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Author : Standard Rate & Data Service
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.:/5 (31 download)
Download or read book Spot Radio Promotion Handbook written by Standard Rate & Data Service and published by . This book was released on 1949 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Andy Johnson
Publisher : Lulu.com
ISBN 13 : 1906392161
Total Pages : 279 pages
Book Rating : 4.9/5 (63 download)
Download or read book The Radio Sponsorship and Promotions Handbook written by Andy Johnson and published by Lulu.com. This book was released on 2007 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bob Schulberg
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Bob Schulberg and published by N T C Business Books. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pete Schulberg
Publisher : Contemporary Books
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.3/5 (91 download)
Download or read book Radio Advertising written by Pete Schulberg and published by Contemporary Books. This book was released on 1996 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide for advertisers, advertising agencies, and people who want to sell them time on the radio. Schulberg, with a long career in the radio business, spices up the text with anecdotes and humor. He outlines radio's history and technology, then explains such matters as ratings, creativity, response, format, segmenting markets, direct response, co-op advertising, and integrating radio advertising into an overall communications plan. No bibliography. Updated from the 1989 edition. Annotation copyright by Book News, Inc., Portland, OR
Author : William Allen Peck
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (762 download)
Download or read book Radio Promotion Handbook written by William Allen Peck and published by . This book was released on 1968 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : United States. Office of Education
Publisher :
ISBN 13 :
Total Pages : 794 pages
Book Rating : 4.E/5 ( download)
Download or read book Bulletin written by United States. Office of Education and published by . This book was released on 1952 with total page 794 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William A. Peck
Publisher :
ISBN 13 :
Total Pages : 191 pages
Book Rating : 4.:/5 (67 download)
Download or read book Radio Promotion Handbook written by William A. Peck and published by . This book was released on 1968 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jonne Murphy
Publisher :
ISBN 13 :
Total Pages : 260 pages
Book Rating : 4.3/5 (91 download)
Download or read book Handbook of Radio Advertising written by Jonne Murphy and published by . This book was released on 1980 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 974 pages
Book Rating : 4.3/5 (91 download)
Download or read book Broadcasting, Combined with Broadcast Advertising written by and published by . This book was released on 1955-11 with total page 974 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack Macdonall
Publisher :
ISBN 13 :
Total Pages : 284 pages
Book Rating : 4.:/5 (747 download)
Download or read book The Handbook of Radio Promotion and Publicity written by Jack Macdonall and published by . This book was released on 1966 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patricia Beall Hamill
Publisher :
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4.:/5 (319 download)
Download or read book Radio and Television written by Patricia Beall Hamill and published by . This book was released on 1960 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sixteen-year-old Tabitha, the daughter of a preacher who believes science is Satan's work, longs to study at a university and dig for dinosaur bones, but in South Dakota at the end of the nineteenth century such ambitions are discouraged.
Author : Jack Macdonald
Publisher :
ISBN 13 :
Total Pages : 371 pages
Book Rating : 4.:/5 (18 download)
Download or read book Handbook of Radio Publicity and Promotion written by Jack Macdonald and published by . This book was released on 1981 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1086 pages
Book Rating : 4.3/5 (97 download)
Download or read book Broadcasting written by and published by . This book was released on 1969 with total page 1086 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.F/5 ( download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1971 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jack MacDonald
Publisher : Tab Books
ISBN 13 : 9780830633906
Total Pages : 483 pages
Book Rating : 4.6/5 (339 download)
Download or read book Handbook of Radio Publicity & Promotion written by Jack MacDonald and published by Tab Books. This book was released on 1991 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Very Good,No Highlights or Markup,all pages are intact.
Author : Ted E. F. Roberts
Publisher : Butterworth-Heinemann
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4.3/5 ( download)
Download or read book Practical Radio Promotions written by Ted E. F. Roberts and published by Butterworth-Heinemann. This book was released on 1992 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the techniques, methods, goals and ethics of successful radio promotions and explains the components of an effective promotions team.
Author : Helen Katz
Publisher : Routledge
ISBN 13 : 1134498071
Total Pages : 249 pages
Book Rating : 4.1/5 (344 download)
Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2014-05-09 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned, bought, and sold by today’s industry professionals. Author Helen Katz looks at the larger marketing, advertising, and media objectives, and follows with an exploration of major media categories, including digital media. She provides a comprehensive analysis of planning and buying, with a continued focus on how those tactical elements tie back to the strategic aims of the brand and client. Also available is a Companion Website that expands The Media Handbook’s content in an online forum. Here, students and instructors can find tools to enhance course studies such as chapter overviews, PowerPoint slides, and sample questions. With its emphasis on real-world industry practice, The Media Handbook provides an essential introduction to students in advertising, media planning, communication, and marketing. It serves as an indispensable reference for anyone pursuing a career in media planning, buying, and research.
