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Strategic Church Marketing Today
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Book Synopsis Selling Out the Church by : Philip D. Kenneson
Download or read book Selling Out the Church written by Philip D. Kenneson and published by Wipf and Stock Publishers. This book was released on 2003-07-24 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing the church is hot. For many church leaders, marketing might even be the first article of their creed, which goes something like this: We believe that our church determines its identity and mission through the tactics of marketing strategies. Theologians Kenneson and Street offer a thoughtful and provocative protest, with a foreword from Stanley Hauerwas. The authors expose the theological presuppositions that inform the marketing project. . . and help us to see that the marketer's presumption that form can be separated from content of the gospel betrays an understanding of the gospel that cannot help betraying the gift that is Christ. The authors propose an alternative, constructive account of the church's mission and purpose that is not based on exchange of value but on reminding us that the gospel is always a gift - a gift that makes impossible any presumptions that there can be an exchange between human beings and God that is rooted in the satisfaction of our untrained needs. The cross and resurrection challenge the world's understanding of what our needs should be.
Book Synopsis Marketing the Church by : George Barna
Download or read book Marketing the Church written by George Barna and published by NavPress Publishing Group. This book was released on 1988 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Church and Ministry Strategic Planning by : R. Henry Migliore
Download or read book Church and Ministry Strategic Planning written by R. Henry Migliore and published by Psychology Press. This book was released on 1994 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spiritual management is required for spiritual organization, and yet a ministry's master plan should be the Master's plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures ("Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?"--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry's effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God's purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.
Book Synopsis Church Growth Flywheel by : Rich Birch
Download or read book Church Growth Flywheel written by Rich Birch and published by Createspace Independent Publishing Platform. This book was released on 2018-01-27 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to see your church impact more people than you have ever before? Are you tired of church leadership books that are long on theory but short on practical help? Have you wanted to reach more people in your community but you weren''t sure where to start? Are you worried that your church isn''t reaching its full potential? "Church Growth Flywheel : 5 Practical Systems To Drive Growth at Your Church" is full of helpful insights to help your church reach more people starting today! Bestselling author, Rich Birch, has pulled together his own hard-fought experience leading within one of the fastest growing churches in the country as well as over 200 interviews with church leaders from prevailing churches. What Church Leaders are Saying About Church Growth Flywheel: "Rich is right again. Momentum is hard to catch, easy to lose, and most important. If Flywheel has any importance, it has loads of importance. Don''t miss this book!" - Clay Scroggins, Lead Pastor, North Point Community Church "Rich Birch has knocked it out of the park with Church Growth Flywheel. His new book is full of practical helps for church leaders looking to reach more people in their communities. Rich cuts through the theory and offers solid advice and guidance that you can put into action right away." - Dan Reiland, Executive Pastor, 12Stone Church, Lawrenceville, Georgia "Rich Birch has been reading my mind! After reading the first 15 pages, I made this book mandatory reading for my entire staff." - Hal Seed, Chief Mentor at PastorMentor.com and Founding Pastor of New Song Community Church "What an incredible book! Rich has a unique way of sharing real and relevant practices from his experience and conversations that will no doubt be a game changer for you and your church community. Church Growth Flywheel is a gift to church leaders filled with practical yet challenging steps to help initiate growth and change within your community. And what church leader doesn''t want to see more lives changed by Christ!" - Sonja Waltman, Executive Director of Ministries at LCBC Church "Rich brings a wealth of passion, knowledge and experience to the subject of church growth. He presents a treasure trove of best practices and learnings around engaging people in your city with the message of Christ. Church Growth Flywheel is full practical steps that you can actually start doing and growing in your church, today. I''m so grateful for Rich''s voice on this subject and I think you will be too." - Carey Nieuwhof, Founding & Teaching Pastor, Connexus Church "I''ve followed Rich Birch for many years as he has had a front row seat to some of the fastest-growing churches in North America. That''s why I got excited when I heard he was releasing a book with some of what he has learned. You will be energized, informed, inspired, and equipped after reading Church Growth Flywheel." - Tim Stevens, Vice President of Consulting, Vanderbloemen Search Group "Insanely practical... super simple... and absolutely essential! Rich Birch has captured the disciplines and behaviors that will allow your church to experience growth that enables you to thrive. Buy one for every member of your team and read it together!" - Jenni Catron, Founder/CEO The 4Sight Group and author of The 4 Dimensions of Extraordinary Leadership "Most pastors I meet are frustrated since they are trying tons of tactics for growth, but not seeing any results. It isn''t good enough to just go out and just do 100 things. Rich''s system is what they are lacking. For sustained growth, you need an end to end process that''s strategic and easy to follow. This book gives you the entire blueprint in one shot."- Kenny Jahng, Founder, Church Butler Social Media LOOK INSIDE for more endorsements!
Book Synopsis The Church Social Media Marketing Guide by : Glenda Boone
Download or read book The Church Social Media Marketing Guide written by Glenda Boone and published by Createspace Independent Publishing Platform. This book was released on 2017-09-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Church Social Media Marketing Guide is for every Pastor, Media Ministry Leader that needs to introduce and engage its congregation and ministry online using social media. Here are a few problems many pastors and ministry leaders face right now regarding engaging online audiences: Unfamiliarity of online marketing strategies and tools; lack of understanding who their target audiences might be; Posting the right messages at the most ideal times. One important fact is that many potential church members all have one thing in common, they all engage in social media at least 40% of their time. Thus, without your congregation's presence and engagement on these platforms, your church will begin to decline in the area of recruiting new members, which means less opportunity for your church to grow. And, worst of all, many Pastors, Media Ministry Leaders, Church Communications Directors can't get past the idea that even though it's not true, they believe that posting a few fliers of church events and live streaming is all that is needed to actively grow their congregations online. Solutions to these problems are answered in a concise and easy to read manner in this book. You will FINALLY learn how to introduce you ministry to the online space, engage and create appropriate messages to target potential members! So, if you're a Pastor or Media Ministry Leader whose ministry really needs to engage more with social media but don't know how or where to begin, . "The Church Social Media Marketing Guide" answers questions you've been searching for!
Download or read book The Unstuck Church written by Tony Morgan and published by Thomas Nelson. This book was released on 2017-05-16 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed church leader, blogger, founder and chief strategic officer of The Unstuck Group, Tony Morgan unpacks the lifecycle of a typical church, identifies characteristics of each phase, and provides practical next steps a church can take to move towards sustained health. Think about your church for a moment. Is it growing? Is it diminishing? Is it somewhere in between? Acclaimed church leader, blogger, and founder and chief strategic officer of The Unstuck Group, Tony Morgan has identified the seven stages of a church's lifecycle that range from the hopeful and optimistic days of launch, to the stagnating last stages of life support. Regardless of the stage in which you find your church, it carries with it the world's greatest mission—to "go and make disciples of all the nations . . ." With eternity at stake the Church should be doing most everything within its power to see lives changed forever. The Church should strive for the pinnacle of the lifecycle, where they are continually making new disciples and experiencing what Morgan refers to as "sustained health." In The Unstuck Church, Morgan unpacks each phase of the church lifecycle, and offers specific and strategic next steps the church leader can take to find it's way to sustained health . . . and finally become unstuck. The Unstuck Church is a call for honest an assessment of where your church sits on the lifecycle, and a challenge to move beyond it.
Download or read book Trending Up written by Mark Forrester and published by . This book was released on 2017-09-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your church has a story that can change the course of people's lives--but how do you share that story beyond your four walls? Contains simple strategies for creating powerful content that can connect your church to the people you want to reach. Leading church communications experts simplify complex social media themes, providing accessible and practical answers to questions that all churches face like: How can I make sure social media will benefit and not hurt my church? How can I use social media to foster community? How do I tap volunteers to manage social media? With this book, your church will be ready to reach one of the biggest mission fields today: the billions of active users on social media.
Book Synopsis Strategic Church Marketing Today by : Ajayi S Stephen
Download or read book Strategic Church Marketing Today written by Ajayi S Stephen and published by Independently Published. This book was released on 2023-09-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Church Marketing Today" is a comprehensive guide that offers practical and relevant insights on how to market a church effectively. The book emphasizes the importance of understanding your target audience and developing a clear brand identity that resonates with them. It also provides valuable information on utilizing various marketing channels such as social media, email, and websites to communicate with potential and existing members. The author stresses the need for churches to embrace technology and innovation to reach new audiences and stay relevant in today's digital age. Moreover, the book highlights the significance of tracking and measuring marketing efforts to evaluate their effectiveness and make necessary adjustments. Overall, "Strategic Church Marketing Today" is an excellent resource for church leaders, pastors, and marketing professionals seeking to create a robust marketing strategy that aligns with their mission and values. It provides practical tips and examples that can be applied to any church, regardless of size or denomination, to effectively reach and engage their audience. "Strategic Church Marketing Today" is a timely book that acknowledges the challenges that churches face in today's society, such as declining attendance, changing demographics, and increased competition from other activities and organizations. The book encourages churches to adopt a proactive marketing approach, which involves understanding their community and engaging them through various channels. One of the strengths of the book is its emphasis on the importance of creating a clear and compelling brand for the church. The author provides practical tips on how to define the church's unique identity and communicate it effectively through different marketing channels. This approach can help churches stand out from the crowd and attract more visitors and members. Another critical aspect of the book is its focus on the use of digital marketing to reach new audiences. The author recognizes that many people today rely heavily on social media and other digital platforms for information and communication. Therefore, churches need to leverage these tools effectively to connect with their community and share their message. "Strategic Church Marketing Today" emphasizes the need for churches to measure the effectiveness of their marketing efforts continually. The author provides useful metrics and tools for tracking and evaluating different marketing channels, which can help churches optimize their strategy and maximize their impact. "Strategic Church Marketing Today" is a valuable resource for churches looking to create a robust marketing strategy that aligns with their mission and values. The book provides practical advice and insights that can help churches reach new audiences, engage their community, and ultimately, grow their ministry.
Book Synopsis The Connected Church by : Natchi Lazarus
Download or read book The Connected Church written by Natchi Lazarus and published by Createspace Independent Publishing Platform. This book was released on 2017-02-07 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are in a new era of communication. The internet and social media have changed the way we connect and communicate with each other. As the body of Christ, it is important that we understand these changes, so that we can effectively serve others. Whether you are an established organisation or an individual starting your ministry, this book will help you understand these global, technology-enabled changes and how they impact churches, nonprofits and individuals in ministry. The four-part communication model and the six-step framework presented in this book will help you successfully implement a social media and digital ministry program, laying a strong foundation for the future of your ministry. Section I - Why the Church should use Social Media: In the first section, the book talks about the importance of using digital, online and social communication medium. The book explores the evolution of a new type of audience - the connected audience and helps the reader learn the biblical basis of social media marketing and its relevance to the Great Commission. Section II - The Communication Model: In the second section, the book introduces the four-part communication model. The author lays out a broader vision of a smooth, seamless communication within the Church, as one body using social media and technology. Section III - The Framework for Implementing the Communication Model: In the third section, the book moves from visioning mode to action mode. The author presents a six-step framework as a practical means to implement the communication model in your ministry. This is a hands-on implementation section that examines management strategies, marketing strategies and operational details. Section IV - Future Trends that will Impact the Church: In the fourth and final section, the book returns to a visioning mode as the author identifies key future trends and discusses ways in which churches, nonprofits and ministries can prepare themselves for the future. Foreword is written by Mark W. Schaefer - Social media keynote speaker, college educator, consultant, and best-selling author of six marketing books including Known, The Content Code, Social Media Explained and The Tao of Twitter. Introduction is written by Rev. Sam P. Chelladurai - Senior Pastor of AFT Church. He is one of the most prominent and respected Bible teachers in India.
Book Synopsis The Strategically Small Church by : Brandon J. O'Brien
Download or read book The Strategically Small Church written by Brandon J. O'Brien and published by Bethany House. This book was released on 2010-08 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pastor and Leadership journal editor shows how small churches are uniquely equipped for success in today's culture, offering encouragement and help to pastors and leaders.
Book Synopsis Strategies & Insights for Church Growth by : Dr. Brian Cochran
Download or read book Strategies & Insights for Church Growth written by Dr. Brian Cochran and published by Lulu.com. This book was released on 2012-02-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Strategies & Insights for Church Growth will help pastors to build a discipleship system as well as how to keep them. This anointed book has been compiled to change the mindset of how church growth is not about numbers but about transformed lives and making them disciples.
Book Synopsis Reclaiming the Church Family by : Matthew T. Kimbrough
Download or read book Reclaiming the Church Family written by Matthew T. Kimbrough and published by Wipf and Stock Publishers. This book was released on 2022-01-20 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why bother with church? Can't I follow Jesus on my own? Christians young and old struggle to answer these questions, believing Scripture says little about church life. But the Bible is far from silent. The New Testament envisions a vibrant church of devoted brothers and sisters adopted into God's family. The biblical image of the church family has the power to reshape everything our local churches do--the ways pastors lead, how members engage one another, what worship leaders sing, and much more. Now is the time to reclaim a biblical vision of the church as a family and reject the prevailing corporate-church paradigm assumed by church growth gurus. The church that thinks of itself as a family will learn to build meaningful relationships and show the unbelieving world how good church life can be.
Book Synopsis Church and Ministry Strategic Planning by : William Winston
Download or read book Church and Ministry Strategic Planning written by William Winston and published by Routledge. This book was released on 2012-10-12 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spiritual management is required for spiritual organization, and yet a ministry’s master plan should be the Master’s plan for that ministry. Church and Ministry Strategic Planning assists readers in developing a Biblically based blueprint for carrying out the many activities in which the church or ministry is involved. The authors show clearly how careful planning is inspired by the Scriptures (“Suppose one of you wants to build a tower. Will he not first sit down and estimate the cost to see if he has enough money to complete it?”--Luke 14:28) and how it improves making decisions today which ultimately affect the ministry’s effectiveness tomorrow. Church and Ministry Strategic Planning covers all areas of this type of planning and can be read and reviewed quickly. Through the use of a model of the strategic planning process, the authors show how to develop mission statements, define strategic objectives, develop strategy options and operating strategies, appraise performance, and monitor strategic planning. Readers are led step-by-step through these key areas of creating a strategic plan. Examples and worksheets at the end of each chapter enable pastors, administrators, and lay leaders to develop a strategic plan fitting to their specific ministry or church. The appendixes provide tools used in planning as well as a complete sample strategic plan for a large church. Put these concepts to immediate use in decisionmaking and pursue God’s purpose and vision for the church or ministry. If readers take the time and effort to study this book, apply its format, and prayerfully keep God in every step of the plan, here is what the authors believe plan administrators can expect: 1. A sense of enthusiasm in the church or ministry 2. A 5-year plan in writing to which everyone is committed 3. A sense of commitment by the entire church to its overall direction 4. Time for the leaders to do what they have been called to do 5. Clear job duties and responsibilities 6. Clear and evident improvement in the health and vitality of every member of the church staff 7. Measurable improvement in the personal lives of all those in responsible positions with time for vacations, family, and personal pursuits 8.The ability to measure very specifically, the growth and contribution made by senior pastors or evangelists at the close of their careers 9. Guaranteed leadership of the church or ministry because a plan is in place--in writing--and is understood. Even more importantly, a management team and philosophy will be in place to guide the church or ministry into its next era of growth Explore this Biblical perspective on planning and develop a strategic plan that is systematic and continuous and allows the church or ministry to assess its market position, establish goals, objectives, priorities, and strategies to be completed within specified time periods, achieve greater staff and member commitment and teamwork aimed at meeting challenges and solving problems, and muster its resources to meet these changes through anticipation.
Book Synopsis Church Marketing 101 by : Richard L. Reising
Download or read book Church Marketing 101 written by Richard L. Reising and published by Baker Books. This book was released on 2006-01-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.
Book Synopsis Shape Up by : Dr. Michael Thomas Scott, Sr.
Download or read book Shape Up written by Dr. Michael Thomas Scott, Sr. and published by AuthorHouse. This book was released on 2010-04-13 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shape UP: Strategies for Health Awareness Through Preaching and Empowerment by Dr. Michael Thomas Scott, Sr. is a must read for Pastors, Preachers, Health Educators and Community Leaders of all churches and denominations. There is a tremendous need for health awareness through preaching within the African-American community because many African- Americans continue to make bad choices that often lead to disease and infirmity. Preaching has always been and always will be the catalyst to motivate people and the source of inspiration to inspire people to continue to move forward when their progress has been impeded or stopped because of some opposing opposition. Health Awareness Ministry is an application of the hands on approach. This insightful book is a practical resource tool for the implementation of an effective Health Awareness Ministry for the local church.
Book Synopsis Language and the Market Society by : Gerlinde Mautner
Download or read book Language and the Market Society written by Gerlinde Mautner and published by Routledge. This book was released on 2010-03-28 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In education, politics and religion, there are strong indications that discourse is becoming marketized. Around the world, government ministries have re-defined themselves as "service providers," universities draw up "market-driven" curricula, job seekers are asked to "package themselves" more effectively, and there are advertising agencies specializing in "the Christian marketplace." And it is not only word choice that is effected; higher-level linguistic patterns, such as genres and discursive practices (such as the text and talk connected with performance measurement and public relations), are also drawn into the orbit of market forces. Through an intricate dialectic, such patterns of linguistic choices, in turn, reinforce the social structures that shape them, further consolidating the marketization process. In a related development, language within the business domain itself is increasingly shaped by strategic planning and control, for example in branding, message design, and the promulgation of management buzzwords. Marketization thus emerges as a globally unfolding process in which language holds a key position as both cause and effect, and as both subject and object. The book examines these phenomena from a linguistic and critical perspective, drawing on critical discourse analysis, sociological treatises of market society, and critical management studies.
Book Synopsis Building God's House-Seven Strategies for Raising a Healthy Church by : Francene Hash
Download or read book Building God's House-Seven Strategies for Raising a Healthy Church written by Francene Hash and published by Xulon Press. This book was released on 2005-10 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:
