Strategic Innovations of AI and ML for E-Commerce Data Security

Download Strategic Innovations of AI and ML for E-Commerce Data Security PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 498 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Strategic Innovations of AI and ML for E-Commerce Data Security by : Kaur, Gaganpreet

Download or read book Strategic Innovations of AI and ML for E-Commerce Data Security written by Kaur, Gaganpreet and published by IGI Global. This book was released on 2024-09-13 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.

Strategic Innovations of AI and ML for E-Commerce Data Security

Download Strategic Innovations of AI and ML for E-Commerce Data Security PDF Online Free

Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Strategic Innovations of AI and ML for E-Commerce Data Security by : Jatin Arora

Download or read book Strategic Innovations of AI and ML for E-Commerce Data Security written by Jatin Arora and published by . This book was released on 2024-09-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: As e-commerce continues to increase in usage and popularity, safeguarding consumers private data becomes critical. Strategic innovations in artificial intelligence and machine learning revolutionize data security by offering advanced tools for threat detection and mitigation. Integrating AI and machine learning into their security solutions will allow businesses to build customer trust and maintain a competitive edge throughout the growing digital landscapes. A thorough examination of cutting-edge innovations in e-commerce data security may ensure security measures keep up with current technological advancements in the industry. Strategic Innovations of AI and ML for E-Commerce Data Security explores practical applications in data security, algorithms, and modelling. It examines solutions for securing e-commerce data, utilizing AI and machine learning for modelling techniques, and navigating complex algorithms. This book covers topics such as data science, threat detection, and cybersecurity, and is a useful resource for computer engineers, data scientists, business owners, academicians, scientists, and researchers.

Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning

Download Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 689 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning by : Goel, Pawan Kumar

Download or read book Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning written by Goel, Pawan Kumar and published by IGI Global. This book was released on 2024-08-22 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the landscape of e-commerce, data security has become a concern as businesses navigate the complexities of sensitive customer information protection and cyber threat mitigation. Strategies involving cloud computing, blockchain technology, artificial intelligence, and machine learning offer solutions to strengthen data security and ensure transactional integrity. Implementing these technologies requires a balance of innovation and efficient security protocols. The development and adoption of security strategies is necessary to positively integrate cutting-edge technologies for effective security in online business. Strategies for E-Commerce Data Security: Cloud, Blockchain, AI, and Machine Learning addresses the need for advanced security measures, while examining the current state of e-commerce data security. It explores strategies such as cloud computing, blockchain, artificial intelligence, and machine learning. This book covers topics such as cybersecurity, cloud technology, and forensics, and is a useful resource for computer engineers, business owners, security professionals, government officials, academicians, scientists, and researchers.

Artificial Intelligence

Download Artificial Intelligence PDF Online Free

Author :
Publisher : HBR Insights
ISBN 13 : 9781633697898
Total Pages : 160 pages
Book Rating : 4.6/5 (978 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence by : Harvard Business Review

Download or read book Artificial Intelligence written by Harvard Business Review and published by HBR Insights. This book was released on 2019 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Companies that don't use AI to their advantage will soon be left behind. Artificial intelligence and machine learning will drive a massive reshaping of the economy and society. What should you and your company be doing right now to ensure that your business is poised for success? These articles by AI experts and consultants will help you understand today's essential thinking on what AI is capable of now, how to adopt it in your organization, and how the technology is likely to evolve in the near future. Artificial Intelligence: The Insights You Need from Harvard Business Review will help you spearhead important conversations, get going on the right AI initiatives for your company, and capitalize on the opportunity of the machine intelligence revolution. Catch up on current topics and deepen your understanding of them with the Insights You Need series from Harvard Business Review. Featuring some of HBR's best and most recent thinking, Insights You Need titles are both a primer on today's most pressing issues and an extension of the conversation, with interesting research, interviews, case studies, and practical ideas to help you explore how a particular issue will impact your company and what it will mean for you and your business.

Contemporary Trends in Innovative Marketing Strategies

Download Contemporary Trends in Innovative Marketing Strategies PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 :
Total Pages : 413 pages
Book Rating : 4.3/5 (693 download)

DOWNLOAD NOW!


Book Synopsis Contemporary Trends in Innovative Marketing Strategies by : Barbosa, Belem

Download or read book Contemporary Trends in Innovative Marketing Strategies written by Barbosa, Belem and published by IGI Global. This book was released on 2024-02-19 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global commerce, marked by the relentless advance of digital technology, businesses find themselves constantly challenged to devise innovative and disruptive marketing strategies. Adapting to these changes is no longer a choice but a necessity. To thrive, companies must remain vigilant, updating their resources and adopting emerging trends with unwavering agility. Contemporary Trends in Innovative Marketing Strategies explores the demands and dynamics of modern marketing. This book is tailored to meet the needs of students, educators, and managers seeking a profound understanding of today's marketing trends. Firstly, the book delves deep into the current trends steering marketing innovation. It dissects the latest developments that are reshaping the marketing landscape, identifies pivotal trends, and elucidates their ramifications for businesses. Secondly, the book embarks on a journey to explore innovative marketing strategies engineered to confront contemporary business challenges and seize emerging opportunities. It unlocks novel approaches that adeptly cater to the market, providing insights into strategic frameworks, methodologies, and practices. Lastly, the book illustrates these concepts with real-world case studies, offering proof of innovative marketing's successful applications across diverse business sectors. These cases serve to inspire and demonstrate how innovative marketing strategies can be put into action, resulting in tangible outcomes. This book is designed for a diverse audience, including academics and students keen on exploring the latest trends in innovative marketing, educators searching for compelling case studies to enhance their teaching materials, and practitioners eager to bridge the gap between research and practical application in innovative marketing.

Strategy, Leadership, and AI in the Cyber Ecosystem

Download Strategy, Leadership, and AI in the Cyber Ecosystem PDF Online Free

Author :
Publisher : Academic Press
ISBN 13 : 0128214597
Total Pages : 432 pages
Book Rating : 4.1/5 (282 download)

DOWNLOAD NOW!


Book Synopsis Strategy, Leadership, and AI in the Cyber Ecosystem by : Hamid Jahankhani

Download or read book Strategy, Leadership, and AI in the Cyber Ecosystem written by Hamid Jahankhani and published by Academic Press. This book was released on 2020-11-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy, Leadership and AI in the Cyber Ecosystem investigates the restructuring of the way cybersecurity and business leaders engage with the emerging digital revolution towards the development of strategic management, with the aid of AI, and in the context of growing cyber-physical interactions (human/machine co-working relationships). The book explores all aspects of strategic leadership within a digital context. It investigates the interactions from both the firm/organization strategy perspective, including cross-functional actors/stakeholders who are operating within the organization and the various characteristics of operating in a cyber-secure ecosystem. As consumption and reliance by business on the use of vast amounts of data in operations increase, demand for more data governance to minimize the issues of bias, trust, privacy and security may be necessary. The role of management is changing dramatically, with the challenges of Industry 4.0 and the digital revolution. With this intelligence explosion, the influence of artificial intelligence technology and the key themes of machine learning, big data, and digital twin are evolving and creating the need for cyber-physical management professionals. - Discusses the foundations of digital societies in information governance and decision-making - Explores the role of digital business strategies to deal with big data management, governance and digital footprints - Considers advances and challenges in ethical management with data privacy and transparency - Investigates the cyber-physical project management professional [Digital Twin] and the role of Holographic technology in corporate decision-making

Artificial Intelligence and the Internet of Things

Download Artificial Intelligence and the Internet of Things PDF Online Free

Author :
Publisher :
ISBN 13 : 9781911534846
Total Pages : pages
Book Rating : 4.5/5 (348 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence and the Internet of Things by : Mercedes Bunz

Download or read book Artificial Intelligence and the Internet of Things written by Mercedes Bunz and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Through algorithms and artificial intelligence (AI), objects and digital services now demonstrate new skills they did not have before, right up to replacing human activity through pre-programming or by making their own decisions. As part of the internet of things, AI applications are already widely used today, for example in language processing, image recognition and the tracking and processing of data.This policy brief illustrates the potential negative and positive impacts of AI and reviews related policy strategies adopted by the UK, US, EU, as well as Canada and China. Based on an ethical approach that considers the role of AI from a democratic perspective and considering the public interest, the authors make policy recommendations that help to strengthen the positive impact of AI and to mitigate its negative consequences.

Smart Technologies and Innovations in E-Business

Download Smart Technologies and Innovations in E-Business PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668478412
Total Pages : 281 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Smart Technologies and Innovations in E-Business by : Popkova, Elena G.

Download or read book Smart Technologies and Innovations in E-Business written by Popkova, Elena G. and published by IGI Global. This book was released on 2024-07-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: Under the conditions of the Fifth Industrial Revolution, there appears e-business 5.0, a new model of entrepreneurship in which humans and artificial intelligence (AI) are not opposed but systematically combined and effectively used. Because the core of e-business 5.0 is intelligent systems, the most important role in its development belongs to the management of technologies and innovations. Smart technologies may supplement or replace human resources in business processes, which involves various options of their combination and distribution of labor. This complicates things and requires a new approach to management in e-business 5.0. Smart Technologies and Innovations in E-Business is devoted to comprehensive research of e-business 5.0. This book discusses the systematization of international experience, determination of prospects, and development of recommendations for the improvement of the management of smart technologies and innovations in e-business 5.0. Covering topics such as big data, entrepreneurial development and dynamics, and mobile payment systems, this book is an essential resource for entrepreneurs, business executives and managers, e-commerce professionals, digital marketing experts, technology developers and engineers, academicians and researchers, policy makers and regulators, postgraduate educators and students, and more.

Dynamics of Swarm Intelligence Health Analysis for the Next Generation

Download Dynamics of Swarm Intelligence Health Analysis for the Next Generation PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1668468956
Total Pages : 412 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!


Book Synopsis Dynamics of Swarm Intelligence Health Analysis for the Next Generation by : Suresh Kumar, Arumugam

Download or read book Dynamics of Swarm Intelligence Health Analysis for the Next Generation written by Suresh Kumar, Arumugam and published by IGI Global. This book was released on 2023-07-10 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s world, smart healthcare supports the out-of-hospital concept, which transforms and offers higher care standards. This is accomplished with individual requirements with the help of public opinion. Moreover, smart healthcare systems are generally designed to sense individual health status data, which can be forwarded to clinical professionals for interpretation. Swarm intelligence analysis is a valuable tool for categorizing public opinion into different sentiments. Dynamics of Swarm Intelligence Health Analysis for the Next Generation discusses the role of behavioral activity in the evolution of traditional medical systems to intelligent systems. It further focuses on the economic, social, and environmental impacts of swarm intelligence smart healthcare systems. Covering topics such as healthcare data analytics, clustering algorithms, and the internet of medical things, this premier reference source is an excellent resource for healthcare professionals, hospital administrators, IT managers, policymakers, educators and students of higher education, researchers, and academicians.

Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance

Download Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance PDF Online Free

Author :
Publisher : International Monetary Fund
ISBN 13 : 1589063953
Total Pages : 35 pages
Book Rating : 4.5/5 (89 download)

DOWNLOAD NOW!


Book Synopsis Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance by : El Bachir Boukherouaa

Download or read book Powering the Digital Economy: Opportunities and Risks of Artificial Intelligence in Finance written by El Bachir Boukherouaa and published by International Monetary Fund. This book was released on 2021-10-22 with total page 35 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper discusses the impact of the rapid adoption of artificial intelligence (AI) and machine learning (ML) in the financial sector. It highlights the benefits these technologies bring in terms of financial deepening and efficiency, while raising concerns about its potential in widening the digital divide between advanced and developing economies. The paper advances the discussion on the impact of this technology by distilling and categorizing the unique risks that it could pose to the integrity and stability of the financial system, policy challenges, and potential regulatory approaches. The evolving nature of this technology and its application in finance means that the full extent of its strengths and weaknesses is yet to be fully understood. Given the risk of unexpected pitfalls, countries will need to strengthen prudential oversight.

Artificial Intelligence and Business Transformation

Download Artificial Intelligence and Business Transformation PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031587049
Total Pages : 252 pages
Book Rating : 4.0/5 (315 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence and Business Transformation by : María Teresa Del Val Núñez

Download or read book Artificial Intelligence and Business Transformation written by María Teresa Del Val Núñez and published by Springer Nature. This book was released on with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Artificial Intelligence in Practice

Download Artificial Intelligence in Practice PDF Online Free

Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119548985
Total Pages : 220 pages
Book Rating : 4.1/5 (195 download)

DOWNLOAD NOW!


Book Synopsis Artificial Intelligence in Practice by : Bernard Marr

Download or read book Artificial Intelligence in Practice written by Bernard Marr and published by John Wiley & Sons. This book was released on 2019-04-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyber-solutions to real-world business problems Artificial Intelligence in Practice is a fascinating look into how companies use AI and machine learning to solve problems. Presenting 50 case studies of actual situations, this book demonstrates practical applications to issues faced by businesses around the globe. The rapidly evolving field of artificial intelligence has expanded beyond research labs and computer science departments and made its way into the mainstream business environment. Artificial intelligence and machine learning are cited as the most important modern business trends to drive success. It is used in areas ranging from banking and finance to social media and marketing. This technology continues to provide innovative solutions to businesses of all sizes, sectors and industries. This engaging and topical book explores a wide range of cases illustrating how businesses use AI to boost performance, drive efficiency, analyse market preferences and many others. Best-selling author and renowned AI expert Bernard Marr reveals how machine learning technology is transforming the way companies conduct business. This detailed examination provides an overview of each company, describes the specific problem and explains how AI facilitates resolution. Each case study provides a comprehensive overview, including some technical details as well as key learning summaries: Understand how specific business problems are addressed by innovative machine learning methods Explore how current artificial intelligence applications improve performance and increase efficiency in various situations Expand your knowledge of recent AI advancements in technology Gain insight on the future of AI and its increasing role in business and industry Artificial Intelligence in Practice: How 50 Successful Companies Used Artificial Intelligence to Solve Problems is an insightful and informative exploration of the transformative power of technology in 21st century commerce.

The Elements of Big Data Value

Download The Elements of Big Data Value PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030681769
Total Pages : 399 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!


Book Synopsis The Elements of Big Data Value by : Edward Curry

Download or read book The Elements of Big Data Value written by Edward Curry and published by Springer Nature. This book was released on 2021-08-01 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book presents the foundations of the Big Data research and innovation ecosystem and the associated enablers that facilitate delivering value from data for business and society. It provides insights into the key elements for research and innovation, technical architectures, business models, skills, and best practices to support the creation of data-driven solutions and organizations. The book is a compilation of selected high-quality chapters covering best practices, technologies, experiences, and practical recommendations on research and innovation for big data. The contributions are grouped into four parts: · Part I: Ecosystem Elements of Big Data Value focuses on establishing the big data value ecosystem using a holistic approach to make it attractive and valuable to all stakeholders. · Part II: Research and Innovation Elements of Big Data Value details the key technical and capability challenges to be addressed for delivering big data value. · Part III: Business, Policy, and Societal Elements of Big Data Value investigates the need to make more efficient use of big data and understanding that data is an asset that has significant potential for the economy and society. · Part IV: Emerging Elements of Big Data Value explores the critical elements to maximizing the future potential of big data value. Overall, readers are provided with insights which can support them in creating data-driven solutions, organizations, and productive data ecosystems. The material represents the results of a collective effort undertaken by the European data community as part of the Big Data Value Public-Private Partnership (PPP) between the European Commission and the Big Data Value Association (BDVA) to boost data-driven digital transformation.

Cyber Security Impact on Digitalization and Business Intelligence

Download Cyber Security Impact on Digitalization and Business Intelligence PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3031318013
Total Pages : 582 pages
Book Rating : 4.0/5 (313 download)

DOWNLOAD NOW!


Book Synopsis Cyber Security Impact on Digitalization and Business Intelligence by : Haitham M. Alzoubi

Download or read book Cyber Security Impact on Digitalization and Business Intelligence written by Haitham M. Alzoubi and published by Springer Nature. This book was released on 2024-01-03 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a unique approach by exploring the connection between cybersecurity, digitalization, and business intelligence. In today's digital landscape, cybersecurity is a crucial aspect of business operations. Meanwhile, organizations continue to leverage digital technologies for their day-to-day operations. They must be aware of the risks associated with cyber-attacks and implement robust cybersecurity measures to protect their assets. It provides practical insights and solutions to help businesses better understand the impact of cybersecurity on their digitalization and business intelligence strategies. It provides practical insights and solutions for implementing cybersecurity measures in organizations and covers a wide range of topics, including threat intelligence, risk management, compliance, cloud security, and IoT security. The book takes a holistic approach and explores the intersection of cybersecurity, digitalization, and business intelligence and examines the possible challenges and opportunities.

AI and Big Data’s Potential for Disruptive Innovation

Download AI and Big Data’s Potential for Disruptive Innovation PDF Online Free

Author :
Publisher : IGI Global
ISBN 13 : 1522596895
Total Pages : 427 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!


Book Synopsis AI and Big Data’s Potential for Disruptive Innovation by : Strydom, Moses

Download or read book AI and Big Data’s Potential for Disruptive Innovation written by Strydom, Moses and published by IGI Global. This book was released on 2019-09-27 with total page 427 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and artificial intelligence (AI) are at the forefront of technological advances that represent a potential transformational mega-trend—a new multipolar and innovative disruption. These technologies, and their associated management paradigm, are already rapidly impacting many industries and occupations, but in some sectors, the change is just beginning. Innovating ahead of emerging technologies is the new imperative for any organization that aspires to succeed in the next decade. Faced with the power of this AI movement, it is imperative to understand the dynamics and new codes required by the disruption and to adapt accordingly. AI and Big Data’s Potential for Disruptive Innovation provides emerging research exploring the theoretical and practical aspects of successfully implementing new and innovative technologies in a variety of sectors including business, transportation, and healthcare. Featuring coverage on a broad range of topics such as semantic mapping, ethics in AI, and big data governance, this book is ideally designed for IT specialists, industry professionals, managers, executives, researchers, scientists, and engineers seeking current research on the production of new and innovative mechanization and its disruptions.

The Routledge Companion to the Future of Management Research

Download The Routledge Companion to the Future of Management Research PDF Online Free

Author :
Publisher : Taylor & Francis
ISBN 13 : 1000919552
Total Pages : 335 pages
Book Rating : 4.0/5 (9 download)

DOWNLOAD NOW!


Book Synopsis The Routledge Companion to the Future of Management Research by : David Crowther

Download or read book The Routledge Companion to the Future of Management Research written by David Crowther and published by Taylor & Francis. This book was released on 2023-09-14 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: The management of organisations continues to evolve as new priorities emerge and new approaches are developed. Thus, it is clear that research into business and management will also continue to evolve. This will be in terms of both what is researched and in terms of the techniques and methods used to conduct research. Such development will continue into the future and this book highlights evolving areas. It also suggests new topics which are emerging and new techniques to conduct such research – topics and techniques that will be of benefit to researchers. The unique focus on the future of research methods in management, the emergence of topics in contemporary management and sustainability research and practices, such as sustainability and circular economy, will set this volume apart. With coverage of new and emerging subjects in management studies such as sustainability, zero carbon, green market, and circular economy, and the international collaboration with contributors from all around the globe, this major interdisciplinary reference volume will be of interest and great value to researchers, academics, and advanced students in the fields of business and management research and appropriate methodologies.

Digital and Social Media Marketing

Download Digital and Social Media Marketing PDF Online Free

Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

DOWNLOAD NOW!


Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.