Soft Soap Hard Sell

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Soft Soap, Hard Sell

Author : Vincent Vinikas
Publisher : Iowa State Press
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Soft Soap, Hard Sell by : Vincent Vinikas

Download or read book Soft Soap, Hard Sell written by Vincent Vinikas and published by Iowa State Press. This book was released on 1992 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising was the mechanism responsible for Americans' sudden embrace of new standards of hygiene and grooming. By tracking the influence of advertising on changing habits of everyday life, Vincent Vinikas also traces the emergence of advertising as an agency of socialization in modern America. In Soft Soap, Hard Sell, Vinikas shows how advertising functions as a social institution, telling people who they are and how they fit in. He does this by exploring: how advertisers like Lambert Pharmacal created new consumer needs, convincing the public overnight to gargle with a product that previously had been used only to disinfect homes and hospitals; how a barrage of advertising for cosmetics led to a new look for women as Americans grappled with the emancipation of the New Woman of the 1920s; how managing consumer demand through public relations resulted in the birth of the modern beauty parlor; how soap manufacturers united to form the Cleanliness Institute to teach Americans the importance of using soap lavishly; and how popular magazines became the vehicle of both national advertising and national culture in the early twentieth century. Soft Soap, Hard Sell is for the reader interested in the history of social trends and American popular culture. It is a valuable supplementary study for courses in American social and business history, women's studies, and modern mass culture.

Soft Soap, Hard Sell

Author : Vincent Vinikas
Publisher : Iowa State Press
ISBN 13 :
Total Pages : 202 pages
Book Rating : 4.3/5 ( download)

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Book Synopsis Soft Soap, Hard Sell by : Vincent Vinikas

Safety Cars - Hard Sell Or Soft Soap?.

Author : G. Bishop
Publisher :
ISBN 13 :
Total Pages : 3 pages
Book Rating : 4.:/5 (173 download)

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Book Synopsis Safety Cars - Hard Sell Or Soft Soap?. by : G. Bishop

Download or read book Safety Cars - Hard Sell Or Soft Soap?. written by G. Bishop and published by . This book was released on 1965 with total page 3 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Soft Soap Hard Sell

Author : R. R. Walker
Publisher :
ISBN 13 : 9780091352417
Total Pages : 173 pages
Book Rating : 4.3/5 (524 download)

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Book Synopsis Soft Soap Hard Sell by : R. R. Walker

Download or read book Soft Soap Hard Sell written by R. R. Walker and published by . This book was released on 1979 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic philosophies - Advertisers - Agencies - Creative approach - Traps for the unwary - Early days - The media - Print - Television - Radio - Outdoor - Cinema - Direct mail - Consumer movement - Research - Government and politics.

So clean

Author : Brian Lewis
Publisher : Manchester University Press
ISBN 13 : 1526130432
Total Pages : 257 pages
Book Rating : 4.5/5 (261 download)

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Book Synopsis So clean by : Brian Lewis

Download or read book So clean written by Brian Lewis and published by Manchester University Press. This book was released on 2017-10-03 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an unorthodox biography of William Hesketh Lever, 1st Lord Leverhulme (1851-1925), the founder of the Lever Brothers’ Sunlight Soap empire. Unlike previous biographies, which have focused on the man’s life story and eccentricities, or just considered one aspect of his career, So clean places him squarely in his social and cultural context and is fully informed by recent historical scholarship. Much more than a warts-and-all biography, the book uses Lever as an entry-point for contextualized and comparative essays on the history of advertising; on factory paternalism, town planning, the Garden City movement and their ramifications across the twentieth century; and on colonialism and forced labour in the Belgian Congo and the South Pacific. It concludes with a discussion of his extraordinary attempt, in his final years, to transform crofting and fishing in the Outer Hebrides. Written in an engaging and accessible style, So Clean will appeal to academics and students working in business, social, cultural and imperial history.

Flapper

Author : Joshua Zeitz
Publisher : Crown
ISBN 13 : 0307523829
Total Pages : 354 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis Flapper by : Joshua Zeitz

Download or read book Flapper written by Joshua Zeitz and published by Crown. This book was released on 2009-02-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Flapper is a dazzling look at the women who heralded a radical change in American culture and launched the first truly modern decade. The New Woman of the 1920s puffed cigarettes, snuck gin, hiked her hemlines, danced the Charleston, and necked in roadsters. More important, she earned her own keep, controlled her own destiny, and secured liberties that modern women take for granted. Flapper is an inside look at the 1920s. With tales of Coco Chanel, the French orphan who redefined the feminine form; Lois Long, the woman who christened herself “Lipstick” and gave New Yorker readers a thrilling entrée into Manhattan’s extravagant Jazz Age nightlife; three of America’s first celebrities: Clara Bow, Colleen Moore, and Louise Brooks; Dallas-born fashion artist Gordon Conway; Zelda and Scott Fitzgerald, whose swift ascent and spectacular fall embodied the glamour and excess of the era; and more, this is the story of America’s first sexual revolution, its first merchants of cool, its first celebrities, and its most sparkling advertisement for the right to pursue happiness. Whisking us from the Alabama country club where Zelda Sayre first caught the eye of F. Scott Fitzgerald to Muncie, Indiana, where would-be flappers begged their mothers for silk stockings, to the Manhattan speakeasies where patrons partied till daybreak, historian Joshua Zeitz brings the 1920s to exhilarating life.

The Art of Soap-making

Author : Alexander Watt
Publisher :
ISBN 13 :
Total Pages : 410 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Art of Soap-making by : Alexander Watt

Download or read book The Art of Soap-making written by Alexander Watt and published by . This book was released on 1896 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Provocateur

Author : Anthony Joseph Paul Cortese
Publisher : Rowman & Littlefield
ISBN 13 : 9780742524989
Total Pages : 204 pages
Book Rating : 4.5/5 (249 download)

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Book Synopsis Provocateur by : Anthony Joseph Paul Cortese

Download or read book Provocateur written by Anthony Joseph Paul Cortese and published by Rowman & Littlefield. This book was released on 2004 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated second edition offers a refined theoretical framework, new pedagogical features, and expansion of advertising images and their analysis. Controversially, the second edition highlights preliminary evidence, contrary to popular opinion, that media sex and violence do not always sell. The new edition reviews these and other recent research findings. Other updates for this edition include: an evaluation of advertisements following the 9-11 terrorist attacks more on media violence and its nexus to youth violence new discussion of the use of advertising in law enforcement introduces the concept hybridizing (combinations of two types of advertising) many new ads representing cultural changes since the first edition

The Dirt on Clean

Author : Katherine Ashenburg
Publisher : Macmillan + ORM
ISBN 13 : 1466867760
Total Pages : 353 pages
Book Rating : 4.4/5 (668 download)

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Book Synopsis The Dirt on Clean by : Katherine Ashenburg

Download or read book The Dirt on Clean written by Katherine Ashenburg and published by Macmillan + ORM. This book was released on 2014-04-08 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spirited chronicle of the West's ambivalent relationship with dirt The question of cleanliness is one every age and culture has answered with confidence. For the first-century Roman, being clean meant a two-hour soak in baths of various temperatures, scraping the body with a miniature rake, and a final application of oil. For the aristocratic Frenchman in the seventeenth century, it meant changing your shirt once a day and perhaps going so far as to dip your hands in some water. Did Napoleon know something we didn't when he wrote Josephine "I will return in five days. Stop washing"? And why is the German term Warmduscher—a man who washes in warm or hot water—invariably a slight against his masculinity? Katherine Ashenburg takes on such fascinating questions as these in Dirt on Clean, her charming tour of attitudes to hygiene through time. What could be more routine than taking up soap and water and washing yourself? And yet cleanliness, or the lack of it, is intimately connected to ideas as large as spirituality and sexuality, and historical events that include plagues, the Civil War, and the discovery of germs. An engrossing fusion of erudition and anecdote, Dirt on Clean considers the bizarre prescriptions of history's doctors, the hygienic peccadilloes of great authors, and the historic twists and turns that have brought us to a place Ashenburg considers hedonistic yet oversanitized.

Cultures of Obsolescence

Author : B. Tischleder
Publisher : Springer
ISBN 13 : 1137463643
Total Pages : 347 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Cultures of Obsolescence by : B. Tischleder

Download or read book Cultures of Obsolescence written by B. Tischleder and published by Springer. This book was released on 2015-06-03 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obsolescence is fundamental to the experience of modernity, not simply one dimension of an economic system. The contributors to this book investigate obsolescence as a historical phenomenon, an aesthetic practice, and an affective mode.

Plucked

Author : Rebecca M. Herzig
Publisher : NYU Press
ISBN 13 : 1479852813
Total Pages : 296 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Plucked by : Rebecca M. Herzig

Download or read book Plucked written by Rebecca M. Herzig and published by NYU Press. This book was released on 2016-11 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "From using clamshell razors and homemade lye depilatories in the colonial era to using diode lasers and prescription pharmaceuricals in the twenty-first century, Americans have gone to great lengths to remove body hair demmed unsightly, unattractive, or unhealthy. In Plucked, Rebecca M. Herzig examines both the causes and consequences of routine hair removal in the U.S. Plucked illuminates some of the broad social and environmental effects of seemingly 'personal' choices: widespread experimentation on animals, exploitation of workers, exacerbation of racial divisions, and more. An engrossing, multidimensional history of fulctural attitudes toward body hair and the increasingly sophisticated tools used to remove it, Plucked reveals the complex political significance of even the most mundane activities of modern life."--Back cover.

From Submarines to Suburbs

Author : Cynthia Lee Henthorn
Publisher : Ohio University Press
ISBN 13 : 0821416774
Total Pages : 385 pages
Book Rating : 4.8/5 (214 download)

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Book Synopsis From Submarines to Suburbs by : Cynthia Lee Henthorn

Download or read book From Submarines to Suburbs written by Cynthia Lee Henthorn and published by Ohio University Press. This book was released on 2006 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using documentary evidence in the form of numerous advertisements of the time, From Submarines to Suburbs is a fascinating analysis of the way corporations made the successful switch from supporting the war effort to building on the peacetime prosperity by re-tooling the patriotic fervor of the home front.

An All-consuming Century

Author : Gary S. Cross
Publisher : Columbia University Press
ISBN 13 : 9780231113120
Total Pages : 342 pages
Book Rating : 4.1/5 (131 download)

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Book Synopsis An All-consuming Century by : Gary S. Cross

Download or read book An All-consuming Century written by Gary S. Cross and published by Columbia University Press. This book was released on 2000 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.

Food Is Love

Author : Katherine J. Parkin
Publisher : University of Pennsylvania Press
ISBN 13 : 0812204077
Total Pages : 306 pages
Book Rating : 4.8/5 (122 download)

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Book Synopsis Food Is Love by : Katherine J. Parkin

Download or read book Food Is Love written by Katherine J. Parkin and published by University of Pennsylvania Press. This book was released on 2011-06-03 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising has changed dramatically since the early twentieth century, but when it comes to food, Katherine Parkin writes, the message has remained consistent. Advertisers have historically promoted food in distinctly gendered terms, returning repeatedly to themes that associated shopping and cooking with women. Foremost among them was that, regardless of the actual work involved, women should serve food to demonstrate love for their families. In identifying shopping and cooking as an expression of love, ads helped to both establish and reinforce the belief that kitchen work was women's work, even as women's participation in the labor force dramatically increased. Alternately flattering her skills as a homemaker and preying on her insecurities, advertisers suggested that using their products would give a woman irresistible sexual allure, a happy marriage, and healthy children. Ads also promised that by buying and making the right foods, a woman could help her family achieve social status, maintain its racial or ethnic identity, and assimilate into the American mainstream. Advertisers clung tenaciously to this paradigm throughout great upheavals in the patterns of American work, diet, and gender roles. To discover why, Food Is Love draws on thousands of ads that appeared in the most popular magazines of the twentieth and early twenty-first centuries, including the Ladies' Home Journal, Good Housekeeping, Ebony, and the Saturday Evening Post. The book also cites the records of one of the nation's preeminent advertising firms, as well as the motivational research advertisers utilized to reach their customers.

Social History of the United States [10 volumes]

Author : Brian Greenberg
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1598841289
Total Pages : 4860 pages
Book Rating : 4.5/5 (988 download)

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Book Synopsis Social History of the United States [10 volumes] by : Brian Greenberg

Download or read book Social History of the United States [10 volumes] written by Brian Greenberg and published by Bloomsbury Publishing USA. This book was released on 2008-10-23 with total page 4860 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ten-volume encyclopedia explores the social history of 20th-century America in rich, authoritative detail, decade by decade, through the eyes of its everyday citizens. Social History of the United States is a cornerstone reference that tells the story of 20th-century America, examining the interplay of policies, events, and everyday life in each decade of the 1900s with unmatched authority, clarity, and insight. Spanning ten volumes and featuring the work of some of the foremost social historians working today, Social History of the United States bridges the gap between 20th-century history as it played out on the grand stage and history as it affected—and was affected by—citizens at the grassroots level. Covering each decade in a separate volume, this exhaustive work draws on the most compelling scholarship to identify important themes and institutions, explore daily life and working conditions across the economic spectrum, and examine all aspects of the American experience from a citizen's-eye view. Casting the spotlight on those whom history often leaves in the dark, Social History of the United States is an essential addition to any library collection.

The Oxford Encyclopedia of Economic History

Author : Joel Mokyr
Publisher : Oxford University Press
ISBN 13 : 0190282991
Total Pages : 2812 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis The Oxford Encyclopedia of Economic History by : Joel Mokyr

Download or read book The Oxford Encyclopedia of Economic History written by Joel Mokyr and published by Oxford University Press. This book was released on 2003-10-16 with total page 2812 pages. Available in PDF, EPUB and Kindle. Book excerpt: What were the economic roots of modern industrialism? Were labor unions ever effective in raising workers' living standards? Did high levels of taxation in the past normally lead to economic decline? These and similar questions profoundly inform a wide range of intertwined social issues whose complexity, scope, and depth become fully evident in the Encyclopedia. Due to the interdisciplinary nature of the field, the Encyclopedia is divided not only by chronological and geographic boundaries, but also by related subfields such as agricultural history, demographic history, business history, and the histories of technology, migration, and transportation. The articles, all written and signed by international contributors, include scholars from Europe, Latin America, Africa, and Asia. Covering economic history in all areas of the world and segments of ecnomies from prehistoric times to the present, The Oxford Encyclopedia of Economic History is the ideal resource for students, economists, and general readers, offering a unique glimpse into this integral part of world history.

The Rise of Advertising in the United States

Author : Edd Applegate
Publisher : Scarecrow Press
ISBN 13 : 0810884070
Total Pages : 213 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis The Rise of Advertising in the United States by : Edd Applegate

Download or read book The Rise of Advertising in the United States written by Edd Applegate and published by Scarecrow Press. This book was released on 2012-08-17 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from its colonial beginnings to that Mad Men moment when advertising “went professional.” In The Rise of Advertising in the United States: A History of Innovation to 1960, Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America’s first class of professional marketers. This entrepreneurial class of new white-collar professionals thrived on innovation in the quest for more publicity, larger clients, and greater sales. Some of the thought-leaders in what remained a novel, ever-changing form of communication include: • P. T. Barnum, master of the advertising “gimmick” • Lydia Pinkham, queen of the patent medicine cure • John Wanamaker, progenitor of modern retail advertising • Albert Lasker, the formulator of “reason why” advertising • Stanley Resor, the consummate market researcher • Elliott White Springs, the groundbreaking purveyor of the sexual innuendo Applegate records the achievements of these individuals and others up until 1960, when advertising underwent a remarkable change, becoming a post-war subject of study and scholarship in America’s colleges and universities. Written for those interested in learning about a select group of movers and shakers in this key area of American business, The Rise of Advertising in the United States should appeal to anyone interested in American business history.