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Social Media Marketing Personal Branding
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Download or read book Personal Branding written by Matt Golden and published by . This book was released on 2019-08-26 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for anyone ready to master the art of personal branding using social media and the many benefits that social media has to offer. If you are ready to dominate in the online space this year, then read on!
Book Synopsis Personal Branding with Social Media by : Michael Reynolds
Download or read book Personal Branding with Social Media written by Michael Reynolds and published by eBookIt.com. This book was released on 2013-02 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: You may be familiar with branding as it relates to companies and organizations. A company's brand is the essence that affects everything it does. How often, though, do we pay attention to our personal brands? The purpose of this short book is to explain how these new online tools can be used to strengthen your personal brand. Whether you are a job seeker, sales professional, or consultant, numerous opportunities exist for you to leverage social media to create a competitive edge for yourself.
Book Synopsis Social Media Marketing Mastery 2019 by : Robert Miller
Download or read book Social Media Marketing Mastery 2019 written by Robert Miller and published by . This book was released on 2019-03-28 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: 3 Books in 1 Boxset Master Social Media Marketing & become an expert! Get your Social Media Marketing book collection Now! This collection includes the top books to help you improve, grow and master your Social Media Marketing skills. Change the way that you market your business! It doesn't matter what social media platforms your business favors, the time and marketing budget spent there can reap immense rewards, but only if the company's social media presence is handled properly. If you are looking for the best way to dip your foot into this marketing goldmine, then this book collection is exactly what you need! Included books: Social Media Marketing 2019: How to Become an Influencer Of Millions On Facebook, Twitter, Youtube & Instagram While Advertising & Building Your Personal Brand Social Media Marketing 2019: The Power of Instagram Marketing - How to Win Followers Influence Millions Online Using Highly Effective Personal Branding Digital Networking Strategies Social Media Marketing 2019: How to Brand Yourself Online Through Facebook, Twitter, YouTube & Instagram - Highly Effective Strategies for Digital Networking, Personal Branding, and Online Influence
Book Synopsis Personal Branding for Entrepreneurs by : Leo Ye
Download or read book Personal Branding for Entrepreneurs written by Leo Ye and published by . This book was released on 2019-12-19 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to take the plunge into entrepreneurship and want to create an awesome brand? You'll feel nervous, overwhelmed and a mixture of other emotions as you hurry to get your business off the ground. You have tons of ideas yet are unsure how to implement them. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business by Leo Ye has been written to solve your problem. This book will show you the importance of branding and why your business name shouldn't be drawn from a hat. You will absolutely hate it if you do. There is a section about the reasons behind consumer buying-emotion and rationality. The big named brands cash in on these two elements as they know they work. To be successful social media marketing is vital to your business without it nobody will know about your magnificent product. Personal Branding for Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business talks you through any doubts you have about creating a service-based business. There is no need to be afraid about starting your business when you read Personal Branding For Entrepreneurs: Proven Personal Branding Strategy and Why Social Media Marketing is Crucial for Your Business. The ideas on each page are guaranteed to ease your mind as you implement them and make a splash into the commercial world...
Book Synopsis Personal Branding in the Digital Age by : Francine Beleyi
Download or read book Personal Branding in the Digital Age written by Francine Beleyi and published by . This book was released on 2017-11-26 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to thrive in the digital age as a professional, expert or business owner? 81% of all buyers turn to the Internet to research the products and services they want to purchase. The question is: can you make yourself stand out during this search? This is where your 'personal brand' comes in. But how do you sell when you are the product? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: -Why are some people constantly given lucrative opportunities, advance faster in life, and are out there crushing it? -How to identify and package the unique value you can offer to others, and deliver it consistently? -How to build credibility as an expert in your chosen speciality and attract lucrative opportunities rather than chase them? As a business owner, coach, trainer, consultant, and having conversations with leading experts in the new economy, Francine found common patterns distilled in an easy and clear framework, YEANICC TM, with seven pillars anyone can use to lead in their chosen field and get highly paid. Each of the pillars is illustrated by real life stories, case studies, expert tips, thought-provoking exercises and action steps you can implement right now. If you've ever wanted a simple roadmap to build an influential personal brand and live a more rewarding life, this book is for you. Best of all, you are not left alone. A link to free resources, training and support is included in the book.
Download or read book Branding Yourself written by Erik Deckers and published by Que Publishing. This book was released on 2017-10-09 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to and networking to advance your career, grow your business, and land new job opportunities. From LinkedIn to Facebook, now including Instagram and SnapChat, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships...demonstrate that you are the best solution to employers’ or partners’ toughest problems...become a recognized thought leader...and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! Discover how to: Choose today’s best social media tools for your personal goals Build an authentic storyline and online identity that gets you the right opportunities Make the most of Facebook, LinkedIn, and Twitter–and leverage new platforms like Snapchat and Instagram Build connections and prove expertise by sharing video on YouTube and Vimeo Find yourself on search engines and then optimize your personal online presence Promote your events, accomplishments, victories...and even defeats and lessons learned Integrate online and offline networking to get more from both Reach people with hiring authority and budgets on LinkedIn Use Twitter to share the ideas and passions that make you uniquely valuable Avoid “killer” social networking mistakes Leverage your online expert status to become a published author or public speaker Measure the success of your social media branding Get new projects or jobs through your online friends and followers
Download or read book Social Media written by Ankit Srivastava and published by BPB Publications. This book was released on 2019-09-19 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing & Branding DESCRIPTION Before you invest your time in this book, you should find the answers to the following questions; How can this book help you get a job? Why not study online? Why this book? Ê Social Media Marketing and Digital Branding are one of the top 15 in-demand skills for getting a job in 2019-20, along with Content Marketing and Influencer Marketing. A complete module is dedicated to getting you a job. In this book, youÕll get a Career Guide for Digital Marketing Jobs, CV templates, Chapter-Wise Interview Questions, and a Guide on Personal Branding for getting better jobs. Completing this book will get you an exclusive certificate in Digital Campaign Design and will prepare you to directly appear for Facebookª, Twitterª, Hootsuiteª and HubSpotª certifications. While most online course and blogs concentrate on quick tips to use digital tools and platforms. KEY FEATURES Complete this book to earn an exclusive certificate in ÒDigital Campaign DesignÓ and ÒSocial Media MarketingÓ Prepare for Social Media Certification from Facebook, Twitter and more Digital Marketing Career Guide IncludedÊ Free Resume templates 45 Digitally Interactive ChaptersÊ 20+ Case Studies 160+ Chapter-wise Interview Questions Become Job ready in 4-weeks ! WHAT WILL YOU LEARN Book has 45 easy to grasp chapters grouped into 13 interactive modules dedicated to teaching you the step by step process of using digital platforms to develop successful marketing campaigns using effective advertising strategies based on consumer behaviour, segmentation, positioning, brand management, and the customer lifecycle. Live link case studies and process guides have been included for a hands-on learning experience. WHO THIS BOOK IS FOR You could be a student, a fresh graduate, or a working professional with any educational background and you will be able to start your career in digital marketing with the help of this book. Table of Contents Social Media Marketing for Each Step of the Digital CustomerÕs Life Cycle ÊÊThe Digital Customer Life Cycle ÊÊPhases and Stages of the Customer Experience Funnel ÊÊÊDigital Ads (Part 1) ÊÊÊProgrammatic and Real Time Digital Ad Buying (How Digital Ads Work) ÊÊÊProgrammatic Bidding for ADS on Facebook ÊÊÊSetting up A Facebook & Instagram Ad Campaign ÊÊÊFacebook Ad Types ÊÊÊCreating Facebook AdÕs Creative and Copy ÊÊÊAd Reporting and Optimization ÊSegmentation ÊÊÊConvectional Segmentation ÊÊÊSegmenting Audience with Facebook ÊÊÊRemarketing with FacebookÕs Custom Audience ÊÊÊDigital Behavioral Segmentation Using Custom Audience ÊÊÊCreating Buyer Personas Digital Value and Marketing Message ÊÊÊUnique Digital Value Proposition ÊÊÊPerceived Benefits, Hassel Factor, and Means End Theory for Crafting A Marketing Message ÊÊÊDesigning a Unique Digital Value Proposition Digital Media and Engagement ÊÊÊPaid, Earned, and Owned Media ÊÊÊSocial Media Engagement Content Marketing for Social Engagement and Story Telling ÊÊÊContent Marketing ÊÊÊUser-Generated Content ÊÊÊTransmedia Storytelling Digital Influence Driven Marketing ÊÊÊDigital Influence ÊÊÊInfluencer Marketing UI, UX, CX, and BX for Digital Marketing ÊÊÊUnderstanding UI, UX, CX and BX ÊÊÊCX and UX for Social Media Digital Brand Experience and Management ÊÊÊDigital Branding ÊÊÊBrand Promotors and Detractors Social Listening, Selling, Care, and Crisis ÊÊÊSocial Listening Social Selling ÊÊÊSocial Media for Customer Service, Support, and Delight ÊÊÊSetting Up Social Customer Care ÊÊÊManaging a Social Media Crisis Agile Testing for Social Media ÊÊÊA/B Testing ÊÊÊA/B Testing Facebook Ad Campaigns Digital Ads (Part 2) ÊÊÊLinkedin Ad Campaigns ÊÊÊInstagram Story Ads ÊÊÊSnapchat Ads ÊÊÊTwitter Ads ÊÊÊAdvertising on Pinterest, Quora, and Reddit ÊÊÊGDPR, Budgeting, and Behavioral Psychology Digital Career Guide ÊÊÊA Repository of Campaign Case Studies ÊÊÊJob Guide ÊÊÊResume Tips and Linkedin for Jobs ÊÊÊChapter-wise Interview Questions ÊÊÊCertifications
Book Synopsis Personal Brand Management by : Talaya Waller
Download or read book Personal Brand Management written by Talaya Waller and published by Springer Nature. This book was released on 2020-04-15 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Book Synopsis Social Media Marketing 2019 + Personal Branding Strategy Bundle by : Jack Gary
Download or read book Social Media Marketing 2019 + Personal Branding Strategy Bundle written by Jack Gary and published by Independently Published. This book was released on 2019-01-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: ♦♦Bonus: Buy the Paperback version of this book, and get the kindle eBook version included for FREE** Thanks to the incredible strategies presented in this book, you will learn the best and most powerful social media marketing techniques to make money using social media marketing and create abundance in your life. You see, most people go through their day exchanging their time for money and having a miserable life which they are cannot change. But you are different. The fact that you are looking for practical solutions to your financial problems means that you are on the right path to success and this book will make sure that you get real results very fast. Thousands of students have achieved their goals by mastering the must-see social media marketing strategies presented in the book, which go into the little details that can make or break your business while providing actionable steps. ☆☆Here is what you will learn☆☆ The right mindset to achieve and live the social media marketing lifestyle. The 4 big social networks that you need to use in every campaign. Easy step by step social media marketing techniques that you can start applying today. How to make money with Facebook ads. The power of Instagram advertising and how to establish a profitable social media marketing business. How to create a profitable campaign from scratch. How to leverage your passion to create an online business based on social media marketing. And much more! Every chapter goes into actionable strategies that will allow you to set up your first social media marketing campaign in just a day.Personal Branding Strategy Personal branding can even help to set you apart from competitors when coveting lucrative job positions and can be a source for you to improve the way you socialize with others. Personal branding has changed dramatically with the advancing technologies and shifts in society in even just the last twenty years, so learning the best techniques for a modern effort is the only way to ensure you get the best and most effective results from all of your work. To that end, inside you will find an in-depth history and examination of what personal branding is and how it is accomplished in 2019. You will also find informative and helpful information on preparing yourself mentally for personal branding, and how to prepare your life for the process of building a personal brand. From step by step guides to example profiles, this book will teach you virtually everything you need to know about how to begin to build a successful personal brand in 2019.Inside you will find *Tips and techniques for getting the perfect mindset to take on your new endeavor *In-depth information on what personal branding is and why it is so important *Many helpful examples and scenarios of personal brands *Checklists and step by step guides to follow *Guides on finding and forming mentorships and connections Don't wait any longer! Scroll up and CLICK THE BUY NOW BUTTON to begin the journey to the life of your dreams!
Book Synopsis Authentic Personal Branding by : Hubert K. Rampersad
Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Book Synopsis The Visible Expert by : Lee W. Frederiksen
Download or read book The Visible Expert written by Lee W. Frederiksen and published by . This book was released on 2014-09-02 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it take to become a well-known expert in your field - someone other practitioners and the media seek out for leadership and insight? We call these stars Visible Experts . And becoming one is easier than it looks. In this research-based book, you will learn how you or your colleagues can become Visible Experts and leverage this status to drive significant new growth and profits for your firm. You will discover which tools and techniques you need to build your reputation and ascend to prominence. And you will hear from real experts from across the professional services who have climbed from obscurity to the peak of their profession. The Visible Expert is the essential manual for any individual or firm that is ready to take their expertise to the highest level. Based on interviews with over 1,000 experts and buyers of their services, this book will take you higher, faster."
Download or read book Known written by Mark Schaefer and published by . This book was released on 2017-01-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's world, there is a permanent advantage to becoming known in your field. Those who are known get the customers, the better jobs, and the invitations to exclusive opportunities. But can anybody become known? In this path-finding book, author Mark Schaefer provides a step-by-step plan followed by the most successful people in diverse careers like banking, education, real estate, construction, fashion, and more. With amazing case studies, dozens of exercises, and inspiring stories, KNOWN is the first book its kind, providing a path to personal business success in the digital age.
Book Synopsis Personal Branding For Dummies by : Susan Chritton
Download or read book Personal Branding For Dummies written by Susan Chritton and published by John Wiley & Sons. This book was released on 2012-05-08 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Book Synopsis Social Media Marketing by : Matt Golden
Download or read book Social Media Marketing written by Matt Golden and published by . This book was released on 2019-09-11 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is a rapidly growing ecosystem that has developed as a strong platform for small businesses and influencers to make their impact on the world.
Book Synopsis Advanced Digital Marketing Strategies in a Data-Driven Era by : Saura, Jose Ramon
Download or read book Advanced Digital Marketing Strategies in a Data-Driven Era written by Saura, Jose Ramon and published by IGI Global. This book was released on 2021-06-25 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last decade, the use of data sciences in the digital marketing environment has increased. Digital marketing has transformed how companies communicate with their customers around the world. The increase in the use of social networks and how users communicate with companies on the internet has given rise to new business models based on the bidirectionality of communication between companies and internet users. Digital marketing, new business models, data-driven approaches, online advertising campaigns, and other digital strategies have gathered user opinions and comments through this new online channel. In this way, companies are beginning to see the digital ecosystem as not only the present but also the future. However, despite these advances, relevant evidence on the measures to improve the management of data sciences in digital marketing remains scarce. Advanced Digital Marketing Strategies in a Data-Driven Era contains high-quality research that presents a holistic overview of the main applications of data sciences to digital marketing and generates insights related to the creation of innovative data mining and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these new data-driven methods and how these strategies influence digital marketing. Discussing topics such as digital strategies, social media marketing, big data, marketing analytics, and data sciences, this book is essential for marketers, digital marketers, advertisers, brand managers, managers, executives, social media analysts, IT specialists, data scientists, students, researchers, and academicians in the field.
Book Synopsis The Fundamentals of Personal Branding and Marketing by : Richard Works
Download or read book The Fundamentals of Personal Branding and Marketing written by Richard Works and published by Richard Floyd Works. This book was released on 2019-10-28 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to building a personal brand, some people dismiss the process as being too time-consuming, or not that important. To be honest, you will have to devote time and energy to self-branding properly. Consistency and quality are key to getting the best out of your branding exercise. But the idea that building a personal brand is not essential is just false, and here's why: People are Googling you at every stage of your career. Regardless of your age or professional stage, someone is screening you online. What they find can have significant implications for your professional (and personal) well-being. Personal branding gives you the chance to control how clients and prospects see you. It gives you the opportunity to ensure that no one but you manipulate and control the narrative. This book discusses all about personal branding and marketing.
Download or read book Platform written by Cynthia Johnson and published by Lorena Jones Books. This book was released on 2019-02-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
