Strategic Marketing Analysis Of Walt Disneys Parks And Resorts

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Strategic marketing analysis of Walt Disney’s Parks and Resorts

Author : Isabelle Köhler
Publisher : GRIN Verlag
ISBN 13 : 3656630569
Total Pages : 33 pages
Book Rating : 4.6/5 (566 download)

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Book Synopsis Strategic marketing analysis of Walt Disney’s Parks and Resorts by : Isabelle Köhler

Download or read book Strategic marketing analysis of Walt Disney’s Parks and Resorts written by Isabelle Köhler and published by GRIN Verlag. This book was released on 2014-04-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like ‘The Lion King’ or ‘Disney on Ice’. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for the year 2013 increased 8% to $3.38 (The Walt Disney Company, 2013c, p.1). Its profits amount to $5.6 billion and the market cap is $103.96 billion which makes the company very valuable. At the moment Disney has approximately 166,000 employees around the world (Forbes, 2013). The parks and resorts segment was one of the main growth drivers in 2013: they contributed more than 31% ($14.1 billion) to the overall company revenues and 21% to the segment operating income. (...) Therefore, the parks and resorts play a very important role in the company's brand portfolio. The paper will therefore focus on this business segment.

Strategic Marketing Analysis of Walt Disney's Parks and Resorts

Author : Isabelle Kohler
Publisher :
ISBN 13 : 9783656630555
Total Pages : 36 pages
Book Rating : 4.6/5 (35 download)

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Book Synopsis Strategic Marketing Analysis of Walt Disney's Parks and Resorts by : Isabelle Kohler

Download or read book Strategic Marketing Analysis of Walt Disney's Parks and Resorts written by Isabelle Kohler and published by . This book was released on 2014-04 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions - the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like 'The Lion King' or 'Disney on Ice'. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for t

The Business Model of the Walt Disney Company

Author : Paul Petersen
Publisher : GRIN Verlag
ISBN 13 : 3668678820
Total Pages : 26 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis The Business Model of the Walt Disney Company by : Paul Petersen

Download or read book The Business Model of the Walt Disney Company written by Paul Petersen and published by GRIN Verlag. This book was released on 2018-04-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.

The Entertainment King. A Case Study of Walt Disney Co.

Author :
Publisher : GRIN Verlag
ISBN 13 : 3668153922
Total Pages : 23 pages
Book Rating : 4.6/5 (681 download)

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Book Synopsis The Entertainment King. A Case Study of Walt Disney Co. by :

Download or read book The Entertainment King. A Case Study of Walt Disney Co. written by and published by GRIN Verlag. This book was released on 2016-02-17 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world. In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.

Global Brand Strategy

Author : Jan-Benedict Steenkamp
Publisher : Springer
ISBN 13 : 1349949949
Total Pages : 331 pages
Book Rating : 4.3/5 (499 download)

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Book Synopsis Global Brand Strategy by : Jan-Benedict Steenkamp

Download or read book Global Brand Strategy written by Jan-Benedict Steenkamp and published by Springer. This book was released on 2017-01-03 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so that your brand will prosper globally. What sets strong global brands apart? First, they generate more than half their revenue and most of their growth outside their home market. Secondly, their brand equity is responsible for a massive percentage of their firm’s market value. Third, they operate as single brands everywhere on the planet. We find them in B2C and B2B industries, among large and small companies, and among established companies and new businesses. The stewards of these brands have a set of skills and knowledge that sets them apart from the typical corporate marketer. So what’s their secret? In a world that is globalizing, but not yet globalized, how do you build a powerful global brand that resonates universally but also accommodates local nuances? How do you ensure that it is dynamic and flexible enough to change at market speed? World-class marketing expert Jan-Benedict Steenkamp has studied global brands for over 25 years on six continents. He has distilled their practices into eight tools that you can start using today. With case studies from around the world, Steenkamp’s book is provocative and timely. Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.

Imagining the Global

Author : Fabienne Darling-Wolf
Publisher : University of Michigan Press
ISBN 13 : 0472900153
Total Pages : 201 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Imagining the Global by : Fabienne Darling-Wolf

Download or read book Imagining the Global written by Fabienne Darling-Wolf and published by University of Michigan Press. This book was released on 2014-12-22 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on a series of case studies of globally distributed media and their reception in different parts of the world, Imagining the Global reflects on what contemporary global culture can teach us about transnational cultural dynamics in the 21st century. A focused multisited cultural analysis that reflects on the symbiotic relationship between the local, the national, and the global, it also explores how individuals’ consumption of global media shapes their imagination of both faraway places and their own local lives. Chosen for their continuing influence, historical relationships, and different geopolitical positions, the case sites of France, Japan, and the United States provide opportunities to move beyond common dichotomies between East and West, or United States and “the rest.” From a theoretical point of view, Imagining the Global endeavors to answer the question of how one locale can help us understand another locale. Drawing from a wealth of primary sources—several years of fieldwork; extensive participant observation; more than 80 formal interviews with some 160 media consumers (and occasionally producers) in France, Japan, and the United States; and analyses of media in different languages—author Fabienne Darling-Wolf considers how global culture intersects with other significant identity factors, including gender, race, class, and geography. Imagining the Global investigates who gets to participate in and who gets excluded from global media representation, as well as how and why the distinction matters.

The Global Theme Park Industry

Author : Salvador Anton Clavé
Publisher : CABI
ISBN 13 : 1845932080
Total Pages : 481 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Global Theme Park Industry by : Salvador Anton Clavé

Download or read book The Global Theme Park Industry written by Salvador Anton Clavé and published by CABI. This book was released on 2007 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1980s, the theme park industry has developed into a global phenomenon, with everything from large, worldwide theme parks to countless smaller ventures. From the first pleasure gardens to the global theme park companies, this book provides an understanding of the nature and function of theme parks as spaces of entertainment. Illustrated throughout by worldwide case studies, empirical data and practical examples, the book portrays the impacts of theme park as global competitive actors, agents of global development and cultural symbols, particularly in the context of their role in the developing experience economy. In conclusion, this book is a practical guide to the planning and development of theme parks.

Performance and the Disney Theme Park Experience

Author : Jennifer A. Kokai
Publisher : Springer Nature
ISBN 13 : 303029322X
Total Pages : 295 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Performance and the Disney Theme Park Experience by : Jennifer A. Kokai

Download or read book Performance and the Disney Theme Park Experience written by Jennifer A. Kokai and published by Springer Nature. This book was released on 2019-11-27 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses Disney parks using performance theory. Few to no scholars have done this to date—an enormous oversight given the Disney parks’ similarities to immersive theatre, interpolation of guests, and dramaturgical construction of attractions. Most scholars and critics deny agency to the tourist in their engagement with the Disney theme park experience. The vast body of research and journalism on the Disney “Imagineers”—the designers and storytellers who construct the park experience—leads to the misconception that these exceptional artists puppeteer every aspect of the guest’s experience. Contrary to this assumption, Disney park guests find a range of possible reading strategies when they enter the space. Certainly Disney presents a primary reading, but generations of critical theory have established the variety of reading strategies that interpreters can employ to read against the text. This volume of twelve essays re-centers the park experience around its protagonist: the tourist.

A Cultural History of the Disneyland Theme Parks

Author : Sabrina Mittermeier
Publisher : Intellect (UK)
ISBN 13 : 9781789383270
Total Pages : 288 pages
Book Rating : 4.3/5 (832 download)

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Book Synopsis A Cultural History of the Disneyland Theme Parks by : Sabrina Mittermeier

Download or read book A Cultural History of the Disneyland Theme Parks written by Sabrina Mittermeier and published by Intellect (UK). This book was released on 2021-01-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The writing is academic, but it is not inaccessible. It will have wide disciplinary appeal within academia, as tourism studies cross into a variety of fields including history, American studies, fandom studies, performance studies and cultural studies. It will be invaluable to those working in the field of theme park scholarship and the study of Disney theme parks, theme parks in general and related areas like world's expositions and spaces of the consumer and lifestyle worlds. It will also be of interest to Disney fans, those who have visited any of the parks or are interested to know more about the parks and their cultural situation and context.

Changing Organizational Culture

Author : Mats Alvesson
Publisher : Routledge
ISBN 13 : 1317421035
Total Pages : 350 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Changing Organizational Culture by : Mats Alvesson

Download or read book Changing Organizational Culture written by Mats Alvesson and published by Routledge. This book was released on 2015-09-21 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: How is practical change work carried out in modern organizations? And what kind of challenges, tasks and other difficulties are normally encountered as a part of it? In a turbulent and changing world, organizational culture is often seen as central for sustained competitiveness. Organizations are faced with increased demands for change but these are often so challenging that they meet heavy resistance and fizzle out. Changing Organizational Culture encourages the development of a reflexive approach to organizational change, providing insights as to why it may be difficult to maintain momentum in change processes. Based around an illuminating case study of a cultural change programme, the book provides 15 lessons on the entire change journey; from analysis and design, to implementation and how organizational members should approach change projects. This enhanced edition considers the most recent studies on organizational change practice, with new examples from businesses and the public sector, and includes one empirical study which uses the authors’ own framework, enriching their practical recommendations. It also draws on the latest theoretical developments, including ideas of power and storytelling. Accompanying the text is an online pedagogic and research ideas guide available for course instructors and lecturers at Routledge.com. Changing Organizational Culture will be vital reading for students, researchers and practitioners working in organizational studies, change management and HRM.

Strategic Marketing Management and Tactics in the Service Industry

Author : Sood, Tulika
Publisher : IGI Global
ISBN 13 : 1522524762
Total Pages : 415 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Marketing Management and Tactics in the Service Industry by : Sood, Tulika

Download or read book Strategic Marketing Management and Tactics in the Service Industry written by Sood, Tulika and published by IGI Global. This book was released on 2017-03-20 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer satisfaction is a critical factor to the potential success or failure of a business. By implementing the latest marketing strategies, organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the Service Industry is an essential reference publication that features the latest scholarly research on service strategies for competitive advantage across industries. Covering a broad range of topics and perspectives such as customer satisfaction, healthcare service, and microfinance, this book is ideally designed for students, academics, practitioners, and professionals seeking current research on best practices to build rapport with customers.

Disney Theatrical Productions

Author : Amy S. Osatinski
Publisher : Routledge
ISBN 13 : 0429662742
Total Pages : 228 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Disney Theatrical Productions by : Amy S. Osatinski

Download or read book Disney Theatrical Productions written by Amy S. Osatinski and published by Routledge. This book was released on 2019-02-07 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disney Theatrical Productions: Producing Broadway Musicals the Disney Way is the first work of scholarship to comprehensively examine the history and production practices of Disney Theatrical Productions (DTP), the theatrical producing arm of the studio branch of the Walt Disney Corporation. This book uncovers how DTP has forged a new model for producing large-scale musicals on Broadway by functioning as an independent theatrical producer under the umbrella of a large entertainment corporation. Case studies of three productions (The Lion King, Tarzan, and Newsies) demonstrate the flexibility and ingenuity of DTP, and showcase the various production models that the company has employed over the years. Exploring topics such as the history of DTP, its impact on the revitalization of Times Square, and its ability to open up a new audience base for Broadway theatre, this volume examines the impact that DTP has had on American musicals, both domestically and internationally, and how its accomplishments have helped reshape the Broadway landscape. This book is relevant to students in Musical Theatre, History of Musical Theatre, Theatre History, and Arts Management courses, along with general Disney enthusiasts.

The Palgrave Handbook of Children's Film and Television

Author : Casie Hermansson
Publisher : Springer
ISBN 13 : 3030176207
Total Pages : 594 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis The Palgrave Handbook of Children's Film and Television by : Casie Hermansson

Download or read book The Palgrave Handbook of Children's Film and Television written by Casie Hermansson and published by Springer. This book was released on 2019-05-28 with total page 594 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores film and television for children and youth. While children’s film and television vary in form and content from country to country, their youth audience, ranging from infants to “screenagers”, is the defining feature of the genre and is written into the DNA of the medium itself. This collection offers a contemporary analysis of film and television designed for this important audience, with particular attention to new directions evident in the late twentieth and early twenty-first centuries. With examples drawn from Iran, China, Korea, India, Israel, Eastern Europe, the Philippines, and France, as well as from the United States and the United Kingdom, contributors address a variety of issues ranging from content to production, distribution, marketing, and the use of film, both as object and medium, in education. Through a diverse consideration of media for young infants up to young adults, this volume reveals the newest trends in children’s film and television and its role as both a source of entertainment and pedagogy.

Global Entertainment Media

Author : Tanner Mirrlees
Publisher : Routledge
ISBN 13 : 0415519810
Total Pages : 317 pages
Book Rating : 4.4/5 (155 download)

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Book Synopsis Global Entertainment Media by : Tanner Mirrlees

Download or read book Global Entertainment Media written by Tanner Mirrlees and published by Routledge. This book was released on 2013 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to political economy and cultural studies. Among other topics, Mirrlees examines: Paradigms of global entertainment media such as cultural imperialism and cultural globalization. The business of entertainment media: the structure of capitalist culture/creative industries (financers, producers, distributors and exhibitors) and trends in the global political economy of entertainment media. The "governance" of global entertainment media: state and inter-state media and cultural policies and regulations that govern the production, distribution and exhibition of entertainment media and enable or impede its cross-border flow. The new international division of cultural labor (NICL): the cross-border production of entertainment by cultural workers in asymmetrically interdependent media capitals, and economic and cultural concerns surrounding runaway productions and co-productions. The economic motivations and textual design features of globally popular entertainment forms such as blockbuster event films, TV formats, glocalized lifestyle brands and synergistic media. The cross-cultural reception and effects of TV shows and films. The World Wide Web, digitization and convergence culture.

Strategic Marketing and Management

Author : Howard Thomas
Publisher : Wiley
ISBN 13 : 9780471904236
Total Pages : 520 pages
Book Rating : 4.9/5 (42 download)

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Book Synopsis Strategic Marketing and Management by : Howard Thomas

Download or read book Strategic Marketing and Management written by Howard Thomas and published by Wiley. This book was released on 1985-03-06 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This contributed volume provides a forum for research in strategic marketing and for examining the links between strategic marketing and strategic management. Topics include concepts of planning in strategic management; planning techniques and their role as strategic inquiry systems; competitive strategy and strategic competition; analytical modelling in strategy; generic strategy marketing prescriptions; and future conclusions and research directions.

Cross-cultural Management

Author : Terence Jackson
Publisher : Digital Press
ISBN 13 : 9780750619332
Total Pages : 423 pages
Book Rating : 4.6/5 (193 download)

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Book Synopsis Cross-cultural Management by : Terence Jackson

Download or read book Cross-cultural Management written by Terence Jackson and published by Digital Press. This book was released on 1995 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transcultural management ; Management styles ; Intercultural communication.

Futures Thinking and Organizational Policy

Author : Deborah A. Schreiber
Publisher : Springer
ISBN 13 : 3319949233
Total Pages : 435 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Futures Thinking and Organizational Policy by : Deborah A. Schreiber

Download or read book Futures Thinking and Organizational Policy written by Deborah A. Schreiber and published by Springer. This book was released on 2018-12-19 with total page 435 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes that organizational policies are what ensure the institutionalization and sustainability of futures thinking in organizations. It presents several case studies from corporations and other institutions that describe effective use of foresight methods and internal policies to respond to rapid change. The case studies address changing trends in technology, globalization and/or workforce diversity, and the impact on the economic and political well-being of the organization. The editors also develop an organizational capability maturity model for futures thinking as well as providing questions for discussion that promote critical review of each case chapter. This book will inform scholars and organizational leaders how best to utilize foresight methodologies and organizational policies to sustain successful management strategies within futures thinking organizations. Chapter 9 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.