Storynomics

Download Storynomics full books in PDF, epub, and Kindle. Read online Storynomics ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Storynomics

Author : Robert McKee
Publisher : Twelve
ISBN 13 : 1455541974
Total Pages : 211 pages
Book Rating : 4.4/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Storynomics by : Robert McKee

Download or read book Storynomics written by Robert McKee and published by Twelve. This book was released on 2018-03-20 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- Storynomics translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in Storynomics, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, Storynomics demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? Storynomics provides the answer.

Summary of Robert McKee & Thomas Gerace's Storynomics

Author : Everest Media,
Publisher : Everest Media LLC
ISBN 13 : 1669372464
Total Pages : 39 pages
Book Rating : 4.6/5 (693 download)

DOWNLOAD NOW!

Book Synopsis Summary of Robert McKee & Thomas Gerace's Storynomics by : Everest Media,

Download or read book Summary of Robert McKee & Thomas Gerace's Storynomics written by Everest Media, and published by Everest Media LLC. This book was released on 2022-03-27T22:59:00Z with total page 39 pages. Available in PDF, EPUB and Kindle. Book excerpt: Please note: This is a companion version & not the original book. Sample Book Insights: #1 The history of advertising is long and complicated, but it all started with newspapers. As the popularity of these publications grew, so did their revenue. As a result, they were able to lower their subscription costs, which allowed them to sell more papers. #2 The first completely ad-supported media was television, which began in the 1940s. It outperformed all other media because it combined mass reach, a rich visual medium for messaging, and guaranteed audience attention. #3 In 2006, the cost of targeted online video ads surpassed that of television advertising, because pre-roll ads on YouTube and interrupt ads on Hulu guaranteed viewership and online delivery allowed more powerful ad targeting. #4 By 2005, broadband adoption in the home surpassed dial-up in the United States. With this faster connection came a game changer for consumers: choice.

STORYNOMICS TOURISM: Cerita untuk Pariwisata

Author : I Gusti Agung Sri Rwa Jayantini
Publisher : Zifatama Jawara
ISBN 13 : 6238623462
Total Pages : 116 pages
Book Rating : 4.2/5 (386 download)

DOWNLOAD NOW!

Book Synopsis STORYNOMICS TOURISM: Cerita untuk Pariwisata by : I Gusti Agung Sri Rwa Jayantini

Download or read book STORYNOMICS TOURISM: Cerita untuk Pariwisata written by I Gusti Agung Sri Rwa Jayantini and published by Zifatama Jawara. This book was released on 2024-11-12 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Storynomics adalah konsep yang menggabungkan storytelling (penceritaan) dengan prinsip-prinsio ekonomi untuk menciptakan nilai dalam berbagai konteks, termasuk pemasaran, bisnis, dan pariwisata. Bicara tentang storynomics, keaslian atau sesuatu yang bersifat otentik adalah yang utama, yang menunjukkan keaslian dan kejujuran lebih mungkin dipercaya dan dekat dengan pihak pengdengaran atau penonton (audiens).

Dialogue

Author : Robert McKee
Publisher : Twelve
ISBN 13 : 1455591920
Total Pages : 308 pages
Book Rating : 4.4/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Dialogue by : Robert McKee

Download or read book Dialogue written by Robert McKee and published by Twelve. This book was released on 2016-07-12 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited follow-up to the perennially bestselling writers' guide Story, from the most sought-after expert in the art of storytelling. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Oscars runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now, in Dialogue, McKee offers the same in-depth analysis for how characters speak on the screen, on the stage, and on the page in believable and engaging ways. From Macbeth to Breaking Bad, McKee deconstructs key scenes to illustrate the strategies and techniques of dialogue. Dialogue applies a framework of incisive thinking to instruct the prospective writer on how to craft artful, impactful speech. Famous McKee alumni include Peter Jackson, Jane Campion, Geoffrey Rush, Paul Haggis, the writing team for Pixar, and many others.

Winning the Story Wars

Author : Jonah Sachs
Publisher : Harvard Business Press
ISBN 13 : 1422143570
Total Pages : 276 pages
Book Rating : 4.4/5 (221 download)

DOWNLOAD NOW!

Book Synopsis Winning the Story Wars by : Jonah Sachs

Download or read book Winning the Story Wars written by Jonah Sachs and published by Harvard Business Press. This book was released on 2012-06-19 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to get your message heard? Build an iconic brand? Welcome to the battlefield. The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories. With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You’ll discover how: • Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray • Marketers have become today’s mythmakers, providing society with explanation, meaning, and ritual • Memorable stories based on timeless themes build legions of eager evangelists • Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world • Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustained massive viral buzz Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them.

Character

Author : Robert McKee
Publisher : Hachette UK
ISBN 13 : 1455591947
Total Pages : 288 pages
Book Rating : 4.4/5 (555 download)

DOWNLOAD NOW!

Book Synopsis Character by : Robert McKee

Download or read book Character written by Robert McKee and published by Hachette UK. This book was released on 2021-05-25 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The long-awaited third volume of Robert McKee’s trilogy on the art of fiction. Following up his perennially bestselling writers' guide Story and his inspiring exploration of the art of verbal action in Dialogue, the most sought-after expert in the storytelling brings his insights to the creation of compelling characters and the design of their casts. CHARACTER explores the design of a character universe: The dimensionality, complexity and arcing of a protagonist, the invention of orbiting major characters, all encircled by a cast of service and supporting roles.

Story

Author : Robert McKee
Publisher : Methuen Publishing
ISBN 13 : 9780413715609
Total Pages : 466 pages
Book Rating : 4.7/5 (156 download)

DOWNLOAD NOW!

Book Synopsis Story by : Robert McKee

Download or read book Story written by Robert McKee and published by Methuen Publishing. This book was released on 1999-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In Story screenwriting guru Robert McKee presents his powerful and much sought-after knowledge in a comprehensive guide to the essentials of screenwriting and storytelling." -- Methuen.

Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022)

Author : Amiril Azizah
Publisher : Springer Nature
ISBN 13 : 2494069831
Total Pages : 804 pages
Book Rating : 4.4/5 (94 download)

DOWNLOAD NOW!

Book Synopsis Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) by : Amiril Azizah

Download or read book Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) written by Amiril Azizah and published by Springer Nature. This book was released on 2023-01-13 with total page 804 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. The 5th International Conference on Applied Science and Technology (iCAST) 2022, organized by the Indonesian Polytechnics Consortium will be held in Samarinda, East Kalimantan, Indonesia from 23-24 October 2022. This prestigious conference is aimed at bringing together researchers and experts in intelligent technology and social science from educational institutions, R & D, industry, government and the community to exchange and share ideas or knowledges through a discussion of a wide range of issues related to Smart Manufacturing in Digital Transformation Industri 4.0 for Sustainable Economic Growth to Face Society 5.0.

The Org

Author : Ray Fisman
Publisher : Princeton University Press
ISBN 13 : 069116651X
Total Pages : 324 pages
Book Rating : 4.6/5 (911 download)

DOWNLOAD NOW!

Book Synopsis The Org by : Ray Fisman

Download or read book The Org written by Ray Fisman and published by Princeton University Press. This book was released on 2015-02-22 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: We create organizations because we need to get a job done—something we couldn't do alone—and join them because we’re inspired by their missions (and our paycheck). But once we’re inside, these organizations rarely feel inspirational. So where did it all go wrong? In The Org, Ray Fisman and Tim Sullivan explain the tradeoffs that every organization faces, arguing that this everyday dysfunction is actually inherent to the very nature of orgs. The Org diagnoses the root causes of that malfunction, beginning with the economic logic of why organizations exist in the first place, then working its way up through the org’s structure from the lowly cubicle to the CEO’s office. You'll learn: The purpose of meetings and why they will never go away Why even members of al Qaeda are required to submit travel and expense reports What managers are good for How the army and other orgs balance marching in lockstep with fostering innovation Why the hospital administration—not the heart surgeon—is more likely to save your life Why CEOs often spend more than 80 percent of their time in meetings—and why that's exactly where they should be (and why they get paid so much)

Microtrends

Author : Mark Penn
Publisher : Twelve
ISBN 13 : 0446402060
Total Pages : 259 pages
Book Rating : 4.4/5 (464 download)

DOWNLOAD NOW!

Book Synopsis Microtrends by : Mark Penn

Download or read book Microtrends written by Mark Penn and published by Twelve. This book was released on 2007-09-05 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: The adviser to Senator Hillary Clinton, Bill Gates, and President Bill Clinton proves that small is big by identifying 75 hidden-in-plain-sight trends that are moving America, revealing that the nation is no longer a melting pot but a collection of communities with many individual tastes and lifestyles. "The ideas in his book will help you see the world in a new way." —Bill Clinton "Mark Penn has a keen mind and a fascinating sense of what makes America tick, and you see it on every page of Microtrends." —Bill Gates In 1982, readers discovered Megatrends. In 2000, The Tipping Point entered the lexicon. Now, in Microtrends, one of the most respected and sought-after analysts in the world articulates a new way of understanding how we live. Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement. Relying on some of the best data available, Penn identifies more than 70 microtrends in religion, leisure, politics, and family life that are changing the way we live. Among them: People are retiring but continuing to work. Teens are turning to knitting. Geeks are becoming the most sociable people around. Women are driving technology. Dads are older than ever and spending more time with their kids than in the past. You have to look at and interpret data to know what's going on, and that conventional wisdom is almost always wrong and outdated. The nation is no longer a melting pot. We are a collection of communities with many individual tastes and lifestyles. Those who recognize these emerging groups will prosper. Penn shows readers how to identify the microtrends that can transform a business enterprise, tip an election, spark a movement, or change your life. In today's world, small groups can have the biggest impact.

Action

Author : Robert McKee
Publisher : Hachette UK
ISBN 13 : 1538726920
Total Pages : 229 pages
Book Rating : 4.5/5 (387 download)

DOWNLOAD NOW!

Book Synopsis Action by : Robert McKee

Download or read book Action written by Robert McKee and published by Hachette UK. This book was released on 2022-09-06 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the master of Story, Dialogue, and Character, ACTION offers writers the keys to propulsive storytelling. ACTION explores the ways that a modern-day writer can successfully tell an action story that not only stands apart, but wins the war on clichés. Teaming up with the former co-host of The Story Toolkit, Bassim El-Wakil, legendary story lecturer Robert McKee guides writers to award-winning originality by deconstructing the action genre, illuminating the challenges, and, more importantly, demonstrating how to master the demands of plot with surprising beats of innovation and ingenuity. Topics include: Understanding the Four Core Elements of Action Creating the Action Cast Hook, Hold, Pay Off: Design in Action The Action Macguffin Action Set Pieces The Sixteen Action Subgenres A must-add to the McKee storytelling library, ACTION illustrates the principles of narrative drive with precision and clarity by referencing the most popular action movies of our time including: Die Hard, The Star Wars Saga, Dark Knight, The Matrix, and Avengers: Endgame.

Story

Author : Robert McKee
Publisher : Harper Collins
ISBN 13 : 0062039822
Total Pages : 490 pages
Book Rating : 4.0/5 (62 download)

DOWNLOAD NOW!

Book Synopsis Story by : Robert McKee

Download or read book Story written by Robert McKee and published by Harper Collins. This book was released on 2010-09-28 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert McKee's screenwriting workshops have earned him an international reputation for inspiring novices, refining works in progress and putting major screenwriting careers back on track. Quincy Jones, Diane Keaton, Gloria Steinem, Julia Roberts, John Cleese and David Bowie are just a few of his celebrity alumni. Writers, producers, development executives and agents all flock to his lecture series, praising it as a mesmerizing and intense learning experience. In Story, McKee expands on the concepts he teaches in his $450 seminars (considered a must by industry insiders), providing readers with the most comprehensive, integrated explanation of the craft of writing for the screen. No one better understands how all the elements of a screenplay fit together, and no one is better qualified to explain the "magic" of story construction and the relationship between structure and character than Robert McKee.

One Million Followers, Updated Edition

Author : Brendan Kane
Publisher : BenBella Books
ISBN 13 : 1946885606
Total Pages : 204 pages
Book Rating : 4.9/5 (468 download)

DOWNLOAD NOW!

Book Synopsis One Million Followers, Updated Edition by : Brendan Kane

Download or read book One Million Followers, Updated Edition written by Brendan Kane and published by BenBella Books. This book was released on 2018-10-09 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and "growth hacker" Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He's advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he'll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: • Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google • Ray Chan, CEO and cofounder of 9GAG • Julius Dein, internet personality and magician with nearly 16 million Facebook followers • Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas • Phil Ranta, former COO of Studio71 and VP of network at Fullscreen • Eamonn Carey, managing director at Techstars London • Jonathan Skogmo, founder and CEO of Jukin Media, Inc. • Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It's time to stop being a follower and start being a leader.

Brand Bewitchery

Author : Park Louis Howell
Publisher : Happy H Press
ISBN 13 : 9781734308112
Total Pages : 288 pages
Book Rating : 4.3/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Brand Bewitchery by : Park Louis Howell

Download or read book Brand Bewitchery written by Park Louis Howell and published by Happy H Press. This book was released on 2020-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand Bewitchery is for leaders of purpose-driven brands who seek a proven system to clarify their brand story, amplify their impact and simplify their life. The book guides readers through the Story Cycle System(TM) to craft their overarching brand narrative, a process that has grown business by as much as 600 percent. But how you tell your story is critical to success. Brand Bewitchery also includes two dynamic story structures. Readers will learn the And, But & Therefore foundational narrative framework to focus all of their messaging for more compelling communications. Plus, they will apply the Five Primal Elements of a short story to create a big impact. Brand Bewitchery features 12 precise story quests: individual and team-building exercises that help the brand creator find, craft and tell true stories that sell. These real-life stories not only support their new brand narrative crafted within these pages but ensure their content hacks through the noise to hook the hearts of their customers. When finished with this guide book, readers will have revealed their most powerful stories for their personal brand to grow their influence and their business brand to generate a measurable increase in sales while increasing the productivity of their people and enhancing lives in the communities they serve. The storytelling structures in Brand Bewitchery, tested over more than a decade through hundreds of businesses and the thousands of people, simply help leaders excel through the stories they tell.

Nice Girls Don't Speak Up or Stand Out

Author : Lois P. Frankel
Publisher : Grand Central Publishing
ISBN 13 : 1538719215
Total Pages : 346 pages
Book Rating : 4.5/5 (387 download)

DOWNLOAD NOW!

Book Synopsis Nice Girls Don't Speak Up or Stand Out by : Lois P. Frankel

Download or read book Nice Girls Don't Speak Up or Stand Out written by Lois P. Frankel and published by Grand Central Publishing. This book was released on 2020-06-16 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the "must-listen for every smart, capable woman who wants to succeed"-a guide on how to communicate with maximum impact in the workplace that's the new book in the New York Times bestselling Nice Girls Don't series (Anne Fisher, Fortune.com). How many times have you asked yourself why you didn't speak up in a meeting? Or pushed for the raise you deserved? Or agreed to take on someone else's task because you didn't want to rock the boat? Whether the answer is once or ten times or more, the reason is the same: It's because you're a nice girl who goes along to get along. But staying quiet and being ignored are not paths to achievement. Now, in Nice Girls Don't Speak Up or Stand Out, Dr. Lois Frankel shows you how to be an effective communicator and advocate for yourself. From the basics of speaking up to navigating sticky situations and mastering the art of influencing others, this audiobook provides step-by-step advice using real-life examples and powerful tools such as: Be a broken record Choose powerful word Never say no Enlist advocates And many more -- in bonus materials for extra tools in your pocket Dr. Frankel chose the format of this new audio-first work carefully, with the mission of creating an interactive and impactful listen, interweaved with actionable recommendations, real-life anecdotes, and concrete examples of not only what to say in various scenarios, but how to say it. Nice Girls Don't Speak Up or Stand Out dives deeply into nearly one hundred everyday challenges women face related to communication. With Dr. Lois Frankel as your guide, you can learn how to express yourself confidently, courageously, and clearly -- and start taking charge of your career.

Appleseed

Author : Matt Bell
Publisher : HarperCollins
ISBN 13 : 0063040166
Total Pages : 459 pages
Book Rating : 4.0/5 (63 download)

DOWNLOAD NOW!

Book Synopsis Appleseed by : Matt Bell

Download or read book Appleseed written by Matt Bell and published by HarperCollins. This book was released on 2021-07-13 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES NOTABLE BOOK · A PHILADELPHIA INQUIRER BEST OF THE YEAR “Woven together out of the strands of myth, science fiction, and ecological warning, Matt Bell’s Appleseed is as urgent as it is audacious.” —Kelly Link, Pulitzer Prize finalist and national bestselling author of Get in Trouble A “breathtaking novel of ideas unlike anything you’ve ever read” (Esquire) from Young Lions Fiction Award–finalist Matt Bell, a breakout book that explores climate change, manifest destiny, humanity’s unchecked exploitation of natural resources, and the small but powerful magic contained within every single apple. In eighteenth-century Ohio, two brothers travel into the wooded frontier, planting apple orchards from which they plan to profit in the years to come. As they remake the wilderness in their own image, planning for a future of settlement and civilization, the long-held bonds and secrets between the two will be tested, fractured and broken—and possibly healed. Fifty years from now, in the second half of the twenty-first century, climate change has ravaged the Earth. Having invested early in genetic engineering and food science, one company now owns all the world’s resources. But a growing resistance is working to redistribute both land and power—and in a pivotal moment for the future of humanity, one of the company’s original founders will return to headquarters, intending to destroy what he helped build. A thousand years in the future, North America is covered by a massive sheet of ice. One lonely sentient being inhabits a tech station on top of the glacier—and in a daring and seemingly impossible quest, sets out to follow a homing beacon across the continent in the hopes of discovering the last remnant of civilization. Hugely ambitious in scope and theme, Appleseed is the breakout novel from a writer “as self-assured as he is audacious” (NPR) who “may well have invented the pulse-pounding novel of ideas” (Jess Walter). Part speculative epic, part tech thriller, part reinvented fairy tale, Appleseed is an unforgettable meditation on climate change; corporate, civic, and familial responsibility; manifest destiny; and the myths and legends that sustain us all.

The Business Playbook

Author : Chris Ronzio
Publisher : Lioncrest Publishing
ISBN 13 : 9781544524139
Total Pages : 192 pages
Book Rating : 4.5/5 (241 download)

DOWNLOAD NOW!

Book Synopsis The Business Playbook by : Chris Ronzio

Download or read book The Business Playbook written by Chris Ronzio and published by Lioncrest Publishing. This book was released on 2021-10-05 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneur, CEO, or business leader: no matter your title, the success of your company is a responsibility-and weight-that lies squarely on your shoulders. In the beginning, increased control was an asset that bought you peace of mind. But now, without the structure your business needs to thrive, you're overworked, overwhelmed, and unsure of the path ahead. Fortunately, everything that makes your company work can be captured and put to work for you. In The Business Playbook, serial entrepreneur Chris Ronzio walks you through his proven framework for building a playbook: the profile of your business, the people who work in it, the policies that guide it, and the processes that operate it. He shows you how to codify your culture and create a living document that allows you to let go of day-to-day responsibilities and empower your team to run the business without you. If you want to build a company that doesn't rely on you putting in more hours, this book will show you the way.