Space Marketing

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Space Marketing

Author : W. Peeters
Publisher : Springer Science & Business Media
ISBN 13 : 9781402003752
Total Pages : 360 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Space Marketing by : W. Peeters

Download or read book Space Marketing written by W. Peeters and published by Springer Science & Business Media. This book was released on 2001-11-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.

Space Marketing

Author : Ilse "Izzy" House
Publisher :
ISBN 13 : 9781737742401
Total Pages : pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis Space Marketing by : Ilse "Izzy" House

Download or read book Space Marketing written by Ilse "Izzy" House and published by . This book was released on 2022-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Space Marketing introduces marketing principles, strategies, and tactics through the lens of space. The space industry is changing and the competition is exploding as countries from all over the world enter the space race. Marketing is crucial to differentiate your brand and launch ahead of the pack. Space companies will have to understand marketing principles if they hope to compete for customers, investors, and contract bidding wars in the new commercial space industry.

Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products

Author : Brian Burns
Publisher : McGraw Hill Professional
ISBN 13 : 0071639683
Total Pages : 241 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products by : Brian Burns

Download or read book Selling in a New Market Space: Getting Customers to Buy Your Innovative and Disruptive Products written by Brian Burns and published by McGraw Hill Professional. This book was released on 2009-12-18 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your new product has changed the rules of the market. Now, you have to change the rules for selling it . . . Providing a truly innovative product or service is the difference between life and death for companies today. But once you’ve produced it, you have to answer the next big question: How do I sell this unique offering to customers who don’t even know they have a need for it? Brian C. Burns and Tom U. Snyder compared 27 highly successful emerging-growth and start-up corporations with 78 less successful companies in similar fields. The difference, they learned, lies neither with the product nor with marketing but with the sales strategy. In short, the losers relied on conventional sales methods; the winners deployed a unique sales strategy that focused on how organizations make decisions. Selling in a New Market Space helps you develop a sales strategy to approach potential buyers the right way—the first time around—using what the authors call the “Maverick Method.” This game-changing guide explains: What Maverick sellers do differently and why they hold the key to your success Where to find salespeople with the skills for selling to a new market How to create early market segments and marginalize competitors When to transition them away from Maverick selling Don’t be a victim of your own success. What good is the product you put all that money into if you can’t sell it? If you want to get the most out of your innovative offering, you need to create a new class of salesperson. With Selling in a New Market Space, you have the tool for driving your new product to the limits of its potential.

The Routledge Companion to Ethnic Marketing

Author : Ahmad Jamal
Publisher : Routledge
ISBN 13 : 1136164227
Total Pages : 379 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis The Routledge Companion to Ethnic Marketing by : Ahmad Jamal

Download or read book The Routledge Companion to Ethnic Marketing written by Ahmad Jamal and published by Routledge. This book was released on 2015-06-19 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences becomes all the more crucial. This is the challenge in an increasingly international marketplace and a problem that the world's most powerful businesses must solve. From this challenge has grown the exciting discipline of ethnic marketing, which seeks to understand the considerable opportunities and challenges presented by cultural and ethnic diversity in the marketplace. To date, scholarship in the area has been lively but disparate. This volume brings together cutting-edge research on ethnic marketing from thought leaders across the world. Each chapter covers a key theme, reflecting the increasing diversity of the latest research, including models of culture change, parenting and socialization, responses to web and advertising, role of space and social innovation in ethnic marketing, ethnic consumer decision making, religiosity, differing attitudes to materialism, acculturation, targeting and ethical and public policy issues. The result is a solid framework and a comprehensive reference point for consumer researchers, students, and practitioners.

Space Marketing

Author : Izzy House
Publisher :
ISBN 13 : 9781737742432
Total Pages : pages
Book Rating : 4.7/5 (424 download)

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Book Synopsis Space Marketing by : Izzy House

Download or read book Space Marketing written by Izzy House and published by . This book was released on 2021-10 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The space industry is changing. Over 70 countries have entered the space race. Marketing will become critical as more companies compete for business, investors, and contracts. The Space Marketing book is an introduction to marketing tactics and strategies through the lens of space.

Toward Liberty

Author : David Boaz
Publisher : Cato Institute
ISBN 13 : 9781930865273
Total Pages : 484 pages
Book Rating : 4.8/5 (652 download)

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Book Synopsis Toward Liberty by : David Boaz

Download or read book Toward Liberty written by David Boaz and published by Cato Institute. This book was released on 2002 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this collection, scholars and political leaders make the case for freedom, free enterprise, and the rule of law.

Marketing the Moon

Author : David Meerman Scott
Publisher : MIT Press
ISBN 13 : 0262026961
Total Pages : 145 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Marketing the Moon by : David Meerman Scott

Download or read book Marketing the Moon written by David Meerman Scott and published by MIT Press. This book was released on 2014-02-28 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Space

Author : Edward Lee Hudgins
Publisher : Cato Institute
ISBN 13 : 9781930865181
Total Pages : 294 pages
Book Rating : 4.8/5 (651 download)

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Book Synopsis Space by : Edward Lee Hudgins

Download or read book Space written by Edward Lee Hudgins and published by Cato Institute. This book was released on 2002 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Space: The Free-Market Frontier, leading experts analyze how we can move from the current situation of limited access to space and truly make space a place where people can work, play, and live. This book considers how we arrived at our current situation, what signs hold the promise of a free-market future, and which policy changes might enable space to become the next free-market frontier.

Time, Space, and the Market

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 131745359X
Total Pages : 362 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Time, Space, and the Market by : Stephen Brown

Download or read book Time, Space, and the Market written by Stephen Brown and published by Routledge. This book was released on 2014-12-18 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

Expanding Disciplinary Space: On the Potential of Critical Marketing

Author : Douglas Brownlie
Publisher : Routledge
ISBN 13 : 1317850211
Total Pages : 306 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Expanding Disciplinary Space: On the Potential of Critical Marketing by : Douglas Brownlie

Download or read book Expanding Disciplinary Space: On the Potential of Critical Marketing written by Douglas Brownlie and published by Routledge. This book was released on 2014-10-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding disciplinary Space: On the Potential of Critical Marketing provides an introduction to the major perspectives in critical marketing studies. It contains theoretical reflections on critical marketing whilst building on the key concepts and ideas, which are vital to the subject, through detailed empirical studies. An international collection of marketing experts discuss the eclectic character and potential of the critical turn within marketing theory and practice. Chapters explore topics such as marketing academia, consumer research, political marketing, marketing ethics, postcolonial epistemic ideology in marketing, marketing theory, and marketing for community development. The text is essential reading for all those interested in contemporary developments in marketing theory and practice irrespective of the discipline from which they originate. This book was originally published as a special issue of the Journal of Marketing Management.

The Lean Product Playbook

Author : Dan Olsen
Publisher : John Wiley & Sons
ISBN 13 : 1118961021
Total Pages : 336 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis The Lean Product Playbook by : Dan Olsen

Download or read book The Lean Product Playbook written by Dan Olsen and published by John Wiley & Sons. This book was released on 2015-05-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The missing manual on how to apply Lean Startup to build products that customers love The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a startup or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice. The Lean Startup movement has contributed new and valuable ideas about product development and has generated lots of excitement. However, many companies have yet to successfully adopt Lean thinking. Despite their enthusiasm and familiarity with the high-level concepts, many teams run into challenges trying to adopt Lean because they feel like they lack specific guidance on what exactly they should be doing. If you are interested in Lean Startup principles and want to apply them to develop winning products, this book is for you. This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: Determine your target customers Identify underserved customer needs Create a winning product strategy Decide on your Minimum Viable Product (MVP) Design your MVP prototype Test your MVP with customers Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia. Entrepreneurs, executives, product managers, designers, developers, marketers, analysts and anyone who is passionate about building great products will find The Lean Product Playbook an indispensable, hands-on resource.

Knowledge, Space, Economy

Author : John Bryson
Publisher : Routledge
ISBN 13 : 1134656777
Total Pages : 352 pages
Book Rating : 4.1/5 (346 download)

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Book Synopsis Knowledge, Space, Economy by : John Bryson

Download or read book Knowledge, Space, Economy written by John Bryson and published by Routledge. This book was released on 2002-01-04 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are now living through a period of knowledge capitalism in which, as Castells put it, 'the action of knowledge upon knowledge is the main source of productivity.' In the face of such transformation, the economic, social and institutional contours of contemporary capitalism are being reshaped. At the heart of this world are an emergent set of economies, regions, institutions and peoples central of the flows and translations of knowledge. This book provides an interdisciplinary review of the triad of knowledge, space, economy on entering the twenty-first century. Drawing on a variety of disciplinary backgrounds, the first part of the book comprises a set of statements by leading authors on the role of knowledge in capitalism. Thereafter, the remaining two parts of the book explore the landscape of knowledge capitalism through a series of analyses of knowledge in action within a range of economic, political and cultural contexts. Bringing together a set of authors from across the social sciences, this book provides both a major theoretical statement on understanding the economic world and an empirical exemplification of the power of knowledge in shaping the spaces and places of today's society.

Time, Space, and the Market

Author : Stephen Brown
Publisher : Routledge
ISBN 13 : 1317453581
Total Pages : 402 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Time, Space, and the Market by : Stephen Brown

Download or read book Time, Space, and the Market written by Stephen Brown and published by Routledge. This book was released on 2014-12-18 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of retroscapes, commercial environments that evoke past times and places, a ubiquitous manifestation of modern marketing. It covers an array of retailing milieux, in a number of different countries, at a variety of spatial scales, and from various evaluative perspectives, both pro and con.

The Space Transportation Market: Evolution or Revolution?

Author : Michael J Rycroft
Publisher : Springer Science & Business Media
ISBN 13 : 9401008949
Total Pages : 315 pages
Book Rating : 4.4/5 (1 download)

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Book Synopsis The Space Transportation Market: Evolution or Revolution? by : Michael J Rycroft

Download or read book The Space Transportation Market: Evolution or Revolution? written by Michael J Rycroft and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: M. Rycroft, FacultyMember, InternationalSpaceUniversity e-mail:[email protected] "The Space Transportation Market: Evolution or Revolution?" was the question which was the focus for the papers presented, and also the Panel Discussions, at the fifth annual Symposium organised by the International Space University. Held in Strasbourg, France, for three lively days at the end of May 2000, the Symposium brought together representatives of the developers, providers and operators of space transportation systems, of regulatory bodies, and of users of the space transportation infrastructure in many fields, as well as experts in policy and market analysis. From the papers published here, it is clear that today's answer to the question tends more towards evolution than to revolution. The space launch industry is still not a fully mature one, and is still reliant on at least partial funding by governments. Better cooperation is essential between governments, launch providers, satellite builders and satellite operators in order to reduce the problems which the space transportation market faces today.

Space Marketing

Author : Walter A. R. Peeters
Publisher : Springer
ISBN 13 :
Total Pages : 364 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Space Marketing by : Walter A. R. Peeters

Download or read book Space Marketing written by Walter A. R. Peeters and published by Springer. This book was released on 2000-12-31 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Space activities are currently in a transitional phase: the shift from publicly financed to private activities is a result of reduced public funding and increased commercial space opportunities. This leads to an increased commercial space marketing mix and marketing management. A classical `4Ps' approach is proposed, covering the Product, Price, Physical distribution, and Promotion of space activities. Special emphasis is placed on technology transfer, spin-off, and intellectual property aspects, as well as on aspects of space economy, such as alternate financing schemes like PPP (Public-Private Partnership) and sponsoring. However, space activists require broad public support and the exploratory aspect of space activities, the `Space Frontier' dimensions should not be ignored. For this reason, the philosophical dimension as an integral part of the marketing mix is elaborated in detail. The approach is illustrated with two case studies: commercialisation of the International Space Station (ISS) and the emerging Space Tourism market.

Adcreep

Author : Mark Bartholomew
Publisher : Stanford University Press
ISBN 13 : 1503602184
Total Pages : 291 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Adcreep by : Mark Bartholomew

Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Market as Place and Space of Economic Exchange

Author : Hans Peter Hahn
Publisher : Oxbow Books
ISBN 13 : 1785708945
Total Pages : 425 pages
Book Rating : 4.7/5 (857 download)

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Book Synopsis Market as Place and Space of Economic Exchange by : Hans Peter Hahn

Download or read book Market as Place and Space of Economic Exchange written by Hans Peter Hahn and published by Oxbow Books. This book was released on 2018-04-30 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the context of commodification, material culture has particular properties hitherto considered irrelevant or neglected. First, the market is a spatial structure, assigning special properties to the things offered: the goods and commodities. Secondly, the market defines a principle of dealing with things, including them in some contexts, excluding them from others. The contributions to Market as Place and Space address a variety of aspects of markets within the framework of archaeological and anthropological case studies and with a special focus on the indicators of practices attached to the commodities and their valuation.