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Online Communication In The Context Of Personal Virtual And Corporate Identity Formation
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Book Synopsis Online Communication in the Context of Personal, Virtual and Corporate Identity Formation by : Lutz Peschke
Download or read book Online Communication in the Context of Personal, Virtual and Corporate Identity Formation written by Lutz Peschke and published by BoD – Books on Demand. This book was released on 2018-09-28 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.
Book Synopsis Online Communication in the Context of Personal, Virtual and Corporate Identity Formation by : Lutz Peschke
Download or read book Online Communication in the Context of Personal, Virtual and Corporate Identity Formation written by Lutz Peschke and published by BoD – Books on Demand. This book was released on 2018-09-17 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: The implementation of digital media in our today's communication has a strong impact on the media behaviours in the society. In the last decades, great importance is given to the protection of the personality rights in the context of the new media. Since our communication is a media based communication, its impact on the construction of reality affects the normative value pattern of societies. To understand new media as a central aspect of our mediatised world, it has to be located and analysed both in the communicative and normative system. Today, social media is not anymore based on user generated content, but is now turned to a platform for business makers with and in the context of Big Data. This book will discuss the formation of differnt identities as a result of different ways of new media usage. It includes on the one hand online communication between personal and virtual identities. It discuss researches about online identity and online anonymity, Self-presentation strategies by using online dating platforms, the phenomenon of Internet Mothers, as well as the potential of cyberbullying of Snapchat. On the other hand online communication between corporate and new business strategies.It describes and discusses the evolution of television, changes of music consumer habits caused by music on-deman tends, and the impact of social media operations in maintaining brand reputation. This book is located between user generated content and professional applications and regards itself as a contribution to a media discourse in a mediatized and globalized world.
Book Synopsis A Comparative Study of Women Issues by : Seldag Günes Peschke
Download or read book A Comparative Study of Women Issues written by Seldag Günes Peschke and published by BoD – Books on Demand. This book was released on 2018-11-26 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, different subjects are discussed related with women issues which is prepared with the cooperation of academicians and the practitioners from different countries. The chapters are mainly generated from the view of human rights principles on women and offers the theories, besides the practices from several countries within the discussion of the experts from different aspects. This study will contribute to the academic world, as it brings various perspectives to the women issues in national and international level. The book consists of six parts; Women and Law, Women in Economy, Women and Society, Women and Health, Women and Media, Women in Science and Education.
Book Synopsis Virtual Mentoring for Teachers: Online Professional Development Practices by : Keengwe, Jared
Download or read book Virtual Mentoring for Teachers: Online Professional Development Practices written by Keengwe, Jared and published by IGI Global. This book was released on 2012-08-31 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: A major investment in professional development is necessary to ensure the fundamental success of instructors in technology-integrated classrooms and in online courses. However, while traditional models of professional development rely on face-to-face instruction, online methods are also gaining traction-viable means for faculty development. Virtual Mentoring for Teachers: Online Professional Development Practices offers peer-reviewed essays and research reports contributed by an array of scholars and practitioners in the field of instructional technology and online education. It is organized around two primary themes: professional development models for faculty in online environments and understanding e-Learning and best practices in teaching and learning in online environments. The objective of this scholarship is to highlight research-based online professional development programs and best practices models that have been shown to enhance effective teaching and learning in a variety of environments.
Book Synopsis Online Reputation Management in Destination and Hospitality by : Riccardo Rialti
Download or read book Online Reputation Management in Destination and Hospitality written by Riccardo Rialti and published by Emerald Group Publishing. This book was released on 2023-02-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Reputation Management in Destination and Hospitality’s comprehensive collection of research decodifies the best practices existing in the market, developing innovative strategies for tourism, hospitality, and destination managers to tailor marketing communication strategies to attract attention and boost their reputation.
Book Synopsis Virtual Professional Development and Informal Learning via Social Networks by : Dennen, Vanessa P.
Download or read book Virtual Professional Development and Informal Learning via Social Networks written by Dennen, Vanessa P. and published by IGI Global. This book was released on 2012-06-30 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book will examine how individuals and organizations are using Web 2.0 tools to create informal learning and professional development opportunities"-- Provided by publisher.
Book Synopsis Public Relations, Branding and Authenticity by : Sian Rees
Download or read book Public Relations, Branding and Authenticity written by Sian Rees and published by Routledge. This book was released on 2020-01-31 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment. This qualitative analysis explores the challenge of developing authentic brand narratives in the digital age, whilst questioning the problematic nature of authenticity itself. Case studies of public relations activity of successful brands, and those in crisis, are supplemented by interviews with senior public relations and branding practitioners. The book lays out three specific arguments. Firstly, a repositioning of the relationship between public relations and brand practice is explored. It is argued that public relations practitioners are well placed to facilitate brands in the digital age, because of the inherent acceptance of the value of relationship building, adaptation and boundary spanning embedded in PR practice and best practice theory. Secondly, the book introduces a new concept of riparian brands. Such brands are based on solid core values, but have an ability to atune, adjust and naturalise to the prevailing social, cultural and economic environment. Thirdly, the book presents an ontology of the riparian brand in the form of an authentic brand wheel and 15 real-time interaction success factors. Aimed at both academics and practitioners interested in the theoretical development of PR and its emerging relationship with branding, it will also be of interest to scholars of corporate communications, corporate reputation and branding.
Book Synopsis Digital Content Creation by : Kirsten Drotner
Download or read book Digital Content Creation written by Kirsten Drotner and published by Peter Lang. This book was released on 2010 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The formative role played by digital communication in knowledge-based societies is widely acknowledged. Not least, young people's rapid adoption of a variety of social software applications serves to challenge existing forms of communication for learning, since these innovations allow and assume users' own creation, sharing, and editing of content. This volume presents advanced research on digital content creation, its socio-cultural contexts, and educational consequences. In the midst of ubiquitous commercial hype about digital innovation, as well as policy concerns, the volume offers the sobering perspectives of theory-driven empirical research, in order to examine the complexities, highlight the nuances, and illuminate the pedagogical affordances of creative digital contents. This book brings together the work of an international group of scholars from a range of disciplines including media and ICT studies, education, psychology, anthropology, sociology, and cultural studies.
Book Synopsis Online Place Branding by : Phoenix Lam
Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-29 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.
Download or read book Web Theory written by Robert Burnett and published by Psychology Press. This book was released on 2003 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert Burnett and David Marshall explore the key debates surrounding Internet culture, from issues of globalization and regulation to ideas of communication, identity and aesthetics.
Book Synopsis Digital Transformation and Corporate Branding by : Maria Teresa Cuomo
Download or read book Digital Transformation and Corporate Branding written by Maria Teresa Cuomo and published by Taylor & Francis. This book was released on 2023-09-29 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances, alongside increasing globalisation and growing awareness of socio-cultural and socio-political issues, are driving corporate branding innovations, and organisations must react and adapt quickly to compete. This book investigates and explores the impact of digital transformation on building corporate branding, identity, and reputation. The book brings together international contributors to provide examples from a wide range of industries and fi rms, including the retailing and agri-food industries, and illustrates the many dimensions of corporate branding and theories, and how they can be aided by digital transformation. It explores the connection of branding with artificial intelligence, social media networks, and technologies 4.0 as well the limitations and challenges they might deliver. Using a combination of theory, primary research findings, and practice, the book offers viewpoints and expertise from multiple regions, appealing to a global audience. This edited collection serves as an importance resource for researchers, scholars, and postgraduate students of marketing, brand management, and corporate communications, and those interested in the emerging relationship with technology.
Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir
Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.
Book Synopsis Internet Studies by : Panayiota Tsatsou
Download or read book Internet Studies written by Panayiota Tsatsou and published by Routledge. This book was released on 2016-05-23 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers the lessons learnt so far from the emergence of the Internet and the development of the field of Internet studies, whilst also considering possible directions for the future. Examining broad media theories and emerging theorisations around the Internet specifically, it explores the possibility of the development of an Internet theory in the future. A comprehensive overview of the field, Internet Studies considers key issues of social importance that the study of the Internet draws upon, such as the role of the Internet in civic participation and democratisation, the development of virtual communities, digital divides and social inequality, as well as Internet governance and policy control. At the same time, it examines the role of the Internet in social research and the development of highly interdisciplinary and rapidly developing Internet research. Hence, this volume maps key areas of certainty and uncertainty in the field of Internet studies and, as such, it will be of interest to scholars and students of media and communication, sociology and social research methods.
Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Download or read book Tourism Branding written by Liping Cai and published by Emerald Group Publishing. This book was released on 2009-12-21 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Academic studies have predominantly treated destination branding as a marketing phenomenon that happens to involve tourists as customers in a marketplace. This title attempts to free branding research and practice in tourism from the shackles of marketing that are dominated by the conventional approach of product, price, place, and promotion.
Book Synopsis Marketing Communications by : Chris Fill
Download or read book Marketing Communications written by Chris Fill and published by Pearson Education. This book was released on 2009 with total page 1004 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of an introductory marketing textbook covers topics such as marketing communications, strategies and planning, disciplines and applications and marketing communications for special audiences.
Book Synopsis The psychological facets of consumer-brand relationship in the digital world by : Khalid Hussain
Download or read book The psychological facets of consumer-brand relationship in the digital world written by Khalid Hussain and published by Frontiers Media SA. This book was released on 2023-06-29 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt:
