Story Money Impact: Funding Media for Social Change

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Author :
Publisher : CRC Press
ISBN 13 : 1317508238
Total Pages : 317 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Story Money Impact: Funding Media for Social Change by : Tracey Friesen

Download or read book Story Money Impact: Funding Media for Social Change written by Tracey Friesen and published by CRC Press. This book was released on 2016-02-12 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: Story Money Impact: Funding Media for Social Change by Tracey Friesen is a practical guide for media-makers, funders, and activists who share the common goal of creating an impact with their work. Today, social-issues storytellers are sharpening their craft, while funders with finite resources focus on reach, and strategic innovators bring more robust evaluation tools. Friesen illuminates the spark at the core of these three pursuits. Structured around stories from the front lines, Story Money Impact reveals best practices in the areas of documentary, digital content, and independent journalism. Here you will find: • Twenty-one stories from people behind such powerful works as CITIZENFOUR, The Corporation, Virunga, Being Caribou, Age of Stupid, and Food Inc. • Six key story ingredients for creating compelling content. • Six possible money sources for financing your work. • Six impact outcome goals to further your reach. • Seven practical worksheets for your own projects. • A companion website located at www.storymoneyimpact.com containing up-to-date information for those seeking the tools and inspiration to use media for social change.

Fundraising for Social Change

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119845289
Total Pages : 500 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Fundraising for Social Change by : Kim Klein

Download or read book Fundraising for Social Change written by Kim Klein and published by John Wiley & Sons. This book was released on 2022-03-02 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: A popular fundraising blueprint for small- to mid-sized nonprofit organizations In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood. The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find: "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches Discussions of budgeting and planning, as well as how to handle significant financial trouble An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.

Change Philanthropy

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Publisher : John Wiley & Sons
ISBN 13 : 0470522119
Total Pages : 323 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Change Philanthropy by : Alicia Epstein Korten

Download or read book Change Philanthropy written by Alicia Epstein Korten and published by John Wiley & Sons. This book was released on 2009-09-18 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: A how-to guide for creating and funding social justice program grants This groundbreaking book shows how to increase funding for social justice philanthropy. Social justice philanthropy provides direct services to alleviate suffering and works to transform the systems and institutions that cause that suffering. Written in an engaging, easy-to-read style, Change Philanthropy offers an insider's view what works and what doesn't work when developing grantmaking strategies in support of social change. It gives clear guidance showcases foundations of all types and sizes including Liberty Hill Foundation, Charles Stewart Mott Foundation, Needmor Fund, Jacobs Family Foundation, Discount Foundation, Global Fund for Women, Schott Foundation, Ford Foundation, and the Open Society Institute. The book also includes a wealth of illustrative examples and contains practical suggestions and tips that can be applied immediately to support any social justice agenda. Offers a guide for increasing funds for social justice programs and suggestions for foundations on which programs to fund Gives step-by-step advice for developing a successful grantmaking strategy Includes a wealth of examples from leading foundations Sponsored by The Center for Community Change

Social Change Anytime Everywhere

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Publisher : John Wiley & Sons
ISBN 13 : 1118331575
Total Pages : 286 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Social Change Anytime Everywhere by : Allyson Kapin

Download or read book Social Change Anytime Everywhere written by Allyson Kapin and published by John Wiley & Sons. This book was released on 2013-02-26 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for advocacy, fundraising, and engaging the community Social Change Anytime Everywhere was written for nonprofit staff who say themselves or are asked by others, “Email communications, social media, and mobile are important, but how will they help our nonprofit and the issues we work on? Most importantly, how the heck do we integrate and utilize these tools successfully?” The book will help answer these questions, and is organized to guide readers through the planning and implementation of online multi-channel strategies that will spark advocacy, raise money and promote deeper community engagement in order to achieve social change in real time. It also serves as a resource to help nonprofit staff and their boards quickly understand the evolving online landscape and identify and implement the best online channels, strategies, tools, and tactics to help their organizations achieve their missions.

The XYZ Factor

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Publisher : John Wiley & Sons
ISBN 13 : 1118928148
Total Pages : 224 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The XYZ Factor by : DoSomething.org

Download or read book The XYZ Factor written by DoSomething.org and published by John Wiley & Sons. This book was released on 2014-10-20 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make a bigger impact with a new approach to strategy, funding, engagement, and more The XYZ Factor describes how organizations can build social movements and create change, regardless of org type or size. Based on the model used by DoSomething.org, the book features impact stories, engagement models, and proven tactics from the field. Designed for organizations looking to make a bigger social impact, this helpful guide provides a fresh take on organizational culture, emphasizing creative thinking and the strategic use of data, brand, corporate partnerships, and strategic partners. Readers will find practical advice on zero-dollar marketing, user engagement, and acquisition, and candid discussion on program analysis and knowing when to give the green light. DoSomething.org spearheads national campaigns so 13- to 25-year-olds can make an impact - without ever needing money, an adult, or a car. Their 2.6 million members make impact on every cause from bullying & violence, sex & relationships, discrimination, the environment, and everything in between. This book provides companies and organizations with the tools, techniques, and insights they need to create their own "impact culture" and affect BIG change. It covers DoSomething's approach to creative-thinking, culture, interns, data, brand, partnerships, fighting for the user, and more. Create an "impact culture" that affects big change Discover the secrets to engagement and effective impact strategy Learn the tricks that increase impact while reducing program costs Organizations around the world want to know the secrets to DoSomething's success. Is it the people, the strategy, the causes, the marketing, or something more ephemeral? This book divulges those secrets, straight from the source, in a practical way that empowers other organizations to follow suit. For anyone ready to see real change, The XYZ Factor can help make it happen.

Real Impact

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Publisher : Bold Type Books
ISBN 13 : 1568589816
Total Pages : 256 pages
Book Rating : 4.5/5 (685 download)

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Book Synopsis Real Impact by : Morgan Simon

Download or read book Real Impact written by Morgan Simon and published by Bold Type Books. This book was released on 2017-10-03 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading investment professional explains the world of impact investing--investing in businesses and projects with a social and financial return--and shows what it takes to make sustainable, transformative change. Impact investment--the support of social and environmental projects with a financial return--has become a hot topic on the global stage; poised to eclipse traditional aid by ten times in the next decade. But the field is at a tipping point: Will impact investment empower millions of people worldwide, or will it replicate the same mistakes that have plagued both aid and finance? Morgan Simon is an investment professional who works at the nexus of social finance and social justice. In Real Impact, she teaches us how to get it right, leveraging the world's resources to truly transform the economy. Over the past seventeen years, Simon has influenced over $150 billion from endowments, families, and foundations. In Real Impact, Simon shares her experience as both investor and activist to offer clear strategies for investors, community leaders, and entrepreneurs alike. Real Impact is essential reading for anyone seeking real change in the world.

CauseWired

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Publisher : John Wiley & Sons
ISBN 13 : 0470460105
Total Pages : 239 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis CauseWired by : Tom Watson

Download or read book CauseWired written by Tom Watson and published by John Wiley & Sons. This book was released on 2008-11-24 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in paperback, an eye-opening guide to the massive societal impact of online social networks For today's super-wired, always-on, live-life-in-public young Americans, the causes they support define who they are. Societal aspirations have so permeated the "net native" population that causes have become like musical tastes. CauseWired illustrates wired causes in action, bringing real-world stories to readers. Tracks the massive societal impact on causes of online social networks-from blogs, to video, to the rise of social networks Reveals the extraordinary influence of online social networks-in raising money for charity, in changing the political climate and electing candidates, and in raising consciousness for causes From Facebook causes and campaigns on MySpace, to a raft of new startups and innovative projects like Kiva, Change.org and DonorsChoose, this immensely relevant book delivers actionable research and recommendations to help readers launch their own successful wired social campaigns.

Impact Investing

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Publisher : John Wiley & Sons
ISBN 13 : 1118100689
Total Pages : 341 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Impact Investing by : Antony Bugg-Levine

Download or read book Impact Investing written by Antony Bugg-Levine and published by John Wiley & Sons. This book was released on 2011-08-02 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking book on the transformative power of impact investing This is the first book to chart the catalytic path of this new industry, explaining how it is and can be a positive disruptive force. It shows how impact investing is a transformational vehicle for delivering "blended value" throughout the investment spectrum, giving a single name to a set of activities previously siloed in enclaves, revealing how they are linked within what is becoming a new field of investing. Written by two leaders in the growing field of impact investing, the book defines this emerging industry for participants on all sides of the funding equation (investors, funders and social entrepreneurs). Filled with illustrative examples of impact investing success stories Reveals how the field can expand in order to address the most critical social and environmental issues of our day Explores the wide-ranging applications of impact investing as well as entrepreneurial opportunities The authors do not take a normative approach to argue how investors should behave like an investment guide might but show how entrepreneurial people and institutions are already offering an integrated alternative.

I Am Malala

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Publisher : Little, Brown
ISBN 13 : 0316322415
Total Pages : 366 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis I Am Malala by : Malala Yousafzai

Download or read book I Am Malala written by Malala Yousafzai and published by Little, Brown. This book was released on 2013-10-08 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: A MEMOIR BY THE YOUNGEST RECIPIENT OF THE NOBEL PEACE PRIZE As seen on Netflix with David Letterman "I come from a country that was created at midnight. When I almost died it was just after midday." When the Taliban took control of the Swat Valley in Pakistan, one girl spoke out. Malala Yousafzai refused to be silenced and fought for her right to an education. On Tuesday, October 9, 2012, when she was fifteen, she almost paid the ultimate price. She was shot in the head at point-blank range while riding the bus home from school, and few expected her to survive. Instead, Malala's miraculous recovery has taken her on an extraordinary journey from a remote valley in northern Pakistan to the halls of the United Nations in New York. At sixteen, she became a global symbol of peaceful protest and the youngest nominee ever for the Nobel Peace Prize. I AM MALALA is the remarkable tale of a family uprooted by global terrorism, of the fight for girls' education, of a father who, himself a school owner, championed and encouraged his daughter to write and attend school, and of brave parents who have a fierce love for their daughter in a society that prizes sons. I AM MALALA will make you believe in the power of one person's voice to inspire change in the world.

Media Capture

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Publisher : Columbia University Press
ISBN 13 : 0231548028
Total Pages : 209 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Media Capture by : Anya Schiffrin

Download or read book Media Capture written by Anya Schiffrin and published by Columbia University Press. This book was released on 2021-06-22 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Who controls the media today? There are many media systems across the globe that claim to be free yet whose independence has been eroded. As demagogues rise, independent voices have been squeezed out. Corporate-owned media companies that act in the service of power increasingly exercise soft censorship. Tech giants such as Facebook and Google have dramatically changed how people access information, with consequences that are only beginning to be felt. This book features pathbreaking analysis from journalists and academics of the changing nature and peril of media capture—how formerly independent institutions fall under the sway of governments, plutocrats, and corporations. Contributors including Emily Bell, Felix Salmon, Joshua Marshall, Joel Simon, and Nikki Usher analyze diverse cases of media capture worldwide—from the United Kingdom to Turkey to India and beyond—many drawn from firsthand experience. They examine the role played by new media companies and funders, showing how the confluence of the growth of big tech and falling revenues for legacy media has led to new forms of control. Contributions also shed light on how the rise of right-wing populists has catalyzed the crisis of global media. They also chart a way forward, exploring the growing need for a policy response and sustainable models for public-interest investigative journalism. Providing valuable insight into today’s urgent threats to media independence, Media Capture is essential reading for anyone concerned with defending press freedom in the digital age.

Story Movements

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Publisher : Oxford University Press
ISBN 13 : 0190943440
Total Pages : 336 pages
Book Rating : 4.1/5 (99 download)

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Book Synopsis Story Movements by : Caty Borum Chattoo

Download or read book Story Movements written by Caty Borum Chattoo and published by Oxford University Press. This book was released on 2020-05-20 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Only a few years after the 2013 Sundance Film Festival premiere of Blackfish - an independent documentary film that critiqued the treatment of orcas in captivity - visits to SeaWorld declined, major corporate sponsors pulled their support, and performing acts canceled appearances. The steady drumbeat of public criticism, negative media coverage, and unrelenting activism became known as the "Blackfish Effect." In 2016, SeaWorld announced a stunning corporate policy change - the end of its profitable orca shows. In an evolving networked era, social-issue documentaries like Blackfish are art for civic imagination and social critique. Today's documentaries interrogate topics like sexual assault in the U.S. military (The Invisible War), racial injustice (13th), government surveillance (Citizenfour), and more. Artistic nonfiction films are changing public conversations, influencing media agendas, mobilizing communities, and capturing the attention of policymakers - accessed by expanding audiences in a transforming media marketplace. In Story Movements: How Documentaries Empower People and Inspire Social Change, producer and scholar Caty Borum Chattoo explores how documentaries disrupt dominant cultural narratives through complex, creative, often investigative storytelling. Featuring original interviews with award-winning documentary filmmakers and field leaders, the book reveals the influence and motivations behind the vibrant, eye-opening stories of the contemporary documentary age.

The Dragonfly Effect

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Publisher : John Wiley & Sons
ISBN 13 : 0470614153
Total Pages : 244 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Dragonfly Effect by : Jennifer Aaker

Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Money For Change

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Publisher : Temple University Press
ISBN 13 : 9781566393645
Total Pages : 240 pages
Book Rating : 4.3/5 (936 download)

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Book Synopsis Money For Change by : Susan Ostrander

Download or read book Money For Change written by Susan Ostrander and published by Temple University Press. This book was released on 1997-03-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charitable foundations are being called upon to operate in more pen and democratic ways and to involve a more diverse constituency. This unprecedented study details the inner workings of a democratically organized philanthropy, where funding decisions are made by community activists. Susan A. Ostrander spent two years doing intensive field research at the Haymarket People's Fund -- a small, Boston-based foundation. Based on a philosophy of raising and giving away money called "Change, Not Charity," the Fund makes grants to local grassroots social change organizations. The world of social movement funding comes alive with Ostrander's descriptions of grantmaking and policy meetings, donor events, and the day-to-day work of the Fund staff. Within this fascinating behind-the-scenes account, Ostrander argues that the "social relations of philanthropy" are more important and more varied than previously understood. Written at a time when Haymarket was dealing with crisis, this book tells a story of organizational change as the Fund moved from an informal collective to a more formal structure; it is also the story of a struggle to build a multi-race, multi-class, gender-equal organization. Ostrander details these ongoing struggles and addresses the larger issue of how fundraising can itself be a kind of social movement organizing among the progressive people with wealth who continue to be Haymarket's main donors.

The Revolution Will Not Be Funded

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Publisher : Duke University Press
ISBN 13 : 0822373009
Total Pages : 280 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis The Revolution Will Not Be Funded by : INCITE!

Download or read book The Revolution Will Not Be Funded written by INCITE! and published by Duke University Press. This book was released on 2017-01-13 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trillion-dollar industry, the US non-profit sector is one of the world's largest economies. From art museums and university hospitals to think tanks and church charities, over 1.5 million organizations of staggering diversity share the tax-exempt 501(c)(3) designation, if little else. Many social justice organizations have joined this world, often blunting political goals to satisfy government and foundation mandates. But even as funding shrinks, many activists often find it difficult to imagine movement-building outside the non-profit model. The Revolution Will Not Be Funded gathers essays by radical activists, educators, and non-profit staff from around the globe who critically rethink the long-term consequences of what they call the "non-profit industrial complex." Drawing on their own experiences, the contributors track the history of non-profits and provide strategies to transform and work outside them. Urgent and visionary, The Revolution Will Not Be Funded presents a biting critique of the quietly devastating role the non-profit industrial complex plays in managing dissent. Contributors. Christine E. Ahn, Robert L. Allen, Alisa Bierria, Nicole Burrowes, Communities Against Rape and Abuse (CARA), William Cordery, Morgan Cousins, Ruth Wilson Gilmore, Stephanie Guilloud, Adjoa Florência Jones de Almeida, Tiffany Lethabo King, Paul Kivel, Soniya Munshi, Ewuare Osayande, Amara H. Pérez, Project South: Institute for the Elimination of Poverty and Genocide, Dylan Rodríguez, Paula X. Rojas, Ana Clarissa Rojas Durazo, Sisters in Action for Power, Andrea Smith, Eric Tang, Madonna Thunder Hawk, Ije Ude, Craig Willse

Money Well Spent

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Publisher : John Wiley and Sons
ISBN 13 : 0470885343
Total Pages : 306 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Money Well Spent by : Paul Brest

Download or read book Money Well Spent written by Paul Brest and published by John Wiley and Sons. This book was released on 2010-05-18 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2009 Skystone Ryan Prize for Research, Association of Fundraising Professionals Research Council “All outstanding philanthropic successes have one thing in common: They started with a smart strategic plan,” say authors Paul Brest, president of the William and Flora Hewlett Foundation, and Hal Harvey, president of ClimateWorks. Money Well Spent explains how to create and implement a strategy that ensures meaningful results. Components of a smart strategy include: Achieving great clarity about one’s philanthropic goals Specifying indicators of success before beginning a project Designing and implementing a plan commensurate with available resources Evidence-based understanding of the world in which the plan will operate Paying careful attention to milestones to determine if you are on the path to success or if midcourse corrections are necessary Drawing on examples from over 100 foundations and non-profits, Money Well Spent gives readers the framework they need to design a smart strategy, addressing such key issues as: Effective use of tools—education, science, direct services, advocacy—that can achieve your objectives. How to choose the forms of funding to achieve stated goals How to measure the impact of grants or programs When to be patient and stick with a winning strategy and when to abandon a strategy that isn’t working This is a book for everyone who wants to get the most from a philanthropic dollar: donors, foundations, and non-profits.

Global Handbook of Impact Investing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119690641
Total Pages : 1331 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Global Handbook of Impact Investing by : Elsa De Morais Sarmento

Download or read book Global Handbook of Impact Investing written by Elsa De Morais Sarmento and published by John Wiley & Sons. This book was released on 2020-12-30 with total page 1331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to invest your capital to achieve a powerful, lasting impact on the world. The Global Handbook of Impact Investing: Solving Global Problems Via Smarter Capital Markets Towards A More Sustainable Society is an insightful guide to the growing world-wide movement of Impact Investing. Impact investors seek to realize lasting, beneficial improvements in society by allocating capital to sources of impactful and sustainable profit. This Handbook is a how-to guide for institutional investors, including family offices, foundations, endowments, governments, and international organizations, as well as academics, students, and everyday investors globally. The Handbook´s wide-ranging contributions from around the world make a powerful case for positive impact and profit to fund substantive, lasting solutions that solve critical problems across the world. Edited by two experienced and distinguished professionals in the sustainable investing arena and authored by two dozen renowned experts from finance, academia, and multilateral organizations from around the world, the Global Handbook of Impact Investing educates, inspires, and spurs action towards more responsible investing across all asset classes, resulting in smarter capital markets, including how to: · Realize positive impact and profit · Integrate impact into investment decision-making and portfolio · Allocate impactful investments across all asset classes · Apply unique Impact Investing frameworks · Measure, evaluate and report on impact · Learn from case examples around the globe · Pursue Best Practices in Impact Investing and impact reporting While other resources may take a local or limited approach to the subject, this Handbook gathers global knowledge and results from public and private institutions spanning five continents. The authors also make a powerful case for the ability of Impact Investing to lead to substantive and lasting change that addresses critical problems across the world.

Science on a Mission

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Publisher : University of Chicago Press
ISBN 13 : 022673241X
Total Pages : 749 pages
Book Rating : 4.2/5 (267 download)

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Book Synopsis Science on a Mission by : Naomi Oreskes

Download or read book Science on a Mission written by Naomi Oreskes and published by University of Chicago Press. This book was released on 2021-04-19 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: A vivid portrait of how Naval oversight shaped American oceanography, revealing what difference it makes who pays for science. What difference does it make who pays for science? Some might say none. If scientists seek to discover fundamental truths about the world, and they do so in an objective manner using well-established methods, then how could it matter who’s footing the bill? History, however, suggests otherwise. In science, as elsewhere, money is power. Tracing the recent history of oceanography, Naomi Oreskes discloses dramatic changes in American ocean science since the Cold War, uncovering how and why it changed. Much of it has to do with who pays. After World War II, the US military turned to a new, uncharted theater of warfare: the deep sea. The earth sciences—particularly physical oceanography and marine geophysics—became essential to the US Navy, which poured unprecedented money and logistical support into their study. Science on a Mission brings to light how this influx of military funding was both enabling and constricting: it resulted in the creation of important domains of knowledge but also significant, lasting, and consequential domains of ignorance. As Oreskes delves into the role of patronage in the history of science, what emerges is a vivid portrait of how naval oversight transformed what we know about the sea. It is a detailed, sweeping history that illuminates the ways funding shapes the subject, scope, and tenor of scientific work, and it raises profound questions about the purpose and character of American science. What difference does it make who pays? The short answer is: a lot.