Soft Is The New Power

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Soft Is the New Power

Author : Deya Smith
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781523956326
Total Pages : 166 pages
Book Rating : 4.9/5 (563 download)

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Book Synopsis Soft Is the New Power by : Deya Smith

Download or read book Soft Is the New Power written by Deya Smith and published by Createspace Independent Publishing Platform. This book was released on 2016-03-31 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: If it is possible for a book to be healing, spiritual, smart, and sexy at the same time, then this is it. From Bestselling author and creator of the Man Whisperer Multimedia Series comes the new book Soft is the New Power by Deya "Direct" Smith. What if everything you thought you understood about communicating with men was wrong? Would you be willing to re-calibrate your thinking to possess the love and life you desire? Do you realize that you have an innate power to attract amazing relationships through your ability to communicate using a soft and strategic strategy? Smith shows readers how to return to the organic softness that is feminine power. Many women are losing themselves in an effort to keep up with the male-dominated workplace and the new-age approaches to dating and relationships. Too many successful and ambitious career driven women for various reasons tend to use masculine or hard energy to survive or succeed, and as a result, not only are they exhausted, but they become hardened in communications. Smith encourages readers to take a stronger, yet softer position to gain what you want. Women have an innate power to attract amazing relationships through initiative, understanding and acceptance, coupled with the ability to approach life with a soft touch. Knowing how and when to turn on your power, does not negate the need to play hard ball when necessary, but it definitely gives you an advantage in work, play and at home. God made us the softer sex for a reason. Use it to your advantage! This book will help you to: Identify and embrace your feminine power and emotional intelligence; Appreciate that being soft does not make you weak it makes you wise; Maximize your soft power to attract and develop personal and professional relationships; Give yourself permission to succeed and win like a woman and not like a man; Become a 'Man Whisperer' and learn the art of speaking to a man's heart. PRAISES FOR SOFT IS THE NEW POWER: "The Man Whisperer" has created a powerful new guide. Soft is the New Power is a book that will speak to the soul of many women. Our generation has been taught that in order to achieve and succeed, we needed to deny our feminine powers. Miss Deya Direct dismisses this BS and tells the truth! We need to bring all of ourselves to rule the world from the boardroom to the bedroom. Deya presents the keys to feminine power and success. If you want to rock your mission with woman-power, then this book is for you. I will definitely be sharing it with my life coaching clients and speaking audiences." - Abiola Abrams, ESSENCE advice columnist and founder of SacredBombshell.com "Ben & I have been married for almost 16 years...and I must say because of what Deya's book "Soft Is the New Power" is talking about every woman should go out and get it...because it's a key ingredient in that if a woman gets a hold to it she can run the world - really!" - Jewel Tankard, Star of Bravo's Thicker Than Water, Author of Millionairess Lifestyle Understanding the Price and the Process "Deya "Direct" Smith has been the resident "Man Whisperer" for the Single Wives Club, and has helped us to manifest our soft power, in her much-anticipated new book "Soft is the New Power," I am excited that women everywhere will finally get the tools they need to realize that you don't have to be masculine because you can win like a woman, being fly & feminine!" - Koereyelle Dubose, Founder of The Single Wives Club "Today's woman is stronger. She is a survivor. She is more prepared and better equipped than ever before to be a BOSS! But during this transformation some of our women have lost their, sweet, sensitive, nurturing side. You can have your respect and adoration in every aspect of your life, but you can't be all soft and you can't be all powerful. Deya teaches us in her new book, "Soft Is the New Power" how to be both at the same time." - Steven James Dixon, Founder of LoveCapacity.com"

The Power of Soft

Author : Hilary Gallo
Publisher : Unbound Publishing
ISBN 13 : 1783521414
Total Pages : 272 pages
Book Rating : 4.7/5 (835 download)

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Book Synopsis The Power of Soft by : Hilary Gallo

Download or read book The Power of Soft written by Hilary Gallo and published by Unbound Publishing. This book was released on 2016-01-28 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Power of Soft, Hilary Gallo Reveals a more effective way to get what you want—both in and out of the board room. Hilary spent years negotiating multi-million pound deals as a lawyer and began to notice that tough, bullying behaviour rarely got him or his clients the outcomes they were looking for. Over the years he began to develop a new way of approaching negotiations—the power of soft—and soon found his work and home life getting richer. In life and in business we often mask our inner vulnerability by adopting a hard, unwavering and ultimately ineffective approach. Instead, Gallo proves that our true power stems from drawing strength from our mental core and balancing that inner strength with a softer, more approachable front. He teaches us to see reality more clearly by looking past our judgments and preconceptions and to focus our energy on what we actually need to achieve. What started as a negotiation tactic soon became a philosophy for life. Whether closing a business deal or trying to get your kids to bed, The Power of Soft is an elegant, holistic and most of all effective method to get what you need and still be kind.

Soft Power

Author : Robert Winder
Publisher : Little, Brown Book Group
ISBN 13 : 1408711451
Total Pages : 465 pages
Book Rating : 4.4/5 (87 download)

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Book Synopsis Soft Power by : Robert Winder

Download or read book Soft Power written by Robert Winder and published by Little, Brown Book Group. This book was released on 2020-08-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace. In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life. Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates - from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restaurant in Spain, a Chinese Friendship Hall in Sudan; the fact that fifty-eight modern heads of state were educated in Britain; the student exchange that took a teenage Deng Xiaoping to a small town on the Loire; the way that Japan could seduce the world with chic food and smart computer games. Now there may be a new twist in this Great game. With soft power's quiet ingredients - education, science, trade, cultural values - and a new emphasis on shared mutual interest, it may be the only force supple enough to tackle the challenges the future looks likely to pose - not least the slam-the-door reflexes pulling in the other direction.

Soft Power

Author : Joseph S Nye Jr
Publisher : PublicAffairs
ISBN 13 : 0786738960
Total Pages : 216 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Soft Power by : Joseph S Nye Jr

Download or read book Soft Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2009-04-28 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently—and often incorrectly—by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power—the ability to coerce—grows out of a country's military or economic might, soft power arises from the attractiveness of a country's culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. It forms the core of the Bush administration's new national security strategy. But according to Nye, the neo-conservatives who advise the president are making a major miscalculation: They focus too heavily on using America's military power to force other nations to do our will, and they pay too little heed to our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help us deal with critical global issues that require multilateral cooperation among states. That is why it is so essential that America better understands and applies our soft power. This book is our guide.

Soft Power and Its Perils

Author : Takeshi Matsuda
Publisher : Stanford University Press
ISBN 13 : 9780804700405
Total Pages : 422 pages
Book Rating : 4.7/5 (4 download)

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Book Synopsis Soft Power and Its Perils by : Takeshi Matsuda

Download or read book Soft Power and Its Perils written by Takeshi Matsuda and published by Stanford University Press. This book was released on 2007 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the cultural aspects of U.S.-Japan relations during the postwar Occupation and the early Cold War

Charm Offensive

Author : Joshua Kurlantzick
Publisher : Yale University Press
ISBN 13 : 0300137915
Total Pages : 320 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis Charm Offensive by : Joshua Kurlantzick

Download or read book Charm Offensive written by Joshua Kurlantzick and published by Yale University Press. This book was released on 2007-01-01 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the beginning of the twenty-first century, China is poised to become a major global power. And though much has been written of China's rise, a crucial aspect of this transformation has gone largely unnoticed: the way that China is using soft power to appeal to its neighbours and to distant countries alike. This original book is the first to examine the significance of China's recent focus on soft power, that is, diplomacy, trade incentives, cultural and educational exchange opportunities, and other techniques, to project a benign national image, pose as a model of social and economic success, and develop stronger international alliances. Drawing on years of experience tracking China's policies in Southeast Asia, Latin America, and Africa, Joshua Kurlantzick reveals how China has wooed the world with a charm offensive that has largely escaped the attention of American policymakers. Beijing's new diplomacy has altered the political landscape in Southeast Asia and far beyond, changing the dynamics of China's relationships with other countries. China also has worked to take advantage of American policy mistakes, the author contends. In a provocative conclusion, he considers a future in which China may be the first nation since the Soviet Union to rival the U.S. in international influence.

Soviet Soft Power in Poland

Author : Patryk Babiracki
Publisher : UNC Press Books
ISBN 13 : 1469620901
Total Pages : 364 pages
Book Rating : 4.4/5 (696 download)

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Book Synopsis Soviet Soft Power in Poland by : Patryk Babiracki

Download or read book Soviet Soft Power in Poland written by Patryk Babiracki and published by UNC Press Books. This book was released on 2015-05-15 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentrating on the formative years of the Cold War from 1943 to 1957, Patryk Babiracki reveals little-known Soviet efforts to build a postwar East European empire through culture. Babiracki argues that the Soviets involved in foreign cultural outreach tried to use "soft power" in order to galvanize broad support for the postwar order in the emerging Soviet bloc. Populated with compelling characters ranging from artists, writers, journalists, and scientists to party and government functionaries, this work illuminates the behind-the-scenes schemes of the Stalinist international propaganda machine. Based on exhaustive research in Russian and Polish archives, Babiracki's study is the first in any language to examine the two-way interactions between Soviet and Polish propagandists and to evaluate their attempts at cultural cooperation. Babiracki shows that the Stalinist system ultimately undermined Soviet efforts to secure popular legitimacy abroad through persuasive propaganda. He also highlights the limitations and contradictions of Soviet international cultural outreach, which help explain why the Soviet empire in Eastern Europe crumbled so easily after less than a half-century of existence.

The Future of Power

Author : Joseph S Nye Jr
Publisher : PublicAffairs
ISBN 13 : 1586488929
Total Pages : 322 pages
Book Rating : 4.5/5 (864 download)

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Book Synopsis The Future of Power by : Joseph S Nye Jr

Download or read book The Future of Power written by Joseph S Nye Jr and published by PublicAffairs. This book was released on 2011-02-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Future of Power examines what it means to be forceful and effective in a world in which the traditional ideas of state power have been upended by technology, and rogue actors. Joseph S. Nye, Jr., a longtime analyst of power and a hands-on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that are defining the twenty-first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's military strength. At the beginning of the twenty-first century, unsurpassed in military strength and ownership of world resources, the United States was indisputably the most powerful nation in the world. Today, China, Russia, India, and others are increasing their share of world power resources. Information once reserved for the government is now available for mass consumption. The Internet has literally put power at the fingertips of nonstate agents, allowing them to launch cyberattacks from their homes. The cyberage has created a new power frontier among states, ripe with opportunity for developing countries. To remain at the pinnacle of world power, the United States must adopt a strategy that designed for a global information age.

Fierce Women

Author : Kimberly Wagner
Publisher : Moody Publishers
ISBN 13 : 080248316X
Total Pages : 293 pages
Book Rating : 4.8/5 (24 download)

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Book Synopsis Fierce Women by : Kimberly Wagner

Download or read book Fierce Women written by Kimberly Wagner and published by Moody Publishers. This book was released on 2012-09-01 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can you have a strong personality and still be a godly wife? YES! Do you ever get the idea that being a godly wife means you need to be a mousy doormat? Be as unnoticeable as a doorknob? Or have a personality transplant? Fierce Women: The Power of a Soft Warrior smashes that idea. No matter whether you’re an extrovert or more introverted, Kimberly Wagner believes women are created to be a compelling force. You may not see yourself as beautifully fierce or even slightly strong, but what if God has placed a powerful fierceness within you, within every woman? Kim admits her fierceness became a source of conflict in her marriage, but the relationship dynamic totally changed when she discovered her fierce strengths could be used to encourage and inspire her husband. She invites you to come alongside as she takes an honest look at a destructive relationship dynamic and casts a vision for the transformation God can bring to troubled marriages. A True Woman Book; the goal of the True Woman publishing line is to encourage women to: Discover, embrace, and delight in God's divine design and mission for their lives Reflect the beauty and heart of Jesus Christ to their world Intentionally pass the baton of Truth on to the next generation Pray earnestly for an outpouring of God's Spirit in their families, churches, nation and world

Soft Power

Author : Hendrik W. Ohnesorge
Publisher : Springer Nature
ISBN 13 : 3030299228
Total Pages : 323 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Soft Power by : Hendrik W. Ohnesorge

Download or read book Soft Power written by Hendrik W. Ohnesorge and published by Springer Nature. This book was released on 2019-11-22 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the phenomenon of soft power in international relations. In the context of current discourses on power and global power shift s, it puts forward a comprehensive taxonomy of soft power and outlines a methodological roadmap for its empirical study. To that end, the book classifies soft power into distinct components - resources, instruments, reception, and outcomes - and identifies relevant indicators for each of these categories. Moreover, the book integrates previously neglected aspects into the concept of soft power, including the significance of (political) personalities. A broad range of historical examples is drawn upon to illustrate the effects of soft power in international relations in an innovative and analytically differentiated way. A central methodological contribution of this book consists in highlighting the value of comparative-historical analysis (CHA) as a promising approach for empirical analyses of the soft power of different actors on the international stage. By introducing a comprehensive taxonomy of soft power, the book offers an innovative and substantiated perspective on a pivotal phenomenon in today’s international relations. As the forces of attraction in world politics continue to gain in importance, it provides a valuable asset for a broad readership. This book was the winner of the 2021 ifa (German Institute for Foreign Cultural Relations) Research Award on Foreign Cultural Policy. “In this important and thoughtful book, Hendrik Ohnesorge explains and advances our knowledge of the ways that soft power, public diplomacy, and charismatic personal diplomacy are shaping the international relations of our global information age.” Joseph S. Nye, Jr., Harvard University and author of The Future of Power

New Power

Author : Jeremy Heimans
Publisher : Random House Canada
ISBN 13 : 0345816463
Total Pages : 310 pages
Book Rating : 4.3/5 (458 download)

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Book Synopsis New Power by : Jeremy Heimans

Download or read book New Power written by Jeremy Heimans and published by Random House Canada. This book was released on 2018-04-03 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two influential and visionary thinkers comes a big idea that is changing the way movements catch fire and ideas spread in our highly connected world. For the vast majority of human history, power has been held by the few. "Old power" is closed, inaccessible, and leader-driven. Once gained, it is jealously guarded, and the powerful spend it carefully, like currency. But the technological revolution of the past two decades has made possible a new form of power, one that operates differently, like a current. "New power" is made by many; it is open, participatory, often leaderless, and peer-driven. Like water or electricity, it is most forceful when it surges. The goal with new power is not to hoard it, but to channel it. New power is behind the rise of participatory communities like Facebook and YouTube, sharing services like Uber and Airbnb, and rapid-fire social movements like Brexit and #BlackLivesMatter. It explains the unlikely success of Barack Obama's 2008 campaign and the unlikelier victory of Donald Trump in 2016. And it gives ISIS its power to propagate its brand and distribute its violence. Even old power institutions like the Papacy, NASA, and LEGO have tapped into the strength of the crowd to stage improbable reinventions. In New Power, the business leaders/social visionaries Jeremy Heimans and Henry Timms provide the tools for using new power to successfully spread an idea or lead a movement in the twenty-first century. Drawing on examples from business, politics, and social justice, they explain the new world we live in--a world where connectivity has made change shocking and swift and a world in which everyone expects to participate.

Soft Power Superpowers

Author : Yasushi Watanabe
Publisher : Routledge
ISBN 13 : 1317459644
Total Pages : 346 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Soft Power Superpowers by : Yasushi Watanabe

Download or read book Soft Power Superpowers written by Yasushi Watanabe and published by Routledge. This book was released on 2015-01-28 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term "soft power" describes a country's ability to get what it wants by attracting rather than coercing others - by engaging hearts and minds through cultural and political values and foreign policies that other countries see as legitimate and conducive to their own interests.This book analyzes the soft power assets of the United States and Japan, and how they contributed to one of the most successful, if unlikely, bilateral relationships of the twentieth century. Sponsored by the U.S. Social Science Research Council and the Japan Foundation's Center for Global Partnership, the book brings together anthropologists, political scientists, historians, economists, diplomats, and others to explore the multiple axes of soft power that operate in the U.S.-Japanese relationship, and between the United States and Japan and other regions of the world.The contributors move beyond an "either-or" concept of hard versus soft power to a more dynamic interpretation, and demonstrate the important role of non-state actors in wielding soft power. They show how public diplomacy on both sides of the Pacific - bolstered by less formal influences such as popular cultural icons, product brands, martial arts, baseball, and educational exchanges - has led to a vibrant U.S.-Japanese relationship since World War II despite formidable challenges. Emphasizing the essentially interactive nature of persuasion, the book highlights an approach to soft power that has many implications for the world today.

Hard Power

Author : Kurt Campbell
Publisher : Basic Books
ISBN 13 : 046500380X
Total Pages : 336 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Hard Power by : Kurt Campbell

Download or read book Hard Power written by Kurt Campbell and published by Basic Books. This book was released on 2007-03-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our ideas about national security have changed radically over the last five years. It has become a political tool, a "wedge issue," a symbol of pride and fear. It is also the one issue above all others that can make or break an election. And this is why the Democratic Party has been steadily losing power since 2001. In Hard Power, Michael O'Hanlon, an expert on foreign policy at the Brookings Institution, and Kurt Campbell, an authority on international security at the Center for Strategic and International Studies, explain how the Democrats lost credibility on issues of security and foreign policy, how they can get it back -- and why they must. They recall the successful Democratic military legacy of past decades, as well as recent Democratic innovations -- like the Homeland Security Office and the idea of nation-building -- that have been successfully co-opted by the Republican administration. And, most importantly, they develop a broad national security vision for America, including specific defense policies and a strategy to win the war on terror.

The New Soft War on Women

Author : Caryl Rivers
Publisher : Penguin
ISBN 13 : 1101610018
Total Pages : 253 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis The New Soft War on Women by : Caryl Rivers

Download or read book The New Soft War on Women written by Caryl Rivers and published by Penguin. This book was released on 2013-10-17 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the first time in history, women make up half the educated labor force and are earning the majority of advanced degrees. It should be the best time ever for women, and yet... it’s not. Storm clouds are gathering, and the worst thing is that most women don’t have a clue what could be coming. In large part this is because the message they’re being fed is that they now have it made. But do they? In The New Soft War on Women, respected experts on gender issues and the psychology of women Caryl Rivers and Rosalind C. Barnett argue that an insidious war of subtle biases and barriers is being waged that continues to marginalize women. Although women have made huge strides in recent years, these gains have not translated into money and influence. Consider the following: - Women with MBAs earn, on average, $4,600 less than their male counterparts in their first job out of business school. - Female physicians earn, on average, 39 percent less than male physicians. - Female financial analysts take in 35 percent less, and female chief executives one quarter less than men in similar positions. In this eye-opening book, Rivers and Barnett offer women the real facts as well as tools for combating the “soft war” tactics that prevent them from advancing in their careers. With women now central to the economy, determining to a large degree whether it thrives or stagnates, this is one war no one can afford for them to lose.

Hard Power, Soft Power and the Future of Transatlantic Relations

Author : Thomas L. Ilgen
Publisher : Routledge
ISBN 13 : 131712376X
Total Pages : 222 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Hard Power, Soft Power and the Future of Transatlantic Relations by : Thomas L. Ilgen

Download or read book Hard Power, Soft Power and the Future of Transatlantic Relations written by Thomas L. Ilgen and published by Routledge. This book was released on 2016-04-22 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: The dynamics of transatlantic relations in the twenty-first century have been shaped by an American preference for the exercise of its considerable 'hard power' capabilities while Europeans have preferred to draw upon the considerable 'soft power' resources that have grown from their enviable internal processes of integration. These diverging power preferences have differential impacts on the management of Atlantic security, economic, and social and cultural relations. The contributors, long-time observers and analysts of the Atlantic partnership, debate how problematic security relations are likely to continue to be, discuss how successfully economic affairs will be managed, and examine the continuing frictions in domestic politics of social and cultural matters that should be manageable if both European and American leaders work actively and responsibly to encourage policy convergence.

Military Soft Power

Author : Carol Atkinson
Publisher : Rowman & Littlefield
ISBN 13 : 1442231297
Total Pages : 205 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis Military Soft Power by : Carol Atkinson

Download or read book Military Soft Power written by Carol Atkinson and published by Rowman & Littlefield. This book was released on 2014-06-26 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The military has long been associated with hard power, yet it is engaged in public diplomacy as it represents the U.S. abroad and facilitates the diffusion of ideas. Military Soft Power examines one such aspect of U.S. public diplomacy: how the United States extends its influence or “soft power” worldwide through military educational exchange programs hosted by the United States’ elite military schools, its war and staff colleges. The presence of international officers at U.S. military schools is substantial, yet very little is known about the long-term impacts of these exchanges. This study shows how the exchanges build personal and professional networks that then serve as important conduits of ideas between the United States and other countries. These networks help to improve interoperability between the U.S. military and its partner nations and to extend U.S. influence through military soft power rather than through hard power. This is an alternative bottom-up view of how military organizations can influence political processes and decisions through the development of cross-border communities of military professionals. This involves a two-step model of socialization. First, individuals (military officers) are socialized by a large political institution (the U.S. through its war and staff colleges). Second, these individuals function as idea entrepreneurs, bringing new ideas, beliefs, and practices home with them. There is a need for policies and programs that help countries successfully transition from authoritarian governance to democratic rule as well as countries undergoing democratic revolutions and those seeking more gradual change. Exchange programs are one pathway, in which an important group of citizens (military officers and their families) can experience the everyday functioning of democratic practices and institutions. This unique survey provides timely insights into the important political impacts of military exchange programs and how military institutions and their personnel influence international politics beyond simply being used as an instrument of coercion.

India’s Soft Power

Author : Patryk Kugiel
Publisher : Routledge
ISBN 13 : 135198716X
Total Pages : 239 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis India’s Soft Power by : Patryk Kugiel

Download or read book India’s Soft Power written by Patryk Kugiel and published by Routledge. This book was released on 2017-04-21 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is sometimes said that, in the 21st century, the country that tells the better story wins, rather than the country whose army can prevail on the battlefield. That ability to attract others, persuade and set the agenda, soft power, plays an increasingly important role in international relations and in Indian foreign policy. However, while most of the rediscovered interest in India has been focused on its hard power attributes, such as its military and economy, this book concentrates on less tangible assets, such as its culture, ideas and people. The first comprehensive analysis of India’s soft power done from an international relations perspective, this book tracks the changes in Indian foreign policy over last two decades to show how soft power strategy, tools and institutions have been given a more prominent place in India’s external affairs. The study evaluates India’s soft power assets and liabilities and shows how the state is trying to make better use of this potential to realise its national interests. It assesses the effectiveness of India’s soft power approach and provides recommendations on possible improvements to make India a major smart power in the future. An intriguing and comprehensive analysis, it will be valuable for students and scholars interested in Indian foreign policy, soft power theory and international relations. Underlining India’s uniqueness, it substantiates the argument that soft power is not confined to the Western world. Thus, it contributes an interesting case study for comparative study of soft powers. Please note: Taylor & Francis does not sell or distribute the Hardback in India, Pakistan, Nepal, Bhutan, Bangladesh and Sri Lanka