Sports Communication

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Strategic Sport Communication

Author : Paul M. Pedersen
Publisher : Human Kinetics
ISBN 13 : 1718221487
Total Pages : 568 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Strategic Sport Communication by : Paul M. Pedersen

Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-10 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport continues to experience unprecedented popularity, with growth driven by the evolving ways in which sport teams, athletes, and media communicate with their audiences and fan bases. In turn, the dynamic world of sport communication offers burgeoning career opportunities for students skilled in communication and passionate about sport. No other college text explains the nuances of the field more effectively than Strategic Sport Communication. Now in its fourth edition, the text blends theory and research with practical approaches and current examples to provide students with a comprehensive examination of all aspects of sport communication. The text boasts an unparalleled authorship team of international sport communication scholars, educators, and practitioners and aligns with the Common Professional Component topics outlined by the Commission on Sport Management Accreditation (COSMA). The updated edition features a two-part structure. The opening chapters present the history of the field, career opportunities available to aspiring sport communicators, and an examination of the intersection between sport communication and today’s sociological and cultural issues, such as gender and sexuality, race and ethnicity, and nationalism. Part II is dedicated to the Strategic Sport Communication Model (SSCM), bridging theory and practice by detailing the three main components of sport communication: personal and organizational aspects of sport communication, mediated communication in sport, and sport communication services and support systems. Mass media and their shifting and converging roles in the sport communication space are explored, while special attention is given to digital sport media, including Internet usage in sport and the Model for Online Sport Communication (MOSC), espousing seven central aspects of sport websites. The text is rounded out by chapters focusing on integrated marketing communication, including advertising, sponsorships, athlete endorsements, and data analytics; public relations and crisis communications; and sport communication research. Additional updates and new features of the fourth edition include the following: The suite of instructor ancillaries and student resources is the most comprehensive of any sport communication text. These resources are delivered in HKPropel, with case studies and Issues in Sport Communication activities and questions assignable to students within this platform. The Digital, Mobile, and Social Media in Sport chapter has been updated to address the latest technological advancements, such as mobile devices, social media, influencers, streaming services and video, virtual reality, and augmented reality. New case studies, job listings, and sport communicator profiles are included in each chapter, providing examples of sport communication in action and highlighting key players in the industry and career opportunities for students. Strategic Sport Communication, Fourth Edition, presents a comprehensive examination of the evolving field of sport communication and prepares students for an exciting and fulfilling career in this burgeoning field. Note: A code for accessing HKPropel is not included with this ebook but may be purchased separately.

Communication and Sport

Author : Andrew C. Billings
Publisher : SAGE Publications
ISBN 13 : 1483312712
Total Pages : 409 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis Communication and Sport by : Andrew C. Billings

Download or read book Communication and Sport written by Andrew C. Billings and published by SAGE Publications. This book was released on 2014-03-24 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of Communication and Sport: Surveying the Field offers the most comprehensive and diverse approach to the study of communication and sport available at the undergraduate level. Newly expanded to incorporate the latest topics and perspectives in the field, the New Edition examines a wide array of topics to help readers understand important issues such as sports media, rhetoric, culture, and organizations from both micro- and macro- perspectives. Everything from youth to amateur to professional sports is addressed in terms of mythology, community, and identity; issues such as fan cultures, racial identity and gender in sports media, politics and nationality in sports, and sports and religion are explored in depth, and provide useful, applied insight for readers. Practical and relevant, epistemologically diverse, and theoretically grounded, the Second Edition of Billings, Butterworth, and Turman’s text keeps readers on the cutting-edge.

Strategic Sport Communication

Author : Paul Mark Pedersen
Publisher : Human Kinetics Publishers
ISBN 13 : 1492594490
Total Pages : 474 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Strategic Sport Communication by : Paul Mark Pedersen

Download or read book Strategic Sport Communication written by Paul Mark Pedersen and published by Human Kinetics Publishers. This book was released on 2021 with total page 474 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Strategic Sport Communication

Author : W. Timothy Coombs
Publisher : Routledge
ISBN 13 : 100043737X
Total Pages : 158 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Strategic Sport Communication by : W. Timothy Coombs

Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.

Loving Sports When They Don't Love You Back

Author : Jessica Luther
Publisher : University of Texas Press
ISBN 13 : 1477322175
Total Pages : 337 pages
Book Rating : 4.4/5 (773 download)

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Book Synopsis Loving Sports When They Don't Love You Back by : Jessica Luther

Download or read book Loving Sports When They Don't Love You Back written by Jessica Luther and published by University of Texas Press. This book was released on 2020-09-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Triumphant wins, gut-wrenching losses, last-second shots, underdogs, competition, and loyalty—it’s fun to be a fan. But when a football player takes a hit to the head after yet another study has warned of the dangers of CTE, or when a team whose mascot was born in an era of racism and bigotry takes the field, or when a relief pitcher accused of domestic violence saves the game, how is one to cheer? Welcome to the club for sports fans who care too much. In Loving Sports When They Don’t Love You Back, acclaimed sports writers Jessica Luther and Kavitha A. Davidson tackle the most pressing issues in sports, why they matter, and how we can do better. For the authors, “sticking to sports” is not an option—not when our taxes are paying for the stadiums, and college athletes aren’t getting paid at all. But simply quitting a favorite team won’t change corrupt and deplorable practices, and the root causes of many of these problems are endemic in our wider society. An essential read for modern fans, Loving Sports When They Don’t Love You Back challenges the status quo and explores how we might begin to reconcile our conscience with our fandom.

Sports and Identity

Author : Barry Brummett
Publisher : Routledge
ISBN 13 : 1317918371
Total Pages : 327 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Sports and Identity by : Barry Brummett

Download or read book Sports and Identity written by Barry Brummett and published by Routledge. This book was released on 2013-12-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume of essays examines the ways in which sports have become a means for the communication of social identity in the United States. The essays included here explore the question, How is identity engaged in the performance and spectatorship of sports? Defining sports as the whole range of mediated professional sports, and considering actual participation in sports, the chapters herein address a varied range of ways in which sports as a cultural entity becomes a site for the creation and management of symbolic components of identity. Originating in the New Agendas in Communication symposium sponsored by the University of Texas College of Communication, this volume provides contemporary explorations of sports and identity, highlighting the perspectives of up-and-coming scholars and researchers. It has much to offer readers in communication, sociology of sport, human kinetics, and related areas.

Defining Sport Communication

Author : Andrew C. Billings
Publisher : Routledge
ISBN 13 : 1317437918
Total Pages : 588 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Defining Sport Communication by : Andrew C. Billings

Download or read book Defining Sport Communication written by Andrew C. Billings and published by Routledge. This book was released on 2016-10-14 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defining Sport Communication is a comprehensive resource addressing core topics and issues, including humanistic, organizational, relational, and mediated approaches to the study of sport communication. It provides foundational work in sport communication for students and scholars, reflecting the abundance of research published in recent years and the ever-increasing interest in this area of study. Bringing together scholars from various epistemological viewpoints within communication, this volume provides a unique opportunity for defining the breadth and depth of sport communication research. It will serve as a seminal reference for existing scholarship while also providing an agenda for future research.

Routledge Handbook of Sport Communication

Author : Paul M. Pedersen
Publisher : Routledge
ISBN 13 : 1136339485
Total Pages : 545 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul M. Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul M. Pedersen and published by Routledge. This book was released on 2013-03-20 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Fighting Visibility

Author : Jennifer McClearen
Publisher : University of Illinois Press
ISBN 13 : 0252052633
Total Pages : 291 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Fighting Visibility by : Jennifer McClearen

Download or read book Fighting Visibility written by Jennifer McClearen and published by University of Illinois Press. This book was released on 2021-03-30 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ultimate Fighting Championship and the present and future of women's sports Mixed martial arts stars like Amanda Nunes, Zhang Weili, and Ronda Rousey have made female athletes top draws in the Ultimate Fighting Championship (UFC). Jennifer McClearen charts how the promotion incorporates women into its far-flung media ventures and investigates the complexities surrounding female inclusion. On the one hand, the undeniable popularity of cards headlined by women add much-needed diversity to the sporting landscape. On the other, the UFC leverages an illusion of promoting difference—whether gender, racial, ethnic, or sexual—to grow its empire with an inexpensive and expendable pool of female fighters. McClearen illuminates how the UFC's half-hearted efforts at representation generate profit and cultural cachet while covering up the fact it exploits women of color, lesbians, gender non-conforming women, and others. Thought provoking and timely, Fighting Visibility tells the story of how a sports entertainment phenomenon made difference a part of its brand—and the ways women paid the price for success.

Sport Public Relations and Communication

Author : Maria Hopwood
Publisher : Routledge
ISBN 13 : 1136435530
Total Pages : 276 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Sport Public Relations and Communication by : Maria Hopwood

Download or read book Sport Public Relations and Communication written by Maria Hopwood and published by Routledge. This book was released on 2012-05-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates the principles of public relations and communications by demonstrating how they can be successfully applied in practice within a sports context. Features include: discussion customized to apply directly to sports management, thoroughly exploring the nuances of the field case studies used throughout the book to illustrate the practical application of theory discussion questions to help formulate and articulate defensible arguments in relation to public relations and communications strategies, forging strong links between theory and practice examples used to draw from the authors’ extensive experience in North America, the United Kingdom, Europe and Australia and New Zealand, providing a well rounded and global understanding of the field. This is the first book to explore public relations and communications in the sports industry in a global context. It brings together applicable strategies for the sport management or marketing student, and provides a concise guide to how public relations and communications strategies and principles can be applied to sport management and marketing issues.

Discourses in Sport Communication in Africa and the African Diaspora

Author : Unwana Samuel Akpan
Publisher : Taylor & Francis
ISBN 13 : 1040103790
Total Pages : 158 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Discourses in Sport Communication in Africa and the African Diaspora by : Unwana Samuel Akpan

Download or read book Discourses in Sport Communication in Africa and the African Diaspora written by Unwana Samuel Akpan and published by Taylor & Francis. This book was released on 2024-07-25 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores sport communication in Africa and the African diaspora. Drawing on multidisciplinary perspectives, it deepens our understanding of the importance of sport in African society as well as the profound and growing influence of the African diaspora in world sport, as athletes, scholars, leaders, and business and media professionals. Including contributions from leading African researchers and experts on sport in Africa across the fields of sociology, history, business, communication studies, media studies, and education, this book examines sport communication across a wide variety of contexts and countries, from the role of radio in developing awareness of the Olympic Games in Nigeria to the impact of Colin Kaepernick’s protest on journalistic practices in Historically Black Colleges and Universities in the USA. Presenting fascinating case studies such as print media and the historiography of football in Cameroon, racism in European football, and the relationship between sport, communication policy-making, and sustainable development in Africa, this book shines new light on key themes in the study of sport communication. This is fascinating reading for anybody with an interest in social-cultural issues in sport, the business and management of sport, sport and the media, African studies, or development studies.

Routledge Handbook of Sport Communication

Author : PaulM. Pedersen
Publisher : Routledge
ISBN 13 : 1351550446
Total Pages : 722 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Routledge Handbook of Sport Communication by : PaulM. Pedersen

Download or read book Routledge Handbook of Sport Communication written by PaulM. Pedersen and published by Routledge. This book was released on 2017-07-05 with total page 722 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don?t rely on effective communications.Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Routledge Handbook of Sport Communication

Author : Paul M. Pedersen
Publisher : Taylor & Francis
ISBN 13 : 1040145760
Total Pages : 611 pages
Book Rating : 4.0/5 (41 download)

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Book Synopsis Routledge Handbook of Sport Communication by : Paul M. Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul M. Pedersen and published by Taylor & Francis. This book was released on 2024-10-24 with total page 611 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication offers a comprehensive and in-depth survey of the contemporary discipline of sport communication. Now in a fully revised and updated second edition, it explores communication within, through, and for sport in various theoretical, conceptual, cultural, behavioral, practical, and managerial aspects. Including contributions from leading sport communication scholars and professionals from around the world, the book is structured around four key themes: theoretical and conceptual foundations; mediated aspects of sport communication; sociological aspects; and organizational, technological, and managerial aspects. This new edition includes expanded coverage of important and emerging topics within sport communication including cross-cultural communication, rhetoric in sport, storytelling, the business of sports broadcasting, athlete activism, and communication within sports teams. Taking stock of current research, new ideas, and key issues, this book is an essential reference for any advanced student, researcher, or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Strategic Sport Communication

Author : Paul M. Pedersen
Publisher : Human Kinetics
ISBN 13 : 1718221479
Total Pages : 434 pages
Book Rating : 4.7/5 (182 download)

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Book Synopsis Strategic Sport Communication by : Paul M. Pedersen

Download or read book Strategic Sport Communication written by Paul M. Pedersen and published by Human Kinetics. This book was released on 2024-04-29 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Strategic Sport Communication explores the multifaceted segment of sport communication. This text presents a standard framework that introduces readers to the many ways in which individuals, media outlets, and sport organizations work to create, disseminate, and manage messages to their constituents"--

Sports Media

Author : Andrew Billings
Publisher : Taylor & Francis
ISBN 13 : 1136838821
Total Pages : 233 pages
Book Rating : 4.1/5 (368 download)

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Book Synopsis Sports Media by : Andrew Billings

Download or read book Sports Media written by Andrew Billings and published by Taylor & Francis. This book was released on 2012-01-25 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.

Case Studies in Sport Communication

Author : Terry L. Rentner
Publisher : Routledge
ISBN 13 : 1351747282
Total Pages : 320 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Case Studies in Sport Communication by : Terry L. Rentner

Download or read book Case Studies in Sport Communication written by Terry L. Rentner and published by Routledge. This book was released on 2018-09-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Studies in Sport Communication: You Make the Call goes beyond the box scores by offering readers the opportunity to evaluate popular and diverse issues in sport—including management, crisis, health, ethics, gender, race, and social media. Each chapter incorporates theory and communication principles as well as topical background information, and concludes with discussion questions and engaging assignments. This volume presents real-life, provocative sports cases that bring contemporary headlines into perspective and inspire critical thinking. Each chapter features scholarly evidence that will keep the conversation lively, thoughtful, and informative. Students are encouraged to challenge the ethical implications of what they have read and to “make the call.” This is an invaluable resource for upper-level undergraduate and graduate students of sport communication and sport management.

Sports Media, Marketing, and Management: Breakthroughs in Research and Practice

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522554769
Total Pages : 570 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Sports Media, Marketing, and Management: Breakthroughs in Research and Practice by : Management Association, Information Resources

Download or read book Sports Media, Marketing, and Management: Breakthroughs in Research and Practice written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-03-02 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing and management concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Sports Media, Marketing, and Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories, in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics, such as brand management, social media, and sports tourism marketing, this publication is ideally designed for students, researchers, academicians, professionals, and practitioners as well as scientists and executive managers interested in the marketing strategies of sporting media and events.