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Author : Arthur Middleton Hughes
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.E/5 ( download)
Download or read book Strategic Database Marketing written by Arthur Middleton Hughes and published by McGraw-Hill Companies. This book was released on 2000 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Annotation.
Author : Arthur Middleton Hughes
Publisher : McGraw Hill Professional
ISBN 13 : 0071773649
Total Pages : 608 pages
Book Rating : 4.0/5 (717 download)
Download or read book Strategic Database Marketing 4e: The Masterplan for Starting and Managing a Profitable, Customer-Based Marketing Program written by Arthur Middleton Hughes and published by McGraw Hill Professional. This book was released on 2011-12-02 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing the most current marketing theories and strategies for 15 years—now updated to cover digital platforms so you can expand your reach even further! Retaining all the advice, tips, tactics, and strategies that has made it the go-to resource for marketers who take their craft seriously, Strategic Database Marketing now shows how to use marketing metrics, measure them, and predict the most profitable courses of action on Google, e-mail, smart phones, social media, and other websites. Arthur M. Hughes, founder and Vice President of The Database Marketing Institute, Ltd, has been designing and maintaining marketing databases for Fortune 500 companies and others for the past 30 years.
Author : Arthur Hughes
Publisher : McGraw Hill Professional
ISBN 13 : 9780071457507
Total Pages : 460 pages
Book Rating : 4.4/5 (575 download)
Download or read book Strategic Database Marketing written by Arthur Hughes and published by McGraw Hill Professional. This book was released on 2006 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web-focused strategies for turning a company’s customer list into its most powerful competitive advantage For more than a decade, Strategic Database Marketing has been a popular and authoritative how-to on database marketing, referred to every day by marketing practitioners around the world. Featuring dozens of innovative, workable strategies, it has shown marketers how to profitably manage customer relationships, retain loyalty, increase the incremental profits from each customer in the database, and more. Fast-changing tools and technologies require author and database marketing pioneer Arthur Hughes to update the book’s data and techniques. This substantially revised third edition features: A completely new chapter on modeling and appended data New details on fast-changing Web technologies and marketing Updated material on prospecting, warehousing, and filtering In-depth discussion of prospect databases, one of marketing’s newest and most promising innovations
Author :
Publisher : John Wiley & Sons
ISBN 13 : 1405161787
Total Pages : 1775 pages
Book Rating : 4.4/5 (51 download)
Download or read book Wiley International Encyclopedia of Marketing, 6 Volume Set written by and published by John Wiley & Sons. This book was released on 2011-02-07 with total page 1775 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author :
Publisher : BoD – Books on Demand
ISBN 13 : 1803561823
Total Pages : 272 pages
Book Rating : 4.8/5 (35 download)
Download or read book A New Era of Consumer Behavior written by and published by BoD – Books on Demand. This book was released on 2023-03-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.
Author : Scott Dacko
Publisher : Oxford University Press, USA
ISBN 13 : 0199285993
Total Pages : 660 pages
Book Rating : 4.1/5 (992 download)
Download or read book The Advanced Dictionary of Marketing written by Scott Dacko and published by Oxford University Press, USA. This book was released on 2008 with total page 660 pages. Available in PDF, EPUB and Kindle. Book excerpt: This advanced dictionary of marketing focuses on leading-edge terminology for use by people who are serious about the theory and practice of marketing. With over 1,000 entries ranging in length and depth, it is the ideal reference guide for researchers, directors, managers, and anyone studying marketing for a professional or academic qualification.
Author : José Luís Reis
Publisher : Springer Nature
ISBN 13 : 9811692688
Total Pages : 709 pages
Book Rating : 4.8/5 (116 download)
Download or read book Marketing and Smart Technologies written by José Luís Reis and published by Springer Nature. This book was released on 2022-03-29 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author : Joseph H. Boyett
Publisher : John Wiley & Sons
ISBN 13 : 0471434264
Total Pages : 252 pages
Book Rating : 4.4/5 (714 download)
Download or read book The Guru Guide to Marketing written by Joseph H. Boyett and published by John Wiley & Sons. This book was released on 2003-02-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
Author : Mahdi Bohlouli
Publisher : Springer Nature
ISBN 13 : 3030373096
Total Pages : 350 pages
Book Rating : 4.0/5 (33 download)
Download or read book Data Science: From Research to Application written by Mahdi Bohlouli and published by Springer Nature. This book was released on 2020-01-28 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents outstanding theoretical and practical findings in data science and associated interdisciplinary areas. Its main goal is to explore how data science research can revolutionize society and industries in a positive way, drawing on pure research to do so. The topics covered range from pure data science to fake news detection, as well as Internet of Things in the context of Industry 4.0. Data science is a rapidly growing field and, as a profession, incorporates a wide variety of areas, from statistics, mathematics and machine learning, to applied big data analytics. According to Forbes magazine, “Data Science” was listed as LinkedIn’s fastest-growing job in 2017. This book presents selected papers from the International Conference on Contemporary Issues in Data Science (CiDaS 2019), a professional data science event that provided a real workshop (not “listen-shop”) where scientists and scholars had the chance to share ideas, form new collaborations, and brainstorm on major challenges; and where industry experts could catch up on emerging solutions to help solve their concrete data science problems. Given its scope, the book will benefit not only data scientists and scientists from other domains, but also industry experts, policymakers and politicians.
Author : Ajith Abraham
Publisher : Springer Nature
ISBN 13 : 303073689X
Total Pages : 1061 pages
Book Rating : 4.0/5 (37 download)
Download or read book Proceedings of the 12th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2020) written by Ajith Abraham and published by Springer Nature. This book was released on 2021-04-15 with total page 1061 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book highlights the recent research on soft computing and pattern recognition and their various practical applications. It presents 62 selected papers from the 12th International Conference on Soft Computing and Pattern Recognition (SoCPaR 2020) and 35 papers from the 16th International Conference on Information Assurance and Security (IAS 2020), which was held online, from December 15 to 18, 2020. A premier conference in the field of artificial intelligence, SoCPaR-IAS 2020 brought together researchers, engineers and practitioners whose work involves intelligent systems, network security and their applications in industry. Including contributions by authors from 40 countries, the book offers a valuable reference guide for all researchers, students and practitioners in the fields of Computer Science and Engineering.
Author : Shuo-Yan Chou
Publisher : Springer Science & Business Media
ISBN 13 : 1848827628
Total Pages : 877 pages
Book Rating : 4.8/5 (488 download)
Download or read book Global Perspective for Competitive Enterprise, Economy and Ecology written by Shuo-Yan Chou and published by Springer Science & Business Media. This book was released on 2009-07-01 with total page 877 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Perspective for Competitive Enterprise, Economy and Ecology addresses the general theme of the Concurrent Engineering (CE) 2009 Conference – the need for global advancements in the areas of competitive enterprise, economy and ecology. The proceedings contain 84 papers, which vary from the theoretical and conceptual to the practical and industrial. The content of this volume reflects the genuine variety of issues related to current CE methods and phenomena. Global Perspective for Competitive Enterprise, Economy and Ecology will therefore enable researchers, industry practitioners, postgraduate students and advanced undergraduates to build their own view of the inherent problems and methods in CE.
Author : Chunlei Tang
Publisher : John Wiley & Sons
ISBN 13 : 1119138426
Total Pages : 177 pages
Book Rating : 4.1/5 (191 download)
Download or read book The Data Industry written by Chunlei Tang and published by John Wiley & Sons. This book was released on 2016-05-03 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides an introduction of the data industry to the field of economics This book bridges the gap between economics and data science to help data scientists understand the economics of big data, and enable economists to analyze the data industry. It begins by explaining data resources and introduces the data asset. This book defines a data industry chain, enumerates data enterprises’ business models versus operating models, and proposes a mode of industrial development for the data industry. The author describes five types of enterprise agglomerations, and multiple industrial cluster effects. A discussion on the establishment and development of data industry related laws and regulations is provided. In addition, this book discusses several scenarios on how to convert data driving forces into productivity that can then serve society. This book is designed to serve as a reference and training guide for ata scientists, data-oriented managers and executives, entrepreneurs, scholars, and government employees. Defines and develops the concept of a “Data Industry,” and explains the economics of data to data scientists and statisticians Includes numerous case studies and examples from a variety of industries and disciplines Serves as a useful guide for practitioners and entrepreneurs in the business of data technology The Data Industry: The Business and Economics of Information and Big Data is a resource for practitioners in the data science industry, government, and students in economics, business, and statistics. CHUNLEI TANG, Ph.D., is a research fellow at Harvard University. She is the co-founder of Fudan’s Institute for Data Industry and proposed the concept of the “data industry”. She received a Ph.D. in Computer and Software Theory in 2012 and a Master of Software Engineering in 2006 from Fudan University, Shanghai, China.
Author : Günter Wallner
Publisher : CRC Press
ISBN 13 : 1000008703
Total Pages : 237 pages
Book Rating : 4.0/5 ( download)
Download or read book Data Analytics Applications in Gaming and Entertainment written by Günter Wallner and published by CRC Press. This book was released on 2019-07-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last decade has witnessed the rise of big data in game development as the increasing proliferation of Internet-enabled gaming devices has made it easier than ever before to collect large amounts of player-related data. At the same time, the emergence of new business models and the diversification of the player base have exposed a broader potential audience, which attaches great importance to being able to tailor game experiences to a wide range of preferences and skill levels. This, in turn, has led to a growing interest in data mining techniques, as they offer new opportunities for deriving actionable insights to inform game design, to ensure customer satisfaction, to maximize revenues, and to drive technical innovation. By now, data mining and analytics have become vital components of game development. The amount of work being done in this area nowadays makes this an ideal time to put together a book on this subject. Data Analytics Applications in Gaming and Entertainment seeks to provide a cross section of current data analytics applications in game production. It is intended as a companion for practitioners, academic researchers, and students seeking knowledge on the latest practices in game data mining. The chapters have been chosen in such a way as to cover a wide range of topics and to provide readers with a glimpse at the variety of applications of data mining in gaming. A total of 25 authors from industry and academia have contributed 12 chapters covering topics such as player profiling, approaches for analyzing player communities and their social structures, matchmaking, churn prediction and customer lifetime value estimation, communication of analytical results, and visual approaches to game analytics. This book’s perspectives and concepts will spark heightened interest in game analytics and foment innovative ideas that will advance the exciting field of online gaming and entertainment.
Author : Xin Geng
Publisher : Springer
ISBN 13 : 3319973045
Total Pages : 1114 pages
Book Rating : 4.3/5 (199 download)
Download or read book PRICAI 2018: Trends in Artificial Intelligence written by Xin Geng and published by Springer. This book was released on 2018-07-30 with total page 1114 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set, LNAI 11012 and 11013, constitutes the thoroughly refereed proceedings of the 15th Pacific Rim Conference on Artificial Intelligence, PRICAI 2018, held in Nanjing, China, in August 2018. The 82 full papers and 58 short papers presented in these volumes were carefully reviewed and selected from 382 submissions. PRICAI covers a wide range of topics such as AI theories, technologies and their applications in the areas of social and economic importance for countries in the Pacific Rim.
Author : Luppicini, Rocci
Publisher : IGI Global
ISBN 13 : 1799818802
Total Pages : 368 pages
Book Rating : 4.7/5 (998 download)
Download or read book Interdisciplinary Approaches to Digital Transformation and Innovation written by Luppicini, Rocci and published by IGI Global. This book was released on 2019-12-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business approaches in today’s society have become technologically-driven and highly-applicable within various professional fields. These business practices have transcended traditional boundaries with the implementation of internet technology, making it challenging for professionals outside of the business world to understand these advancements. Interdisciplinary research on business technology is required to better comprehend its innovations. Interdisciplinary Approaches to Digital Transformation and Innovation provides emerging research exploring the complex interconnections of technological business practices within society. This book will explore the practical and theoretical aspects of e-business technology within the fields of engineering, health, and social sciences. Featuring coverage on a broad range of topics such as data monetization, mobile commerce, and digital marketing, this book is ideally designed for researchers, managers, students, engineers, computer scientists, economists, technology designers, information specialists, and administrators seeking current research on the application of e-business technologies within multiple fields.
Author : Radim Bris
Publisher : CRC Press
ISBN 13 : 0203859758
Total Pages : 2480 pages
Book Rating : 4.2/5 (38 download)
Download or read book Reliability, Risk, and Safety, Three Volume Set written by Radim Bris and published by CRC Press. This book was released on 2009-08-20 with total page 2480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing papers presented at the 18th European Safety and Reliability Conference (Esrel 2009) in Prague, Czech Republic, September 2009, Reliability, Risk and Safety Theory and Applications will be of interest for academics and professionals working in a wide range of industrial and governmental sectors, including Aeronautics and Aerospace, Aut
Author : Rob Jackson
Publisher : McGraw Hill Professional
ISBN 13 : 9780844232324
Total Pages : 300 pages
Book Rating : 4.2/5 (323 download)
Download or read book Strategic Database Marketing written by Rob Jackson and published by McGraw Hill Professional. This book was released on 1994 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Peter Diamandis' exciting discovery will be shared by every reader of Strategic Database Marketing. Rob Jackson and Paul Wang have swept aside the confusion that surrounds database technology and replaced it with the knowledge and competitive spirit it takes to create the kind of marketing system that will drive the growth of every successful organization. This important book looks into the future and shows marketers and business managers how to take advantage of the countless opportunities new technologies have made available to them. With the emergence of the database comes the means for organizations to communicate one-on-one with consumers - and to tailor all products, messages, and customer services to meet and surpass customer expectations. Strategic Database Marketing explains what the database is and how it can empower marketers; the ABCs of database marketing; the technology, its applications and capabilities; statistical techniques for market segmentation and profitability analysis; and the critical role of database marketing in business growth. Complete with a wealth of case histories that demonstrate database marketing in action, Strategic Database Marketing is the book to lead today's marketers onto the highway to the future.
