacts on its stakeholders. Leveraging a combination of prior research, archival data, first-person observations and interviews, the authors identify practices and themes characterizing the key trends in defense innovation, describe current organizational approaches and practices, and develop a theoretical framework that elucidates the competencies required to underwrite defense innovation objectives. The findings therein are relevant to any large, technology-driven organization contending with the implications of rapid change in the high-tech landscape.

"Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character

Author : Richard P. Feynman
Publisher : W. W. Norton & Company
ISBN 13 : 0393355683
Total Pages : 429 pages
Book Rating : 4.3/5 (933 download)

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Book Synopsis "Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character by : Richard P. Feynman

Download or read book "Surely You're Joking, Mr. Feynman!": Adventures of a Curious Character written by Richard P. Feynman and published by W. W. Norton & Company. This book was released on 2018-02-06 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most famous science books of our time, the phenomenal national bestseller that "buzzes with energy, anecdote and life. It almost makes you want to become a physicist" (Science Digest). Richard P. Feynman, winner of the Nobel Prize in physics, thrived on outrageous adventures. In this lively work that “can shatter the stereotype of the stuffy scientist” (Detroit Free Press), Feynman recounts his experiences trading ideas on atomic physics with Einstein and cracking the uncrackable safes guarding the most deeply held nuclear secrets—and much more of an eyebrow-raising nature. In his stories, Feynman’s life shines through in all its eccentric glory—a combustible mixture of high intelligence, unlimited curiosity, and raging chutzpah. Included for this edition is a new introduction by Bill Gates.

The Bloomsbury Handbook of Context and Transformative Leadership in Higher Education

Author : Mary Drinkwater
Publisher : Bloomsbury Publishing
ISBN 13 : 1350406333
Total Pages : 385 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis The Bloomsbury Handbook of Context and Transformative Leadership in Higher Education by : Mary Drinkwater

Download or read book The Bloomsbury Handbook of Context and Transformative Leadership in Higher Education written by Mary Drinkwater and published by Bloomsbury Publishing. This book was released on 2024-08-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook of Context and Transformative Leadership in Higher Education explores the importance of cultural, political, socioeconomic and historical context in change leadership in higher education. With contributions from four continents, the handbook brings together multi-contextual perspectives to explore the importance of context to the development of the field. A broad range of topics are covered, including skills, strategies and dispositions; local, regional and cross-national partnership development; opportunities and considerations for technology; and, future visions. Countries covered include Argentina, Brazil, Canada, Columbia, Dubai, Ghana, Japan, Malaysia, South Africa, Turkey, the UK and the USA. The book forms part of the Bloomsbury Handbooks of Crises and Transformative Leadership in Higher Education collection, brought together by Mary Drinkwater.

Six Simple Rules

Author : Yves Morieux
Publisher : Harvard Business Review Press
ISBN 13 : 1422190560
Total Pages : 232 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Six Simple Rules by : Yves Morieux

Download or read book Six Simple Rules written by Yves Morieux and published by Harvard Business Review Press. This book was released on 2014-03-11 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: New tools for managing complexity Does your organization manage complexity by making things more complicated? If so, you are not alone. According to The Boston Consulting Group’s fascinating Complexity Index, business complexity has increased sixfold during the past sixty years. And, all the while, organizational complicatedness—that is, the number of structures, processes, committees, decision-making forums, and systems—has increased by a whopping factor of thirty-five. In their attempt to respond to the increasingly complex performance requirements they face, company leaders have created an organizational labyrinth that makes it more and more difficult to improve productivity and to pursue innovation. It also disengages and demotivates the workforce. Clearly it’s time for leaders to stop trying to manage complexity with their traditional tools and instead better leverage employees' intelligence. This book shows you how and explains the implications for designing and leading organizations. The way to manage complexity, the authors argue, is neither with the hard solutions of another era nor with the soft solutions—such as team building and feel-good “people initiatives”—that often follow in their wake. Based on social sciences (notably economics, game theory, and organizational sociology) and The Boston Consulting Group’s work with more than five hundred companies in more than forty countries and in various industries, authors Yves Morieux and Peter Tollman recommend six simple rules to manage complexity without getting complicated. Showing why the rules work and how to put them into practice, Morieux and Tollman give managers a much-needed tool to reinvigorate people in the face of seemingly endless complexity. Included are detailed examples from companies that have achieved a multiplicative effect on performance by using them. It’s time to manage complexity better. Employ these six simple rules to foster autonomy and cooperation and to effectively handle business complexity. As a result, you will improve productivity, innovate more, reengage your workforce, and seize opportunities to create competitive advantage.

Complex Systems in Finance and Econometrics

Author : Robert A. Meyers
Publisher : Springer Science & Business Media
ISBN 13 : 1441977007
Total Pages : 919 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Complex Systems in Finance and Econometrics by : Robert A. Meyers

Download or read book Complex Systems in Finance and Econometrics written by Robert A. Meyers and published by Springer Science & Business Media. This book was released on 2010-11-03 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finance, Econometrics and System Dynamics presents an overview of the concepts and tools for analyzing complex systems in a wide range of fields. The text integrates complexity with deterministic equations and concepts from real world examples, and appeals to a broad audience.