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Spending Advertising Money In The Digital Age
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Book Synopsis Spending Advertising Money in the Digital Age by : Hamish Pringle
Download or read book Spending Advertising Money in the Digital Age written by Hamish Pringle and published by Kogan Page Publishers. This book was released on 2011-12-03 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seismic changes are occurring in the world of advertising due to the inexorable rise of new technologies and the way consumers are using new media. These changes in behaviour are challenging accepted ways of using the media to build brands. Based on data from the IPA Effectiveness Awards databank and from IPA TouchPoints, the world's first customer-centric media habits survey, plus research from Nielsen and Millward Brown, the authors propose a new model, 'F.A.I.P.A', for media and communications planning. This model describes how to select the right media channel to promote a brand from the many that are now available, and if you are employing a range of 'bought', 'owned' and 'earned' media, which to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from leading figures in the media industry and contains many examples of top campaigns with demonstrable results in the marketplace.
Book Synopsis Handbook of Research on Effective Advertising Strategies in the Social Media Age by : Ta?k?ran, Nurdan Öncel
Download or read book Handbook of Research on Effective Advertising Strategies in the Social Media Age written by Ta?k?ran, Nurdan Öncel and published by IGI Global. This book was released on 2015-02-28 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academicians, researchers, and school practitioners interested in furthering their research exposure and analyzing the rapidly evolving advertising sector and its reflection on social media.
Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler
Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.
Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Business-to-Business Marketing Communications by : Ioannis Rizomyliotis
Download or read book Business-to-Business Marketing Communications written by Ioannis Rizomyliotis and published by Springer. This book was released on 2017-06-27 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the rapidly changing Business-to-Business (B2B) marketing communication landscape, in particular the shrinking of marketing budgets and the increasing demand for measurable results. Despite the rapid drop of print media usage, the authors suggest the need for increased accountability for the use of advertising media and highlight ways to boost effectiveness. The book provides a robust analysis of the current B2B environment along with a research-informed illustration of the future. Aiming to fill a gap in existing literature and offer new research findings, this study offers a comprehensive guide to assist practitioners in decision-making and a stimulating analysis of the B2B marketing communications landscape which will be of great interest to academics of marketing and communications.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1522517944 Total Pages :1838 pages Book Rating :4.5/5 (225 download)
Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1838 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.
Book Synopsis Narrative Advertising Models and Conceptualization in the Digital Age by : Y?lmaz, Recep
Download or read book Narrative Advertising Models and Conceptualization in the Digital Age written by Y?lmaz, Recep and published by IGI Global. This book was released on 2017-02-01 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of advertisement creativity can be explored. Narrative Advertising Models and Conceptualization in the Digital Age is a pivotal reference source that features the latest scholarly perspectives on the implementation of narration and storytelling in contemporary advertising. Including a range of topics such as digital games, viral advertising, and interactive media, this book is an ideal publication for business managers, researchers, academics, graduate students, and professionals interested in the enhancement of advertising strategies.
Book Synopsis Femininities and Masculinities in the Digital Age by : Karl Kaser
Download or read book Femininities and Masculinities in the Digital Age written by Karl Kaser and published by Springer Nature. This book was released on 2021-08-31 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a fresh overview on the debate about the remarkable regression of gender equality in the Balkans and South Caucasus caused by the fall of socialism and by the revitalization of religion in Turkey. Contrary to the prevailing opinion of researchers who state continuous male domination, the book presents strong arguments for an alternative outlook. By contrasting the realia of gender relations with the utopia of new femininities and new masculinities driven by digital visual communication, the book provokingly concludes with the arrival of two utopias: the Marlboro Man – still authoritative but lonely – conquering and refusing family obligations; and with the emergence of a new femininity type – strong and beautiful. As such this book provides a great resource to anthropologists, demographers, sociologists, gender and media researchers and all those interested in feminist issues.
Author :Learn2succeed. com Incorporated Publisher :Productive Publications ISBN 13 :1552704718 Total Pages :147 pages Book Rating :4.5/5 (527 download)
Book Synopsis Advertising for Beginners: Successful Web and Offline Advertising in the Digital Age by : Learn2succeed. com Incorporated
Download or read book Advertising for Beginners: Successful Web and Offline Advertising in the Digital Age written by Learn2succeed. com Incorporated and published by Productive Publications. This book was released on 2014-05-14 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding the Business of Global Media in the Digital Age by : Micky Lee
Download or read book Understanding the Business of Global Media in the Digital Age written by Micky Lee and published by Routledge. This book was released on 2017-10-16 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new introductory textbook provides students with the tools they need to understand the way digital technologies have transformed the global media business of the 21st century. Focusing on three main approaches – media economics, critical political economy, and production studies – the authors provide an empirically rich analysis of ownership, organizational structures and culture, business strategies, markets, networks of strategic alliances, and state policies as they relate to global media. Examples throughout involve both traditional and digital media and are taken from different regions and countries to illustrate how the media business is influenced by interconnected historical, political, economic, and social factors. In addition to introducing today’s convergent world of global media, the book gives readers a greater understanding of their own potential roles within the global media industries.
Book Synopsis Debates for the Digital Age by : Danielle Sarver Coombs
Download or read book Debates for the Digital Age written by Danielle Sarver Coombs and published by Bloomsbury Publishing USA. This book was released on 2015-11-23 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: By evaluating the Internet's impact on key cultural issues of the day, this book provides a comprehensive overview of the seismic technological and cultural shifts the Internet has created in contemporary society. Books about Internet culture usually focus on the people, places, sites, and memes that constitute the "cutting-edge" at the time the book is written. That approach, alas, renders such volumes quickly obsolete. This provocative work, on the other hand, focuses on overarching themes that will remain relevant for the long term. The insights it shares will highlight the tremendous impact of the Internet on modern civilization—and individual lives—well after specific players and sites have fallen out of favor. Content is presented in two volumes. The first emphasizes the positive impact of Internet culture—for example, 24-hour access to information, music, books, merchandise, employment opportunities, and even romance. The second discusses the Internet's darker consequences, such as a demand for instant news that often pushes journalists to prioritize being first over being right, online scams, and invasions of privacy that can affect anyone who banks, shops, pays bills, or posts online. Readers of the set will clearly understand how the Internet has revolutionized communications and redefined human interaction, coming away with a unique appreciation of the realities of today's digital world—for better and for worse.
Book Synopsis Mind Over Media: Propaganda Education for a Digital Age by : Renee Hobbs
Download or read book Mind Over Media: Propaganda Education for a Digital Age written by Renee Hobbs and published by W. W. Norton & Company. This book was released on 2020-10-20 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the AAP 2021 PROSE Award for Excellence in Social Sciences. Propaganda is inescapable. It’s everywhere. Students need to analyze, resist, critique—and create. Media literacy educators have always insisted that we are both creators and receivers of media messages. The truth of this is even more apparent in today’s digital environment, with children and adults alike participating in a ubiquitous, nonstop stream of social media. Clearly, students need the tools to interpret news and information critically—not just for school but for life in a “post-truth” world, where the lines blur between entertainment, information, and persuasion. Renee Hobbs demonstrates how a global perspective on contemporary propaganda enables educators to stimulate both the intellectual curiosity and the cultural sensitivities of students. Replete with classroom and online learning activities and samples of student work, Mind Over Media provides a state-of-the-art look at the theory and practice of propaganda in contemporary society, and shows how to build learners’ critical thinking and communication skills on topics including computational propaganda, content marketing, fake news, and disinformation.
Book Synopsis Church Marketing Manual for the Digital Age by : Bryan Foster
Download or read book Church Marketing Manual for the Digital Age written by Bryan Foster and published by School Marketing e-Handbook. This book was released on 2020-06-30 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: GOD is Jesus & Mahomad. God revealed to the author that now is the time to share and help explain this Revelation. It was initially revealed to author, Bryan Foster, in the early morning on 28th, May 2016 while camping on the plains of Mt Warning in Murwillumbah. This is the fifth book published in the 'GOD Today' Series. It highlights three Revelations from God that you will love or hate. Key concepts covered in this book's series of articles are: God/Allah is Jesus & Mahomad; the Truth was revealed by God through 21 Revelations received by the author in 2016 and November, 2018; the various Revelations not explained in the first four books are explained now; the prophecy of the author and Tears from God help prove the Incarnations of God as Jesus and Mahomad.God needs the religious leaders, scriptural scholars, theologians, etc., from both Islam and Christianity to explain these Revelations as each applies to them. Other religions should also be included through the offer to become an integral part of God's place in today's world by helping with the explanations, and the theology of One God only, the same God, for all time etc.. Book 4, primarily a photobook companion for Book 3, helps the reader appreciate the Truth from God through some spectacular and original images of the sun's rays, flares, clouds and a double rainbow. Many manifesting as sun arrows, flares and a giant Easter Cross. The author believes that these are shared by God to help both the author and readers alike believe in their accuracy, through the Revelations, images and explanations.The final two books in this Series of seven are about LOVE in our world and ABSOLUTE LOVE from God for each one of us throughout history and into the future until the end of time.GOD LOVES each of us equally and encourages us all to live a life in strong relationships with God and our neighbours throughout the world past, present and future.
Book Synopsis Advertising and Consumer Society by : Nicholas Holm
Download or read book Advertising and Consumer Society written by Nicholas Holm and published by Taylor & Francis. This book was released on 2023-04-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: This critical introductory text explores the role of advertising in contemporary culture and its connections to larger economic, social, and political forces. Written in an engaging and accessible style and incorporating a wide range of examples from around the world, the chapters introduce the key concepts, methods, and debates needed to analyse and understand advertising. From an investigation of advertising’s crucial function in media economics and our wider capitalist system to a consideration of the people who both make and watch advertising, this insightful text enables students to: make sense of advertising’s powerful influence as both an economic force and an artistic form; assess the various claims of these two perspectives on advertising; and understand how they challenge and complicate one another. This revised second edition includes a new chapter on branding and promotional culture, and substantially updated content on topics like digital and online advertising, surveillance and empowerment, as well as brand new topics like self-branding/influencers and using technology to evade advertising. Equipping students with the skills needed to partake in this lively discourse, the text is an invaluable resource for studying advertising critically. It is essential reading for students of advertising, media studies and communication studies.
Book Synopsis Advertising in a Digital Age by : Gabriela Taylor
Download or read book Advertising in a Digital Age written by Gabriela Taylor and published by Global & Digital. This book was released on 2013-09-23 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Political Parties in the Digital Age by : Guy Lachapelle
Download or read book Political Parties in the Digital Age written by Guy Lachapelle and published by Walter de Gruyter GmbH & Co KG. This book was released on 2015-07-01 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet and "social media" may initially have been understood as just one more instrument politicians could employ to manage without political parties. However, these media cannot be reduced to being a tool available solely to politicians. The electronic media make reinforcement of the "glocalization" of the public and political sphere, a process already set in motion with the advent of television, and they can develop the trend even further. Political parties are therefore once again becoming indispensable; they are in an unparalleled position to recreate social and political bonds, for only they stand both at the center and on the periphery of the new sphere encompassing public and political life. TABLE OF CONTENTS New Technologies: Helping Political Parties and the Democratic Processes or Threatening Them? (Guy Lachapelle and Philippe J. Maarek) Part I: The Integration of Technological Innovations in the Practices of Parties and Citizens Innovations in Information Technology in American Party Politics Since 1960 (Kenneth Janda) Internet, Social Media Use and Political Participation in the 2013 Parliamentary Election in Germany (Reimar Zeh and Christina Holtz-Bacha) Part II: The Consequences of New Technologies on Activism The Decline of Activism in Political Parties: Adaptation Strategies and New Technologies (Eric Montigny) Party Activists and Partisan Communication in Quebec (Isabelle Gusse) Part III: The New Role Played by Social Networks Changing Communications? Political Parties and Web 2.0 in the 2011 New Zealand General Election (Ashley Murchison) Social Media and American Presidential Campaigns: The Dark Side of the Electoral Process (Karine Premont and Charles-Antoine Millette) Part IV: The Resilience of the Printed Press in the United Kingdom The United Kingdom Independence Party (UKIP) and the British Press: Integration, Immigration and Integrity (David Deacon and Dominic Wring) Part V: New Technologies and Leadership Evolution Political parties and the Internet: changes in society, changing politics – the case of the Parti Quebecois (Guy Lachapelle) Political communication, electronic media and social networks in France (Philippe J. Maarek) Index of Proper Nouns
Book Synopsis Proceedings of IAC 2020 in Budapest by : Group of Authors
Download or read book Proceedings of IAC 2020 in Budapest written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2020-03-13 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conference on Teaching, Learning and E-learning International Academic Conference on Management, Economics and Marketing International Academic Conference on Transport, Logistics, Tourism and Sport Science
