Startup Binge

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Publisher :
ISBN 13 : 9781944626068
Total Pages : pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis Startup Binge by : Darin Henry

Download or read book Startup Binge written by Darin Henry and published by . This book was released on 2016-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Binge Times

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Publisher : HarperCollins
ISBN 13 : 0062980025
Total Pages : 384 pages
Book Rating : 4.0/5 (629 download)

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Book Synopsis Binge Times by : Dade Hayes

Download or read book Binge Times written by Dade Hayes and published by HarperCollins. This book was released on 2022-04-19 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive account of the biggest wake-up call in the history of the entertainment business: the pivot to streaming. Go inside a disparate group of media and tech companies -- Disney, Apple, AT&T/WarnerMedia, Comcast/NBCUniversal and well-funded startup Quibi – as they scramble to mount multi-billion-dollar challenges to Netflix. After spotting Netflix and the deep-pocketed Amazon Prime Video a decade’s head start, rivals from the tech and start-up realm (Apple, Quibi) and traditional media (Disney, WarnerMedia, NBCUniversal) all decided to move mountains to enter the streaming game. At a cost of billions, each went after their own piece of the market, launching five new services in a seven-month span. And just as the derby was heating up, the coronavirus pandemic arrived, a black-swan event bringing short-term benefits but also stiff challenges. The battle for streaming supremacy may end up having more than one winner, but the cost and disruption to decades-old business models have also produced a lot of losers. Binge Times reveals the true costs of the vision quest as companies are turned inside-out and repeatedly redraw their org charts and strategic plans. Stretching from Silicon Valley to Hollywood to Wall Street, it is a mesmerizing, character-rich tale of hubris and ambition, as the fate of a century-old industry hangs in the balance.

The Light of All That Falls

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Publisher : Orbit
ISBN 13 : 0316274178
Total Pages : 818 pages
Book Rating : 4.3/5 (162 download)

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Book Synopsis The Light of All That Falls by : James Islington

Download or read book The Light of All That Falls written by James Islington and published by Orbit. This book was released on 2019-12-10 with total page 818 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey that began with The Shadow of What Was Lostreaches its spectacular conclusion in The Light of All That Falls, the final chapter of the Licanius Trilogy by acclaimed epic fantasy author James Islington. After a savage battle, the Boundary is whole again -- but it may be too late. Banes now stalk the lands of Andarra, and the Venerate have gathered their armies for a final, crushing blow. In Ilin Illan, Wirr fights to maintain a precarious alliance between Andarra's factions of power. With dark forces closing in on the capital, if he cannot succeed, the war is lost. Imprisoned and alone in a strange land, Davian is pitted against the remaining Venerate. As he desperately tries to keep them from undoing Asha's sacrifice, he struggles to come to terms with his own path and all he has learned about Caeden, the friend he chose to set free. Finally, Caeden is confronted with the reality of a plan laid centuries ago -- heartbroken at how it started and devastated by how it must end. The Licanius TrilogyThe Shadow of What Was LostAn Echo of Things to ComeThe Light of All That Falls "Love The Wheel of Time? This is about to become your new favorite series." - B&N SciFi & Fantasy Blog

Startup

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Publisher : Little, Brown
ISBN 13 : 0316360376
Total Pages : 260 pages
Book Rating : 4.3/5 (163 download)

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Book Synopsis Startup by : Doree Shafrir

Download or read book Startup written by Doree Shafrir and published by Little, Brown. This book was released on 2017-04-25 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: From veteran online journalist and BuzzFeed writer Doree Shafrir comes a hilarious debut novel that proves there are some dilemmas that no app can solve. Mack McAllister has a $600 million dollar idea. His mindfulness app, TakeOff, is already the hottest thing in tech and he's about to launch a new and improved version that promises to bring investors running and may turn his brainchild into a $1 billion dollar business -- in startup parlance, an elusive unicorn. Katya Pasternack is hungry for a scoop that will drive traffic. An ambitious young journalist at a gossipy tech blog, Katya knows that she needs more than another PR friendly puff piece to make her the go-to byline for industry news. Sabrina Choe Blum just wants to stay afloat. The exhausted mother of two and failed creative writer is trying to escape from her credit card debt and an inattentive husband-who also happens to be Katya's boss-as she rejoins a work force that has gotten younger, hipper, and much more computer literate since she's been away. Before the ink on Mack's latest round of funding is dry, an errant text message hints that he may be working a bit too closely for comfort with a young social media manager in his office. When Mack's bad behavior collides with Katya's search for a salacious post, Sabrina gets caught in the middle as TakeOff goes viral for all the wrong reasons. As the fallout from Mack's scandal engulfs the lower Manhattan office building where all three work, it's up to Katya and Sabrina to write the story the men in their lives would prefer remain untold. An assured, observant debut from the veteran online journalist Doree Shafrir, Startup is a sharp, hugely entertaining story of youth, ambition, love, money and technology's inability to hack human nature. "A biting and astute debut novel [with] many delights."-Lara Vapnyar, New York Times Book Review

Embassy Wife

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Publisher : Farrar, Straus and Giroux
ISBN 13 : 0374711364
Total Pages : 368 pages
Book Rating : 4.3/5 (747 download)

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Book Synopsis Embassy Wife by : Katie Crouch

Download or read book Embassy Wife written by Katie Crouch and published by Farrar, Straus and Giroux. This book was released on 2021-07-13 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A smart, sparkling novel that is one part social satire, one part travelogue . . . Comical and cool.” —Oprah Daily In Katie Crouch's thrilling novel Embassy Wife, two women abroad search for the truth about their husbands—and their country. Meet Persephone Wilder, a displaced genius posing as the wife of an American diplomat in Namibia. Persephone takes her job as a representative of her country seriously, coming up with an intricate set of rules to survive the problems she encounters: how to dress in hundred-degree weather without showing too much skin, how not to look drunk at embassy functions, and how to eat roasted oryx with grace. She also suspects her husband is not actually the ambassador’s legal counsel but a secret agent in the CIA. The consummate embassy wife, she takes the newest trailing spouse, Amanda Evans, under her wing. Amanda arrives in Namibia mere weeks after giving up her Silicon Valley job so her husband, Mark, can have his family close by as he works on his Fulbright project. But once they’re settled in the sub-Saharan desert, Amanda sees clearly that Mark, who lived in Namibia two decades earlier, has other reasons for returning. Back in the safety of home, the marriage had seemed solid; in the glaring heat of the Kalahari, it feels tenuous. And the situation grows even more fraught when their daughter becomes involved in an international conflict and their own government won’t stand up for her. How far will Amanda go to keep her family intact? How much corruption can Persephone ignore? And what, exactly, does it mean to be an American abroad when you’re not sure you understand your country anymore? Propulsive and provocative, Embassy Wife asks what it means to be a human in this world, even as it helps us laugh in the face of our own absurd, seemingly impossible states of affairs.

That Will Never Work

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Publisher : Little, Brown
ISBN 13 : 0316530212
Total Pages : 336 pages
Book Rating : 4.3/5 (165 download)

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Book Synopsis That Will Never Work by : Marc Randolph

Download or read book That Will Never Work written by Marc Randolph and published by Little, Brown. This book was released on 2019-09-17 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the tradition of Phil Knight's Shoe Dog comes the incredible untold story of how Netflix went from concept to company-all revealed by co-founder and first CEO Marc Randolph. Once upon a time, brick-and-mortar video stores were king. Late fees were ubiquitous, video-streaming unheard was of, and widespread DVD adoption seemed about as imminent as flying cars. Indeed, these were the widely accepted laws of the land in 1997, when Marc Randolph had an idea. It was a simple thought—leveraging the internet to rent movies—and was just one of many more and far worse proposals, like personalized baseball bats and a shampoo delivery service, that Randolph would pitch to his business partner, Reed Hastings, on their commute to work each morning. But Hastings was intrigued, and the pair—with Hastings as the primary investor and Randolph as the CEO—founded a company. Now with over 150 million subscribers, Netflix's triumph feels inevitable, but the twenty first century's most disruptive start up began with few believers and calamity at every turn. From having to pitch his own mother on being an early investor, to the motel conference room that served as a first office, to server crashes on launch day, to the now-infamous meeting when Netflix brass pitched Blockbuster to acquire them, Marc Randolph's transformational journey exemplifies how anyone with grit, gut instincts, and determination can change the world—even with an idea that many think will never work. What emerges, though, isn't just the inside story of one of the world's most iconic companies. Full of counter-intuitive concepts and written in binge-worthy prose, it answers some of our most fundamental questions about taking that leap of faith in business or in life: How do you begin? How do you weather disappointment and failure? How do you deal with success? What even is success? From idea generation to team building to knowing when it's time to let go, That Will Never Work is not only the ultimate follow-your-dreams parable, but also one of the most dramatic and insightful entrepreneurial stories of our time.

Hello, My Name Is Awesome

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Publisher : Berrett-Koehler Publishers
ISBN 13 : 1626561885
Total Pages : 87 pages
Book Rating : 4.6/5 (265 download)

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Book Synopsis Hello, My Name Is Awesome by : Alexandra Watkins

Download or read book Hello, My Name Is Awesome written by Alexandra Watkins and published by Berrett-Koehler Publishers. This book was released on 2014-09-15 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.

The Startup Wife

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Publisher : Simon and Schuster
ISBN 13 : 1982156201
Total Pages : 320 pages
Book Rating : 4.9/5 (821 download)

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Book Synopsis The Startup Wife by : Tahmima Anam

Download or read book The Startup Wife written by Tahmima Anam and published by Simon and Schuster. This book was released on 2021-07-13 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: *"A whip-smart, funny, and searing look at the wild world of startups." —Good Morning America Book Club Buzz Pick *Named a Best Book of the Year by NPR In this “wise and wickedly funny novel about love, creativity, and the limitations of the tech-verse” (Vogue) newlyweds Asha and Cyrus find themselves running one of the most popular social media platforms in the world. Meet Asha Ray. Brilliant coder and possessor of a Pi tattoo, Asha is poised to make a scientific breakthrough when she is reunited with her high school crush, Cyrus Jones. Before she knows it, Asha has abandoned her lab, exchanged vows with Cyrus, and gone to work at an exclusive tech incubator called Utopia to develop an app called WAI—“We are Infinite.” WAI creates a sensation, with millions of users logging on every day. Will Cyrus and Asha’s marriage survive the pressures of sudden fame, or will she become overshadowed by the man everyone is calling the new messiah? This “scathing—and hilarious—take on startup culture, marriage and workaholism” (Politico) explores whether or not technology—with all its limits and possibilities—can disrupt modern love.

The 10% Entrepreneur

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Publisher : Penguin
ISBN 13 : 0698402774
Total Pages : 242 pages
Book Rating : 4.6/5 (984 download)

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Book Synopsis The 10% Entrepreneur by : Patrick J. McGinnis

Download or read book The 10% Entrepreneur written by Patrick J. McGinnis and published by Penguin. This book was released on 2016-04-12 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choosing between the stability of a traditional career and the upside of entrepreneurship? Why not have both? Becoming a full-time entrepreneur can look glamorous from the outside. Who doesn’t want to chase their dreams, be their own boss, and do what they love? But the truth is that entrepreneurship is often a slog, with no regular hours, no job security, and very little pay. What if there was a way to have the stability of a day job with the excitement of a startup? All of the benefits of entrepreneurship with none of the pitfalls? In The 10% Entrepreneur, Patrick McGinnis shows you how, by investing just 10% of your time and resources, you can become an entrepreneur without losing a steady paycheck. McGinnis details a step-by-step plan that takes you from identifying your first entrepreneurial project to figuring out the smartest way to commit resources to it. He shows you how to select and engage in projects that will provide you with upside outside the office while making your better at your day job. He also profiles real-world 10% Entrepreneurs such as... •Luke Holden, a cash-strapped recent college graduate, who started his own lobster-roll empire and oversaw much of its first year of operations, all while working full time in corporate America •Dipali Patwa, a designer and mom whose side project designing and selling infant clothing is now a sensation. •A group of friends who met at a 6am Bible study class and went on to start a brewery that now generates millions in sales . A successful 10% Entrepreneur himself, McGinnis explains the multiple paths you can follow to invest your cash, time, and expertise in a start-up—including as a founder, angel, adviser, or aficionado. Most importantly, you don’t have to have millions in disposable income to become a 10% Entrepreneur. When you put McGinnis’s 10% principles into action, you’ll quickly start racking up small wins, then watch as they snowball into your new (and far more entrepreneurial) life.

Startup Law and Fundraising for Entrepreneurs and Startup Advisors

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Publisher :
ISBN 13 : 9780578236704
Total Pages : pages
Book Rating : 4.2/5 (367 download)

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Book Synopsis Startup Law and Fundraising for Entrepreneurs and Startup Advisors by : Paul Swegle

Download or read book Startup Law and Fundraising for Entrepreneurs and Startup Advisors written by Paul Swegle and published by . This book was released on 2020-07-22 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship can be chaotic. Some chaos drives innovation. But legal chaos rocks many startups to their foundations, dashing dreams, jeopardizing jobs and investments, creating liabilities, and slowing innovation. Paul Swegle wrote Startup Law and Fundraising for Entrepreneurs and Startup Advisors to help startups avoid these pitfalls, including the pitfall of struggling to grow a poorly funded business. This is a practical book meant to help entrepreneurs and their advisors:-build on a solid foundation, -avoid costly legal and regulatory mistakes, and -raise the money needed for stability, innovation, and operational success. Startup Law and Fundraising is for everyone interested in business, business law, and startup fundraising. Its 550 pages cover an unmatched range of startup-focused concepts, tips, traps, strategies, and best practices. Fifty-one colorful startup case studies keep things interesting.Legal, governance and regulatory hurdles are covered in the book's first ten chapters. But surviving those hurdles is no guarantee of success. Many startups simply run out of money. Others are bedeviled by ill-advised early funding rounds. Startup Law and Fundraising devotes five chapters to creating and executing a fundraising plan around the principles of just-in-time finance and raising money from the right investors, in the right amounts, and on the right terms, whether from friends and family, angel investors, angel investing groups, seed funds, VCs, strategic investors, accelerators, or crowdfunding platforms.The final chapters fittingly cover the final chapters of startup life - optimizing an "exit" with a successful IPO or sale, or, as happens about 80% of the time, managing through insolvency and winding up.Startup Law and Fundraising provides the foundation for an entrepreneurial law and finance class at any level, including law school, MBA, undergraduate business, community college, or startup incubator.

The Messy Middle

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Publisher : Penguin
ISBN 13 : 0735218072
Total Pages : 418 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis The Messy Middle by : Scott Belsky

Download or read book The Messy Middle written by Scott Belsky and published by Penguin. This book was released on 2018-10-02 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER NAMED ONE OF THE MOST INSPIRING BOOKS OF 2018 BY INC. NAMED ONE OF THE BEST STARTUP BOOKS OF ALL TIME BY BOOKAUTHORITY The Messy Middle is the indispensable guide to navigating the volatility of new ventures and leading bold creative projects by Scott Belsky, bestselling author, entrepreneur, Chief Product Officer at Adobe, and product advisor to many of today's top start-ups. Creating something from nothing is an unpredictable journey. The first mile births a new idea into existence, and the final mile is all about letting go. We love talking about starts and finishes, even though the middle stretch is the most important and often the most ignored and misunderstood. Broken into three sections with 100+ lessons, this no-nonsense book will help you: • Endure the roller coaster of successes and failures by strengthening your resolve, embracing the long-game, and short-circuiting your reward system to get to the finish line. • Optimize what’s working so you can improve the way you hire, better manage your team, and meet your customers’ needs. • Finish strong and avoid the pitfalls many entrepreneurs make, so you can overcome resistance, exit gracefully, and continue onto your next creative endeavor with ease. With insightful interviews from today’s leading entrepreneurs, artists, writers, and executives, as well as Belsky’s own experience working with companies like Airbnb, Pinterest, Uber, and sweetgreen, The Messy Middle will outfit you to find your way through the hardest parts of any bold project or new venture.

My Lovely Wife

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Publisher : Penguin
ISBN 13 : 0451491742
Total Pages : 386 pages
Book Rating : 4.4/5 (514 download)

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Book Synopsis My Lovely Wife by : Samantha Downing

Download or read book My Lovely Wife written by Samantha Downing and published by Penguin. This book was released on 2019-03-26 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: SOON TO BE A MAJOR MOTION PICTURE INSTANT #1 INTERNATIONAL BESTSELLER USA Today bestseller Edgar + ITW Thriller Award nominee for Best First Novel “Think: Dexter but sexier.”—theSkimm “A dark and irresistible debut.”—People “Will shock even the savviest suspense readers.”—Real Simple Dexter meets Mr. and Mrs. Smith in this wildly compulsive debut thriller about a couple whose fifteen-year marriage has finally gotten too interesting... Our love story is simple. I met a gorgeous woman. We fell in love. We had kids. We moved to the suburbs. We told each other our biggest dreams, and our darkest secrets. And then we got bored. We look like a normal couple. We're your neighbors, the parents of your kid's friend, the acquaintances you keep meaning to get dinner with. We all have our secrets to keeping a marriage alive. Ours just happens to be getting away with murder.

A Practical Way to Get Rich . . . and Die Trying

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Publisher : Penguin
ISBN 13 : 198488123X
Total Pages : 320 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis A Practical Way to Get Rich . . . and Die Trying by : John Roa

Download or read book A Practical Way to Get Rich . . . and Die Trying written by John Roa and published by Penguin. This book was released on 2020-09-08 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A scathingly honest memoir of entrepreneurship's dark reality... I would advise every entrepreneur--or anyone who dreams of becoming one--to read this book." --Eric Schurenberg - CEO, Fast Company and Inc. A young tech entrepreneur's memoir of building his hugely successful company and the mental and physical price he paid for it At the age of twenty-six, John Roa was an aspiring but struggling entrepreneur. He was broke, racking up debt, and ready to give up on his dream of being self-made. In a final effort, he founded the design firm ÄKTA, which quickly became one of the fastest growing startups in America, and just five years later, he sold it for a fortune to Salesforce, the largest company in San Francisco. This is his account of rising from a self-described below-average student to becoming a poster boy for the successful young entrepreneur, while nearly destroying himself in the process. His journey is an absurd, twisting, and often comical story of talent, luck, rapidly changing technology, larger-than-life personalities, sex, gambling, and excessive alcohol and drug consumption—which ultimately took their toll, resulting in a spectacular burnout that he almost didn’t survive. As he healed in the aftermath, he began to question the ethos that had brought him to that dark place, and over time, came to realize how common these debilitating issues are in entrepreneurship, even if they are rarely discussed openly. Rather than another glamorous rags-to-riches saga, A Practical Way to Get Rich . . . and Die Trying is a cautionary and deeply honest memoir about the price of success for ambitious young people, who are so often unprepared for the adversity, mental health issues, and abuse that can come along with “making it.” It also serves as the foundation for a campaign of honesty and vulnerability, in an industry that currently lacks both.

The Blue Baron Binge Book #1

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Author :
Publisher :
ISBN 13 : 9781944626174
Total Pages : pages
Book Rating : 4.6/5 (261 download)

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Book Synopsis The Blue Baron Binge Book #1 by : Darin Henry

Download or read book The Blue Baron Binge Book #1 written by Darin Henry and published by . This book was released on 2018-01-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Winners Never Cheat

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Publisher : Prentice Hall
ISBN 13 : 0137009038
Total Pages : 247 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Winners Never Cheat by : Jon M. Huntsman

Download or read book Winners Never Cheat written by Jon M. Huntsman and published by Prentice Hall. This book was released on 2009 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sets out to remind readers why they work, and why they were chosen to lead. It's about finding the bravery to act on what they know is right--and building teams with the same courage. Above all, it's about winning the right way.

The Bestseller Code

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Publisher : Penguin UK
ISBN 13 : 0241243718
Total Pages : 242 pages
Book Rating : 4.2/5 (412 download)

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Book Synopsis The Bestseller Code by : Matthew Jockers

Download or read book The Bestseller Code written by Matthew Jockers and published by Penguin UK. This book was released on 2016-09-13 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if an algorithm could predict which manuscripts would become mega-bestsellers? Girl on the Train. Fifty Shades. The Goldfinch. Why do some books capture the whole world's attention? What secret DNA do they share? In The Bestseller Code, Archer and Jockers boldly claim that blockbuster hits are highly predictable, and they have created the algorithm to prove it. Using cutting-edge text mining techniques, they have developed a model that analyses theme, plot, style and character to explain why some books resonate more than others with readers. Provocative, entertaining, and ground-breaking, The Bestseller Code explores the hidden patterns at work in the biggest hits and, more importantly, the real reasons we love to read.

No Rules Rules

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Publisher : Penguin
ISBN 13 : 1984877879
Total Pages : 371 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis No Rules Rules by : Reed Hastings

Download or read book No Rules Rules written by Reed Hastings and published by Penguin. This book was released on 2020-09-08 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New York Times bestseller Shortlisted for the 2020 Financial Times & McKinsey Business Book of the Year Netflix cofounder Reed Hastings reveals for the first time the unorthodox culture behind one of the world's most innovative, imaginative, and successful companies There has never before been a company like Netflix. It has led nothing short of a revolution in the entertainment industries, generating billions of dollars in annual revenue while capturing the imaginations of hundreds of millions of people in over 190 countries. But to reach these great heights, Netflix, which launched in 1998 as an online DVD rental service, has had to reinvent itself over and over again. This type of unprecedented flexibility would have been impossible without the counterintuitive and radical management principles that cofounder Reed Hastings established from the very beginning. Hastings rejected the conventional wisdom under which other companies operate and defied tradition to instead build a culture focused on freedom and responsibility, one that has allowed Netflix to adapt and innovate as the needs of its members and the world have simultaneously transformed. Hastings set new standards, valuing people over process, emphasizing innovation over efficiency, and giving employees context, not controls. At Netflix, there are no vacation or expense policies. At Netflix, adequate performance gets a generous severance, and hard work is irrel­evant. At Netflix, you don’t try to please your boss, you give candid feedback instead. At Netflix, employees don’t need approval, and the company pays top of market. When Hastings and his team first devised these unorthodox principles, the implications were unknown and untested. But in just a short period, their methods led to unparalleled speed and boldness, as Netflix quickly became one of the most loved brands in the world. Here for the first time, Hastings and Erin Meyer, bestselling author of The Culture Map and one of the world’s most influential business thinkers, dive deep into the controversial ideologies at the heart of the Netflix psyche, which have generated results that are the envy of the business world. Drawing on hundreds of interviews with current and past Netflix employees from around the globe and never-before-told stories of trial and error from Hastings’s own career, No Rules Rules is the fascinating and untold account of the philosophy behind one of the world’s most innovative, imaginative, and successful companies.