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Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (647 download)
Download or read book Journal of Electronic Commerce in Organizations (JECO) written by and published by . This book was released on 2009 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Efraim Turban
Publisher : Springer
ISBN 13 : 3319170287
Total Pages : 331 pages
Book Rating : 4.3/5 (191 download)
Download or read book Social Commerce written by Efraim Turban and published by Springer. This book was released on 2015-11-17 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs) Supplementary text in marketing, management or Information Systems disciplines Training courses in industry Support resources for researchers and practitioners in the fields of marketing, management and information management The book examines the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations and mobility. Individual chapters cover tools and platforms for social commerce; supporting theories and concepts; marketing communications; customer engagement and metrics; social shopping; social customer service and CRM contents; the social enterprise; innovative applications; strategy and performance management; and implementing social commerce systems. Each chapter also includes a real-world example as an opening case; application cases and examples; exhibits; a chapter summary; review questions and end-of-chapter exercises. The book also includes a glossary and key terms, as well as supplementary materials that include PowerPoint lecture notes, an Instructor’s Manual, a test bank and five online tutorials.
Author : Thomas C. Kinnear
Publisher : American Marketing Association
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.0/5 ( download)
Download or read book Journal of Public Policy and Marketing written by Thomas C. Kinnear and published by American Marketing Association. This book was released on 1984-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jefferson D. Pooley
Publisher : John Wiley & Sons
ISBN 13 : 1118290739
Total Pages : 2323 pages
Book Rating : 4.1/5 (182 download)
Download or read book The International Encyclopedia of Communication Theory and Philosophy, 4 Volume Set written by Jefferson D. Pooley and published by John Wiley & Sons. This book was released on 2016-10-31 with total page 2323 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Encyclopedia of Communication Theory and Philosophy is the definitive single-source reference work on the subject, with state-of-the-art and in-depth scholarly reflection on key issues from leading international experts. It is available both online and in print. A state-of-the-art and in-depth scholarly reflection on the key issues raised by communication, covering the history, systematics, and practical potential of communication theory Articles by leading experts offer an unprecedented level of accuracy and balance Provides comprehensive, clear entries which are both cross-national and cross-disciplinary in nature The Encyclopedia presents a truly international perspective with authors and positions representing not just Europe and North America, but also Latin America and Asia Published both online and in print Part of The Wiley Blackwell-ICA International Encyclopedias of Communication series, published in conjunction with the International Communication Association. Online version available at www.wileyicaencyclopedia.com
Author : Florentin Smarandache
Publisher : Infinite Study
ISBN 13 :
Total Pages : 475 pages
Book Rating : 4./5 ( download)
Download or read book Neutrosophic Sets and Systems, Vol. 44, 2021. Special issue: Impact of neutrosophy in solving the Latin American's social problems written by Florentin Smarandache and published by Infinite Study. This book was released on with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue reflects the impact of neutrosophic theory in Latin America, especially after creating the Latin American Association of Neutrosophic Sciences. Among the areas of publication most addressed in the region are found in the interrelation of social sciences and neutrosophy, presenting outstanding results in these research areas. The main objective of this special issue is to divulge the impact publication related to the Neutrosophic theory and explore new areas of research and application in the region. The SI reflects the influence of the neutrosophic publications in Latin America by opening new research areas mainly related to Neutrosophic Statistics, Plithogeny, and NeutroAlgebra. Furthermore, it is worth mentioning the incorporation of authors from new countries in the region, such as Paraguay, Uruguay, and Panama, to have authors in total from 15 countries, 12 of them from the Latin American region.
Author :
Publisher :
ISBN 13 :
Total Pages : 1002 pages
Book Rating : 4.:/5 (31 download)
Download or read book Public Affairs Information Service Bulletin written by and published by . This book was released on 1971 with total page 1002 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : A. Ant Ozok
Publisher : Springer
ISBN 13 : 3642393713
Total Pages : 465 pages
Book Rating : 4.6/5 (423 download)
Download or read book Online Communities and Social Computing written by A. Ant Ozok and published by Springer. This book was released on 2013-07-02 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the 5th International Conference on Online Communities and Social Computing, OCSC 2013, held as part of the 15th International Conference on Human-Computer Interaction, HCII 2013, held in Las Vegas, USA in July 2013, jointly with 12 other thematically similar conferences. The total of 1666 papers and 303 posters presented at the HCII 2013 conferences was carefully reviewed and selected from 5210 submissions. These papers address the latest research and development efforts and highlight the human aspects of design and use of computing systems. The papers accepted for presentation thoroughly cover the entire field of human-computer interaction, addressing major advances in knowledge and effective use of computers in a variety of application areas. The total of 49 contributions was carefully reviewed and selected for inclusion in the OCSC proceedings. The papers are organized in the following topical sections: user behavior and experience in online social communities; learning and gaming communities; society, business and health; designing and developing novel online social experiences.
Author : Liébana, Francisco
Publisher : IGI Global
ISBN 13 : 1799800520
Total Pages : 299 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of Mobile Services on Business Development and E-Commerce written by Liébana, Francisco and published by IGI Global. This book was released on 2019-09-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile devices have become an essential item in the daily lives of many people. As with any innovation, mobile services present both opportunities and challenges to current business models. The development of mobile communication coupled with evolving mobile services have completely changed the business landscape and have transformed consumer behavior. It is important to understand the impact that these services have on users’ lives, business, and society. Impact of Mobile Services on Business Development and E-Commerce is a collection of innovative research that focuses on the importance of mobile services in business development and discusses the provision of decentralized services, mobile commerce and marketing, and new models for the delivery of mobile services such as business-to-consumer and peer-to-peer. While highlighting topics including global market, consumer behavior, and customer satisfaction, this book is ideally designed for business managers, executives, marketers, entrepreneurs, financial advisors, consumer behavior analysts, computer engineers, software developers, IT specialists, students, researchers, and business professionals.
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : Silvia L. Fotea
Publisher : Springer Nature
ISBN 13 : 3030827550
Total Pages : 213 pages
Book Rating : 4.0/5 (38 download)
Download or read book Navigating Through the Crisis – A special Issue on the Covid 19 Crises written by Silvia L. Fotea and published by Springer Nature. This book was released on 2022-01-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: By 2020, the global economy, led by the US – China duopoly, was experiencing the longest economic expansion on record. An economic slowdown was natural, but few experts expected a triple socioeconomic crisis: a crisis in the medical sector along with a crisis in the social realm and an economic crisis. This volume provides a multifaceted perspective on the current global crises, and its socioeconomic ramifications for individuals, businesses, organizations, governments, systems and developing countries. Featuring selected papers from the 2020 Annual Griffiths School of Management and IT Conference (GSMAC), held in Oradea, Romania, this volume focuses on business, technological and ethical considerations in the process of navigating through crisis. The chapters explore diverse aspects of the sanitary crisis and its ramifications for countries and organizations. Finally, it provides diagnosis and recommendations for managerial practice in various industries impacted.
Author : Wolfgang Jank
Publisher : John Wiley & Sons
ISBN 13 : 0470323183
Total Pages : 451 pages
Book Rating : 4.4/5 (73 download)
Download or read book Statistical Methods in e-Commerce Research written by Wolfgang Jank and published by John Wiley & Sons. This book was released on 2008-12-29 with total page 451 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book introduces the application of statistical methodologies to e-Commerce data With the expanding presence of technology in today's economic market, the use of the Internet for buying, selling, and investing is growing more popular and public in nature. Statistical Methods in e-Commerce Research is the first book of its kind to focus on the statistical models and methods that are essential in order to analyze information from electronic-commerce (e-Commerce) transactions, identify the challenges that arise with new e-Commerce data structures, and discover new knowledge about consumer activity. This collection gathers over thirty researchers and practitioners from the fields of statistics, computer science, information systems, and marketing to discuss the growing use of statistical methods in e-Commerce research. From privacy protection to economic impact, the book first identifies the many obstacles that are encountered while collecting, cleaning, exploring, and analyzing e-Commerce data. Solutions to these problems are then suggested using established and newly developed statistical and data mining methods. Finally, a look into the future of this evolving area of study is provided through an in-depth discussion of the emerging methods for conducting e-Commerce research. Statistical Methods in e-Commerce Research successfully bridges the gap between statistics and e-Commerce, introducing a statistical approach to solving challenges that arise in the context of online transactions, while also introducing a wide range of e-Commerce applications and problems where novel statistical methodology is warranted. It is an ideal text for courses on e-Commerce at the upper-undergraduate and graduate levels and also serves as a valuable reference for researchers and analysts across a wide array of subject areas, including economics, marketing, and information systems who would like to gain a deeper understanding of the use of statistics in their work.
Author : Publications Division
Publisher : Publications Division Ministry of Information & Broadcasting
ISBN 13 :
Total Pages : 73 pages
Book Rating : 4./5 ( download)
Download or read book Kurukshetra September 2023 (Special Issue) (English) written by Publications Division and published by Publications Division Ministry of Information & Broadcasting. This book was released on with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: A monthly published in Hindi and English. The journal is devoted to all aspects of rural reconstruction and village democracy. The journal carries educative and informative articles on rural development and is useful for scholars, academicians and students preparing for civil services and other competitive examinations.
Author : Robert Bork
Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)
Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.
Author : Bak, Ozlem
Publisher : IGI Global
ISBN 13 : 1609605020
Total Pages : 363 pages
Book Rating : 4.6/5 (96 download)
Download or read book Impact of E-Business Technologies on Public and Private Organizations: Industry Comparisons and Perspectives written by Bak, Ozlem and published by IGI Global. This book was released on 2011-03-31 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book assesses the impact of e-business technologies on different organizations, which include higher education institutions, multinational automotive corporations, and health providers"--Provided by publisher.
Author : Dennis Campbell, 1939-
Publisher : Kluwer Law International B.V.
ISBN 13 : 9041125701
Total Pages : 810 pages
Book Rating : 4.0/5 (411 download)
Download or read book Comparative Law Yearbook of International Business Cumulative Index written by Dennis Campbell, 1939- and published by Kluwer Law International B.V.. This book was released on 2006-11-27 with total page 810 pages. Available in PDF, EPUB and Kindle. Book excerpt: This publication is an index of all articles published in the yearbook from its first year, 1977, to 2004.
Download or read book Network World written by and published by . This book was released on 2000-02-07 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author : Charles Dennis
Publisher : Routledge
ISBN 13 : 1134520271
Total Pages : 368 pages
Book Rating : 4.1/5 (345 download)
Download or read book Marketing the e-Business written by Charles Dennis and published by Routledge. This book was released on 2002-09-12 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics in
