Sponsors Media Guide

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The Media Handbook

Author : Helen Katz
Publisher : Routledge
ISBN 13 : 0429785631
Total Pages : 221 pages
Book Rating : 4.4/5 (297 download)

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Book Synopsis The Media Handbook by : Helen Katz

Download or read book The Media Handbook written by Helen Katz and published by Routledge. This book was released on 2019-05-03 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes greater coverage of social media, buying automation, the continued digitization of media, and updated statistics on media consumption. It covers over the top television, programmatic TV, digital advertising, and the automation of buying across all media. Author Helen Katz provides a continued focus on how planning and buying tie back to the strategic aims of the brand and the client, keeping practitioners and students up to date with current industry examples and practices. The Companion Website to the book includes resources for both students and instructors. For students there are flashcards to test themselves on main concepts, a list of key media associations, a template flowchart and formulas. Instructors can find lecture slides and sample test questions to assist in their course preparation.

The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide

Author : Cord G. Coslor
Publisher :
ISBN 13 : 1411617533
Total Pages : 402 pages
Book Rating : 4.4/5 (116 download)

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Book Synopsis The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide by : Cord G. Coslor

Download or read book The Ultimate Celebrity Address & Phone Book - autograph collecting and media guide written by Cord G. Coslor and published by . This book was released on 2005 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now 400 pages! Over 14,000 listings in 43 celebrity categories! The Ultimate Celebrity Address & Phone Book is now available! Quit wasting time and money on downloading and buying endless celebrity lists and books that are full of outdated and incorrect addresses. Because... there's only one directory you need! This book is years of research into previously unknown addresses and other contact information, for every celebrity catagory, compiled into one book! In every category, there are only home, office, and management addresses, phone numbers, and other contact information given... including fax #s and e-mail addresses. This guide is GUARANTEED to bring you success!To show our confidence in our data, we are willing to pay you $.50 (fifty cents) for each address that you find in our book to be incorrect. We are making it our job to provide you with current and successful addresses. Chapters with autograph collecting tips and resources.... PERFECT FOR AUTOGRAPH COLLECTORS, FUND RAISERS, ORTHE MEDIA!

Marketing Briefs: A Revision and Study Guide

Author : Sally Dibb
Publisher : Routledge
ISBN 13 : 113601666X
Total Pages : 353 pages
Book Rating : 4.1/5 (36 download)

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Book Synopsis Marketing Briefs: A Revision and Study Guide by : Sally Dibb

Download or read book Marketing Briefs: A Revision and Study Guide written by Sally Dibb and published by Routledge. This book was released on 2012-08-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complementing Dibb and Simkin's established reputation in their field, this text presents a punchy overview of the leading 50 themes of marketing, each concisely summarized for revision purposes or quick-learning. While appealing primarily to students undertaking marketing exams, many practitioners will also find this 'glossary of current marketing' hard to resist. The title builds on the earlier works of Dibb and Simkin, whose Houghton Mifflin text, 'Marketing: Concepts and Strategies', is the current business school market leading text in the United Kingdom, while their Thomson Learning text, 'The Marketing Casebook: Cases and Concepts', has just been revised and is the most widely used marketing casebook. From understanding customers, branding and positioning, relationship marketing, social responsibility through to value-based marketing and one-to-one marketing, this book covers all the issues the modern marketer must address. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions * Recommended further reading and sources. Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Media Guide to the Bicentennial of the U.S. Constitution

Author :
Publisher :
ISBN 13 :
Total Pages : 104 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Media Guide to the Bicentennial of the U.S. Constitution by :

Download or read book Media Guide to the Bicentennial of the U.S. Constitution written by and published by . This book was released on 1987 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sport and the Media

Author : Matthew Nicholson
Publisher : Routledge
ISBN 13 : 1317690427
Total Pages : 408 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Sport and the Media by : Matthew Nicholson

Download or read book Sport and the Media written by Matthew Nicholson and published by Routledge. This book was released on 2015-06-12 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful media relations and a sound communication strategy are essential for all sport organizations. Any successful manager working in sport must have a clear understanding of how the media works, as well as the practical skills to manage the communication process. Now in a fully revised and updated second edition, Sport and the Media: Managing the Nexus is still the only textbook to combine in-depth analysis of the rapidly developing sport media industry with a clear and straightforward guide to practical sport media management skills. The book explains the commercial relationships that exist between key media and sport organisations and how to apply a range of tools and strategies to promote the achievements of sport organisations. This updated edition includes a wider range of international examples and cases, as well as four completely new chapters covering new and social media, managing the media at major sports events, the work of the sports journalist, and the role of the sport media manager. The book's online resources have also been updated, with new lecture slides and teaching notes providing a complete package for instructors. Sport and the Media is an essential textbook for any degree level course on sport and the media, sport media management or sport communication, and invaluable reading for any sport media or sport management practitioner looking to improve their professional skills.

Sport Public Relations

Author : G. Clayton Stoldt
Publisher : Human Kinetics
ISBN 13 : 1492583103
Total Pages : 587 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sport Public Relations by : G. Clayton Stoldt

Download or read book Sport Public Relations written by G. Clayton Stoldt and published by Human Kinetics. This book was released on 2012-02-14 with total page 587 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Public Relations: Managing Organizational Communication, Second Edition, takes a comprehensive, businesslike approach to the practice of public relations in sport. Rather than address public relations only as a means of supporting the marketing function or leveraging the media’s interest in an event or organization, this text recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. The book covers all aspects of public relations, starting with the foundations of PR in sport and progressing all the way through legal and ethical issues that sport public relations professionals encounter. The second edition has been reorganized to better emphasize new opportunities for sport organizations to directly engage the masses and function as their own media. Following are some of the exciting updates to this edition: • Discussion of social media and other e-technologies now permeates the entire book rather than being limited to a single chapter. • Updated chapters on new media, corporate social responsibility, and legal and ethical issues reflect areas of growing emphasis and concern for sport organizations. • New “Insight From a Professional” and other sidebars offer readers a firsthand account of the roles of PR professionals in today’s sport environment. • A complete set of ancillaries helps instructors incorporate e-technology into their courses and prepare engaging class discussions. In a clear and engaging style, Sport Public Relations, Second Edition, expresses the roles of public relations and PR professionals as vital components to a sport organization’s overall management. Updated tools including sample media releases, credentials letters, and media guides provide students with tangible examples of the work that PR professionals produce. Special elements throughout the text teach students what sport communication work is like, the tasks and dilemmas practitioners face, and available opportunities and careers in the industry. Real-life examples and historical events demonstrate how sport communication has evolved and the vital role it plays in effective sport management. Chapter objectives, key terms, summaries, and learning activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public Relations, Second Edition, provides the theoretical basis for industry practice as well as guidance on applying those concepts. Readers will learn about the history of sport public relations and how it is evolving; the foundations for effective media relations in sport, including information services and organization media; and the critical need for a crisis communication plan and management considerations. Readers will also consider the diverse forms of public relations practice, encompassing media, community, employee, investor, customer, donor, and government relations. With this text, both students and professionals will understand the full range of functions in the realm of sport public relations and how to be progressive in their current and future public relations practices.

The Diversity Style Guide

Author : Rachele Kanigel
Publisher : John Wiley & Sons
ISBN 13 : 1119055245
Total Pages : 424 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis The Diversity Style Guide by : Rachele Kanigel

Download or read book The Diversity Style Guide written by Rachele Kanigel and published by John Wiley & Sons. This book was released on 2018-10-15 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: New diversity style guide helps journalists write with authority and accuracy about a complex, multicultural world A companion to the online resource of the same name, The Diversity Style Guide raises the consciousness of journalists who strive to be accurate. Based on studies, news reports and style guides, as well as interviews with more than 50 journalists and experts, it offers the best, most up-to-date advice on writing about underrepresented and often misrepresented groups. Addressing such thorny questions as whether the words Black and White should be capitalized when referring to race and which pronouns to use for people who don't identify as male or female, the book helps readers navigate the minefield of names, terms, labels and colloquialisms that come with living in a diverse society. The Diversity Style Guide comes in two parts. Part One offers enlightening chapters on Why is Diversity So Important; Implicit Bias; Black Americans; Native People; Hispanics and Latinos; Asian Americans and Pacific Islanders; Arab Americans and Muslim Americans; Immigrants and Immigration; Gender Identity and Sexual Orientation; People with Disabilities; Gender Equality in the News Media; Mental Illness, Substance Abuse and Suicide; and Diversity and Inclusion in a Changing Industry. Part Two includes Diversity and Inclusion Activities and an A-Z Guide with more than 500 terms. This guide: Helps journalists, journalism students, and other media writers better understand the context behind hot-button words so they can report with confidence and sensitivity Explores the subtle and not-so-subtle ways that certain words can alienate a source or infuriate a reader Provides writers with an understanding that diversity in journalism is about accuracy and truth, not "political correctness." Brings together guidance from more than 20 organizations and style guides into a single handy reference book The Diversity Style Guide is first and foremost a guide for journalists, but it is also an important resource for journalism and writing instructors, as well as other media professionals. In addition, it will appeal to those in other fields looking to make informed choices in their word usage and their personal interactions.

The Media Guide 1994

Author : Steve Peak
Publisher :
ISBN 13 : 9781857021561
Total Pages : 260 pages
Book Rating : 4.0/5 (215 download)

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Book Synopsis The Media Guide 1994 by : Steve Peak

Download or read book The Media Guide 1994 written by Steve Peak and published by . This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the UKLA Academic Book Award 2013! Literacy empowers learning across the whole curriculum and language is at the centre of all learning in primary education. Aware of current curriculum developments and drawing from the latest research Teaching Primary English encourages teacher education students to develop a deeper understanding of the essential issues involved in teaching English in order to approach a career in the primary classroom with the confidence and knowledge required to succeed. Taking a fresh approach to the main elements of teaching primary English, Jackie Brien strikes an engaging balance between the practical requirements of English teaching and encouraging informed reflection on key aspects of primary literacy. This is essential reading for everyone studying primary English on primary initial teacher education courses including undergraduate (BEd, BA with QTS), postgraduate (PGCE, SCITT), and employment-based routes into teaching. Jackie Brien is Curriculum Leader for English, Communication, Language and Literacy at the University of Chester.

Sport 2.0

Author : Andy Miah
Publisher : MIT Press
ISBN 13 : 0262035472
Total Pages : 286 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Sport 2.0 by : Andy Miah

Download or read book Sport 2.0 written by Andy Miah and published by MIT Press. This book was released on 2017-02-10 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ramifications of the convergence of sports and digital technology, from athlete and spectator experience to the role of media innovation at the Olympics. Digital technology is changing everything about modern sports. Athletes and coaches rely on digital data to monitor and enhance performance. Officials use tracking systems to augment their judgment in what is an increasingly superhuman field of play. Spectators tune in to live sports through social media, or even through virtual reality. Audiences now act as citizen journalists whose collective shared data expands the places in which we consume sports news. In Sport 2.0, Andy Miah examines the convergence of sports and digital cultures, examining not only how it affects our participation in sport but also how it changes our experience of life online. This convergence redefines how we think of about our bodies, the social function of sports, and the kinds of people who are playing. Miah describes a world in which the rise of competitive computer game playing—e-sports—challenges and invigorates the social mandate. Miah also looks at the Olympic Games as an exemplar of digital innovation in sports, and offers a detailed look at the social media footprint of the 2012 London Games, discussing how organizers, sponsors, media, and activists responded to the world's largest media event. In the end, Miah does not argue that physical activity will cease to be central to sports, or that digital corporeality will replace the nondigital version. Rather, he provides a road map for how sports will become mixed-reality experiences and abandon the duality of physical and digital.

Passion Branding

Author : Neill Duffy
Publisher : John Wiley & Sons
ISBN 13 : 0470869402
Total Pages : 264 pages
Book Rating : 4.4/5 (78 download)

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Book Synopsis Passion Branding by : Neill Duffy

Download or read book Passion Branding written by Neill Duffy and published by John Wiley & Sons. This book was released on 2004-11-19 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world of switched-off and disenchanted consumers, the time is right for a new approach to communicating with customers. Passion Branding is that approach. Centred on a passionate relationship between brand and consumer and the leverage of that passion in order to create value for all involved in the relationship, Passion Branding can be a great way to drive brand awareness at a fraction of the cost of traditional advertising, particularly for brands that don't enjoy high emotional affinity with customers. Drawing on major case studies from around the world (including Shell and Ferrari, Hyundai and the FIFA World Cup, and Guinness and the Rugby World Cup) as well as interviews with top practitioners, Neill Duffy introduces Passion Branding, shows why it is about much more than simple sponsorship, and details the many areas in which this versatile business tool can play a role.

Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights.

Author : World Intellectual Property Organization
Publisher : WIPO
ISBN 13 :
Total Pages : 59 pages
Book Rating : 4./5 ( download)

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Book Synopsis Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights. by : World Intellectual Property Organization

Download or read book Reference Guide to Sustaining Sport and its Development through Intellectual Property Rights. written by World Intellectual Property Organization and published by WIPO. This book was released on 2023-09-20 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: The goal of this publication is to serve as a reference tool that shall help to guide the development of national strategies in order to sustain sport and its development through IP rights.

Routledge Handbook of the Business of Women's Sport

Author : Nancy Lough
Publisher : Routledge
ISBN 13 : 1351333941
Total Pages : 714 pages
Book Rating : 4.3/5 (513 download)

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Book Synopsis Routledge Handbook of the Business of Women's Sport by : Nancy Lough

Download or read book Routledge Handbook of the Business of Women's Sport written by Nancy Lough and published by Routledge. This book was released on 2019-05-21 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.

Routledge Handbook of the Olympic and Paralympic Games

Author : Dikaia Chatziefstathiou
Publisher : Routledge
ISBN 13 : 0429802641
Total Pages : 562 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Routledge Handbook of the Olympic and Paralympic Games by : Dikaia Chatziefstathiou

Download or read book Routledge Handbook of the Olympic and Paralympic Games written by Dikaia Chatziefstathiou and published by Routledge. This book was released on 2020-07-12 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook offers an important and timely contribution to the interdisciplinary field of Olympic studies. It brings together for the first time in a single volume a complete analysis of current and future economic, commercial, socio-political, cultural and governance challenges facing both the Olympic and Paralympic Games, their athletes and institutions. The book presents new research and broad surveys exploring pressing debates, challenges and possible solutions surrounding the modern Olympic and Paralympic Games, across diverse socioeconomic and political contexts. Featuring chapters written by leading scholars, athletes and administrators from a range of disciplines and backgrounds, the handbook is divided into four main areas: athletes, business, governance and socio-cultural issues within the Olympic and Paralympic Games. Examining key themes, theories and new emerging issues within the field, the book offers expert insights into every major topic related to the Olympic and Paralympic Games, including doping, integrity, athletes’ rights, culture, nationality, sponsorship, branding, governance, sports policy and law, marketing, social media, technology, e-sports, politics, ethics, international relations, legacy and impact. The only up-to-date handbook to reflect the true breadth and depth of this international field of research, the Routledge Handbook of the Olympic and Paralympic Games is a landmark publication for all students and scholars of sport studies, as well as those working in sport business, media, event management and administration, economics, marketing, management, politics, Olympic studies and cultural studies. It is also an important resource for sport management practitioners and sports officials.

Research in Education

Author :
Publisher :
ISBN 13 :
Total Pages : 642 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Research in Education by :

Download or read book Research in Education written by and published by . This book was released on 1966 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Team Sports Marketing

Author : Kirk L. Wakefield
Publisher : Elsevier
ISBN 13 : 0750679794
Total Pages : 284 pages
Book Rating : 4.7/5 (56 download)

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Book Synopsis Team Sports Marketing by : Kirk L. Wakefield

Download or read book Team Sports Marketing written by Kirk L. Wakefield and published by Elsevier. This book was released on 2007 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description

Marketing Briefs

Author : Sally Dibb
Publisher : Routledge
ISBN 13 : 1136380507
Total Pages : 378 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Marketing Briefs by : Sally Dibb

Download or read book Marketing Briefs written by Sally Dibb and published by Routledge. This book was released on 2007-06-07 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised and updated second edition of Marketing Briefs: a revision study guide gives every marketing student the most comprehensive collection of definitive overviews of every key concept in the subject. The text itself is organized into short structured chapters, the Briefs, each including: * Core definitions * A bulleted key point overview * Thorough yet concise explanation of the concept and primary issues * Illustrative examples * A selection of examination style case, essay and applied questions Together these offer a rounded, concise and topical appreciation of each theme within a clear and accessible framework, designed to aid revision. Also included are revision tips and 'golden rules' for tackling examinations, specimen examination papers with answer schemes, and a full glossary of key marketing terms.

Sponsorship in Marketing

Author : T. Bettina Cornwell
Publisher : Routledge
ISBN 13 : 1317810449
Total Pages : 181 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Sponsorship in Marketing by : T. Bettina Cornwell

Download or read book Sponsorship in Marketing written by T. Bettina Cornwell and published by Routledge. This book was released on 2014-07-17 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book introduces the fundamentals of sponsorship-linked marketing, helping the reader to understand how sponsorship can be planned, executed and measured. Drawing on original research, and exploring key theory, best practice and cutting-edge issues, this is also the only book to fully explain how the sponsor can implement successful sponsorship campaigns and achieve their communication objectives. The book covers every important conceptual and functional area of sponsorship in marketing communications, including: audiences, strategies and objectives leveraging and activation building sponsorship portfolios measurement and evaluation ambush marketing managing relationships internal audiences public policy and legal issues Every chapter includes case studies, examples and data from real organizations, business, campaigns and events, vividly illustrating the link between fundamental principles and effective practice. No other book provides such a comprehensive, evidence-based introduction to sponsorship, demonstrating how organizations can connect brands to real life. This is essential reading for all students and practitioners working in sport marketing, sport business, events marketing, arts administration, business communication or marketing management.