The Palgrave Handbook of Corporate Sustainability in the Digital Era

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Author :
Publisher : Springer Nature
ISBN 13 : 303042412X
Total Pages : 880 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis The Palgrave Handbook of Corporate Sustainability in the Digital Era by : Seung Ho Park

Download or read book The Palgrave Handbook of Corporate Sustainability in the Digital Era written by Seung Ho Park and published by Springer Nature. This book was released on 2020-10-06 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook addresses the intersection between corporate sustainability and digital transformation. It analyzes the challenges and transformations required to be able to have sustainable businesses with a future orientation. Topics include current and potential social, demographic, technological, and managerial trends; the implications of the digital revolution in society and business; as well as the challenges of being sustainable, and profitable. Providing an understanding of the business reasons to incorporate a future orientation into the business strategy, this handbook facilitates an understanding of the need for profound changes in individual behavior, organizational culture, public policy, and business environments to adapt to the accelerated changes and manage business with orientation to the future.

Advanced Digital Marketing Strategies in a Data-Driven Era

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Author :
Publisher : IGI Global
ISBN 13 : 1799880052
Total Pages : 342 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon

Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.

Sostenibilidad de los medios en la era digital

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Author :
Publisher :
ISBN 13 : 9788417600945
Total Pages : 0 pages
Book Rating : 4.6/5 (9 download)

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Book Synopsis Sostenibilidad de los medios en la era digital by :

Download or read book Sostenibilidad de los medios en la era digital written by and published by . This book was released on with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los medios de comunicación cumplen una función de servicio público vital para la democracia. El reto de la sostenibilidad implica llevar a cabo la acción comunicativa manteniendo la independencia política y económica para no poner en jaque la labor social de los medios. Este modelo de gobernanza debe ir acompañado de una reducción del impacto medioambiental de los productos y tecnologías generadas. El análisis de la sostenibilidad de los medios en la era digital --amenazada por el desarrollo de las economías liberales y la crisis del Estado del Bienestar--requiere una mirada crítica y un planteamiento radical en aspectos económicos, culturales, ecosociales y legales de los sistemas de producción, distribución y consumo en al menos sus tres ámbitos: los grandes grupos mediáticos, los medios públicos, y el tercer sector de los medios comunitarios. En este libro se identifican las dificultades de los medios en materia de sostenibilidad bajo las actuales condiciones materiales, explorando los retos y oportunidades del entorno digital para plantear modelos y prácticas comunicativas más justas y participativas. Sostenibilidad de los medios en la era digital. Economía política de los medios públicos, privados y comunitarios persigue ampliar el debate para avanzar hacia una teoría crítica y una economía política de los medios de comunicación.

Slow Journalism

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Author :
Publisher : Routledge
ISBN 13 : 042989161X
Total Pages : 334 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Slow Journalism by : Megan Le Masurier

Download or read book Slow Journalism written by Megan Le Masurier and published by Routledge. This book was released on 2020-04-02 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Slow Journalism has emerged in recent years to enact a critique of the limitations and dangers of the speed of much mainstream contemporary journalistic practice. There have been types of journalism produced and consumed slowly for centuries, of course. What is new is the context of hyper-acceleration and over-production of journalism, where quality has suffered, ethics are compromised and user attention has eroded. Many have been asking if there is another way to practice journalism. The emergence of Slow Journalism suggests that there is. Many international scholars and practitioners have been thinking critically about the problems wrought by speed, and are utilising the concept of "slow" to describe a new way of thinking about and producing journalism. This edited collection offers theoretical perspectives and case studies on the practice of slow journalism around the globe. Slow Journalism is a new practice for new times. This book was originally published as two special issues of Journalism Practice and Digital Journalism.

Latin America and the Caribbean at the Food Systems Summit

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Author :
Publisher : Food & Agriculture Org.
ISBN 13 : 9251358540
Total Pages : 57 pages
Book Rating : 4.2/5 (513 download)

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Book Synopsis Latin America and the Caribbean at the Food Systems Summit by : Food and Agriculture Organization of the United Nations

Download or read book Latin America and the Caribbean at the Food Systems Summit written by Food and Agriculture Organization of the United Nations and published by Food & Agriculture Org.. This book was released on 2022-03-09 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: On 23 September 2021, the Food Systems Summit convened by the Secretary-General of the United Nations, António Guterres, was held. Latin America and the Caribbean played an essential role in this event. The official proposals and recommendations presented at the Summit are part of the official reports of the national dialogues and the speeches of their official representatives. In this publication, we reproduce the transcripts of these 23 speeches. This publication is an invitation to those who want to learn about Latin America and the Caribbean proposals at the Summit.

Sustainable Human-Environment Interactions from Scientific, Technological, and Psychological Perspectives

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Author :
Publisher : Frontiers Media SA
ISBN 13 : 2832550452
Total Pages : 168 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Sustainable Human-Environment Interactions from Scientific, Technological, and Psychological Perspectives by : Tien-Chi Huang

Download or read book Sustainable Human-Environment Interactions from Scientific, Technological, and Psychological Perspectives written by Tien-Chi Huang and published by Frontiers Media SA. This book was released on 2024-06-19 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 2016, Japan proposed “Society 5.0”, a concept in which innovation and technology are used to solve social problems. The core elements of Society 5.0 include problem-solving and value creation, interdisciplinary skills, diverse opportunities, resilience, and environmental harmony. This concept also highlights the United Nations' 17 Sustainable Development Goals (SDGs), which all individuals and organizations need to face. The promotion of the SDGs from a psychological perspective is believed to be beneficial and aligns with the intention of the United Nations. Sustainable Development Goals (SDGs) can be examined from a microscopic level to understand individuals' mental processes and attitudes toward them. Investigating the relationships between the SDGs and social and positive psychology can benefit their promotion. Discussing the SDGs from a psychological perspective aligns with the intention of the United Nations.

Crea tu proyecto Tube

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Author :
Publisher : Editorial Almuzara
ISBN 13 : 8483565498
Total Pages : 149 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Crea tu proyecto Tube by : Roger Cusa

Download or read book Crea tu proyecto Tube written by Roger Cusa and published by Editorial Almuzara. This book was released on 2011-06 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Cómo consiguió un fabricante de cepillos limpialenguas al borde de la bancarrota crear un imperio presente en 114 países? ¿Cómo una pequeña tienda de vinos pasó de facturar 4 a 45 millones de dólares en pocos meses convirtiendo a su fundador en uno de los expertos más influyentes del mundo? Detrás de estas y otras historias de éxito empresarial hay un secreto: el vídeo online y su aprovechamiento como nueva y eficaz herramienta de marketing. Roger Cusa analiza todas las posibilidades del vídeo en Internet y explica, paso a paso, cómo sacarle el máximo partido. Desde cómo generar contenidos atractivos hasta cómo obtener ingresos, «Crea tu Proyecto Tube» descubre todas las claves del Internetenimiento, la nueva forma de exprimir las innumerables posibilidades que ofrece Internet a empresas y particulares. Un ameno y práctico libro para aprender a conseguir fieles seguidores, fortalecer marcas, abrir nuevas vías de negocio y convertir en estrella a cualquier aficionado. Como defiende el autor, cualquier persona o empresa puede convertirse en un fenómeno de masas partiendo de la originalidad y sabiendo utilizar la tecnología.

Online Brand Communities

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Author :
Publisher : Springer
ISBN 13 : 331924826X
Total Pages : 256 pages
Book Rating : 4.3/5 (192 download)

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Book Synopsis Online Brand Communities by : Francisco J. Martínez-López

Download or read book Online Brand Communities written by Francisco J. Martínez-López and published by Springer. This book was released on 2015-12-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities. In this context the book also explores recent trends related to branding and brand management. Next, it proposes a classification system for online brand communities, taking into account questions like the motivating factors for consumers to join, participate and stay in a community. The process of value creation in communities is examined from both business and consumer perspectives. The book draws to a close with a brief presentation of the process broadly accepted for the successful development of online brand communities.

The Museum in Transition

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Author :
Publisher : Smithsonian Institution
ISBN 13 : 158834410X
Total Pages : 220 pages
Book Rating : 4.5/5 (883 download)

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Book Synopsis The Museum in Transition by : Hilde S. Hein

Download or read book The Museum in Transition written by Hilde S. Hein and published by Smithsonian Institution. This book was released on 2014-07-15 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the past thirty years, museums of all kinds have tried to become more responsive to the interests of a diverse public. With exhibitions becoming people-centered, idea-oriented, and contextualized, the boundaries between museums and the “real” world are eroding. Setting the transition from object-centered to story-centered exhibitions in a philosophical framework, Hilde S. Hein contends that glorifying the museum experience at the expense of objects deflects the museum's educative, ethical, and aesthetic roles. Referring to institutions ranging from art museums to theme parks, she shows how deployment has replaced amassing as a goal and discusses how museums now actively shape and create values.

The Routledge Companion to Journalism in the Global South

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1000935604
Total Pages : 606 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Journalism in the Global South by : Bruce Mutsvairo

Download or read book The Routledge Companion to Journalism in the Global South written by Bruce Mutsvairo and published by Taylor & Francis. This book was released on 2023-11-21 with total page 606 pages. Available in PDF, EPUB and Kindle. Book excerpt: Responding to mounting calls to decenter and decolonize journalism, The Routledge Companion to Journalism in the Global South examines not only the deep-seated challenges associated with the historical imposition of Western journalism standards on constituencies of the Global South but also the opportunities presented to journalists and journalism educators if they choose to partake in international collaboration and education. This collection returns to fundamental questions around the meaning, value, and practices of journalism from alternative methodological, theoretical, and epistemological perspectives. These questions include: What really is journalism? Who gets to, and who is qualified to, define it? What role do ethics play? What are the current trends, challenges, and opportunities for journalism in the Global South? How is news covered, reported, written, and edited in non-Western settings? What can journalism players living and working in industrialized markets learn from their non-Western colleagues and counterparts, and vice versa? Contributors challenge accepted "universal" ethical standards while showing the relevance of customs, traditions, and cultures in defining and shaping local and regional journalism. Showcasing some of the most important research on journalism in the Global South and by journalists based in the Global South, this companion is key reading for anyone researching the principles and practices of journalism from a de-essentialized perspective.

Cities of Tomorrow

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Publisher : Wiley-Blackwell
ISBN 13 : 9780631199434
Total Pages : 502 pages
Book Rating : 4.1/5 (994 download)

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Book Synopsis Cities of Tomorrow by : Peter Hall

Download or read book Cities of Tomorrow written by Peter Hall and published by Wiley-Blackwell. This book was released on 1997-02-18 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities of Tomorrow is a critical history of planning in theory and practice in the twentieth century, as well as of the social and economic problems and opportunities that gave rise to it. Trenchant, perceptive, global in coverage, this book is an unrivalled account of its crucial subject. The third edition of Cities of Tomorrow is comprehensively revised to take account of abundant new literature published since its original appearance, and to view the 1990s in historical perspective. This is the definitive edition, reviewing the development of the modern planning movement over the entire span of the twentieth century.

Culture and Emotion in Educational Dynamics

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Publisher : Frontiers Media SA
ISBN 13 : 2832550436
Total Pages : 147 pages
Book Rating : 4.8/5 (325 download)

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Book Synopsis Culture and Emotion in Educational Dynamics by : Enrique H. Riquelme

Download or read book Culture and Emotion in Educational Dynamics written by Enrique H. Riquelme and published by Frontiers Media SA. This book was released on 2024-06-18 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture plays a significant role in regulating emotions and influencing the dissemination of education, particularly within diverse geographic locations. However, the impact of culture on emotional dynamics within educational settings is not well understood. This is particularly important within contexts of social and cultural diversity, where schools must navigate cultural and majority emotional dynamics. The aim of this research topic is to provide a comprehensive overview of the current state of the art in the field of emotional dynamics in education, with a particular focus on the ways in which culture mediates these dynamics. The topic will also explore the problems and solutions deployed within educational contexts of cultural diversity, with a specific emphasis on school/family and community interaction.

Communicating Science

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Author :
Publisher : ANU Press
ISBN 13 : 1760463663
Total Pages : 994 pages
Book Rating : 4.7/5 (64 download)

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Book Synopsis Communicating Science by : Toss Gascoigne

Download or read book Communicating Science written by Toss Gascoigne and published by ANU Press. This book was released on 2020-09-14 with total page 994 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern science communication has emerged in the twentieth century as a field of study, a body of practice and a profession—and it is a practice with deep historical roots. We have seen the birth of interactive science centres, the first university actions in teaching and conducting research, and a sharp growth in employment of science communicators. This collection charts the emergence of modern science communication across the world. This is the first volume to map investment around the globe in science centres, university courses and research, publications and conferences as well as tell the national stories of science communication. How did it all begin? How has development varied from one country to another? What motivated governments, institutions and people to see science communication as an answer to questions of the social place of science? Communicating Science describes the pathways followed by 39 different countries. All continents and many cultures are represented. For some countries, this is the first time that their science communication story has been told.

e-topia

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Author :
Publisher : MIT Press
ISBN 13 : 9780262632058
Total Pages : 196 pages
Book Rating : 4.6/5 (32 download)

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Book Synopsis e-topia by : William J. Mitchell

Download or read book e-topia written by William J. Mitchell and published by MIT Press. This book was released on 2000-08-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: How an electronically connected world will shape cities and urban relationships of the future. The global digital network is not just a delivery system for email, Web pages, and digital television. It is a whole new urban infrastructure—one that will change the forms of our cities as dramatically as railroads, highways, electric power supply, and telephone networks did in the past. In this lucid, invigorating book, William J. Mitchell examines this new infrastructure and its implications for our future daily lives. Picking up where his best-selling City of Bits left off, Mitchell argues that we must extend the definitions of architecture and urban design to encompass virtual places as well as physical ones, and interconnection by means of telecommunication links as well as by pedestrian circulation and mechanized transportation systems. He proposes strategies for the creation of cities that not only will be sustainable but will make economic, social, and cultural sense in an electronically interconnected and global world. The new settlement patterns of the twenty-first century will be characterized by live/work dwellings, 24-hour pedestrian-scale neighborhoods rich in social relationships, and vigorous local community life, complemented by far-flung configurations of electronic meeting places and decentralized production, marketing, and distribution systems. Neither digiphile nor digiphobe, Mitchell advocates the creation of e-topias—cities that work smarter, not harder.

Transcultural Communication

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1118885929
Total Pages : 282 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Transcultural Communication by : Andreas Hepp

Download or read book Transcultural Communication written by Andreas Hepp and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Transcultural Communication, Andreas Hepp provides an accessible and engaging introduction to the exciting possibilities and inevitable challenges presented by the proliferation of transcultural communication in our mediatized world. Includes examples of mediatization and transcultural communication from a variety of cultural contexts Covers an array of different types of media, including mass media and digital media Incorporates discussion of transcultural communication in media regulation, media production, media products and platforms, and media appropriation

The Economics and Financing of Media Companies

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Author :
Publisher : Fordham Univ Press
ISBN 13 : 0823232565
Total Pages : 286 pages
Book Rating : 4.8/5 (232 download)

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Book Synopsis The Economics and Financing of Media Companies by : Robert G. Picard

Download or read book The Economics and Financing of Media Companies written by Robert G. Picard and published by Fordham Univ Press. This book was released on 2011 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work employs business concepts and analyses to explore the operational activities of media firms and the forces and issues affecting them.

Connectivity Wars

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Author :
Publisher :
ISBN 13 : 9781910118559
Total Pages : 221 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Connectivity Wars by : Mark Leonard

Download or read book Connectivity Wars written by Mark Leonard and published by . This book was released on 2017-09 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: