Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Statista
Download Statista full books in PDF, epub, and Kindle. Read online Statista ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Statista written by Abhishek SINGLA and published by . This book was released on 2020-07-07 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: To help aspiring Statistical Officers, we present legible and precise notes of Junior Statistical Officer (JSO) and Statistical Investigator II [SSC CGL Mains, TIER-II].Covering all necessary topics of Statistics, this book is specifically designed for competitive exams with lucid and well-marked definition, important formulae, comprehensible graphs , tables and important questions according to the latest pattern of examination.
Book Synopsis Effectiveness of Influencer Marketing by : Jane Johne
Download or read book Effectiveness of Influencer Marketing written by Jane Johne and published by Springer Nature. This book was released on 2023-06-15 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Influencers are defined as independent opinion leaders on social media networks who influence the attitudes of their followers through blogs, tweets and the use of other social media. As a result, influencer marketing has become an integral part of brands' marketing strategies. This book has the overarching goal to examine the impact of influencer marketing on consumer behavior and the resulting business success. The first empirical project explicitly examines the question of which influencer characteristics should be considered in the selection process in order to increase different campaign metrics along the consumer decision journey. Campaign data from several brands is used for the project and is extended with survey data from a large-scale consumer survey. The second empirical project examines how the influencer marketing channel, compared to other firm and consumer activities, affects consumer interest and firm performance. The project uses historical data from one of Europe's largest specialized online retailers and analyzes it in a time series model.
Book Synopsis The new online trade by : Gerrit Heinemann
Download or read book The new online trade written by Gerrit Heinemann and published by Springer Nature. This book was released on 2023-03-30 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinemann sheds light on e-commerce business models, channel excellence as well as success factors such as digital time advantages and customer centricity. He analyzes the digital challenges and highlights the consequences and opportunities associated with online commerce. Recognized best practices illustrate how successful digital commerce works and what the "lessons learned" of the past years are. The 13th edition describes which new approaches will shape the future of online retail and which developments will remain long-term issues. While, for example, app and smartphone commerce, including mobile payment, continue to be long-running issues, the environmental issue is coming at online commerce with a concentrated charge. This means that people's growing need for more sustainability and consideration for the environment has now also arrived in e-commerce. This work is therefore devoted to sustainable e-commerce in the context of online logistics, which runs counter to the new trend towards quick commerce. The topics of climate neutrality and returns management are also increasingly coming into focus. In addition, current topics such as the marketplace theme and social commerce will be explored in greater depth. Furthermore, numerous new legal requirements are taken into account, which place increased obligations on marketplace operators in particular. The content - Meta-targeting and business ideas in online retailing - Business model of online trade - Forms of online trade - Business systems and benchmarks in e-commerce - Best practices and risks in online retailing
Book Synopsis Business Model Pioneers by : Kai-Ingo Voigt
Download or read book Business Model Pioneers written by Kai-Ingo Voigt and published by Springer. This book was released on 2016-07-28 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business model innovations are conceived and implemented by a special type of entrepreneur: business model pioneers. This book presents 14 compelling case studies of business model pioneers and their companies, who have successfully introduced new business ideas to the market. The examples range from industries such as retail, media and entertainment to services and industrial projects. For each example, the book provides information on the market environment at the time of launch and illustrates the driving forces behind these business models. Moreover, current market developments are highlighted and linked to the evolution of the business models. Lastly, the authors present the profile of a typical business model pioneer.
Download or read book Germany written by Olaf Kühne and published by Springer Nature. This book was released on 2022-03-02 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the highly differentiated spatial, social, cultural and demographic structure(s) of Germany, with a particular focus on the reciprocal relations between different levels of spatial development. The historical development of Germany serves as a background in order to provide context for the development of spatially relevant ideas and ideals (whether in relation to politics, landscape, or culture). In this regard, questions of divergence and convergence become highly salient. The book makes the complexity of spatial and social developments in Germany comprehensible. The neopragmatic approach adopted here allows bringing together different theoretical strands while providing a basis for independent regional geographic research at the same time. Beginning with an overview of the physical structures of Germany which provides the material point of departure for the societal development of Germany, key aspects of the German history are discussed. Particular attention is paid to the reciprocal influence between material substrate and notions of landscape. Here, specific ‘German’ trajectories of aesthetic and normative conceptions of landscape become clear. A common theme throughout the book are questions of divergence and of efforts towards convergence, which become evident when considering past and present economic, political, and demographic developments. Efforts to tackle current challenges, such as adapting to climate change and mitigating it, or securing raw materials, also become apparent. The complexity of spatial processes in Germany is illustrated in case study regions dealing with the challenges of structural change in traditional industrial regions (such as the Ruhr area), or e.g. efforts of Berlin to position and find itself as the capital of a unified Germany. Overall, the book shows how theory-driven regional geographic research can make spatiotemporal complexities tangible and comprehensible.
Book Synopsis Online Communication in the Context of Personal, Virtual and Corporate Identity Formation by : Lutz Peschke
Download or read book Online Communication in the Context of Personal, Virtual and Corporate Identity Formation written by Lutz Peschke and published by BoD – Books on Demand. This book was released on 2018-09-17 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.
Book Synopsis The Path to Sustainable Corporate Management by : Ralf T. Kreutzer
Download or read book The Path to Sustainable Corporate Management written by Ralf T. Kreutzer and published by Springer Nature. This book was released on with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Managing Negative Word-of-Mouth on Social Media Platforms by : Ines Nee
Download or read book Managing Negative Word-of-Mouth on Social Media Platforms written by Ines Nee and published by Springer. This book was released on 2016-06-07 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer’s purchase intention. This study is the first to provide a conceptual basis of observers’ behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should respond towards negative online customer reviews in order to increase the observer’s purchase intention and the hotel company’s return on complaint management.
Book Synopsis Digital Marketing Strategies for Fashion and Luxury Brands by : Ozuem, Wilson
Download or read book Digital Marketing Strategies for Fashion and Luxury Brands written by Ozuem, Wilson and published by IGI Global. This book was released on 2017-10-31 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online shopping has become increasingly popular due to its availability and ease. As a result, it is important for companies that sell high-end products to maintain the same marketing success as companies selling more affordable brands in order keep up with the market. Digital Marketing Strategies for Fashion and Luxury Brands is an essential reference source for the latest scholarly research on the need for a variety of technologies and new techniques in which companies and brand managers can promote higher-end products. Featuring coverage on a broad range of topics and perspectives such as brand communication, mobile commerce, and multichannel retailing, this publication is ideally designed for managers, academicians, and researchers seeking current material on effectively promoting more expensive merchandise using technology.
Book Synopsis The SAGE Handbook of Marketing Ethics by : Lynne Eagle
Download or read book The SAGE Handbook of Marketing Ethics written by Lynne Eagle and published by SAGE. This book was released on 2020-10-05 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Book Synopsis The Sociology of Sports by : Tim Delaney
Download or read book The Sociology of Sports written by Tim Delaney and published by McFarland. This book was released on 2021-08-19 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition takes a fresh approach to the study of sport, presenting key concepts such as socialization, race, ethnicity, gender, economics, religion, politics, deviance, violence, school sports and sportsmanship. While providing a critical examination of athletics, this text also highlights many of sports' positive features. This new edition includes significantly updated statistics, data and information along with updated popular culture references and real-world examples. Newly explored is the impact of several major world events that have left lasting effects on the sports realm, including a global pandemic (SARS-CoV-2, or Covid-19) and social movements like Black Lives Matter and Me Too. Another new topic is the "pay for play" movement, wherein college athletes demanded greater compensation and, at the very least, the right to profit from their own names, images and likenesses.
Book Synopsis The Digital Era 2 by : Jean-Pierre Chamoux
Download or read book The Digital Era 2 written by Jean-Pierre Chamoux and published by John Wiley & Sons. This book was released on 2019-05-29 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 200 years, industry has mastered iron, fire, power and energy. Today, electronics shape our everyday objects with the widespread integration of chips; from computers and telephones to keys, games and white goods. Data, software and computation structure our behavior and the organization of our lives. Everything is translated into data: the digit is king. Consisting of three volumes, The Digital Era explores technical, economic and social phenomena that result from the generalization of the Internet. This second volume discusses the impact of digital technology on the evolution of market relations and the media and examines the reasons why such changes put political economy to the test.
Book Synopsis Our Changing Menu by : Michael P. Hoffmann
Download or read book Our Changing Menu written by Michael P. Hoffmann and published by Cornell University Press. This book was released on 2021-04-15 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our Changing Menu unpacks the increasingly complex relationships between food and climate change. Whether you're a chef, baker, distiller, restaurateur, or someone who simply enjoys a good pizza or drink, it's time to come to terms with how climate change is affecting our diverse and interwoven food system. Michael P. Hoffmann, Carrie Koplinka-Loehr, and Danielle L. Eiseman offer an eye-opening journey through a complete menu of before-dinner drinks and salads; main courses and sides; and coffee and dessert. Along the way they examine the escalating changes occurring to the flavors of spices and teas, the yields of wheat, the vitamins in rice, and the price of vanilla. Their story is rounded out with a primer on the global food system, the causes and impacts of climate change, and what we can all do. Our Changing Menu is a celebration of food and a call to action—encouraging readers to join with others from the common ground of food to help tackle the greatest challenge of our time.
Book Synopsis Management Strategies to Survive in a Competitive Environment by : Hasan Dincer
Download or read book Management Strategies to Survive in a Competitive Environment written by Hasan Dincer and published by Springer Nature. This book was released on 2021-04-27 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competition is present for almost every sector nowadays. Therefore, it is vital for companies to develop a set of strategies in order to survive in the competitive environment of a globalized world. This book discusses how and why not every strategy is appropriate for every sector. The volume offers a qualified and comprehensive analysis to determine effective competitive strategies taking into account the many different factors that affect company performance.
Book Synopsis Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer by : Dadwal, Sumesh Singh
Download or read book Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer written by Dadwal, Sumesh Singh and published by IGI Global. This book was released on 2019-11-15 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns across these different devices and become proficient in using technology. The Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer is a pivotal reference source that develops new insights into applications of technology in marketing and explores effective ways to reach consumers through a wide range of devices. While highlighting topics such as cognitive computing, artificial intelligence, and virtual reality, this publication explores practices of technology-empowered digital marketing as well as the methods of applying practices to less developed countries. This book is ideally designed for marketers, managers, advertisers, branding teams, application developers, IT specialists, academicians, researchers, and students.
Book Synopsis Lifeworlds in Online Social Networks in Germany by : Knut Linke
Download or read book Lifeworlds in Online Social Networks in Germany written by Knut Linke and published by BoD – Books on Demand. This book was released on 2019-02-20 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Lifeworlds in Online Social Networks in Germany: ONLINE MARKET SEGMENTATION THROUGH SOCIAL STRUCTURE ANALYSIS" provides information about the German Social Network Market during the raising period of WhatsApp and Instagram. The research targets on a comparison of existing lifeworld (oriented on the German SINUS MILIEUS) and their online behavior. The research is influenced by the social structure analysis of Pierre Bourdieu which questioner was used to ask Internet users in Germany regarding their preferences and behavior. For the analysis 1.607 fulfilled questionnaires could be used. The resulting analysis provides information about the online and offline preferences of digital vanguards and responsibility-driven individuals. Those preferences were distinguished regarding i. e. media usage, purchase behavior und social network interaction.
Book Synopsis Resilience of Luxury Companies in Times of Change by : Gabriella Lojacono
Download or read book Resilience of Luxury Companies in Times of Change written by Gabriella Lojacono and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-08-23 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some luxury companies remain resilient through times of change, while others do not? The reason is that these companies have unique skills to diversify their revenue generation by being ambidextrous. Luxury companies today cannot depend on their reputation or their creativity alone to remain resilient, rather they require the ability to be ambidextrous – to explore new trajectories for future growth and exploiting their iconic values. In past decades, the industry has shifted from product to customer centric and forced companies to adopt new strategies and approaches to succeed. This includes the adoption of digital platforms such as ecommerce, social media and mobile enabled tools to continually elevate customer experience. In addition, new business models have emerged to address growing pains, particularly in inventory issues, over manufacturing and sustainability. Brands today are forced to adopt evolution through innovation that is anchored by new values without compromising their DNA. Based on in-depth research and interviews with CEOs from leading luxury companies, Lojacono and Pan show how companies can hedge their risks and remain resilient in times of change.
