Strategic Airline Alliance

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Managing Strategic Airline Alliances

Author : Birgit Kleymann
Publisher : Routledge
ISBN 13 : 1351920294
Total Pages : 209 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Managing Strategic Airline Alliances by : Birgit Kleymann

Download or read book Managing Strategic Airline Alliances written by Birgit Kleymann and published by Routledge. This book was released on 2017-03-02 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic airline alliances are an important topic in airline management today, stimulated by poor access of international airlines to large domestic markets such as the USA and EU and the increasing importance of network scope. Outright mergers of international airlines have proved to be difficult for political, cultural and legal reasons, making alliances the best available form to strengthen strategic positions and streamline networks. However, there are a number of difficulties associated with an alliance such as long-term stability, political climate, cultural conflict and how much capital alliance partners should sink into the integration. The main purpose of the book is to convey in an accessible form to a wide audience, the results of recent academic research on strategic airline alliances. The authors systematically cover: policy, regulation and consumer issues; management, marketing and strategic issues; the mechanics of airline alliances; the airline alliance group as an organisation in its own right; different forms of alliances and clusters; success and failure factors of airline alliances. The book successfully: - provides an analytical framework for understanding the dynamics of airline alliance groups - examines both the level of the individual airline and the alliance group itself - applies recent insights from organisation theory. The readership includes airline managers, policy-makers, academic researchers and others interested in evolving multilateral alliances. It can also be used as a course book both in aviation management training and in more general modules on alliances for advanced students in air transport management.

Globalization and Strategic Alliances

Author : Tae Hoon Oum
Publisher : Emerald Group Publishing
ISBN 13 : 9780080435961
Total Pages : 229 pages
Book Rating : 4.4/5 (359 download)

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Book Synopsis Globalization and Strategic Alliances by : Tae Hoon Oum

Download or read book Globalization and Strategic Alliances written by Tae Hoon Oum and published by Emerald Group Publishing. This book was released on 2000 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting the history and status of airline alliances, this book looks at reasons why alliances are being formed. It also analyzes the questions such as: Why are alliances likely to remain a key fixture of the airline industry in the foreseeable future? And what implications do alliances have on carrier management and public policy makers?

Skyteam

Author : Leon E. Pennington
Publisher :
ISBN 13 :
Total Pages : 246 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Skyteam by : Leon E. Pennington

Download or read book Skyteam written by Leon E. Pennington and published by . This book was released on 2000 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This paper began with a brief history of the development of the airplane and the airline industry in the United States and Europe. Use of aircraft for mail delivery and passenger travel was discussed as well as political environments and stages of development which led to the emergence of airlines themselves. As airlines developed and international travel became common, international political considerations of this activity were examined. This activity impacted the development of use of strategic alliances in the airline industry. Market-based economics were discussed, and the permitted level of cooperative effort among the airlines was examined from a historical and current point of view. To determine the impact of strategic alliances in the air transport industry, a detailed examination of the structure and operational aspects of two member airlines in a newly formed alliance was conducted using historical and current information from industry sources in English and French. Each member airline, Delta Air Lines, and Air France, was examined with comparative reasoning in order to evaluate their operations in a standardized fashion. The analysis chapter, an evaluation of the effectiveness of the strategic alliances the member airlines had formed, was conducted using objective, industry-wide criteria. This analysis led to a conclusion that strategic alliances in the air transport industry are beneficial and essential to provide an Anywhere to Everywhere service to customers."--Abstract

Strategic Alliances in the Aviation Industry

Author : Hendrik Vedder
Publisher : GRIN Verlag
ISBN 13 : 3640228596
Total Pages : 71 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Strategic Alliances in the Aviation Industry by : Hendrik Vedder

Download or read book Strategic Alliances in the Aviation Industry written by Hendrik Vedder and published by GRIN Verlag. This book was released on 2008-12-09 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2008 in the subject Business economics - Business Management, Corporate Governance, grade: 1,9, European Business School - International University Schloß Reichartshausen Oestrich-Winkel (Chair of Strategic Aviation Management), course: Bacheloarbeit, language: English, abstract: “Companies are just beginning to learn what nations have always known: in a complex, uncertain world filled with dangerous opponents, it is best not to go it alone” (Ohmae, 1989, p. 143). This statement emphasises the significant developments in firms’ corporate strategy in the 1980s. As a response to the rise of globalisation, and thus, increased competition, companies throughout the world started collaborating with partners with interfirm cooperation. Their cooperative practices, though, were not equally relevant in all branches, but concentrated mainly on industries that were affected most by the in-creasing environmental dynamic and complexity. Therefore, firms in various industries, such as the automotive or telecommunication industry, established alliances with their competitors in order to stay competitive and to jointly expand into world markets. However, the aviation industry, in particular, has experienced downright alliance frenzy since that time. With the gradual liberalisation of international air transport, collabora-tions between carriers have steadily gained importance. Therefore, airline alliances have developed from purely horizontal links into more complex and integrated strategic alliances. These strategic alliances have been established mainly to bypass existing regula-tory restrictions and to adapt to customers' altered preferences by extending the airlines’ networks. However, with the incidents that occurred during the first years of the 21st century, such as the terrorist acts of 9/11, partner airlines were forced to react to the changed external conditions. This development highlights the high dependence of air-lines and their strategic behaviour on the external environment. Therefore, this thesis aims to analyse the external conditions that persuaded the airlines to align in complex strategic alliances, and how these factors influenced their objectives. Furthermore, the thesis reveals the extent to which the changes in the external environ-ment have induced a reorientation in the airlines’ alliance strategy.

Airline Choices for the Future

Author : Kostas Iatrou
Publisher : Routledge
ISBN 13 : 1317183150
Total Pages : 375 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Airline Choices for the Future by : Kostas Iatrou

Download or read book Airline Choices for the Future written by Kostas Iatrou and published by Routledge. This book was released on 2016-03-16 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

Strategic Airline Alliance

Author : Jong-Hun Park
Publisher : National Library of Canada = Bibliothèque nationale du Canada
ISBN 13 : 9780612251328
Total Pages : 177 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Strategic Airline Alliance by : Jong-Hun Park

Download or read book Strategic Airline Alliance written by Jong-Hun Park and published by National Library of Canada = Bibliothèque nationale du Canada. This book was released on 1999 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Airline Choices for the Future

Author : Kostas Iatrou
Publisher : Routledge
ISBN 13 : 1317183169
Total Pages : 242 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Airline Choices for the Future by : Kostas Iatrou

Download or read book Airline Choices for the Future written by Kostas Iatrou and published by Routledge. This book was released on 2016-03-16 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Airline Choices for the Future: From Alliances to Mergers offers an up-to-date assessment of the industry as it stands today, delivering a comprehensive insight into how the world of airline alliances is changing, and how the merger phenomenon is likely to fit into the new scenario. The purpose of this book is twofold. Firstly, it outlines the evolution and the reasons behind alliances between international air carriers, the alliances' track records and the way they have affected airlines and the air transport industry. Secondly, drawing on past and more recent developments in the industry, it examines the experiences airlines involved in cross-border mergers have gone through and the advantages and difficulties they have come across. Alliances and mergers are presented from both the airline and the consumer perspective. The book provides a balanced account of where mergers and alliances have taken the industry to date, bridging the gap between merger theory and implemented practices and strategies. It also identifies the challenges alliances and cross-border mergers have faced and highlights the key forces affecting airline development. Theoretical evidence is supplemented by data collected via surveys and interviews with airline executives, aviation experts, consultants and regulatory bodies.

Airline Marketing and Management

Author : Stephen Shaw
Publisher : Taylor & Francis
ISBN 13 : 1000109658
Total Pages : 379 pages
Book Rating : 4.0/5 (1 download)

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Book Synopsis Airline Marketing and Management by : Stephen Shaw

Download or read book Airline Marketing and Management written by Stephen Shaw and published by Taylor & Francis. This book was released on 2020-09-10 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: *Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. * An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. *The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. * Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. *Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. *Airline websites and their role as both a selling and distributing tool. *The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.

Strategic Management in the Aviation Industry

Author : Herbert Baum
Publisher : Taylor & Francis
ISBN 13 : 1351897683
Total Pages : 689 pages
Book Rating : 4.3/5 (518 download)

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Book Synopsis Strategic Management in the Aviation Industry by : Herbert Baum

Download or read book Strategic Management in the Aviation Industry written by Herbert Baum and published by Taylor & Francis. This book was released on 2017-07-05 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive overview of current strategic challenges and measures required to meet those challenges in a dynamic industry. Experts from aviation practice and management, in addition to acknowledged scholars, contribute to this volume and combine academic expertise with economic and business perspectives in an unprecedented way for the aviation field. The focus is not restricted to passenger airlines. The five parts of the book additionally include chapters on alliance management and formation, strategic issues for air freight carriers and airport companies, as well as impacts the airline industry exerts on its environment. The book combines both concepts and results from recent academic research with applications and case studies from major industry players. Readership includes academics, students on advanced aviation courses, senior aviation professionals in airline, airport and supplier companies, international organizations and governmental agencies.

Advances in Corporate Branding

Author : John M. T. Balmer
Publisher : Springer
ISBN 13 : 1352000083
Total Pages : 219 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Advances in Corporate Branding by : John M. T. Balmer

Download or read book Advances in Corporate Branding written by John M. T. Balmer and published by Springer. This book was released on 2016-11-14 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This prestigious edited collection of articles from the Journal of Brand Management discusses the impact of research on our understanding of corporate brand characteristics and corporate brand management to date. A wide range of topics are covered, including franchise brand management, co-creation of corporate brands, alliance brands, the role of internal branding in the delivery of employee brand promise, and the expansion into new approaches. Advances in Corporate Branding is essential reading for those undertaking a PhD programme or by upper level students looking for rigorous academic material on the subject and for scholars and discerning practitioners, acting as 'advanced introductions'.

International Business of the Airline Industry. Strategic Alliance and the Business Tool "PESTLE"

Download International Business of the Airline Industry. Strategic Alliance and the Business Tool

Author : Katarzyna Szydlowska
Publisher : GRIN Verlag
ISBN 13 : 3668690073
Total Pages : 21 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis International Business of the Airline Industry. Strategic Alliance and the Business Tool "PESTLE" by : Katarzyna Szydlowska

Download or read book International Business of the Airline Industry. Strategic Alliance and the Business Tool "PESTLE" written by Katarzyna Szydlowska and published by GRIN Verlag. This book was released on 2018-04-25 with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Cardiff Metropolitan University, language: English, abstract: The purpose of this paper is to answer three questions of the case study. The text is strictly associated with the prosperity of alliances; therefore the term “strategic alliance” will be explained in the first instance. Furthermore, the business tool such as PESTLE, which is utilized to analyse the airline environment will be highlighted. It will be proven that the airlines prosperity strictly depends on political, legal, economic, social, technological and environmental factors. In addition, the alternative strategy for airlines such as mergers will be introduced. The examples of the airline mergers such as Delta-Northwest and Air France-KLM will be emphasized. Finally, the shared management, which is applied by Star Alliance, will be critically evaluated.

Strategic Airline Alliances

Author : Daniel Walker
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (141 download)

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Book Synopsis Strategic Airline Alliances by : Daniel Walker

Download or read book Strategic Airline Alliances written by Daniel Walker and published by . This book was released on 2005 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport

Author : Angela Cheng-Jui Lu
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041119094
Total Pages : 448 pages
Book Rating : 4.0/5 (411 download)

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Book Synopsis International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport by : Angela Cheng-Jui Lu

Download or read book International Airline Alliances : EC Competition Law/US Antitrust Law and International Air Transport written by Angela Cheng-Jui Lu and published by Kluwer Law International B.V.. This book was released on 2003-01-01 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new study takes a keen look at the problems facing the international community due to conflicts arising from applications of varying competition laws by different competition authorities to international airline alliances. As a result of privatisation, deregulation, liberalisation and globalisation, international air carriers form alliances with one another in order to cope with growing competition in the international air transport market. This book clearly provides an introduction to the background to and origin of airline alliances, different models of alliances and the related anti-competitive practices resulting from existing international airline alliances. The potential anti-competitive practices resulting from these cross-border alliances trigger a great deal of concern from various competition authorities. Thus, this study goes on to provide a detailed analysis regarding the relevant EC competition law and US antitrust law and their applications to alliance activities. The comparison of different applications of EC competition law and US antitrust law to international airline alliances provides leading research results first-hand. In the conclusion, the essential elements regarding establishing a level playing field in the international air transport market are identified and the author provides possible solutions for the harmonisation of different applications of competition law to international airline alliances.

Fair Revenue Sharing Mechanisms for Strategic Passenger Airline Alliances

Author : Demet Çetiner
Publisher : Springer Science & Business Media
ISBN 13 : 3642358225
Total Pages : 180 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Fair Revenue Sharing Mechanisms for Strategic Passenger Airline Alliances by : Demet Çetiner

Download or read book Fair Revenue Sharing Mechanisms for Strategic Passenger Airline Alliances written by Demet Çetiner and published by Springer Science & Business Media. This book was released on 2013-04-03 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major problem arising in airline alliances is to design allocation mechanisms determining how the revenue of a product should be shared among the airlines. The nucleolus is a concept of cooperative game theory that provides solutions for allocating the cost or benefit of a cooperation. This work provides fair revenue proportions for the airline alliances based on the nucleolus, which assumes a centralized decision making system. The proposed mechanism is used as a benchmark to evaluate the fairness of the revenue sharing mechanisms, where the alliance partners behave selfishly. Additionally, a new selfish revenue allocation rule is developed that improves the performance of the existing methods.

Global Strategic Alliances in Scheduled Air Transport

Author : Claus-Friedrich Laaser
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Global Strategic Alliances in Scheduled Air Transport by : Claus-Friedrich Laaser

Download or read book Global Strategic Alliances in Scheduled Air Transport written by Claus-Friedrich Laaser and published by . This book was released on 2000 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Introduction to Aviation Management

Author : Andreas Wald
Publisher : LIT Verlag Münster
ISBN 13 : 3643106262
Total Pages : 399 pages
Book Rating : 4.6/5 (431 download)

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Book Synopsis Introduction to Aviation Management by : Andreas Wald

Download or read book Introduction to Aviation Management written by Andreas Wald and published by LIT Verlag Münster. This book was released on 2010 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides an introduction to aviation management covering all major actors and processes, the fundamental structures, and the economic and regulatory background of the industry. It comprises contributions from experienced practitioners of the aviation industry and from scholars in that field.

Aviation Business Strategy

Author : Lucy Budd
Publisher : Routledge
ISBN 13 : 9781472451613
Total Pages : 330 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Aviation Business Strategy by : Lucy Budd

Download or read book Aviation Business Strategy written by Lucy Budd and published by Routledge. This book was released on 2019-10-21 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world's commercial aviation industry comprises a complex and highly diverse range of businesses with different forms of governance, ownership, management structure and organisational philosophies. The essays in this Volume address issues of market structure, focusing particularly on changes in the aviation industry that have resulted from policies of deregulation, as well as revenue, cost and pricing, airline mergers and acquisitions and the reasons for and characteristics of global airline alliances. One of the most significant developments in aviation business strategy over the last four decades has been the emergence and expansion of low cost carriers and the implications that this business model has had for the sector in terms of competition, route offering, service innovation and profitability. Central to these discussions are issues of cost and the need to manage yields. This raises the issue of pricing, elasticity, and price discrimination, all of which are of relevance to passenger airlines, air cargo operators and airports. Policies of air service deregulation and liberalisation have fundamentally changed the market structure of airlines and airports. As a result of new airlines entering the market place, many incumbent carriers sought to protect and grow their market share by reconfiguring their network into a hub and spoke operation and merging with, or acquiring their competitors. Another strategy airlines can use to increase their network presence, market power, and obtain enhanced economies of scale and scope is to enter into a strategic alliance with another carrier. Membership of an alliance enables a firm to access new markets that would previously have been difficult and/or expensive to operate into and help to overcome (at least in part) ownership restrictions, a lack of traffic rights to a particular country and markets with limited demand. Deregulation and liberalisation have also changed the competitive nature of the airline market and led to a change in the ownership and control of airports and airlines with many moving from the public to the private sector. The increasingly competitive and contestable market, combined with commercial imperatives to generate a return on investment, means that airlines and airports are incentivised to grow their business through marketing and enhanced customer loyalty. Airlines helped to pioneer the development of customer loyalty schemes and the resulting frequent flyer programmes have become a standard aspect of many full service airline operators' product offerings. However, increased competition and business model innovation have prompted a reconfiguration of these schemes with some low cost operators now incorporating elements of frequent flyer schemes.