Author : Hill
Publisher :
ISBN 13 : 9788177225174
Total Pages : 1232 pages
Book Rating : 4.2/5 (251 download)
Book Synopsis Strategic Management: An Integrated Approach (Indian Adaptation) Sixth Edition by : Hill
Download or read book Strategic Management: An Integrated Approach (Indian Adaptation) Sixth Edition written by Hill and published by . This book was released on 2004-01-01 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This leading strategy text integrates current research of developing trends with updated cases and increased coverage of technology. Highlights include new material on the link between performance and competitive advantage, analysing sources of competitive advantage and profitability, business strategy and game theory, how competition and strategy change as industries pass through different growth stages, and horizontal integration and strategic outsourcing. Salient Features : All Chapter-opening and Chapter-closing cases are new and the authors have either replaced or substantially revised all Strategy in Action boxes. This Edition also contains a new ongoing case on Dell, introducing relevant aspects of the Company's strategy and performance to reinforce the practical application of key concepts and also illustrate how successive Chapter topics tie together. Each Chapter retains popular features from previous Editions, including a Chapter summary, discussion questions, and a Practicing Strategic Management section with four different exercises--Small-Group Exercise, Strategic Management Project, Article File, and Exploring the Web. The new Edition features a total of 43 high-quality cases covering small, medium, and large companies (domestic and international). These companies include Napster, Nike, The Body Shop, Toyota, Treo/Handspring, The Video Game Industry, SAP, Wal-Mart, Kmart, AOL Time Warner, and Viacom